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El Roi Como Metrica De La Eficacia Del Marketing
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Book Synopsis El ROI como métrica de la eficacia del marketing by : Pablo J. López Tenorio
Download or read book El ROI como métrica de la eficacia del marketing written by Pablo J. López Tenorio and published by . This book was released on 2013 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Métricas del marketing by : Alejandro Domínguez Doncel
Download or read book Métricas del marketing written by Alejandro Domínguez Doncel and published by ESIC. This book was released on 2013-05-04 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis El ROI de las decisiones del marketing by : Manuel Chu Rubio
Download or read book El ROI de las decisiones del marketing written by Manuel Chu Rubio and published by Ediciones de la U. This book was released on 2021-06-04 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sabes cuál es la rentabilidad de las estrategias de marketing de tu empresa? Está demostrado que las empresas que no miden la rentabilidad de sus inversiones en publicidad han desperdiciado mucho dinero. Es hora de hacer un verdadero análisis financiero y para eso nace este libro, que permite vincular las métricas del marketing con las finanzas de la empresa. A través de análisis de casos se ejemplificará cómo cuantificar, entender e interpretar los reportes financieros, determinar la rentabilidad y, por lo tanto, tomar mejores decisiones en torno al marketing de la empresa y hacerla competitiva, al mismo tiempo que se crean productos y servicios más atractivos para los consumidores.
Book Synopsis ICGR 2018 - Proceedings of the International Conference on Gender Research by : Ana Azevedo
Download or read book ICGR 2018 - Proceedings of the International Conference on Gender Research written by Ana Azevedo and published by Acpil. This book was released on 2018-03-22 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings represent the work of researchers participating in the International Conference on Gender Research (ICGR 2018) which is being hosted this year by the ISCAP in Porto, Portugal on 12-13 April 2018. ICGR is a new event on the international research conferences calendar and provides a valuable platform for individuals to present their research findings, display their work in progress and discuss conceptual and empirical advances in the areas surrounding Gender Research. It provides an important opportunity for researchers across a diverse range of fields all looking at aspects relating to Gender to come together with peers to share their varied and valuable experiences. The first day will be opened with a keynote presentation by Bruce I Newman from DePaul University in Chicago, USA who will address the topic Gender and Democracy. In the afternoon, there will be an additional keynote address on Empowering women in the IT/IS research: the importance of role models given by Isabel Ramos from, University of Minho, Portugal. The second day of the conference will be opened by Paola Paoloni from "NiccolÒ Cusano" University, Rome, Italy. Paola will be talking about A Relational Capital Dimension in Universities. In this event, participants will have the opportunity to have access to the latest research and developments concerning Gender Research and after an initial submission of 180 Abstracts, there will be 62 Research Papers, 8 PhD Research Papers, 2 Masters Papers, 1 Non-Academic and 4 Work in Progress Paper published in these Conference Proceedings. These papers represent truly global research in the field, with contributions from Australia, Belgium, Brazil, Canada, Colombia, Costa Rica, Cyprus, Czech Republic, Denmark, France, Germany, Greece, Iran, Italy, Kazakhstan, Lithuania, Malaysia, Mexico, Nepal, Nigeria, Pakistan, Philippines, Poland, Portugal, Russia, Slovakia, South Africa, Spain, Sweden, Taiwan, Thailand, The Netherlands, Turkey, UAE, UK and USA.
Download or read book Web Analytics written by Avinash Kaushik and published by John Wiley & Sons. This book was released on 2007-07-30 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Book Synopsis Market Response Models by : Dominique M. Hanssens
Download or read book Market Response Models written by Dominique M. Hanssens and published by Springer Science & Business Media. This book was released on 2005-12-19 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It’s not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management.
Book Synopsis Handbook of Research on Building Information Modeling and Construction Informatics: Concepts and Technologies by : Underwood, Jason
Download or read book Handbook of Research on Building Information Modeling and Construction Informatics: Concepts and Technologies written by Underwood, Jason and published by IGI Global. This book was released on 2009-12-31 with total page 757 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, building information modeling has become a very active research area of construction informatics with investigation of ICT use within construction industry processes and organizations. The Handbook of Research on Building Information Modeling and Construction Informatics: Concepts and Technologies addresses the problems related to information integration and interoperability throughout the lifecycle of a building, from feasibility and conceptual design through to demolition and recycling stages. Containing research from leading international experts, this Handbook of Research provides comprehensive coverage and definitions of the most important issues, concepts, trends, and technologies within the field.
Book Synopsis Web Analytics 2.0 by : Avinash Kaushik
Download or read book Web Analytics 2.0 written by Avinash Kaushik and published by John Wiley & Sons. This book was released on 2009-12-30 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!
Author :Jonathan Bergmann Publisher :International Society for Technology in Education ISBN 13 :1564844684 Total Pages :123 pages Book Rating :4.5/5 (648 download)
Book Synopsis Flip Your Classroom by : Jonathan Bergmann
Download or read book Flip Your Classroom written by Jonathan Bergmann and published by International Society for Technology in Education. This book was released on 2012-06-21 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn what a flipped classroom is and why it works, and get the information you need to flip a classroom. You’ll also learn the flipped mastery model, where students learn at their own pace, furthering opportunities for personalized education. This simple concept is easily replicable in any classroom, doesn’t cost much to implement, and helps foster self-directed learning. Once you flip, you won’t want to go back!
Book Synopsis Developing Innovation Systems by : Mario Cimoli
Download or read book Developing Innovation Systems written by Mario Cimoli and published by Routledge. This book was released on 2013-09-05 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mexico provides a case study of a cornerstone economy in the development of the hemospheric free trade zone in the Americas, an adjusting economy which has been integrated into uneven economies (Canada and the US). This volume examines the Mexican economy and its attempt to develop an innovation system, providing an example of the dynamics that are of concern to evolutionary economists.
Book Synopsis Performance Measurement for World Class Manufacturing by : Brian H. Maskell
Download or read book Performance Measurement for World Class Manufacturing written by Brian H. Maskell and published by CRC Press. This book was released on 1991-07-01 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: If your company is adopting world class manufacturing techniques, you'll need new methods of performance measurement to control production variables. In practical terms, this book describes the new methods of performance measurement and how they are used in a changing environment. For manufacturing managers, as well as cost accountants, it provides the theoretical foundation for these innovative methods and is supported by extensive practical examples.
Book Synopsis Marketing and Smart Technologies by : Álvaro Rocha
Download or read book Marketing and Smart Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2021-03-09 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Book Synopsis Foundations of Intelligent Systems by : Ning Zhong
Download or read book Foundations of Intelligent Systems written by Ning Zhong and published by Springer. This book was released on 2003-10-22 with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains the papers selected for presentation at the 14th International Symposium on Methodologies for Intelligent Systems, ISMIS 2003, held in Maebashi City, Japan, 28–31 October, 2003. The symposium was organized by the Maebashi Institute of Technology in co-operation with the Japanese Society for Artificial Intelligence. It was sponsored by the Maebashi Institute of Technology, Maebashi Convention Bureau, Maebashi City Government, Gunma Prefecture Government, US AFOSR/AOARD, the Web Intelligence Consortium (Japan), Gunma Information Service Industry Association, and Ryomo Systems Co., Ltd. ISMIS is a conference series that was started in 1986 in Knoxville, Tennessee. Since then it has been held in Charlotte (North Carolina), Knoxville (Tennessee), Turin (Italy), Trondheim (Norway), Warsaw (Poland), Zakopane (Poland), and Lyon (France). The program committee selected the following major areas for ISMIS 2003: active media human-computer interaction, autonomic and evolutionary computation, intelligent agent technology, intelligent information retrieval, intelligent information systems, knowledge representation and integration, knowledge discovery and data mining, logic for artificial intelligence, soft computing, and Web intelligence.
Book Synopsis Location-Based Marketing by : Gérard Cliquet
Download or read book Location-Based Marketing written by Gérard Cliquet and published by John Wiley & Sons. This book was released on 2020-06-16 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities – whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.
Book Synopsis Existential Semiotics by : Eero Tarasti
Download or read book Existential Semiotics written by Eero Tarasti and published by Indiana University Press. This book was released on 2001-02-22 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Existential semiotics involves an a priori state of signs and their fixation into objective entities. These essays define this new philosophical field.
Book Synopsis Public Relations Strategies and Tactics by : Dennis L. Wilcox
Download or read book Public Relations Strategies and Tactics written by Dennis L. Wilcox and published by Pearson Higher Ed. This book was released on 2013-03-18 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.