Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape

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Author :
Publisher : IGI Global
ISBN 13 : 1668439727
Total Pages : 463 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape by : Miguélez-Juan, Blanca

Download or read book Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape written by Miguélez-Juan, Blanca and published by IGI Global. This book was released on 2023-01-09 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creatives have faced the difficult task of reaching those individuals who do not want to watch or listen to what they are trying to tell them. By producing fewer ads or making them louder or more striking, more brands and communications professionals are not going to get those people to pay more attention to their messages; they will only want to avoid advertising in all media. The Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape provides a theoretical, reflective, and empirical perspective on branded content and branded entertainment in relation to audience engagement. It reviews different cases about branded content to address the dramatic change that brands and conventional advertising are facing short term. Covering topics such as branded content measurement tools, digital entertainment culture, and government storytelling, this major reference work is an excellent resource for marketers, advertising agencies, brand managers, business leaders and managers, communications professionals, government officials, non-profit organizations, students and educators of higher education, academic libraries, researchers, and academicians.

Applications and Usability of Interactive TV

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Publisher : Springer
ISBN 13 : 3319389076
Total Pages : 166 pages
Book Rating : 4.3/5 (193 download)

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Book Synopsis Applications and Usability of Interactive TV by : María José Abásolo

Download or read book Applications and Usability of Interactive TV written by María José Abásolo and published by Springer. This book was released on 2016-04-29 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 4th Iberoamerican Conference on Applications and Usability of Interactive TV, jAUTI 2015, and the 6th Congress on Interactive Digital TV, CTVDI 2015, held in Palma de Mallorca, Spain, in October 2015. The 10 revised full papers and two short papers presented together with an invited talk were carefully reviewed and selected for this volume from 30 accepted submissions. The papers are organized in topical sections on Second Screen Applications Immersive TV; Video Consumption Development Tools; IDTV Interoperability; IDTV User Experience; Audiovisual Accessibility.

Big data

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Publisher : Editorial UOC
ISBN 13 : 8491164146
Total Pages : 94 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Big data by : Patricia Fernández, Eva (coord.)

Download or read book Big data written by Patricia Fernández, Eva (coord.) and published by Editorial UOC. This book was released on 2017-02-27 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: El big data, entendido como la gestión y el almacenamiento masivo de datos, es una tendencia por explotar a día de hoy. La industria audiovisual, consciente de ello, empieza a orientar estrategias de negocio con ideas de personalización de contenidos, segmentación de perfiles o predicción de tendencias. Comprender todas las posibilidades que nos ofrece el big data supone entender las dinámicas internas del negocio, así como las fuentes de datos de las que podemos extraer información y la interacción que podemos realizar con ellas. Y también nos permite formular mejores preguntas y tomar decisiones acertadas. Este libro ofrece un recorrido por el proceso de gestión de datos en la empresa, con introducción de explicaciones técnicas y especial atención a la toma de decisiones del business intelligence.

Recent Advances in Information Systems and Technologies

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Publisher : Springer
ISBN 13 : 3319565419
Total Pages : 617 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Recent Advances in Information Systems and Technologies by : Álvaro Rocha

Download or read book Recent Advances in Information Systems and Technologies written by Álvaro Rocha and published by Springer. This book was released on 2017-03-27 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a selection of papers from the 2017 World Conference on Information Systems and Technologies (WorldCIST'17), held between the 11st and 13th of April 2017 at Porto Santo Island, Madeira, Portugal. WorldCIST is a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences and challenges involved in modern Information Systems and Technologies research, together with technological developments and applications. The main topics covered are: Information and Knowledge Management; Organizational Models and Information Systems; Software and Systems Modeling; Software Systems, Architectures, Applications and Tools; Multimedia Systems and Applications; Computer Networks, Mobility and Pervasive Systems; Intelligent and Decision Support Systems; Big Data Analytics and Applications; Human–Computer Interaction; Ethics, Computers & Security; Health Informatics; Information Technologies in Education; and Information Technologies in Radiocommunications.

Playing with Power in Movies, Television, and Video Games

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Publisher : Univ of California Press
ISBN 13 : 0520912438
Total Pages : 279 pages
Book Rating : 4.5/5 (29 download)

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Book Synopsis Playing with Power in Movies, Television, and Video Games by : Marsha Kinder

Download or read book Playing with Power in Movies, Television, and Video Games written by Marsha Kinder and published by Univ of California Press. This book was released on 2023-09-01 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do children today learn to understand stories? Why do they respond so enthusiastically to home video games and to a myth like Teenage Mutant Ninja Turtles? And how are such fads related to multinational media mergers and the "new world order"? In assessing these questions, Marsha Kinder provides a brilliant new perspective on modern media.

Hablemos de marketing interactivo. Reflexiones sobre marketing digital y comercio electronico

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Publisher : ESIC Editorial
ISBN 13 : 9788473562485
Total Pages : 232 pages
Book Rating : 4.5/5 (624 download)

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Book Synopsis Hablemos de marketing interactivo. Reflexiones sobre marketing digital y comercio electronico by : Paul Fleming

Download or read book Hablemos de marketing interactivo. Reflexiones sobre marketing digital y comercio electronico written by Paul Fleming and published by ESIC Editorial. This book was released on 2000 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Latino Link

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Publisher :
ISBN 13 : 9780981986982
Total Pages : 0 pages
Book Rating : 4.9/5 (869 download)

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Book Synopsis Latino Link by : Joe Kutchera

Download or read book Latino Link written by Joe Kutchera and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An amazing convergence is happening in marketing today: the growth of the U. S. Hispanic population and the growth of digital media. Hispanics increasingly use the internet to keep in touch with family and friends, anywhere in the world. They search for product information. They compare prices, print coupons, and shop online.Joe Kutchera outlines the issues that your company needs to understand in order to successfully cater to Hispanic consumers online, including shopping behavior, social networks, translation, localization, and emerging mobile platforms. In addition, the author illustrates how marketers can grow their businesses virtually to reach Spanish-speakers in Latin America.Case studies in the book detail the experiences of Best Buy, Amereican Family Insurance, H&R Block, Ford Motor Company, Lexicon Marketing, and Monster.

Fundamentals of Marketing

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Publisher :
ISBN 13 : 9788436825435
Total Pages : 0 pages
Book Rating : 4.8/5 (254 download)

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Book Synopsis Fundamentals of Marketing by : Miguel Santesmases Mestre

Download or read book Fundamentals of Marketing written by Miguel Santesmases Mestre and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the book’s website: www.miguelsantesmases.com/fm.htm This textbook presents the fundamentals of marketing, the market, the consumer’s environment and behaviour, the marketing research, and the information systems. It later goes deeper into the marketing tools (product and services management, pricing, communication, sales, distribution and, lastly, the marketing plan), all supported by examples and case studies. Chapters dealing with relationship marketing, customer relations management, new communication technologies and emerging marketing techniques have also been included. Fundamentals of Marketing offers a modern approach, adapted to the new teaching methodologies which will make both the teaching and learning of the principles of marketing much easier.

In Search of Excellence

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Publisher : Harper Collins
ISBN 13 : 0062263617
Total Pages : 404 pages
Book Rating : 4.0/5 (622 download)

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Book Synopsis In Search of Excellence by : Thomas J. Peters

Download or read book In Search of Excellence written by Thomas J. Peters and published by Harper Collins. This book was released on 2012-11-27 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "Greatest Business Book of All Time" (Bloomsbury UK), In Search of Excellence has long been a must-have for the boardroom, business school, and bedside table. Based on a study of forty-three of America's best-run companies from a diverse array of business sectors, In Search of Excellence describes eight basic principles of management -- action-stimulating, people-oriented, profit-maximizing practices -- that made these organizations successful. Joining the HarperBusiness Essentials series, this phenomenal bestseller features a new Authors' Note, and reintroduces these vital principles in an accessible and practical way for today's management reader.

Art in Places

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Publisher : Bramblekids Limited
ISBN 13 : 1913882128
Total Pages : 48 pages
Book Rating : 4.9/5 (138 download)

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Book Synopsis Art in Places by : Various

Download or read book Art in Places written by Various and published by Bramblekids Limited. This book was released on 2018-06-01 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Living Arts Library is specially designed to stimulate children's interest and imagination in all aspects of the international arts. The activity-based approach encourages readers to try for themselves a variety of skills and techniques.

The Pocket Guide to Health Promotion

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Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335264735
Total Pages : 170 pages
Book Rating : 4.3/5 (352 download)

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Book Synopsis The Pocket Guide to Health Promotion by : Glenn Laverack

Download or read book The Pocket Guide to Health Promotion written by Glenn Laverack and published by McGraw-Hill Education (UK). This book was released on 2014-07-16 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'Pocket Guide to Health Promotion' is a short, punchy and practical guide aimed at students and practitioners. The book includes precise definitions and examples of key concepts and methods in health promotion practice and a chapter by chapter description of the management planning, strategy selection, implementation and evaluation of health promotion programmes. Written in an accessible and concise style, the book offers the reader a practical and flexible resource that is ideal for students and practitioners looking to plan and implement health promotion activities. A must buy for those new to health promotion or who want a pocket guide to this core health activity. "Clearly written and practical, this excellent guide will prove indispensible to practitioners of health promotion globally, and a very useful starting point for students. It will be worth buying a pocket to put it in!" David Ross, Professor of Epidemiology and International Public Health, London School of Hygiene and Tropical Medicine, UK "The Pocket Guide to Health Promotion is easy to navigate with complex concepts in health promotion explained in a user-friendly way. Whether you are practicing health promotion or studying the discipline, this will be a welcome addition to any book shelf." Dr James Woodall, Co-Director of the Centre for Health Promotion Research & Course Leader MSc Public Health, Leeds Metropolitan University, UK

Teaching Tech Together

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Publisher : CRC Press
ISBN 13 : 1000728153
Total Pages : 229 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Teaching Tech Together by : Greg Wilson

Download or read book Teaching Tech Together written by Greg Wilson and published by CRC Press. This book was released on 2019-10-08 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hundreds of grassroots groups have sprung up around the world to teach programming, web design, robotics, and other skills outside traditional classrooms. These groups exist so that people don't have to learn these things on their own, but ironically, their founders and instructors are often teaching themselves how to teach. There's a better way. This book presents evidence-based practices that will help you create and deliver lessons that work and build a teaching community around them. Topics include the differences between different kinds of learners, diagnosing and correcting misunderstandings, teaching as a performance art, what motivates and demotivates adult learners, how to be a good ally, fostering a healthy community, getting the word out, and building alliances with like-minded groups. The book includes over a hundred exercises that can be done individually or in groups, over 350 references, and a glossary to help you navigate educational jargon.

Human Resource Management in the Hospitality Industry

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Publisher : Routledge
ISBN 13 : 0415632536
Total Pages : 354 pages
Book Rating : 4.4/5 (156 download)

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Book Synopsis Human Resource Management in the Hospitality Industry by : Michael John Boella

Download or read book Human Resource Management in the Hospitality Industry written by Michael John Boella and published by Routledge. This book was released on 2013 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text now includes updates to all statistics, information on job design and empowerment, updated coverage of trade unionism and a new chapter on business ethics. It matches new NVQ requirements and incorporates new material relevant to courses and learning needs.

Communication: Innovation & Quality

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Publisher : Springer
ISBN 13 : 3319918605
Total Pages : 507 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Communication: Innovation & Quality by : Miguel Túñez-López

Download or read book Communication: Innovation & Quality written by Miguel Túñez-López and published by Springer. This book was released on 2018-07-10 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the disruptive changes in the media ecosystem caused by convergence and digitization, and analyses innovation processes in content production, distribution and commercialisation. It has been edited by Professors Miguel Túñez-López (Universidade de Santiago de Compostela, Spain), Valentín-Alejandro Martínez-Fernández (Universidade da Coruña, Spain), Xosé López-García (Universidade de Santiago de Compostela, Spain), Xosé Rúas-Araújo (Universidade de Vigo, Spain) and Francisco Campos-Freire (Universidade de Santiago de Compostela, Spain). The book includes contributions from European and American experts, who offer their views on the audiovisual sector, journalism and cyberjournalism, corporate and institutional communication, and education. It particularly highlights the role of new technologies, the Internet and social media, including the ethics and legal dimensions. With 30 contributions, grouped into diverse chapters, on information preferences and uses in journalism, as well as public audiovisual policies in the European Union, related to governance, funding, accountability, innovation, quality and public service, it provides a reliable media resource and presents lines of future development.

Social Computing and Social Media. Design, Human Behavior and Analytics

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Publisher : Springer
ISBN 13 : 303021902X
Total Pages : 601 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Social Computing and Social Media. Design, Human Behavior and Analytics by : Gabriele Meiselwitz

Download or read book Social Computing and Social Media. Design, Human Behavior and Analytics written by Gabriele Meiselwitz and published by Springer. This book was released on 2019-07-10 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set LNCS 11578 and 11579 constitutes the refereed proceedings of the 11th International Conference on Social Computing and Social Media, SCSM 2019, held in July 2019 as part of HCI International 2019 in Orlando, FL, USA. HCII 2019 received a total of 5029 submissions, of which 1275 papers and 209 posters were accepted for publication after a careful reviewing process. The 81 papers presented in these two volumes are organized in topical sections named: Social Media Design and Development, Human Behaviour in Social Media, Social Network Analysis, Community Engagement and Social Participation, Computer Mediated Communication, Healthcare Communities, Social Media in Education, Digital Marketing and Consumer Experience.

Networking Futures

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Publisher : Duke University Press
ISBN 13 : 0822389177
Total Pages : 399 pages
Book Rating : 4.8/5 (223 download)

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Book Synopsis Networking Futures by : Jeffrey S. Juris

Download or read book Networking Futures written by Jeffrey S. Juris and published by Duke University Press. This book was released on 2008-07-09 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the first worldwide protests inspired by Peoples’ Global Action (PGA)—including the mobilization against the November 1999 World Trade Organization meetings in Seattle—anti–corporate globalization activists have staged direct action protests against multilateral institutions in cities such as Prague, Barcelona, Genoa, and Cancun. Barcelona is a critical node, as Catalan activists have played key roles in the more radical PGA network and the broader World Social Forum process. In 2001 and 2002, the anthropologist Jeffrey S. Juris participated in the Barcelona-based Movement for Global Resistance, one of the most influential anti–corporate globalization networks in Europe. Combining ethnographic research and activist political engagement, Juris took part in hundreds of meetings, gatherings, protests, and online discussions. Those experiences form the basis of Networking Futures, an innovative ethnography of transnational activist networking within the movements against corporate globalization. In an account full of activist voices and on-the-ground detail, Juris provides a history of anti–corporate globalization movements, an examination of their connections to local dynamics in Barcelona, and an analysis of movement-related politics, organizational forms, and decision-making. Depicting spectacular direct action protests in Barcelona and other cities, he describes how far-flung activist networks are embodied and how networking politics are performed. He further explores how activists have used e-mail lists, Web pages, and free software to organize actions, share information, coordinate at a distance, and stage “electronic civil disobedience.” Based on a powerful cultural logic, anti–corporate globalization networks have become models of and for emerging forms of radical, directly democratic politics. Activists are not only responding to growing poverty, inequality, and environmental devastation; they are also building social laboratories for the production of alternative values, discourses, and practices.

Aesthetic Computing

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Publisher : MIT Press
ISBN 13 : 0262562375
Total Pages : 477 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Aesthetic Computing by : Paul A. Fishwick

Download or read book Aesthetic Computing written by Paul A. Fishwick and published by MIT Press. This book was released on 2006 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: The application of the theory and practice of art to computer science: how aesthetics and art can play a role in computing disciplines.