El Libro De La Innovacion

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The Little Black Book of Innovation

Author : Scott D. Anthony
Publisher : Harvard Business Press
ISBN 13 : 1422171728
Total Pages : 298 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis The Little Black Book of Innovation by : Scott D. Anthony

Download or read book The Little Black Book of Innovation written by Scott D. Anthony and published by Harvard Business Press. This book was released on 2012 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation may be the hottest discipline around today, in business circles and beyond. And for good reason. Innovation transforms companies and markets. It is the key to solving vexing social problems. And it makes or breaks professional careers. For all the enthusiasm the topic inspires, however, the practice of innovation remains stubbornly impenetrable. No longer. In this book the author draws on stories from his research and field work with companies like Procter & Gamble to demystify innovation. He presents a simple definition of innovation, breaks down the essential differences between types of innovation, and illuminates innovation's vital role in organizational success and personal growth. This unique hybrid of professional memoir and business guidebook also provides a powerful 28-day program for mastering innovation's key steps: (1) Finding insight, (2) Generating ideas, (3) Building businesses, and (4) Strengthening innovation prowess in workforces and organizations. Using several illustrative case studies and vignettes from a range of companies around the globe, this playbook teaches people how to turn themselves or their companies into true innovation powerhouses.

El Libro de la Innovación

Author : Alexander Phimister
Publisher :
ISBN 13 :
Total Pages : 396 pages
Book Rating : 4.:/5 (125 download)

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Book Synopsis El Libro de la Innovación by : Alexander Phimister

Download or read book El Libro de la Innovación written by Alexander Phimister and published by . This book was released on 2021 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Cómo se organiza un departamento de innovación? ¿Por qué es importante innovar en mi empresa? ¿Qué perfiles deben contratarse y qué habilidades necesita desarrollar el responsable del departamento? Más de 30 expertos y responsables de innovación han aportado todo su conocimiento y experiencia para dar respuesta a estas y otras preguntas que se debe hacer cualquier responsable del futuro de una empresa. El Libro de la innovación pretende ser una guía práctica para establecer la estrategia de innovación de la compañía, cómo implementarla, qué fuentes de financiación pueden utilizarse, de qué manera gestionar el porfolio de innovaciones y la conveniencia de innovar internamente, o bien, a través de la innovación abierta. Todo ello escrito de manera muy amena, y con los casos prácticos de algunas de las empresas más innovadoras a nivel mundial.

Open Innovation

Author : Henry William Chesbrough
Publisher : Harvard Business Press
ISBN 13 : 9781422102831
Total Pages : 280 pages
Book Rating : 4.1/5 (28 download)

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Book Synopsis Open Innovation by : Henry William Chesbrough

Download or read book Open Innovation written by Henry William Chesbrough and published by Harvard Business Press. This book was released on 2006 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Based on the author's extensive field research, academic study, and professional experience, Open Innovation calls for revolutionary organizing principles for managing research and innovation. Through descriptions of the innovation processes of Xerox, IBM, Proctor & Gamble, and other firms, Henry Chesbrough shows you the principles of open innovation in practice."--BOOK JACKET.

Innovación educativa aplicada a la enseñanza de la lengua.

Author :
Publisher : Dykinson
ISBN 13 : 8413776457
Total Pages : pages
Book Rating : 4.4/5 (137 download)

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Book Synopsis Innovación educativa aplicada a la enseñanza de la lengua. by :

Download or read book Innovación educativa aplicada a la enseñanza de la lengua. written by and published by Dykinson. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: El presente volumen reúne un conjunto de aportaciones vinculadas por un criterio común: todas ellas parten de la observación y análisis de la experiencia docente en el aula con el fin de acometer una propuesta de mejora de la didáctica. Lejos de limitarse a una única realidad educativa, las investigaciones abarcan diversas etapas y contextos de aprendizaje.Conforman la obra un total de ocho investigaciones sobre la innovación educativa aplicada a la didáctica de la lengua.Los resultados expuestos en esta obra proponen, en conclusión, metodologías innovadoras para la didáctica de la lengua. Todos ellos resultan del trabajo tanto de académicos independientes como de grupos de investigación conformados por especialistas en la materia. La interdisciplinariedad y variedad de las propuestas docentes del conjunto ofrecen a los interesados en la innovación educativa nuevas posibilidades para la mejora de su práctica docente, y también un punto de partida para desarrollar nuevas estrategias específicamente destinadas a la didáctica de la lengua.

Jugaad Innovation

Author : Navi Radjou
Publisher : John Wiley & Sons
ISBN 13 : 1118249747
Total Pages : 293 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Jugaad Innovation by : Navi Radjou

Download or read book Jugaad Innovation written by Navi Radjou and published by John Wiley & Sons. This book was released on 2012-04-10 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Jugaad Innovation is the most comprehensive book yet to appear on the subject [of frugal innovation]." —The Economist A frugal and flexible approach to innovation for the 21st century Innovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades—expensive R&D projects and highly-structured innovation processes. Jugaad Innovation argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation. The authors show how in these emerging markets, jugaad (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth and how Western companies can adopt jugaad innovation to succeed in our hypercompetitive world. Outlines the six principles of jugaad innovation: Seek opportunity in adversity, do more with less, think and act flexibly, keep it simple, include the margin, and follow your heart Features twenty case studies on large corporations from around the world—Google, Facebook, 3M, Apple, Best Buy, GE, IBM, Nokia, Procter & Gamble, PepsiCo, Tata Group, and more—that are actively practicing jugaad innovation The authors blog regularly at Harvard Business Review; their work has been profiled in BusinessWeek, MIT Sloan Management Review, The Financial Times, The Economist, and more Filled with previously untold and engaging stories of resourceful jugaad innovators and entrepreneurs in emerging markets and the United States This groundbreaking book shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the West—and how to bring jugaad practices to their organizations.

The Myths of Innovation

Author : Scott Berkun
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449399614
Total Pages : 250 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis The Myths of Innovation by : Scott Berkun

Download or read book The Myths of Innovation written by Scott Berkun and published by "O'Reilly Media, Inc.". This book was released on 2010-08-13 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. With four new chapters on putting the ideas in the book to work, updated references and over 50 corrections and improvements, now is the time to get past the myths, and change the world. You'll have fun while you learn: Where ideas come from The true history of history Why most people don't like ideas How great managers make ideas thrive The importance of problem finding The simple plan (new for paperback) Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators understand the world. Now in an updated and expanded paperback edition, it's a fantastic time to explore or rediscover this powerful view of the world of ideas. "Sets us free to try and change the world."--Guy Kawasaki, Author of Art of The Start "Small, simple, powerful: an innovative book about innovation."--Don Norman, author of Design of Everyday Things "Insightful, inspiring, evocative, and just plain fun to read. It's totally great."--John Seely Brown, Former Director, Xerox Palo Alto Research Center (PARC) "Methodically and entertainingly dismantling the cliches that surround the process of innovation."--Scott Rosenberg, author of Dreaming in Code; cofounder of Salon.com "Will inspire you to come up with breakthrough ideas of your own."--Alan Cooper, Father of Visual Basic and author of The Inmates are Running the Asylum "Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation, it also points the ways toward making your new ideas stick."--Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation

Author :
Publisher : Esperanza Regueras
ISBN 13 :
Total Pages : 88 pages
Book Rating : 4./5 ( download)

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Book Synopsis by :

Download or read book written by and published by Esperanza Regueras. This book was released on with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Innovation Games

Author : Luke Hohmann
Publisher : Pearson Education
ISBN 13 : 0132702223
Total Pages : 284 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis Innovation Games by : Luke Hohmann

Download or read book Innovation Games written by Luke Hohmann and published by Pearson Education. This book was released on 2006-08-28 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation Through Understandingsm The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can’t explain what they want. Now, there’s a breakthrough solution: Innovation Games. Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers’ true, hidden needs and desires. You’ll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and deliver the right solutions, right from the start. Learn how your customers define success Discover what customers don’t like about your offerings Uncover unspoken needs and breakthrough opportunities Understand where your offerings fit into your customers’ operations Clarify exactly how and when customers will use your product or service Deliver the right new features, and make better strategy decisions Increase empathy for the customers’ experience within your organization Improve the effectiveness of the sales and service organizations Identify your most effective marketing messages and sellable features Innovation Games will be indispensable for anyone who wants to drive more successful, customer-focused product development: product and R&D managers, CTOs and development leaders, marketers, and senior business executives alike.

The Innovator's Way

Author : Peter J. Denning
Publisher : MIT Press
ISBN 13 : 0262288974
Total Pages : 461 pages
Book Rating : 4.2/5 (622 download)

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Book Synopsis The Innovator's Way by : Peter J. Denning

Download or read book The Innovator's Way written by Peter J. Denning and published by MIT Press. This book was released on 2012-09-21 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two experts show that innovation is a skill that can be learned and describe eight essential practices for achieving success. Innovation is the ruling buzzword in business today. Technology companies invest billions in developing new gadgets; business leaders see innovation as the key to a competitive edge; policymakers craft regulations to foster a climate of innovation. And yet businesses report a success rate of only four percent for innovation initiatives. Can we significantly increase our odds of success? In The Innovator's Way, innovation experts Peter Denning and Robert Dunham reply with an emphatic yes. Innovation, they write, is not simply an invention, a policy, or a process to be managed. It is a personal skill that can be learned, developed through practice, and extended into organizations. Denning and Dunham identify and describe eight personal practices that all successful innovators perform: sensing, envisioning, offering, adopting, sustaining, executing, leading, and embodying. Together, these practices can boost a fledgling innovator to success. Weakness in any of these practices, they show, blocks innovation. Denning and Dunham chart the path to innovation mastery, from individual practices to teams and social networks.

Collective Genius

Author : Linda A. Hill
Publisher : Harvard Business Review Press
ISBN 13 : 1422187594
Total Pages : 318 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Collective Genius by : Linda A. Hill

Download or read book Collective Genius written by Linda A. Hill and published by Harvard Business Review Press. This book was released on 2014-05-13 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named one of "10 Management Classics for 2022" by Thinkers50 Why can some organizations innovate time and again, while most cannot? You might think the key to innovation is attracting exceptional creative talent. Or making the right investments. Or breaking down organizational silos. All of these things may help—but there’s only one way to ensure sustained innovation: you need to lead it—and with a special kind of leadership. Collective Genius shows you how. Preeminent leadership scholar Linda Hill, along with former Pixar tech wizard Greg Brandeau, MIT researcher Emily Truelove, and Being the Boss coauthor Kent Lineback, found among leaders a widely shared, and mistaken, assumption: that a “good” leader in all other respects would also be an effective leader of innovation. The truth is, leading innovation takes a distinctive kind of leadership, one that unleashes and harnesses the “collective genius” of the people in the organization. Using vivid stories of individual leaders at companies like Volkswagen, Google, eBay, and Pfizer, as well as nonprofits and international government agencies, the authors show how successful leaders of innovation don’t create a vision and try to make innovation happen themselves. Rather, they create and sustain a culture where innovation is allowed to happen again and again—an environment where people are both willing and able to do the hard work that innovative problem solving requires. Collective Genius will not only inspire you; it will give you the concrete, practical guidance you need to build innovation into the fabric of your business.

Permissionless Innovation: The Continuing Case for Comprehensive Technological Freedom

Author : Adam Thierer
Publisher : Mercatus Center at George Mason University
ISBN 13 : 1942951248
Total Pages : 236 pages
Book Rating : 4.9/5 (429 download)

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Book Synopsis Permissionless Innovation: The Continuing Case for Comprehensive Technological Freedom by : Adam Thierer

Download or read book Permissionless Innovation: The Continuing Case for Comprehensive Technological Freedom written by Adam Thierer and published by Mercatus Center at George Mason University. This book was released on 2016-03-15 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Will innovators be forced to seek the blessing of public officials before they develop and deploy new devices and services, or will they be generally left free to experiment with new technologies and business models? In this book, Adam Thierer argues that if the former disposition, “the precautionary principle,” trumps the latter, “permissionless innovation,” the result will be fewer services, lower-quality goods, higher prices, diminished economic growth, and a decline in the overall standard of living. When public policy is shaped by “precautionary principle” reasoning, it poses a serious threat to technological progress, economic entrepreneurialism, and long-run prosperity. By contrast, permissionless innovation has fueled the success of the Internet and much of the modern tech economy in recent years, and it is set to power the next great industrial revolution—if we let it.

The Innovation Zone

Author : Thomas M. Koulopoulos
Publisher : Hachette UK
ISBN 13 : 1473644224
Total Pages : 305 pages
Book Rating : 4.4/5 (736 download)

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Book Synopsis The Innovation Zone by : Thomas M. Koulopoulos

Download or read book The Innovation Zone written by Thomas M. Koulopoulos and published by Hachette UK. This book was released on 2011-01-11 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation has become a mantra for organizations facing unprecedented market pressures and worldwide competition. But can it be taught or developed as a core competency? Are there rules for turning great ideas into breakthrough innovations that alter behavior and culture, change the company–customer relationship, and carve out a path to global business success? Profi ling dozens of today’s most innovative organizations, The Innovation Zone delivers a new playbook for creating a structured business model of innovation that focuses on process, not products, to generate sustainable value and competitive dominance.

Innovation and Its Enemies

Author : Calestous Juma
Publisher : Oxford University Press
ISBN 13 : 0190467037
Total Pages : 433 pages
Book Rating : 4.1/5 (94 download)

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Book Synopsis Innovation and Its Enemies by : Calestous Juma

Download or read book Innovation and Its Enemies written by Calestous Juma and published by Oxford University Press. This book was released on 2016 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: New technologies may be heralded as life-changing innovations or feared as risks to moral values, human health, and environmental safety. Anxieties surrounding technology are often heightened by perceptions that their benefits will accrue to small sections of society while the risks are more widely distributed. Innovation and Its Enemies identifies the tension between the need for innovation and the pressure to maintain continuity, social order and stability as one of today's biggest policy challenges. It looks at a number of historical examples, including coffee, electricity, margarine, farm mechanization, recorded music, transgenic crops and transgenic animals, to show how new technologies emerge, take root and create new institutional ecologies that favor their dominance in the marketplace.

Design Driven Innovation

Author : Roberto Verganti
Publisher : Harvard Business Press
ISBN 13 : 1422136574
Total Pages : 289 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Design Driven Innovation by : Roberto Verganti

Download or read book Design Driven Innovation written by Roberto Verganti and published by Harvard Business Press. This book was released on 2009-08-12 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don't push new technologies; they push new meanings. It's about having a vision, and taking that vision to your customers. Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. Customers had not asked for these new meanings, but once they experienced them, it was love at first sight. But where does the vision come from? With fascinating examples from leading European and American companies, Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls "interpreters" - the experts who deeply understand and shape the markets they work in. Design-Driven Innovation offers a provocative new view of innovation thinking and practice.

Design for Social Innovation

Author : Mariana Amatullo
Publisher : Routledge
ISBN 13 : 1000464512
Total Pages : 487 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Design for Social Innovation by : Mariana Amatullo

Download or read book Design for Social Innovation written by Mariana Amatullo and published by Routledge. This book was released on 2021-11-29 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: The United Nations, Australia Post, and governments in the UK, Finland, Taiwan, France, Brazil, and Israel are just a few of the organizations and groups utilizing design to drive social change. Grounded by a global survey in sectors as diverse as public health, urban planning, economic development, education, humanitarian response, cultural heritage, and civil rights, Design for Social Innovation captures these stories and more through 45 richly illustrated case studies from six continents. From advocating to understanding and everything in between, these cases demonstrate how designers shape new products, services, and systems while transforming organizations and supporting individual growth. How is this work similar or different around the world? How are designers building sustainable business practices with this work? Why are organizations investing in design capabilities? What evidence do we have of impact by design? Leading practitioners and educators, brought together in seven dynamic roundtable discussions, provide context to the case studies. Design for Social Innovation is a must-have for professionals, organizations, and educators in design, philanthropy, social innovation, and entrepreneurship. This book marks the first attempt to define the contours of a global overview that showcases the cultural, economic, and organizational levers propelling design for social innovation forward today.

La paradoja como forma literaria de la innovación

Author : Corinna Deppner
Publisher : Georg Olms Verlag
ISBN 13 : 3487311976
Total Pages : 168 pages
Book Rating : 4.4/5 (873 download)

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Book Synopsis La paradoja como forma literaria de la innovación by : Corinna Deppner

Download or read book La paradoja como forma literaria de la innovación written by Corinna Deppner and published by Georg Olms Verlag. This book was released on 2020-12-14 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: El escritor argentino Jorge Luis Borges ha creado en su obra literaria estructuras que ya desde los años 30 y 40 del siglo XX anunciaban la posmodernidad. Su narrativa se caracteriza por relaciones intertextuales y configuraciones paradójicas. El resultado es un texto descentralizado y dialógico que no articula una proposición determinada sino que tiene el impacto de una interpretación multívoca e infinita. Que el carácter innovador de la literatura del escritor argentino procede de su ocupación con la tradición judía –sobre todo con sus técnicas interpretativas– es la tesis que presenta este volumen. Si se considera que la tradición interpretativa de la cultura judía tiene como consecuencia una recepción permanente e infinita, puede decirse que esta tradición no solo es compatible con la literatura de Borges en particular sino también que ha sido una fuente de inspiración para la literatura moderna en general así como para las reflexiones que sobre ella se han hecho. Participan en el volumen: A. de Toro, C. Deppner, R. Fine, E. Fishburn, E. Martín Ortega, K. Meyer-Minnemann, L. Nascimento. DR. CORINNA DEPPNER es actualmente becaria en el Instituto de Romanística de la Universidad de Erfurt. Su investigación postdoctoral abarca la literatura de Teresa de Ávila y Clarice Lispector. Trabajó como profesora encargada en la Universidad de Hamburgo y la Universidad de Erfurt sobre la literatura argentina del exilio y sobre tradiciones místicas en la modernidad. Su tesis doctoral se publicó bajo el título Transformaciones del saber en la narrativa ficcional. Encuentros literarios con la cultura del recuerdo judía en la obra de Jorge Luis Borges, Mario Vargas Llosa y Moacyr Scliar (2016). Otros campos de investigación son: Literatura de los conversos, literatura sefardí y la literatura de Jorge Luis Borges. En 2016 se publicó su monografía El Aleph – Una metáfora de la modernidad y su différance. Der argentinische Schriftsteller Jorge Luis Borges gilt als ein Literat, der bereits in seinen Werken der 30er und 40er Jahre des 20. Jahrhunderts Strukturen geschaffen hat, die später die Postmoderne prägen sollten. Seine Erzählungen sind insbesondere von intertextuellen Bezugnahmen und sich in Paradoxien verstrickende Narrative durchzogen. Die Folge ist ein dezentrierter sowie dialogisierender Text, der keine eindeutige Aussage hervorbringt, sondern in einer vielstimmigen und unabgeschlossenen Textauslegung zur Wirkung kommt. Der Band stellt zur Diskussion, ob ein wesentlicher Grund für Borges’ innovatives, die literarische Postmoderne prägendes Textkonzept darin gesehen werden kann, dass sich der argentinische Schriftsteller nachweislich mit jüdischer Tradition, insbesondere der Schriftkultur, auseinandergesetzt hat. Geht man davon aus, dass die in jüdischer Tradition kultivierte mehrschichtige Textdeutung zugleich einen permanenten, unendlichen Rezeptionsprozess zur Folge hat wird deutlich, dass diese Tradition nicht nur kompatibel zu Borges’ Literatur ist, sondern auch zahlreiche Reflexionen in der modernen Literatur und Literaturforschung angeregt hat.

Democratizing Innovation

Author : Eric Von Hippel
Publisher : MIT Press
ISBN 13 : 0262250179
Total Pages : 224 pages
Book Rating : 4.2/5 (622 download)

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Book Synopsis Democratizing Innovation by : Eric Von Hippel

Download or read book Democratizing Innovation written by Eric Von Hippel and published by MIT Press. This book was released on 2006-02-17 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The process of user-centered innovation: how it can benefit both users and manufacturers and how its emergence will bring changes in business models and in public policy. Innovation is rapidly becoming democratized. Users, aided by improvements in computer and communications technology, increasingly can develop their own new products and services. These innovating users—both individuals and firms—often freely share their innovations with others, creating user-innovation communities and a rich intellectual commons. In Democratizing Innovation, Eric von Hippel looks closely at this emerging system of user-centered innovation. He explains why and when users find it profitable to develop new products and services for themselves, and why it often pays users to reveal their innovations freely for the use of all.The trend toward democratized innovation can be seen in software and information products—most notably in the free and open-source software movement—but also in physical products. Von Hippel's many examples of user innovation in action range from surgical equipment to surfboards to software security features. He shows that product and service development is concentrated among "lead users," who are ahead on marketplace trends and whose innovations are often commercially attractive. Von Hippel argues that manufacturers should redesign their innovation processes and that they should systematically seek out innovations developed by users. He points to businesses—the custom semiconductor industry is one example—that have learned to assist user-innovators by providing them with toolkits for developing new products. User innovation has a positive impact on social welfare, and von Hippel proposes that government policies, including R&D subsidies and tax credits, should be realigned to eliminate biases against it. The goal of a democratized user-centered innovation system, says von Hippel, is well worth striving for. An electronic version of this book is available under a Creative Commons license.