Tendencias de la Comunicación. El Ecosistema Mediático Contemporáneo. Discusiones sobre audiencias, estrategias de comunicación y resultados. Vol. II

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Author :
Publisher : Dykinson
ISBN 13 : 841324837X
Total Pages : pages
Book Rating : 4.4/5 (132 download)

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Book Synopsis Tendencias de la Comunicación. El Ecosistema Mediático Contemporáneo. Discusiones sobre audiencias, estrategias de comunicación y resultados. Vol. II by : Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero

Download or read book Tendencias de la Comunicación. El Ecosistema Mediático Contemporáneo. Discusiones sobre audiencias, estrategias de comunicación y resultados. Vol. II written by Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero and published by Dykinson. This book was released on 2020-07-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: La peculiaridad del presente libro es que son dos libros en uno. Los primeros 5 capítulos se presentan bajo el subtítulo “Conocer a las Audiencias” y en ellos se abordan temas que tienen a las audiencias contemporáneas y sus procesos de consumo cultural y de interacción mediática y digital como centro de la discusión; mientras que los siguientes 5 capítulos se agrupan bajo el subtítulo: “Posicionarse a las Nuevas Estrategias para Nuevos Sectores” y ofrecen temas variados relacionados a la publicidad, los modelos de negocio y las nuevas situaciones del mercado mediático, abordajes sobre turismo y la situación nueva de turistas en tanto receptores de información con demandas más puntuales a la ofertada tradicionalmente. El capítulo final es un ensayo elocuente sobre el comportamiento comunicacional de sectores de la audiencia vinculados a Internet frente a una teleserie de la televisión clásica en Ecuador. Y si bien estos dos conjuntos de capítulos difieren en sus temáticas concretas, conllevan en común la búsqueda de nuevas definiciones, nuevos diseños metodológicos y nuevas conceptualizaciones de sus temas específicos.Los autores aquí reunidos proceden del ámbito iberoamericano, hispano y luso parlante, americano y europeo, lo cual ofrece una singular muestra internacional de trayectorias, intereses académicos y abordajes a los temas seleccionados.

Lengua, nación e identidad

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Author :
Publisher : Iberoamericana Editorial
ISBN 13 : 9788484893707
Total Pages : 424 pages
Book Rating : 4.8/5 (937 download)

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Book Synopsis Lengua, nación e identidad by : Kirsten Süselbeck

Download or read book Lengua, nación e identidad written by Kirsten Süselbeck and published by Iberoamericana Editorial. This book was released on 2008 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Papers presented at the "Coloquio Internacional Relaciones entre Lengua, Naciâon, Indentidad y Poder en Espaäna, Hispanoamâerica y Estados Unidos", held June 2-4, 2005, in Berlin.

Comunicación digital

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Publisher : Editorial UOC
ISBN 13 : 8491164731
Total Pages : 147 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Comunicación digital by : Marta-Lazo, Carmen

Download or read book Comunicación digital written by Marta-Lazo, Carmen and published by Editorial UOC. This book was released on 2017-03-22 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este manual está dirigido a estudiantes de comunicación y de educación de grado y posgrado. El eje central de toda la obra es el novedoso concepto de Factor R-elacional, atendiendo al nuevo modelo que los autores han bautizado como «TRIC» (Tecnologías de la Relación, Información y Comunicación), que dibuja un nuevo escenario de contextos y mediaciones en la comunicación digital y móvil. Este libro contiene todas las partes esenciales para entender la comunicación digital: fundamentos, principios, interactuantes, competencias, mediaciones e inteRmetodología.Desde una perspectiva educomunicativa, los autores proponen métodos innovadores para llevar a cabo prácticas de aprendizaje digital en entornos presenciales, semipresenciales y virtuales. Como aportación final, se entrevista a seis reconoidos expertos en educación mediática y competencia digital para abordar desde su mirada diferentes temas planteados en el libro, de forma dialógica y abierta a la reflexión. También se brinda a los lectores la posibilidad de participar e interactuar en un laboratorio de experiencias TRIC.

¡Sonríe, te están puntuando!

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Author :
Publisher : Editorial GEDISA
ISBN 13 : 8416919747
Total Pages : 237 pages
Book Rating : 4.4/5 (169 download)

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Book Synopsis ¡Sonríe, te están puntuando! by : Roberto Aparici

Download or read book ¡Sonríe, te están puntuando! written by Roberto Aparici and published by Editorial GEDISA. This book was released on 2017-11 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Networks, society, and polis: epistemological approaches on mediatization

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Author :
Publisher : FACOS-UFSM
ISBN 13 : 8583841012
Total Pages : 302 pages
Book Rating : 4.5/5 (838 download)

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Book Synopsis Networks, society, and polis: epistemological approaches on mediatization by : Jairo Ferreira

Download or read book Networks, society, and polis: epistemological approaches on mediatization written by Jairo Ferreira and published by FACOS-UFSM. This book was released on 2020-12-08 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is one of the results of the II International Seminar on Research on Mediatization and Social Processes. The II International Seminar on Research on Mediatization and Social Processes had a program developed at two levels: Debate panels, with invited researchers – five tables with the participation of researchers from Sweden (1), Russia (1), Portugal (1), Argentina (1), and Brazil (6). The schedule of the II Seminar and its structure are available at https://www.midiaticom.org/seminario-midiatizacao/grade-de-programacao-2018/. Intotal, there were 15 hours of debates at the five debate panels. This second event gave continuity to the first International Seminar on Research on Mediatization and Social Processes, which also had guest researchers. In the first seminar, the five panels were attended by researchers from France (3), Denmark (1), Argentina (2), and Brazil (4). See: http://www.midiaticom.org/seminariointernacional/programacao-2016/. Therefore, methodologically, the Seminar takes place in the articulation of debate panels with international guests and working groups, with the presence of researchers, doctors, doctoral students, Masters, and master’s degree students. We emphasize that, still in the scope of training processes, master’s and doctoral students, masters and doctors, post-doctoral students and post-doctors, and members of the organizing Research Group take part in them as reviewers, in a blind evaluation, of the expanded abstracts submitted by graduates with lower titles – under the coordination of researchers/professors of the Research Group on Mediatization and Social Processes. They evaluated (in a group of more than three dozen reviewers) each of the works submitted by colleagues with training at a lower level, with classification grades, which resulted in the approved papers. Then, they were grouped by the organizing committee, successively, until the event’s working groups were formed. A total of 237 abstracts were submitted. They were selected in the following proportion of participants: 21% of professors/researchers; 33% doctors and doctoral students; 33% masters and master’s students; 13% graduates and undergraduate students, linked to scientific initiation research project and/or with research results of a senior research project. In the first seminar, in 2016, there were 250 submissions by authors and 217 expanded abstracts. Out of these, around 188 works were selected. At both events, half of the participants were from universities in other states (São Paulo, Rio de Janeiro, and Minas Gerais, mainly). Among its results, in addition to the training processes in the course of its realization, we emphasize its consolidation in a library of reflections, in the form of complete articles of the presentations in Working Groups and books published in e-book format (with chapters produced by the participants of the debate panels). The expanded abstracts of the event are available at https://midiaticom.org/anais/index.php/seminario-midiatizacao-resumos. The full articles are available at https://midiaticom.org/anais/index.php/seminario-midiatizacao-artigos. This book of the Debate Panels of the II Seminar, in this e-book edition, is available not only in the project collection (https://www.midiaticom.org/e-books/) but also at FACOS UFSM (https: / /www.ufsm.br/editoras/facos/publicacoes/). We reiterate our thanks to CAPES and FAPERGS for the financial support, which is essential for to enable this proposal of conversation via research, both theoretical and empirical, carried out by its participants.

Media Convergence Handbook - Vol. 1

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Publisher : Springer
ISBN 13 : 3642544843
Total Pages : 430 pages
Book Rating : 4.6/5 (425 download)

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Book Synopsis Media Convergence Handbook - Vol. 1 by : Artur Lugmayr

Download or read book Media Convergence Handbook - Vol. 1 written by Artur Lugmayr and published by Springer. This book was released on 2015-11-20 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume I of the Media Convergence Handbook encourages an active discourse on media convergence by introducing the concept through general perspective articles and addressing the real-world challenges of conversion in the publishing, broadcasting and social media sectors.

Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

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Author :
Publisher : IGI Global
ISBN 13 : 1799831205
Total Pages : 457 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies by : Hernández-Santaolalla, Víctor

Download or read book Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies written by Hernández-Santaolalla, Víctor and published by IGI Global. This book was released on 2020-04-24 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.

Capgirant la Universitat. Accions Per Al Futur Proper

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Author :
Publisher : Editorial UOC
ISBN 13 : 8497885465
Total Pages : 222 pages
Book Rating : 4.4/5 (978 download)

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Book Synopsis Capgirant la Universitat. Accions Per Al Futur Proper by : Imma Tubella i Casadevall

Download or read book Capgirant la Universitat. Accions Per Al Futur Proper written by Imma Tubella i Casadevall and published by Editorial UOC. This book was released on 2012-11-12 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents eight reflections on the current state of the university around the world, the problems facing it as an educational institution and the challenges it must address in a changing society, where the arrival of new information and communication technologies (ICTs) has had an immense impact. On these pages, rectors and directors from universities in different countries (Canada, Morocco, the United Kingdom, Spain, Israel, Portugal, Mexico) attempt to analyze the current problems confronting the university and propose new strategies regarding syllabus design, local and global problems, reforms implemented in recent years and the viability of educational models in an ever more globalized society. Turning the university upside down: actions for the near future aims to offer clear answers to many of the questions facing the university today, offering guidelines it is hoped will contribute to designing an agenda for action that will allow university education to improve in the very near future.

Between what we say and what we think: Where is mediatization?

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Author :
Publisher : FACOS-UFSM
ISBN 13 :
Total Pages : 366 pages
Book Rating : 4./5 ( download)

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Book Synopsis Between what we say and what we think: Where is mediatization? by : Jairo Ferreira

Download or read book Between what we say and what we think: Where is mediatization? written by Jairo Ferreira and published by FACOS-UFSM. This book was released on 2018-12-21 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Information and Communication Overload in the Digital Age

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Publisher : IGI Global
ISBN 13 : 1522520627
Total Pages : 406 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Information and Communication Overload in the Digital Age by : Marques, Rui Pedro Figueiredo

Download or read book Information and Communication Overload in the Digital Age written by Marques, Rui Pedro Figueiredo and published by IGI Global. This book was released on 2017-01-30 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in communication technologies have created an overabundance of available information and knowledge to people in contemporary society. Consequently, it has become pivotal to develop new approaches for information processing and understanding. Information and Communication Overload in the Digital Age is a comprehensive reference source for the latest scholarly material on the increased amount of information created by evolving technologies, examining creative methods for improved control of information overload. Focusing on theoretical and experimental topics, such as media consumption, media literacy, and business applications, this book is ideally designed for researchers, practitioners, academics, graduate students, and professionals seeking emerging perspectives on information and communication management.

Studies in Philology

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Publisher : Cambridge Scholars Publishing
ISBN 13 : 144387521X
Total Pages : 379 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Studies in Philology by : Maria del Mar Jiménez-Cervantes Arnao

Download or read book Studies in Philology written by Maria del Mar Jiménez-Cervantes Arnao and published by Cambridge Scholars Publishing. This book was released on 2015-02-05 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Linguistics, Literature and Cultural Studies are the three main research areas within Philology. Scientific production, such as conferences and journals, has tended towards specialization, and has been traditionally classified according to separate disciplines and languages. However, this volume offers a holistic view of the wide area of Philology, therefore allowing the permeability of the three areas mentioned above. As such, this book shows that the line that separates Linguistics, Literature and Cultural Studies is actually very thin. This volume is composed of a miscellanea of philological studies dealing with various trends in Modern Language research. It looks at three languages in particular: Spanish, English and French, with a special relevance to the first two.

Trasatlantica 2

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Publisher : Lulu.com
ISBN 13 : 1312197242
Total Pages : 153 pages
Book Rating : 4.3/5 (121 download)

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Book Synopsis Trasatlantica 2 by : Case Western Reserve University

Download or read book Trasatlantica 2 written by Case Western Reserve University and published by Lulu.com. This book was released on 2014-05-16 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: TRASATLANTICA. Poetry and Scholarship is an academic peer-reviewed journal devoted to the study and promotion of poetry produced and consumed on both sides of the Atlantic, in Spanish, Portuguese and English.

New media art conservation

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Publisher : BOD GmbH DE
ISBN 13 : 8411234436
Total Pages : 126 pages
Book Rating : 4.4/5 (112 download)

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Book Synopsis New media art conservation by : Lino García Morales

Download or read book New media art conservation written by Lino García Morales and published by BOD GmbH DE. This book was released on 2022-05-23 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: New media art, produced at the intersection of art, science and technology, makes up the majority of a Museum of Contemporary Art's collections. However, technological obsolescence and technical fragility of the artworks make their conservation-restoration an ongoing challenge. A new theoretical approach to permanence through change addresses this problem and offers alternatives and solutions from the production to recreation of new media art.

Media and Metamedia Management

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Publisher : Springer
ISBN 13 : 3319460684
Total Pages : 514 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Media and Metamedia Management by : Francisco Campos Freire

Download or read book Media and Metamedia Management written by Francisco Campos Freire and published by Springer. This book was released on 2016-11-21 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.

Mediatization, Polarization, and Intolerance (Between Environments, Media, and Circulation)

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Author :
Publisher : FACOS-UFSM
ISBN 13 :
Total Pages : 337 pages
Book Rating : 4./5 ( download)

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Book Synopsis Mediatization, Polarization, and Intolerance (Between Environments, Media, and Circulation) by : Jairo Ferreira

Download or read book Mediatization, Polarization, and Intolerance (Between Environments, Media, and Circulation) written by Jairo Ferreira and published by FACOS-UFSM. This book was released on 2021-05-06 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is one of the results of the III International Seminar on Research on Mediatization and Social Processes held in 2019. The III International Seminar on Research on Mediatization and Social Processes had a program developed on two levels: Debate Tables, with invited researchers (five discussion tables, with the participation of researchers from France (3), Argentina (2), Germany (1), and Brazil (5). The schedule of the III Seminar and its structure can be seen at https://www.midiaticom.org/seminario-midiatizacao/grade-de-programacao-2019/. In total, there were 15 hours of debates at the five Discussion Tables. Methodologically, the Seminar takes place in the articulation of Debate Tables with international guests and Working Groups with the presence of researchers, doctors, doctoral students, masters, and masters' degree students. We point out that, even in the scope of training processes, master's and doctoral students, masters and doctors, post-doctors and post-doctoral graduates, and members of the organizing Research Group take part as reviewers, in a blind evaluation process, of the expanded abstracts submitted by graduates with a lower title - under the coordination of the research professors from the Mediatization and Social Processes Group. They evaluated (in a group of more than three dozen reviewers) each of the works submitted by colleagues with a lower instructional level, with classificatory notes, which resulted in the approved works. They were then grouped by the Organizing Committee, successively, until they reached the event's working groups.

Watching the Internet

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Publisher : Media XXI
ISBN 13 : 9897292489
Total Pages : 291 pages
Book Rating : 4.8/5 (972 download)

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Book Synopsis Watching the Internet by : José M. Alvarez-Monzoncillo

Download or read book Watching the Internet written by José M. Alvarez-Monzoncillo and published by Media XXI. This book was released on 2022-03-03 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deals with the Internet’s influence on television. The traditional value chain has been transformed, giving rise to new forms of television that foster user generated content. We no longer dream about interactivity, but participation. Accordingly, the “digital natives” like to tag programs and films in the cyberspace, each conveniently tagged so that other users can find it. Although many questions have yet to be answered, this decade’s motto may be “the tag is the medium”. However, on-demand television is unlikely to replace mass TV. The Web 2.0 has brought an end to the “my TV” concept of the dotcom age and may put “our TV” in its place. These changes pose serious problems. The industry is facing the real threat of revenue cannibalization because current online business models are not financially rewarding. The Internet is not yet a profitable market for programs that require additional revenues to advertising. To date, the box office, video and premium television have been the main sources of revenue of the audiovisual industry. This book explores the factors at play in this shift.

Journalistic Metamorphosis

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Publisher : Springer Nature
ISBN 13 : 3030363155
Total Pages : 213 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Journalistic Metamorphosis by : Jorge Vázquez-Herrero

Download or read book Journalistic Metamorphosis written by Jorge Vázquez-Herrero and published by Springer Nature. This book was released on 2020-01-03 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to reflect how journalism has changed in recent years through different perspectives concerning the impact of technology, the reconfiguration of the media ecosystem, the transformation of business models, production and profession, as well as the influence of digital storytelling, mobile devices and participation within the context of glocal information. Journalism innovation implies modifications in techniques, technologies, processes, languages, formats and devices intended to enhance the production and consumption of the journalistic information. This book becomes an interesting resource for researchers and professionals working in news media to identify the best practices and discover new types of information flows in a rapidly changing news media landscape.