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Author :
Publisher :
ISBN 13 :
Total Pages : 63 pages
Book Rating : 4.:/5 (949 download)
Download or read book Estudio y análisis de los colores en la publicidad written by and published by . This book was released on 2002 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jordi Carulla
Publisher :
ISBN 13 :
Total Pages : 120 pages
Book Rating : 4.3/5 (91 download)
Download or read book El Color de la Publicidad written by Jordi Carulla and published by . This book was released on 2000 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book El color en la publicidad written by and published by . This book was released on 2002 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Research Notes on the Surnames of Bergasse, LeBau and Crousillat in Philadelphia written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 366 pages
Book Rating : 4.:/5 (949 download)
Download or read book El color en la publicidad gráfica de "Clinique" written by and published by . This book was released on 2003 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Julia Bölke
Publisher : GRIN Verlag
ISBN 13 : 3638847403
Total Pages : 63 pages
Book Rating : 4.6/5 (388 download)
Download or read book Impact of the Color Red on the Marketing of Consumer Goods written by Julia Bölke and published by GRIN Verlag. This book was released on 2007-10-31 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Applied Sciences Wernigerode, language: English, abstract: This thesis aims at examining the impact of red on the marketing of consumer goods. It explains the way color vision is created in the human brain and emphasizes the relevance it has for individuals to help orientate in everyday surroundings. The thesis focuses on the color red as it causes strong body reactions such as the increase of blood pressure, eyelid move-ment and breathing frequency as well as the production of adrenaline. Furthermore, people’s different associations with red, e.g. blood, fire, love, hate, life and death are examined. The major part discusses the suitability of using red in the different sections of the marketing mix (Product, Price, Place and Promotion). Practical exam-ples back up literature findings and show that red can be a very helpful tool, for example, to attract customers’ attention for a shopping window or adver-tisement. Following, marketers need to consider that influencing factors such as gender, age, social status, cultural background or product-involvement affect the successful use of red. The case study of Xerox Inc. shows the applicability and popularity of red as a corporate color. At the same time, it reveals limitations to the color choice as the red logo does not differentiate Xerox from its competitors’ logos. Besides summarizing the different ideas of this thesis, the last chapter high-lights that, even though a lot of research has been done, marketers need to decide for each case specifically whether or not to use red in their marketing strategy.
Author : Peter J. Hayten
Publisher :
ISBN 13 : 9788470950346
Total Pages : 96 pages
Book Rating : 4.9/5 (53 download)
Download or read book El color en publicidad y artes gráficas written by Peter J. Hayten and published by . This book was released on 1978-03-01 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Juan Basilio Gómez
Publisher :
ISBN 13 :
Total Pages : 96 pages
Book Rating : 4.:/5 (83 download)
Download or read book El Color en publicidad y artes gráficas written by Juan Basilio Gómez and published by . This book was released on 1959 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alejandro Álvarez Nobell
Publisher : Ediciones Universidad San Jorge
ISBN 13 : 8494119818
Total Pages : 351 pages
Book Rating : 4.4/5 (941 download)
Download or read book Publicidad 360º written by Alejandro Álvarez Nobell and published by Ediciones Universidad San Jorge. This book was released on 2014-03-14 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.
Author : José Cruz Escobedo Pérez
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (65 download)
Download or read book "El color como factor publicitario y motivador hacia el consumidor en establecimientos públicos" written by José Cruz Escobedo Pérez and published by . This book was released on 1997 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Faber Birren
Publisher :
ISBN 13 :
Total Pages : 230 pages
Book Rating : 4.:/5 (31 download)
Download or read book Selling Color to People written by Faber Birren and published by . This book was released on 1956 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jordi Carulla
Publisher :
ISBN 13 :
Total Pages : 118 pages
Book Rating : 4.3/5 (91 download)
Download or read book Color of leisure written by Jordi Carulla and published by . This book was released on 2000 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harold Linton
Publisher : Wiley
ISBN 13 : 9780471284918
Total Pages : 240 pages
Book Rating : 4.2/5 (849 download)
Download or read book Color Forecasting written by Harold Linton and published by Wiley. This book was released on 1994-06-15 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter J. Hayten
Publisher :
ISBN 13 :
Total Pages : 96 pages
Book Rating : 4.:/5 (553 download)
Download or read book El color en publicidad y arte gráficas written by Peter J. Hayten and published by . This book was released on 1959 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher :
ISBN 13 : 1643608959
Total Pages : 251 pages
Book Rating : 4.6/5 (436 download)
Download or read book written by and published by . This book was released on with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mauro Berrueto Berrueto
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (469 download)
Download or read book El color en la publicidad impresa y sus incidencias psicológicas written by Mauro Berrueto Berrueto and published by . This book was released on 1963 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alex Candal
Publisher : Alegria Corp
ISBN 13 : 0692128484
Total Pages : 64 pages
Book Rating : 4.6/5 (921 download)
Download or read book DISCULPEN LAS MOLESTIAS written by Alex Candal and published by Alegria Corp. This book was released on with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
