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Author : Inmaculada González Cabrera
Publisher :
ISBN 13 : 9788413244181
Total Pages : 258 pages
Book Rating : 4.2/5 (441 download)
Download or read book El alojamiento colaborativo o el nuevo hospedaje low cost written by Inmaculada González Cabrera and published by . This book was released on 2020 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Cristina García García
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (15 download)
Download or read book Yo tengo, yo necesito. Motivaciones que impulsan el crecimiento del alojamiento colaborativo written by Cristina García García and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: La economía colaborativa es el nuevo modelo de negocio, estructurado en cuatro partes; consumo, educación, finanzas y producción. En relación al primero se encuentra el alojamiento colaborativo. Permite que se desarrollen nuevas formas de viajar y de acceder a alojamientos, gracias al cambio experimentado en la mentalidad de la sociedad, donde cobra mayor importancia poder acceder a los bienes, no poseerlos. El patrón de acceso al alojamiento colaborativo con base en el intercambio entre pares, peer-to-peer, está compuesto por anfitriones, consumidores y en el caso de que existan intermediarios que los pongan en contacto, plataformas P2P. El objetivo es establecer un perfil sobre el viajero colaborador, con las motivaciones push y pull que llevan al visitante a adquirir los servicios de alojamiento colaborativo, analizando su perfil en la provincia concreta de León. En el desarrollo del marco teórico se utilizan fuentes secundarias y en el trabajo de investigación fuentes primarias, cualitativas, con la encuesta y cuantitativas para el análisis de datos, utilizando diferentes técnicas estadísticas: Alfa de Cronbach, Análisis Factorial de Componentes Principales, Análisis Clúster y tablas de contingencia. Con los resultados obtenidos, se diferencian dos segmentos; los turistas colaboradores expertos y principiantes, cada uno de ellos con un conocimiento y grado de implicación diferenciado sobre las motivaciones push y pull. Palabras clave: economía colaborativa, alojamiento colaborativo, peer-to-peer y motivaciones push y pull.
Author : Claire Colomb
Publisher : Routledge
ISBN 13 : 1317515587
Total Pages : 510 pages
Book Rating : 4.3/5 (175 download)
Download or read book Protest and Resistance in the Tourist City written by Claire Colomb and published by Routledge. This book was released on 2016-07-01 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: Across the globe, from established tourist destinations such as Venice or Prague to less traditional destinations in both the global North and South, there is mounting evidence that points to an increasing politicization of the topic of urban tourism. In some cities, residents and other stakeholders take issue with the growth of tourism as such, as well as the negative impacts it has on their cities; while in others, particular forms and effects of tourism are contested or deplored. In numerous settings, contestations revolve less around tourism itself than around broader processes, policies and forces of urban change perceived to threaten the right to ‘stay put’, the quality of life or identity of existing urban populations. This book for the first time looks at urban tourism as a source of contention and dispute and analyses what type of conflicts and contestations have emerged around urban tourism in 16 cities across Europe, North America, South America and Asia. It explores the various ways in which community groups, residents and other actors have responded to – and challenged – tourism development in an international and multi-disciplinary perspective. The title links the largely discrete yet interconnected disciplines of ‘urban studies’ and ‘tourism studies’ and draws on approaches and debates from urban sociology; urban policy and politics; urban geography; urban anthropology; cultural studies; urban design and planning; tourism studies and tourism management. This ground breaking volume offers new insight into the conflicts and struggles generated by urban tourism and will be of interest to students, researchers and academics from the fields of tourism, geography, planning, urban studies, development studies, anthropology, politics and sociology.
Author : Robert V Kozinets
Publisher : SAGE Publications
ISBN 13 : 1848606451
Total Pages : 233 pages
Book Rating : 4.8/5 (486 download)
Download or read book Netnography written by Robert V Kozinets and published by SAGE Publications. This book was released on 2010 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: With as many as 1 billion people now using online communities such as newsgroups, blogs, forums, social networking sites, podcasting, videocasting, photosharing communities, and virtual worlds, the internet is now an important site for research. This exciting new text is the first to explore the discipline of 'Netnography' - the conduct of ethnography over the internet - a method specifically designed to study cultures and communities online. For the first time, full procedural guidelines for the accurate and ethical conduct of ethnographic research online are set out, with detailed, step-by-step guidance to thoroughly introduce, explain, and illustrate the method to students and researchers. The author also surveys the latest research on online cultures and communities, focusing on the methods used to study them, with examples focusing on the new elements and contingencies of the blogosphere (blogging), microblogging, videocasting, podcasting, social networking sites, virtual worlds and more. This book will be essential reading for researchers and students in social sciences such as anthropology, sociology, marketing and consumer research, organization and management studies and cultural and media studies.
Author : Sanjaya Lall
Publisher : Springer
ISBN 13 : 1349187984
Total Pages : 273 pages
Book Rating : 4.3/5 (491 download)
Download or read book Learning to Industrialize written by Sanjaya Lall and published by Springer. This book was released on 1987-09-04 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Álvaro Rocha
Publisher : Springer Nature
ISBN 13 : 9813341831
Total Pages : 783 pages
Book Rating : 4.8/5 (133 download)
Download or read book Marketing and Smart Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2021-03-09 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Author : John H. Dunning
Publisher : Edward Elgar Publishing
ISBN 13 : 1845423410
Total Pages : 297 pages
Book Rating : 4.8/5 (454 download)
Download or read book Multinationals and Industrial Competitiveness written by John H. Dunning and published by Edward Elgar Publishing. This book was released on 2005-01-01 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an excellent overview of the changing relationship between multinationals and economic development as globalization has taken off, and substantially altered the conditions for catching up as opposed to falling behind. The authors move very effectively between the discussion of concepts that are crucial to understanding such changes, and various empirical evidence on foreign direct investment, trade, inter-firm relationships, institutional settings and competitiveness. John Cantwell, Rutgers University, US The globalisation of the world economy has undermined many of the old certainties regarding foreign direct investment flows. Dunning and Narula use the concepts of alliance capitalism and technological evolution to analyse recent trends in international business. They identify the challenges to government policymakers from regional integration, and the consequent intensification of political competition to attract high-technology investment. This masterful and incisive analysis brings great clarity to perplexing issues, and delineates a cogent industrial policy agenda for a globalised economy. Mark Casson, University of Reading, UK This book offers an important contribution to the contemporary debate on the role of multinational enterprises (MNEs) in economic development in an increasingly globalizing, knowledge-intensive and alliance-based world economy. Each of the chapters touches upon critical issues now facing the global economy. They also address the growing importance of innovative activities of firms in promoting economic development and industrial restructuring, as well as the role of FDI and cooperative agreements in furthering this goal. Emphasis is placed on the increasingly significant role of national governments in promoting the intellectual capital of their indigenous resources and capabilities, and of inter-firm collaborative alliances. Globalization and technological advances are reconfiguring the ingredients of the competitiveness of firms and nation states. They are emphasizing the increasingly important role of both private and social institutions as determinants of the success of corporations and of the economic development of societies. Covering a range of issues from economic development, alliance capitalism, government policies, regional integration and industrial development, this authoritative book will greatly appeal to academics and economists, especially those interested in international business and management.
Author : Paul F. J. Eagles
Publisher : CABI
ISBN 13 : 0851995896
Total Pages : 332 pages
Book Rating : 4.8/5 (519 download)
Download or read book Tourism in National Parks and Protected Areas written by Paul F. J. Eagles and published by CABI. This book was released on 2002 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the state of the art of tourism planning and management in national parks and protected areas. It also provides guidelines for best practice in tourism operations. Other objectives are to: Describe case studies and guidelines that contribute to conservation of biological diversity; consider the role of local communities within or near these areas; outline the development of tourism infrastructure and services; discuss visitor management; provide guidelines to enhance the quality of the tourism experience. The focus is global and the book will appeal to both academics and practitioners.
Author : Gérard Cliquet
Publisher : John Wiley & Sons
ISBN 13 : 1786305801
Total Pages : 260 pages
Book Rating : 4.7/5 (863 download)
Download or read book Location-Based Marketing written by Gérard Cliquet and published by John Wiley & Sons. This book was released on 2020-06-16 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities – whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.
Author : Mary Mostafanezhad
Publisher : Routledge
ISBN 13 : 1317509358
Total Pages : 347 pages
Book Rating : 4.3/5 (175 download)
Download or read book Political Ecology of Tourism written by Mary Mostafanezhad and published by Routledge. This book was released on 2016-01-08 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why has political ecology been assigned so little attention in tourism studies, despite its broad and critical interrogation of environment and politics? As the first full-length treatment of a political ecology of tourism, the collection addresses this lacuna and calls for the further establishment of this emerging interdisciplinary subfield. Drawing on recent trends in geography, anthropology, and environmental and tourism studies, Political Ecology of Tourism: Communities, Power and the Environment employs a political ecology approach to the analysis of tourism through three interrelated themes: Communities and Power, Conservation and Control, and Development and Conflict. While geographically broad in scope—with chapters that span Central and South America to Africa, and South, Southeast, and East Asia to Europe and Greenland—the collection illustrates how tourism-related environmental challenges are shared across prodigious geographical distances, while also attending to the nuanced ways they materialize in local contexts and therefore demand the historically situated, place-based and multi-scalar approach of political ecology. This collection advances our understanding of the role of political, economic and environmental concerns in tourism practice. It offers readers a political ecology framework from which to address tourism-related issues and themes such as development, identity politics, environmental subjectivities, environmental degradation, land and resources conflict, and indigenous ecologies. Finally, the collection is bookended by a pair of essays from two of the most distinguished scholars working in the subfield: Rosaleen Duffy (foreword) and James Igoe (afterword). This collection will be valuable reading for scholars and practitioners alike who share a critical interest in the intersection of tourism, politics and the environment
Author : Clayton
Publisher : Harvard Business Press
ISBN 13 : 1422196585
Total Pages : 320 pages
Book Rating : 4.4/5 (221 download)
Download or read book The Innovator's Solution written by Clayton and published by Harvard Business Press. This book was released on 2013-10-22 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen’s work continues to underpin today’s most innovative leaders and organizations. A seminal work on disruption—for everyone confronting the growth paradox. For readers of the bestselling The Innovator’s Dilemma—and beyond—this definitive work will help anyone trying to transform their business right now. In The Innovator’s Solution, Clayton Christensen and Michael Raynor expand on the idea of disruption, explaining how companies can and should become disruptors themselves. This classic work shows just how timely and relevant these ideas continue to be in today’s hyper-accelerated business environment. Christensen and Raynor give advice on the business decisions crucial to achieving truly disruptive growth and propose guidelines for developing your own disruptive growth engine. The authors identify the forces that cause managers to make bad decisions as they package and shape new ideas—and offer new frameworks to help create the right conditions, at the right time, for a disruption to succeed. This is a must-read for all senior managers and business leaders responsible for innovation and growth, as well as members of their teams. Based on in-depth research and theories tested in hundreds of companies across many industries, The Innovator’s Solution is a necessary addition to any innovation library—and an essential read for entrepreneurs and business builders worldwide.
Author : Rajiv Nagaich
Publisher :
ISBN 13 : 9780989470803
Total Pages : pages
Book Rating : 4.4/5 (78 download)
Download or read book Aging Options (East King County) written by Rajiv Nagaich and published by . This book was released on 2013-05-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Each day in the United States, 10,000 people become eligible to retire. For these individuals, and the thousands of others already retired, retirement issues loom large. Though visions of retirement for most start out as a joyous anticipation of being engaged in activities we did not have time for when working, re-engaging with friends and family, visiting new and exotic places and the like, these visions can be short-lived for many unprepared retirees. The primary reason? An episode with illness (such as a stroke, heart attack, cancer, or a diagnosis of Alzheimers, Parkinsons) can leave the whole family in chaos and render the ill person a huge burden on loved ones. Unplanned illness can lead to many undesirable outcomes, including: A forced and unwelcome move to an institutional care setting; Loss of assets to cover the high cost of care not covered by Medicare and other health insurance; and, A significant burden being placed on loved ones of the ill person. This reality is quite visible to aging Americans who harbor significant anxieties over these issues. For most, this will be the time when we will realize that Medicare does NOT cover long-term care needs in any meaningful fashion. All this leads to the fact that a bout with illness can quickly render traditional retirement planning ineffective in addressing the most critical retirement concerns aging Americans harbor; however, the good news is with proper planning these concerns can be addressed. So what is proper planning? It is coordinated and comprehensive planning around healthcare, housing, financial, and legal issues. It is planning that can help you: Avoid institutional care if that is at all possible; Locate the most appropriate housing alternative if aging at home is not possible Protect your assets not only from probate costs and estate taxes, but from uncovered long-term care and medical costs as well; and, Not become a burden on your loved ones in case of incapacity. The AgingOptions Guide is a primer on these issues and how to develop a plan to have a better retirement than might be possible.
Author : Rachel Botsman
Publisher : Harper Collins
ISBN 13 : 0062014056
Total Pages : 310 pages
Book Rating : 4.0/5 (62 download)
Download or read book What's Mine Is Yours written by Rachel Botsman and published by Harper Collins. This book was released on 2010-09-14 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Amidst a thousand tirades against the excesses and waste of consumer society, What’s Mine Is Yours offers us something genuinely new and invigorating: a way out.” —Steven Johnson, author of The Invention of Air and The Ghost Map A groundbreaking and original book, What’s Mine is Yours articulates for the first time the roots of "collaborative consumption," Rachel Botsman and Roo Roger's timely new coinage for the technology-based peer communities that are transforming the traditional landscape of business, consumerism, and the way we live. Readers captivated by Chris Anderson’s The Long Tail, Van Jones’ The Green Collar Economy or Malcolm Gladwell’s The Tipping Point will be wowed by this landmark contribution to the evolving ecology of commerce and sustainability.
Author : Marcel·lí Antúnez
Publisher :
ISBN 13 : 9788434313514
Total Pages : 0 pages
Book Rating : 4.3/5 (135 download)
Download or read book Systematurgy written by Marcel·lí Antúnez and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : World Tourism Organization
Publisher : World Tourism Organization Publications
ISBN 13 : 9789284413799
Total Pages : 248 pages
Book Rating : 4.4/5 (137 download)
Download or read book Policy and Practice for Global Tourism written by World Tourism Organization and published by World Tourism Organization Publications. This book was released on 2011 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Policy and Practice for Global Tourism is a guide to the major themes in world tourism today. Through 11 chapters, it presents an overview of topics ranging from sustainable tourism to social networks or emerging markets to creating a successful destination brand. Examples of UNWTO's work in key areas are highlighted throughout the publication, and these are complimented by case studies and opinions from business leaders, destinations management organisations, academics and NGOs. Policy and Practice for Global Tourism is aimed at decision makers working in the public and private sectors alike, as well as those who are simply interested in learning more about this fast-moving and dynamic sector of the global economy.
Author : Robert Fletcher
Publisher : Duke University Press
ISBN 13 : 082237689X
Total Pages : 246 pages
Book Rating : 4.8/5 (223 download)
Download or read book Romancing the Wild written by Robert Fletcher and published by Duke University Press. This book was released on 2014-02-24 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: The worldwide development of ecotourism—including adventures such as mountain climbing and whitewater rafting, as well as more pedestrian pursuits such as birdwatching—has been extensively studied, but until now little attention has been paid to why vacationers choose to take part in what are often physically and emotionally strenuous endeavors. Drawing on ethnographic research and his own experiences working as an ecotour guide throughout the United States and Latin America, Robert Fletcher argues that participation in rigorous outdoor activities resonates with the particular cultural values of the white, upper-middle-class Westerners who are the majority of ecotourists. Navigating 13,000-foot mountain peaks or treacherous river rapids demands deferral of gratification, perseverance through suffering, and a willingness to assume risks in pursuit of continuous progress. In this way, characteristics originally cultivated for professional success have been transferred to the leisure realm at a moment when traditional avenues for achievement in the public sphere seem largely exhausted. At the same time, ecotourism provides a temporary escape from the ostensible ills of modern society by offering a transcendent "wilderness" experience that contrasts with the indoor, sedentary, mental labor characteristically performed by white-collar workers.
Author : Richard Herr
Publisher : Princeton University Press
ISBN 13 : 1400875242
Total Pages : 501 pages
Book Rating : 4.4/5 (8 download)
Download or read book The Eighteenth-Century Revolution in Spain written by Richard Herr and published by Princeton University Press. This book was released on 2015-12-08 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first part of the book is an able survey of 'the Enlightenment’ in eighteenth-century Spain. The second part, on ’the Revolution,’ is something more. Originally published in 1958. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
