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Author : Aleksandra Kuźmińska-Haberla
Publisher :
ISBN 13 : 9788376957098
Total Pages : pages
Book Rating : 4.9/5 (57 download)
Download or read book Ekonomia i Międzynarodowe Stosunki Gospodarcze written by Aleksandra Kuźmińska-Haberla and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Malcolm McDonald
Publisher :
ISBN 13 : 9780531095904
Total Pages : 216 pages
Book Rating : 4.0/5 (959 download)
Download or read book Marketing Plans written by Malcolm McDonald and published by . This book was released on 1985-01-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demonstrates how to conduct a marketing audit, discusses short- and long-term goals, and offers practical advice on strategy, advertising, sales promotions, pricing, and distribution
Author : Przemysław Skulski
Publisher : Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
ISBN 13 : 8376958070
Total Pages : 207 pages
Book Rating : 4.3/5 (769 download)
Download or read book Cultural Aspects of International Business written by Przemysław Skulski and published by Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu. This book was released on 2020-11-11 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main objective of this textbook is to show cultural aspects and their influence of conducting business internationally. The authors aimed at providing information which can be useful in the process of making business decisions by taking into consideration the existing cultural diversification. This is why the theoretical discourse is accompanied by numerous examples, bringing to the book also a practical dimension. The book is addressed to a wide circle of readers – those interested in the phenomena occurring in the world economy and the dimensions of contemporary culture, as well as students of international business relations. It may also interest entrepreneurs, both those already present in international markets, and those who are at the planning stage of such future activities.
Author : Tony Hines
Publisher : Routledge
ISBN 13 : 1136403531
Total Pages : 350 pages
Book Rating : 4.1/5 (364 download)
Download or read book Fashion Marketing written by Tony Hines and published by Routledge. This book was released on 2007-02-07 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new product development, design management, logistics, range planning, color prediction, market testing, e-commerce, and strategy.
Author : Miroslav N. Jovanović
Publisher : Edward Elgar Publishing
ISBN 13 : 1845428935
Total Pages : 919 pages
Book Rating : 4.8/5 (454 download)
Download or read book The Economics of International Integration written by Miroslav N. Jovanović and published by Edward Elgar Publishing. This book was released on 2007-01-01 with total page 919 pages. Available in PDF, EPUB and Kindle. Book excerpt: International economic integration has played a significant part in economic policy decisions for most countries and regions throughout the world over decades. This text looks at why the success of integration schemes has been so variable and what the prospects are for integration in the future.
Author : John R. Kelly
Publisher : Routledge
ISBN 13 : 0429515596
Total Pages : 386 pages
Book Rating : 4.4/5 (295 download)
Download or read book Freedom to Be written by John R. Kelly and published by Routledge. This book was released on 2019-04-25 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1987. Following an introductory chapter on the nature of theory and the outline of the book, there are eight chapters on the explanatory approaches, or models, employed in this dialectical analysis of the leisure industry. These models focus on particular elements of leisure: experience, decision, development, identities, interaction, institutions, political forces, and human definitions. With a new preface to the re-issue by the author, this title will be of great interest to students of Sociology and Leisure Studies.
Author : Peter Belobaba
Publisher : John Wiley & Sons
ISBN 13 : 1118881141
Total Pages : 536 pages
Book Rating : 4.1/5 (188 download)
Download or read book The Global Airline Industry written by Peter Belobaba and published by John Wiley & Sons. This book was released on 2015-07-06 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Extensively revised and updated edition of the bestselling textbook, provides an overview of recent global airline industry evolution and future challenges Examines the perspectives of the many stakeholders in the global airline industry, including airlines, airports, air traffic services, governments, labor unions, in addition to passengers Describes how these different players have contributed to the evolution of competition in the global airline industry, and the implications for its future evolution Includes many facets of the airline industry not covered elsewhere in any single book, for example, safety and security, labor relations and environmental impacts of aviation Highlights recent developments such as changing airline business models, growth of emerging airlines, plans for modernizing air traffic management, and opportunities offered by new information technologies for ticket distribution Provides detailed data on airline performance and economics updated through 2013
Author : Joseph Gagnon
Publisher : DIANE Publishing
ISBN 13 : 1437930891
Total Pages : 43 pages
Book Rating : 4.4/5 (379 download)
Download or read book Large-Scale Asset Purchases by the Federal Reserve written by Joseph Gagnon and published by DIANE Publishing. This book was released on 2010-05 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since Dec. 2008, the Fed. Reserve¿s traditional policy instrument, the target federal funds rate, has been near zero. In order to further ease the stance of monetary policy as the economic outlook deteriorated, the Fed. Reserve purchased substantial quantities of assets with medium and long maturities. This paper explains how these purchases were implemented and discusses how they can affect the economy. The purchases led to meaningful and long-lasting reductions in longer-term interest rates (IR) on a range of securities, incl. securities that were not included in the purchase programs. These reductions in IR primarily reflect lower risk premiums, including term premiums, rather than lower expectations of future short-term IR. Tables.
Author : Bob Lowson
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 318 pages
Book Rating : 4.3/5 (97 download)
Download or read book Quick Response written by Bob Lowson and published by John Wiley & Sons. This book was released on 1999-08-03 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: The gap between demand for consumer goods and their efficient supply is greater now than at any other time, and is widening as consumers' wants become less predictable, and suppliers struggle to meet them. Quick Response (QR) is both a management paradigm and a methodology that allows supply systems to react quickly to changes while improving their performance. QR aims to help organize a business in the face of problems associated with the vast array of goods and services now to be found in consumer markets. It is particularly relevant to the Fast Moving Consumer Goods (FMCG) and Fashion industries. QR works by compressing the time between product or service design concept and appearance on the retail shelf. It then takes advantage of such recent technologies as Point of Sale (PoS) tracking and Electronic Data Interchange (EDI) to constantly up-date estimates of true consumer demand, and then places intelligent re-orders for goods with flexible manufacturers and their suppliers. One of the features of this book is the demonstration that the range of industries able to benefit from the application of QR methodologies is extremely wide. However, this apparent universality comes with a strong 'health warning'. By placing QR in a broad framework of management thinking, the book allows comparison with other paradigms and their off-shoots - partnerships and alliances, measurement and benchmarking, Information Systems Technology strategies, Total Quality Management, and change management. Belief systems such as World Class Manufacturing, Lean Production, Agile Manufacturing, Virtual Organization, Time-Based Competition, Supply Chain Management (SCM) and chaos theory, are also reviewed and contrasted. The book then quantifies the performance benefits that accrue from the application of QR using examples from the US and European industries as well as computer simulation. Lessons are also drawn from a wide variety of SMEs (Small and Medium sized Enterprises) who are using QR as a strategic tool, as well as those who have not yet adopted it. For the latter, there are recommendations for implementing QR. The future management and research directions required for full exploitation of QR are also explored in a separate section. The most important aspect of this book is that it concentrates on the practical, hands-on management of a supply pipeline as opposed to the generalized theories of Supply Chain Management.
Author : Sven Gross
Publisher : Erich Schmidt Verlag GmbH & Co KG
ISBN 13 : 9783503100811
Total Pages : 324 pages
Book Rating : 4.1/5 (8 download)
Download or read book Handbook of Low Cost Airlines written by Sven Gross and published by Erich Schmidt Verlag GmbH & Co KG. This book was released on 2007 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Laurie Ouellette
Publisher : NYU Press
ISBN 13 : 1479883654
Total Pages : 235 pages
Book Rating : 4.4/5 (798 download)
Download or read book Keywords for Media Studies written by Laurie Ouellette and published by NYU Press. This book was released on 2017-03-14 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Essential vocabulary of Media Studies Keywords for Media Studies introduces and aims to advance the field of critical media studies by tracing, defining, and problematizing its established and emergent terminology. The book historicizes thinking about media and society, whether that means noting a long history of "new media," or tracing how understandings of media "power" vary across time periods and knowledge formations. Bringing together an impressive group of established scholars from television studies, film studies, sound studies, games studies, and more, each of the 65 essays in the volume focuses on a critical concept, from "fan" to "industry," and "celebrity" to "surveillance." Keywords for Media Studies is an essential tool that introduces key terms, research traditions, debates, and their histories, and offers a sense of the new frontiers and questions emerging in the field of media studies.
Author : Richard M.S. Wilson
Publisher : Routledge
ISBN 13 : 1136435255
Total Pages : 544 pages
Book Rating : 4.1/5 (364 download)
Download or read book Strategic Marketing Planning written by Richard M.S. Wilson and published by Routledge. This book was released on 2010-05-04 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity * Changing social structures and the rise of social tribes * The significance of the new consumer and how the new consumer needs to be managed * New thinking on market segmentation * Changing routes to market * Developments in e-marketing * Changing environmental structures and pressures
Author : Ghalia Boustani
Publisher : Routledge
ISBN 13 : 1000422445
Total Pages : 104 pages
Book Rating : 4.0/5 (4 download)
Download or read book Pop-Up Retail written by Ghalia Boustani and published by Routledge. This book was released on 2021-05-13 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ephemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They appeared in city centres, villages or other convenient places where they proposed an offering and then disappeared as soon as its offering was wearied. This is a very similar experience to the current phenomenon; ephemeral stores appear unannounced and disappear without notice or can morph into something else. Brands adopt these stores because of the array of benefits they present and their characterizing features. Consumers, on the other hand, are not only positively reactive to ephemeral stores, they actively demand these novel, engaging, satisfying or beneficial stores more than ever as they provide them with constant change and surprise. Focusing on ephemeral retailing, this book aims to provide a clear understanding of what it is, how it developed and why it gained importance in today’s busy retail scene. As many brands are adopting ephemeral stores into their distribution channels or using them as unique touchpoints, this book proposes a categorization of ephemeral retailing, explaining different ephemeral store vocations based on different brand strategies and objectives. With many professional opinions about ephemeral stores and a body of academic research developing, this book aims to combine all knowledge about the topic into one concise publication: it clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity. The book is written for academics, students and retail professionals with an interest in relevant fields such as retail marketing and management, brand management and distribution.
Author : Sam Binkley
Publisher : SUNY Press
ISBN 13 : 1438449836
Total Pages : 210 pages
Book Rating : 4.4/5 (384 download)
Download or read book Happiness as Enterprise written by Sam Binkley and published by SUNY Press. This book was released on 2014-03-01 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the contemporary discourse on happiness through the lens of governmentality theory. Recent decades have seen an explosion of interest in the phenomenon of happiness, as evidenced by self-help books, talk shows, spiritual mentoring, business management, and relationship counseling. At the center of this development is the expanding influence of positive psychology, which places the concern with happiness in a new position of professional respectability, while opening it to institutional applications. In settings as diverse as college education, business, military training, family, and financial planning, happiness has appeared as the object of a new technology of emotional self-optimization. As such, happiness has come to define a new mentality of self-governmentor a governmentality as the concept is developed in the work of Michel Foucaultone that Sam Binkley demonstrates is aligned closely with economic neoliberalism. Happiness as Enterprise blends theoretical argumentation and empirical description in an engaging and accessible analysis that brings governmentality theory into contact with sociological theories of practice and temporality, particularly in the work of Pierre Bourdieu. This book invites readers not only to consider the new discourse on happiness for its relation to contemporary formations of power, but to rethink many of the assumptions of governmentality theory in a manner sensitive to the mundane practices and everyday agencies of government, and the unique and specific temporalities these practices imply.
Author : Elana Levine
Publisher : University of Illinois Press
ISBN 13 : 0252097661
Total Pages : 297 pages
Book Rating : 4.2/5 (52 download)
Download or read book Cupcakes, Pinterest, and Ladyporn written by Elana Levine and published by University of Illinois Press. This book was released on 2015-09-30 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media expansion into the digital realm and the continuing segregation of users into niches has led to a proliferation of cultural products targeted to and consumed by women. Though often dismissed as frivolous or excessively emotional, feminized culture in reality offers compelling insights into the American experience of the early twenty-first century. Elana Levine brings together writings from feminist critics that chart the current terrain of feminized pop cultural production. Analyzing everything from Fifty Shades of Grey to Pinterest to pregnancy apps, contributors examine the economic, technological, representational, and experiential dimensions of products and phenomena that speak to, and about, the feminine. As these essays show, the imperative of productivity currently permeating feminized pop culture has created a generation of texts that speak as much to women's roles as public and private workers as to an impulse for fantasy or escape. Incisive and compelling, Cupcakes, Pinterest, and Ladyporn sheds new light on contemporary women's engagement with an array of media forms in the context of postfeminist culture and neoliberalism.
Author : Malcolm McDonald
Publisher : Kogan Page Publishers
ISBN 13 : 0749478225
Total Pages : 192 pages
Book Rating : 4.7/5 (494 download)
Download or read book Malcolm McDonald on Marketing Planning written by Malcolm McDonald and published by Kogan Page Publishers. This book was released on 2016-11-03 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing planning. Focusing on the practical application of marketing planning, this book will guide readers through the production of a marketing plan that has real world application. Key content includes defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies. With an emphasis on practicality, this fully revised second edition has been thoroughly overhauled to contain new content on the essentials of marketing planning and the strategic marketing process. Online resources include multiple templates as a practical toolkit for marketing planning.
Author : Laurie Ouellette
Publisher : Routledge
ISBN 13 : 131766552X
Total Pages : 234 pages
Book Rating : 4.3/5 (176 download)
Download or read book Lifestyle TV written by Laurie Ouellette and published by Routledge. This book was released on 2016-01-29 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: From HGTV and the Food Network to Keeping Up With the Kardashians, television is preoccupied with the pursuit and exhibition of lifestyle. Lifestyle TV analyzes a burgeoning array of lifestyle formats on network and cable channels, from how-to and advice programs to hybrid reality entertainment built around the cultivation of the self as project, the ethics of everyday life, the mediation of style and taste, the regulation of health and the body, and the performance of identity and "difference." Ouellette situates these formats historically, arguing that the lifestyling of television ultimately signals more than the television industry's turn to cost-cutting formats, niche markets, and specialized demographics. Rather, Ouellette argues that the surge of reality programming devoted to the achievement and display of lifestyle practices and choices must also be situated within broader socio-historical changes in capitalist democracies.
