Effective Promotional Planning For E Business

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Effective Promotional Planning for e-Business

Author : Cathy Ace
Publisher : Routledge
ISBN 13 : 1136408304
Total Pages : 297 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Effective Promotional Planning for e-Business by : Cathy Ace

Download or read book Effective Promotional Planning for e-Business written by Cathy Ace and published by Routledge. This book was released on 2012-05-16 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Effective Promotional Planning for e-Business' is an introductory text for those who need to gain a practical insight into promotional planning and implementation for e-businesses. Using a range of case studies from around the world, the book illustrates current practice in marketing communications, looking at both start ups and e-business solutions from existing organizations. It covers product, service, business to consumer, business to business, UK, transatlantic and global communications issues, both internally and externally. The book also addresses specific issues such as: · Developing traffic · Making sites more sticky · Ensuring best possible CRM, partner communications, internal communications and motivation · Co-ordinating your tactics alongside traditional brand building With its user-friendly layout and an accompanying website that includes presentation material, additional questions, case studies and updated web links, 'Effective Promotional Planning for e-Business' is the essential guide to this area. It is ideal for all marketing communications executives and managers who need a practical text to help them to prepare a workable marketing communications programme for an e-business operation.

Effective Promotional Planning for e-Business

Author : Cathy Ace
Publisher : Routledge
ISBN 13 : 1136408290
Total Pages : 298 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Effective Promotional Planning for e-Business by : Cathy Ace

Download or read book Effective Promotional Planning for e-Business written by Cathy Ace and published by Routledge. This book was released on 2012-05-16 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Effective Promotional Planning for e-Business' is an introductory text for those who need to gain a practical insight into promotional planning and implementation for e-businesses. Using a range of case studies from around the world, the book illustrates current practice in marketing communications, looking at both start ups and e-business solutions from existing organizations. It covers product, service, business to consumer, business to business, UK, transatlantic and global communications issues, both internally and externally. The book also addresses specific issues such as: · Developing traffic · Making sites more sticky · Ensuring best possible CRM, partner communications, internal communications and motivation · Co-ordinating your tactics alongside traditional brand building With its user-friendly layout and an accompanying website that includes presentation material, additional questions, case studies and updated web links, 'Effective Promotional Planning for e-Business' is the essential guide to this area. It is ideal for all marketing communications executives and managers who need a practical text to help them to prepare a workable marketing communications programme for an e-business operation.

Marketing Your Business

Author : Robert E Stevens
Publisher : Routledge
ISBN 13 : 1135186634
Total Pages : 273 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis Marketing Your Business by : Robert E Stevens

Download or read book Marketing Your Business written by Robert E Stevens and published by Routledge. This book was released on 2013-10-31 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examine essential marketing disciplines and weapons! This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing “weapons arsenal.” It also teaches you to conduct a marketing audit, provides helpful sample worksheets and forms and includes case examples, a glossary of marketing terms, and appendixes discussing sources of “marketing intelligence” and professional marketing associations. This single volume provides a step-by-step process (with short, clear examples) of how to develop a custom plan to fit any business. In addition, it defines all of the business terms you’ll find inside and lists additional resources to draw upon. With Marketing Your Business: A Guide to Developing a Strategic Marketing Plan, you will explore: the process of selecting the right strategy by defining your business strategy, assessing the most relevant focal points, and choosing the marketing strategy that will work best for you the arsenal of current marketing weaponry--advertising, budgeting, promotions, pricing, sales, database marketing, public relations, packaging, legal issues, and more! the nature of strategic marketing plans-competitive and environmental assessments, mission statements, slogans, budgeting, goals and objectives, etc. key checklists and 13 sample work forms that will help you formulate your plan and much more! Ideal for use by educators and students as well as businesspeople, Marketing Your Business brings together everything you need to know to develop an effective strategic marketing plan and put it into action!

Marketing the e-Business

Author : Charles Dennis
Publisher : Routledge
ISBN 13 : 1134520271
Total Pages : 368 pages
Book Rating : 4.1/5 (345 download)

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Book Synopsis Marketing the e-Business by : Charles Dennis

Download or read book Marketing the e-Business written by Charles Dennis and published by Routledge. This book was released on 2002-09-12 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics in

Emarketing Excellence

Author : Dave Chaffey
Publisher : Routledge
ISBN 13 : 1136181458
Total Pages : 642 pages
Book Rating : 4.1/5 (361 download)

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Book Synopsis Emarketing Excellence by : Dave Chaffey

Download or read book Emarketing Excellence written by Dave Chaffey and published by Routledge. This book was released on 2013-03-05 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. A practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This new edition seamlessly integrates social media technology like Facebook check-in, social networking, tablets and mobile applications into the mix, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes brand new sections on online marketing legislation and QR codes, plus an expanded section on email marketing, the most commonly used e-marketing tool. Offering a highly structured and accessible guide to a critical and far-reaching subject, Emarketing Excellence 4e provides a vital reference point for all students of business or marketing and marketers and e-marketers involved in marketing strategy and implementation and who want a thorough yet practical grounding in e-marketing.

The Marketing Strategy & Planning Workbook for the Successful Business

Author : James W. Taylor & Marjolein Towler
Publisher : James Taylor
ISBN 13 : 0972791450
Total Pages : 200 pages
Book Rating : 4.9/5 (727 download)

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Book Synopsis The Marketing Strategy & Planning Workbook for the Successful Business by : James W. Taylor & Marjolein Towler

Download or read book The Marketing Strategy & Planning Workbook for the Successful Business written by James W. Taylor & Marjolein Towler and published by James Taylor. This book was released on with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Planning Guide

Author : Robert E. Stevens
Publisher : Psychology Press
ISBN 13 :
Total Pages : 384 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Marketing Planning Guide by : Robert E. Stevens

Download or read book Marketing Planning Guide written by Robert E. Stevens and published by Psychology Press. This book was released on 2006 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE CLASSIC guide to develop a marketing plancompletely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own planonce all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor's package includes a helpful manual, a detailed sample course syllabus, and a test bank featuring a multiple-choice and true-false questions for each chapter with answers. This edition of the Marketing Planning Guide contains clear tables and diagrams, is fully referenced, and has updated examples for easy understanding of concepts. It shows how to: analyze the market, consumers, the competition, and opportunities develop strategy and marketing objectives make product, place, promotional, and price decisions realize the financial impact of marketing strategies implement, audit, and control your marketing plan And now the Marketing Planning Guide, Third Edition is updated to include: extensive information on Internet marketing new examples illustrating the process a complete sample marketing plan end of chapter worksheets providing step-by-step instructions Internet data sources This is the definitive book for marketing professionals who want to use a hands on approach for learning the planning process. It will guide anyone through the steps of preparing an effective marketing plan.

EMarketing EXcellence

Author : Dave Chaffey
Publisher : Routledge
ISBN 13 : 0750689455
Total Pages : 530 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis EMarketing EXcellence by : Dave Chaffey

Download or read book EMarketing EXcellence written by Dave Chaffey and published by Routledge. This book was released on 2008 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now completely revised, this text can help marketers create effective and up-to-date customer-centric e-marketing plans. It combines established approaches to marketing planning with the creative use of new e-models and e-tools.

Marketing Planning & Strategy

Author : John Dawes
Publisher : SAGE
ISBN 13 : 1529766273
Total Pages : 297 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Marketing Planning & Strategy by : John Dawes

Download or read book Marketing Planning & Strategy written by John Dawes and published by SAGE. This book was released on 2021-08-11 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.

eMarketing eXcellence

Author : PR Smith
Publisher : Routledge
ISBN 13 : 1136003371
Total Pages : 358 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis eMarketing eXcellence by : PR Smith

Download or read book eMarketing eXcellence written by PR Smith and published by Routledge. This book was released on 2012-10-12 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'eMarketing eXcellence' offers an exciting new approach to help you build a customer-driven e-business. As the core text for the CIM's E-marketing award, the book offers a highly structured and accessible guide to a critical subject, providing a useful reference point for all students and managers involved in marketing strategy and implementation. A practical guide to creating and executing e-marketing plans, this book combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. The book shows how to: · Draw up an outline e-marketing plan · Evaluate and apply e-marketing principles & models · Integrate online and offline communications · Implement customer-driven e-marketing · Reduce costly trial and error · Measure and enhance your e-marketing · Drive your e-business forward As the core text for the CIM's new professional E-marketing Award, it provides comprehensive, critical coverage of the key areas of e-marketing planning for marketing professionals. Established marketing concepts such as customer relationship management, the marketing mix and the widely adopted SOSTAC® planning system, are re-examined in the new media context - and new approaches are defined, including business models, traffic building and web site design.

Marketing Your Business

Author : Robert E Stevens
Publisher : Routledge
ISBN 13 : 1135186642
Total Pages : 328 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis Marketing Your Business by : Robert E Stevens

Download or read book Marketing Your Business written by Robert E Stevens and published by Routledge. This book was released on 2013-10-31 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examine essential marketing disciplines and weapons!This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing “weapons arsenal.” It also teaches you to conduct a marketing audit, provides helpful sample worksheets and forms and includes case examples, a glossary of marketing terms, and appendixes discussing sources of “marketing intelligence” and professional marketing associations.This single volume provides a step-by-step process (with short, clear examples) of how to develop a custom plan to fit any business. In addition, it defines all of the business terms you’ll find inside and lists additional resources to draw upon. With Marketing Your Business: A Guide to Developing a Strategic Marketing Plan, you will explore: the process of selecting the right strategy by defining your business strategy, assessing the most relevant focal points, and choosing the marketing strategy that will work best for you the arsenal of current marketing weaponry--advertising, budgeting, promotions, pricing, sales, database marketing, public relations, packaging, legal issues, and more! the nature of strategic marketing plans-competitive and environmental assessments, mission statements, slogans, budgeting, goals and objectives, etc. key checklists and 13 sample work forms that will help you formulate your plan and much more! Ideal for use by educators and students as well as businesspeople, Marketing Your Business brings together everything you need to know to develop an effective strategic marketing plan and put it into action!

Digital Marketing Excellence

Author : Dave Chaffey
Publisher : Taylor & Francis
ISBN 13 : 1000610918
Total Pages : 677 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Digital Marketing Excellence by : Dave Chaffey

Download or read book Digital Marketing Excellence written by Dave Chaffey and published by Taylor & Francis. This book was released on 2022-07-22 with total page 677 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.

Small Business Marketing for Dummies

Author : Paul Lancaster
Publisher : John Wiley & Sons
ISBN 13 : 1118730771
Total Pages : 384 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Small Business Marketing for Dummies by : Paul Lancaster

Download or read book Small Business Marketing for Dummies written by Paul Lancaster and published by John Wiley & Sons. This book was released on 2013-11-29 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but powerful ways to spread your message - all at little or no cost. It shows you how to build your company's profile, attract new customers and keep them coming back for more. Inside you will learn how to: Create an achievable marketing plan Use social media and the web to attract and keep customers Communicate with your customers through winning emails, newsletters, blogs and more Make use of affordable advertising solutions in print and other media Get great PR for your business.

Encyclopedia of E-Commerce Development, Implementation, and Management

Author : Lee, In
Publisher : IGI Global
ISBN 13 : 1466697881
Total Pages : 2440 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Encyclopedia of E-Commerce Development, Implementation, and Management by : Lee, In

Download or read book Encyclopedia of E-Commerce Development, Implementation, and Management written by Lee, In and published by IGI Global. This book was released on 2016-03-31 with total page 2440 pages. Available in PDF, EPUB and Kindle. Book excerpt: The convenience of online shopping has driven consumers to turn to the internet to purchase everything from clothing to housewares and even groceries. The ubiquity of online retail stores and availability of hard-to-find products in the digital marketplace has been a catalyst for a heighted interest in research on the best methods, techniques, and strategies for remaining competitive in the era of e-commerce. The Encyclopedia of E-Commerce Development, Implementation, and Management is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere. Emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services, this multi-volume encyclopedia is an essential addition to the reference collection of both academic and corporate libraries and caters to the research needs of graduate-level students, researchers, IT developers, and business professionals. .

Selected Readings on Strategic Information Systems

Author : Hunter, M. Gordon
Publisher : IGI Global
ISBN 13 : 1605660914
Total Pages : 444 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Selected Readings on Strategic Information Systems by : Hunter, M. Gordon

Download or read book Selected Readings on Strategic Information Systems written by Hunter, M. Gordon and published by IGI Global. This book was released on 2008-08-31 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book offers research articles on key issues concerning information technology in support of the strategic management of organizations"--Provided by publisher.

Brilliant Marketing Plans ePub eBook

Author : Ian Linton
Publisher : Pearson UK
ISBN 13 : 0273756311
Total Pages : 180 pages
Book Rating : 4.2/5 (737 download)

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Book Synopsis Brilliant Marketing Plans ePub eBook by : Ian Linton

Download or read book Brilliant Marketing Plans ePub eBook written by Ian Linton and published by Pearson UK. This book was released on 2012-07-09 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively. Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors. Includes templates and worked up marketing plans and is rigorous and thorough – equipping you with plans that really work.

The Marketing Plan

Author : William M. Luther
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 9780814426159
Total Pages : 340 pages
Book Rating : 4.4/5 (261 download)

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Book Synopsis The Marketing Plan by : William M. Luther

Download or read book The Marketing Plan written by William M. Luther and published by AMACOM Div American Mgmt Assn. This book was released on 2001 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with recent case-history thumbnails, all-new information on Internet marketing, and a thorough updating throughout, the third edition of "The Marketing Plan" outlines a comprehensive, systematic approach that guarantees results.