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Effective Personal Communication Skills For Public Relations
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Book Synopsis Effective Personal Communication Skills for Public by : Andy Green
Download or read book Effective Personal Communication Skills for Public written by Andy Green and published by Kogan Page Publishers. This book was released on 2006-08-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: To be a successful public relations practitioner one has to be a great communicator at all levels. This stimulating and original book shows PR people how to harness their personal powers of communication to enhance their personal brand and ensure that they get their message across. Andy Green takes an essentially creative and modern approach drawing on the very latest research and thinking into the how the mind works and how ideas are communicated. In particular, he introduces the reader to the theory of memes. A term coined by Richard Dawkins, memes are contagious ideas that once communicated spread like a virus. Green shows how to achieve this in the context of PR communications.
Book Synopsis Effective Writing Skills for Public Relations by : John Foster
Download or read book Effective Writing Skills for Public Relations written by John Foster and published by Kogan Page Publishers. This book was released on 2008-06-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective Writing Skills for Public Relations is a valuable reference source on the basics of style and presentation with helpful hints on making the best use of written communication. It advises on how to write concisely using jargon-free language whilst avoiding overused words and phrases. There is guidance on policing house style with emphasis on consistency and advice on punctuation, headlines and captions. As well as this there are tips on what makes a good press release and how to use effective design and layout to produce easy to read text. Readers will also find help on public speaking, pronunciation and the standard writing skills needed in the office. This fourth edition includes new sections on website content and design, legal issues in websites and emails, what journalists look for in company websites, meeting the needs of your target audience, controlling and getting the best out of emails, writing and designing ezines, setting up online media centres and comparing Video News Releases with B-rolls of roughly edited footage. Standard proof correction marks are included together with a glossary of terms. This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.
Book Synopsis Public Relations in Practice by : Anne Gregory
Download or read book Public Relations in Practice written by Anne Gregory and published by Kogan Page Publishers. This book was released on 2004 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop your skills in the increasingly demanding public relations industry, by identifying the key functional areas of PR from the practitioner's point of view.
Book Synopsis Writing Skills for Public Relations by : John Foster
Download or read book Writing Skills for Public Relations written by John Foster and published by Kogan Page Publishers. This book was released on 2012-10-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication. Covering both style and presentation, it addresses the dos and don'ts of English grammar, including jargon and clichés, as well as important legal considerations. Along with guidance on editing, policing house style, writing for the press, public speaking, pronunciation and good text design and layout, this fifth edition provides valuable advice on writing for online and social media. This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.
Book Synopsis Planning and Managing Public Relations Campaigns by : Anne Gregory
Download or read book Planning and Managing Public Relations Campaigns written by Anne Gregory and published by Kogan Page Publishers. This book was released on 2010-06-03 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including: the public relations function; starting the planning process; research and analysis; setting objectives; strategy and tactics; timescales and resources; evaluation and review. Packed with numerous case studies, the book demonstrates a 10-point plan for ensuring successful campaigns and programmes. By using the techniques presented here, public relations practitioners will be able to drive events instead of being driven by them. Endorsed by the Institute of Public Relations, Planning and Managing Public Relations Campaigns is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process.
Book Synopsis Creativity in Public Relations by : Andy Green
Download or read book Creativity in Public Relations written by Andy Green and published by Kogan Page Publishers. This book was released on 2009-12-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address this situation and explores the five 'Is' of the creative process, showing you techniques for stimulating and evaluating ideas and obstacles to creativity. This fully updated third edition also includes two new chapters on the use of social media and creativity, and creativity and memes. Including practical examples and research carried out by creative experts in the PR industry, the reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five 'Is' of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of 'creativity', this third edition will help PR practitioners and general readers to get 'under the skin' of the creative process and use it to greater effect in their work.
Book Synopsis Ethics in Public Relations by : Patricia J Parsons
Download or read book Ethics in Public Relations written by Patricia J Parsons and published by Kogan Page Publishers. This book was released on 2016-04-03 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The weight of social responsibility in public relations (PR) has never been more pronounced. Ensure the professionalism and credibility of your business using the practical tips and guidance in this book, written by a leading academic in the field and recommended for PR students and practitioners alike. Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices are constantly changing, and so do the ethical questions faced by practitioners in the field. Face the ethical questions and dilemmas that are inherent to public relations and ensure you practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide, packed with useful tools and insights to support those in PR and corporate communications. Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today, written by an accredited academic with over 26 years' professional experience in the field. Fully updated, this third edition includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.
Book Synopsis Evaluating Public Relations by : Paul Noble
Download or read book Evaluating Public Relations written by Paul Noble and published by Kogan Page Publishers. This book was released on 2007-10-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Evaluating Public Relations, now published with the CIPR as part of the PR in Practice series, advises PR practitioners at all levels how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award winning case studies and interviews. Fully revised and updated, the second edition of this invaluable book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies. This edition includes new information on: online evaluation; measuring relationships; practitioner culture; evaluation procedures and structures; payment by results; econometrics; word of mouth. Covering both theory and practice, Evaluating Public Relations is an essential handbook for both students and experienced practitioners.
Book Synopsis Effective Interpersonal and Team Communication Skills for Engineers by : Clifford Whitcomb
Download or read book Effective Interpersonal and Team Communication Skills for Engineers written by Clifford Whitcomb and published by John Wiley & Sons. This book was released on 2012-12-20 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents key principles of communication that support clear exchanges in a technical context and help engineers learn effective communication skills Effective communication is a necessity for engineers. Even minor on-the-job misunderstandings can cost time, money, or worse. Yet even though recent studies show that improved communication makes for better engineers, the ability to speak clearly and listen carefully have historically been considered "soft skills" and are not typically or explicitly addressed in engineering programs. Working from basic units called microskills, Effective Interpersonal and Team Communication Skills for Engineers shows readers, one step at a time, how to engage, listen, manage conflict, and influence others with highly constructive, repeatable communication exchanges. This career-enhancing handbook: Presents communication skills for both technical issues and social situations in an engineering context Breaks skills down to elemental usage forms as microskills Includes plenty of practice exercises, case studies, and self-assessment tools Helps develop higher-level skills for more complex situations, such as dealing with confrontation and conflict negotiation Features a direct, user-friendly, practice-oriented format Effective Interpersonal and Team Communication Skills for Engineers is a must-have guide for professionals and an important supplement for engineering programs at all levels.
Book Synopsis Public Affairs in Practice by : Stuart Thomson
Download or read book Public Affairs in Practice written by Stuart Thomson and published by Kogan Page Publishers. This book was released on 2007 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public affairs today is more than just political lobbying. It requires working with other policy-making bodies, such as regulators, commercial organizations and other interested parties. Public Affairs in Practice is the first book to examine the methods public affairs professionals use to make an impact. It covers each aspect of the industry and examines the tools needed to deliver an effective public affairs program. It also highlights the potential benefits of public affairs, including protection from perceived threats of new regulation, identifying new market opportunities and raising the profile of an organization. Not only do the authors consider established markets (the US, UK and Western Europe), but also the opportunities presented to companies by the EU accession states and China, where there are currently very few public affairs professionals. With case studies and tips from industry professionals, this is a practical how-to guide for both practitioners and students.
Book Synopsis The Military and Public Relations – Issues, Strategies and Challenges by : Col. (rtd) John Adache
Download or read book The Military and Public Relations – Issues, Strategies and Challenges written by Col. (rtd) John Adache and published by AuthorHouse. This book was released on 2014-07-11 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations practice, its approaches and methods have become widely and deeply entrenched in business, government and in many other complex organizations especially in the developed nations of the world. In same manner, its relevance and utility as tool of institutional promotion have equally come to be appreciated in the Armed Forces. The text therefore, within context of the evolution, growth and development of the broad discipline of Public Relations appropriately situates its practice in the military. It articulates and highlights in-depth, the many aspects to public relations practice in the armed Forces drawing examples extensively from especially the experiences of the United States and UK Armed Services. Divided into Four Parts, the book examines the role of the Military in society and traces the evolution of modern public Relations and its development in the military. Under Public Relations Principles, Approaches and Practice, it analyses the role and function of public relations in the interface of military and society, and further highlight the purpose of military public relations, its targets, strategies and tactics. It examines Public Relations practice in the Nigerian Military including public perception and management. Current and topical Issues in Public Relations and Communication such as Technology, the Military and Public Relations, Social Media, Public Relations and the Military, Security Threats, Crisis Management and the Role of Communications, and Challenges to Military Public Relations Practice were analyzed. The book finally concludes with The Importance of Military Public Relations in a Democratic Society. Given the perpetual need to constantly `keep the military in the public eye', the book strongly posits that it is appropriate that public relations be properly positioned as the strategic machinery through which the military could seek to identify with the people and invariably, national interest in order for them to render accounts of their performances and seek informed public support as obtains in developed democracies. This book will be a useful source of reference to especially military public relations officers and indeed all military officers across the world. It further should bring forth better insight to the understanding by the civilian populace, communications professionals, and research scholars specializing in military public relations or public affairs operating in diverse regions of the world.
Book Synopsis Strategic Writing by : Charles Marsh
Download or read book Strategic Writing written by Charles Marsh and published by Routledge. This book was released on 2015-07-17 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.
Author :Bento C. Leal, III Publisher :Createspace Independent Publishing Platform ISBN 13 :9781548879914 Total Pages :42 pages Book Rating :4.8/5 (799 download)
Book Synopsis 4 Essential Keys to Effective Communication in Love, Life, Work--Anywhere by : Bento C. Leal, III
Download or read book 4 Essential Keys to Effective Communication in Love, Life, Work--Anywhere written by Bento C. Leal, III and published by Createspace Independent Publishing Platform. This book was released on 2017-07-14 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated and expanded second edition of Book provides a user-friendly introduction to the subject, Taking a clear structural framework, it guides the reader through the subject's core elements. A flowing writing style combines with the use of illustrations and diagrams throughout the text to ensure the reader understands even the most complex of concepts. This succinct and enlightening overview is a required reading for all those interested in the subject . We hope you find this book useful in shaping your future career & Business.
Book Synopsis Relationship Building in Public Relations by : Petra Theunissen
Download or read book Relationship Building in Public Relations written by Petra Theunissen and published by Routledge. This book was released on 2017-09-22 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also into interpersonal relationships within the industry in order to offer new, empirical insights into the impact and formation of such relationships. Theunissen and Sissons theorize that public relations cannot exist without interpersonal relationships and the ability to create and maintain such relationships. Taking a critical stance, the book will move beyond mere rhetoric and conjecture by providing solid evidence-based research results to inform their theories about the impact of relationships and dialogue on public relations thinking. Rather than following contemporary thinking, it aims to embrace current changes, look ahead and prepare a new generation for the challenges of 21st century public relations practice.
Book Synopsis EFFECTIVE MEDIA RELATIONS by : REDDI, C.V. NARASIMHA
Download or read book EFFECTIVE MEDIA RELATIONS written by REDDI, C.V. NARASIMHA and published by PHI Learning Pvt. Ltd.. This book was released on 2020-11-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media relations may be defined as a process of public relations to accomplish maximum media coverage of organisational activities as a measure to create knowledge among the stakeholders and gain their understanding and acceptance. Good media relations are created and maintained only by providing newsworthy and trustworthy information of public interest in an atmosphere of mutual respect and candour between an organisation and the media. The systematically organised book, written in 'teach yourself' style with clear illustrations, gives a thorough understanding of the various aspects of media relations. The main distinguishing feature of the book is the inclusion of numerous case studies to help students understand the concepts better and learn how theory is applied in practice. Also, the book enables the students to write good press releases and utilise broadcast media, Internet and social media. Thus, it helps its readers to become an effective media relations manager. The book is a must-read text for the postgraduate students of mass communication, public relations, journalism and business management disciplines. Moreover, it is of immense value for the HR professionals. TARGET AUDIENCE • MA (Public Relations/Communication and Journalism/Mass communication) • PG Diploma (Advertising and Public Relations/Advertising, PR & Digital Media/Public Relations & Corporate Communication)
Book Synopsis The Payoff Principle by : Alan Zimmerman
Download or read book The Payoff Principle written by Alan Zimmerman and published by Greenleaf Book Group. This book was released on 2015-03-03 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where do you hope to go with your life, your career, and your relationships? How will you muster the energy to keep on keeping on, in the good times and the bad? What skills do you have to learn—and then use—to make sure you get the payoffs you really want in your professional life and your personal life? The problem with so many positive-thinking books and self-help routines is that they don’t give you the whole formula. The Payoff Principle gives you that formula—Purpose + Passion + Process = Payoff—and then works as your guidebook, teaching you how to apply the formula to achieve success at work, at home, and everywhere you go. When you find purpose in what you do, exhibit passion for the outcome, and master the process to make it happen, you produce the payoffs you want, need, and deserve. Plenty of people have done exactly that, whether consciously and deliberately or accidently and luckily. But, you don’t have to depend on luck anymore. You have a formula for getting what you want. You have a practical set of strategies guaranteed to deliver greater happiness and success than you’ve ever experienced. All you have to do now is read The Payoff Principle to learn how to implement the formula to experience the new-and-complete you.
Download or read book Talk to Me written by Dean Nelson and published by HarperCollins. This book was released on 2019-02-19 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The perfect guide to interviewing . . . anyone who speaks with fellow humans to acquire information will find Nelson’s guidance priceless.” —Tom Foster, New York Times–bestselling author of How to Read Literature Like a Professor Interviewing is the single most important way journalists (and doctors, lawyers, social workers, teachers, human resources staff, and, really, all of us) get information. Yet to many, the perfect interview feels more like luck than skill—a rare confluence of rapport, topic, and timing. But the thing is, great interviews aren’t the result of serendipity and intuition, but rather the result of careful planning and good journalistic habits. And Dean Nelson is here to show you how to nail the perfect interview every time. Drawing on forty-years of award-winning journalism and his experience as the founder and host of the Writer’s Symposium by the Sea, Nelson walks you through each step of the journey from deciding whom to interview and structuring questions, to the nitty gritty of how to use a recording device and effective note-taking strategies, to the ethical dilemmas of interviewing people you love (and loathe). He also includes case studies of famous interviews to show how these principles play out in real time. Chock full of comprehensive, time-tested, gold-standard advice, Talk to Me is a book that demystifies the art and science of interviewing. “One of the best interviewers around.” —Anne Lamott, New York Times–bestselling author of Help, Thanks, Wow
