Effective Communications And Advertising For Financial Institutions

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The Routledge Companion to Financial Services Marketing

Author : Tina Harrison
Publisher : Routledge
ISBN 13 : 1134095627
Total Pages : 897 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis The Routledge Companion to Financial Services Marketing by : Tina Harrison

Download or read book The Routledge Companion to Financial Services Marketing written by Tina Harrison and published by Routledge. This book was released on 2014-12-05 with total page 897 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial services differs from that of tangible goods and indeed many other intangible services. This book is therefore a timely and much needed comprehensive compendium that reflects the development and maturation of the research domain, and pulls together, in a single volume, the current state of thinking and debate. The events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process. Edited by an international team of experts, this book will provide the latest thinking on how to manage such challenges and will be vital reading for students and lecturers in financial services marketing, policy makers and practitioners.

Financial Services Marketing

Author : Christine Ennew
Publisher : Routledge
ISBN 13 : 0750669977
Total Pages : 418 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Financial Services Marketing by : Christine Ennew

Download or read book Financial Services Marketing written by Christine Ennew and published by Routledge. This book was released on 2006 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive coverage, focusing on both B2B and B2C marketing.

Financial Communications

Author : S. Wang
Publisher : Springer
ISBN 13 : 113735187X
Total Pages : 237 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Financial Communications by : S. Wang

Download or read book Financial Communications written by S. Wang and published by Springer. This book was released on 2013-12-18 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financial Communications showcases why it is crucial for financial institutions to enhance key communication processes, rebuild trust with its customer base, improve relationships, and derive better brand awareness amongst key stakeholders within the industry.

Marketing Communications and Brand Development in Emerging Markets Volume II

Author : Ogechi Adeola
Publisher : Springer Nature
ISBN 13 : 3030955818
Total Pages : 318 pages
Book Rating : 4.0/5 (39 download)

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Book Synopsis Marketing Communications and Brand Development in Emerging Markets Volume II by : Ogechi Adeola

Download or read book Marketing Communications and Brand Development in Emerging Markets Volume II written by Ogechi Adeola and published by Springer Nature. This book was released on 2022-05-24 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance for competitive advantage. The unplanned ravaging effects of the covid-19 pandemic, the vulnerability of our planet due to unsustainable living, and the changing digital landscape require that businesses are strategically aligned to these realities in order to adapt and effectively communicate their offerings. The second of this two-volume work examines marketing communications and brand development in an uncertain and changing world. With specific focus on the covid-19 pandemic, social responsibilities, and emerging technologies, this book examines how organisations in emerging economies can effectively engage in marketing communications and brand activity challenges posed by a changing world. Meanwhile, Volume I provides insight into contemporary issues in marketing such as brand avoidance, health and personal branding, and offers a futuristic perspective on marketing communications. Taken together, this two-volume works is a definitive resource for scholars and students or marketing, branding and international business.

Marketing Financial Services

Author : Mike Wright
Publisher : Routledge
ISBN 13 : 113638023X
Total Pages : 419 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Marketing Financial Services by : Mike Wright

Download or read book Marketing Financial Services written by Mike Wright and published by Routledge. This book was released on 2010-02-17 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.

ADVERTISING COMMUNICATION Concepts & Theory

Author : Dr. Kiran. G
Publisher : Archers & Elevators Publishing House
ISBN 13 : 9394958533
Total Pages : 76 pages
Book Rating : 4.3/5 (949 download)

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Book Synopsis ADVERTISING COMMUNICATION Concepts & Theory by : Dr. Kiran. G

Download or read book ADVERTISING COMMUNICATION Concepts & Theory written by Dr. Kiran. G and published by Archers & Elevators Publishing House. This book was released on with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Cumulative Book Index

Author :
Publisher :
ISBN 13 :
Total Pages : 3344 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Cumulative Book Index by :

Download or read book The Cumulative Book Index written by and published by . This book was released on 1986 with total page 3344 pages. Available in PDF, EPUB and Kindle. Book excerpt: A world list of books in the English language.

Successful Marketing Communications

Author : Cathy Ace
Publisher : Routledge
ISBN 13 : 1136361251
Total Pages : 224 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Successful Marketing Communications by : Cathy Ace

Download or read book Successful Marketing Communications written by Cathy Ace and published by Routledge. This book was released on 2012-06-14 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for students who need to gain a practical insight into promotional planning and implementation. Written in plain English and with great web references throughout, the text offers truly practical insights into how to successfully find, brief and manage marketing communications service providers. The book is backed up by a companion website containing the most up-to-date resources and examples.

Marketing Communications

Author : Lynne Eagle
Publisher : Routledge
ISBN 13 : 131769774X
Total Pages : 588 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Marketing Communications by : Lynne Eagle

Download or read book Marketing Communications written by Lynne Eagle and published by Routledge. This book was released on 2014-08-27 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the world won’t sell without the right reach to your potential customers and the right message to engage them. This textbook applies a uniquely practical approach to the topic so that, whilst a structured overview of planning, development, implementation and evaluation of marketing communications is in place, the detailed cases made available by the Institute for Practitioners in Advertising (IPA) show how actual challenges faced by professionals in the field were addressed. This book will help you to develop the skills you need to turn theory into the right integrated communication plan, in order to succeed in an increasingly competitive environment. Aided by a veritable wealth of pedagogical features, Marketing Communications will be essential reading for both students and professionals in marketing, communications and public relations. This textbook also benefits from a companion website which includes a comprehensive instructor’s guide with PowerPoint slides, testbank questions and answer checklists.

Marketing Communications

Author : Babek Taheri
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 1915097983
Total Pages : 263 pages
Book Rating : 4.9/5 (15 download)

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Book Synopsis Marketing Communications by : Babek Taheri

Download or read book Marketing Communications written by Babek Taheri and published by Goodfellow Publishers Ltd. This book was released on 2024-12-20 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised and updated, Marketing Communications 2nd edition acknowledges that the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives.

The Investment Writing Handbook

Author : Assaf Kedem
Publisher : John Wiley & Sons
ISBN 13 : 1119356725
Total Pages : 224 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis The Investment Writing Handbook by : Assaf Kedem

Download or read book The Investment Writing Handbook written by Assaf Kedem and published by John Wiley & Sons. This book was released on 2018-03-13 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The writing "bible" for financial professionals The Investment Writing Handbook provides practical, accessible guidance for crafting more effective investor communications. Written by an award-winning writer, editor, and speechwriter, this book explains the principles and conventions that help writing achieve its purpose; whether you need to inform, educate, persuade, or motivate, you'll become better-equipped to develop a broad range of communications and literature for investor consumption. Examples from real-world financial institutions illustrate expert execution, while explanations and advice targeted specifically toward investor relations give you the help you need quickly. From white papers and investment commentary to RFPs, product literature, and beyond, this book is the financial writer's "bible" that you should keep within arm's reach. Investment writing is one of the primary influences on investors' attitudes. It educates, informs decisions, shapes opinions, and drives behavior—so shouldn't it be expertly-crafted to achieve its intended goal? This book explains the "tricks of the trade" to help you get your message across. Understand the principles of effective investor communication Master the conventions of informative and persuasive writing Examine well-written sample documents from real-world institutions Improve research papers, presentations, investor letters, marketing literature, and more Virtually all firms with investors as clients need to communicate to them regularly, but few financial professionals receive formal training in investor communications. When investors' opinions, attitudes, and actions determine the health of your company, it is vitally important that these communications not be left to chance. The Investment Writing Handbook provides essential guidance and clear explanations to help you transform your communication strategy, execution, and results.

Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices

Author : Akel, Gökhan
Publisher : IGI Global
ISBN 13 : 1668443821
Total Pages : 596 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices by : Akel, Gökhan

Download or read book Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices written by Akel, Gökhan and published by IGI Global. This book was released on 2022-06-24 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more balanced understanding of digital and experience processes is required. The Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations. Covering critical topics such as experience economy and tourism experience management, this reference work is ideal for managers, marketers, hospitality professionals, academicians, practitioners, scholars, researchers, instructors, and students.

Reform of Financial Institutions--1973

Author : United States. Congress. Senate. Committee on Banking, Housing, and Urban Affairs. Subcommittee on Financial Institutions
Publisher :
ISBN 13 :
Total Pages : 764 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Reform of Financial Institutions--1973 by : United States. Congress. Senate. Committee on Banking, Housing, and Urban Affairs. Subcommittee on Financial Institutions

Download or read book Reform of Financial Institutions--1973 written by United States. Congress. Senate. Committee on Banking, Housing, and Urban Affairs. Subcommittee on Financial Institutions and published by . This book was released on 1974 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Expenditures and Word-of-mouth Communication

Author : Guillermo Armelini
Publisher : Now Publishers Inc
ISBN 13 : 1601983808
Total Pages : 63 pages
Book Rating : 4.6/5 (19 download)

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Book Synopsis Marketing Expenditures and Word-of-mouth Communication by : Guillermo Armelini

Download or read book Marketing Expenditures and Word-of-mouth Communication written by Guillermo Armelini and published by Now Publishers Inc. This book was released on 2010 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Expenditures and Word-of-Mouth Communication reviews the existing literature on WOM and advertising to determine whether and how WOM provides a complement to or substitute of advertising spending within the firm's marketing strategy

Marketing Communications Management

Author : Paul Copley
Publisher : Routledge
ISBN 13 : 1136380442
Total Pages : 480 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Marketing Communications Management by : Paul Copley

Download or read book Marketing Communications Management written by Paul Copley and published by Routledge. This book was released on 2007-03-30 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, 'stop points', vignettes, and case studies, and a summary of key points concludes each chapter. Most organizations need some form of marketing or corporate communications and this text is designed to service both practitioners and students undertaking formal study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected in the media, with particular emphasis given to advertising and sponsorship.

Fundamentals of Financial Advertising for Banks

Author : John Dietrich Long
Publisher :
ISBN 13 :
Total Pages : 308 pages
Book Rating : 4.:/5 (45 download)

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Book Synopsis Fundamentals of Financial Advertising for Banks by : John Dietrich Long

Download or read book Fundamentals of Financial Advertising for Banks written by John Dietrich Long and published by . This book was released on 1927 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sustainable Marketing of Cultural and Heritage Tourism

Author : Deepak Chhabra
Publisher : Routledge
ISBN 13 : 1136997407
Total Pages : 253 pages
Book Rating : 4.1/5 (369 download)

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Book Synopsis Sustainable Marketing of Cultural and Heritage Tourism by : Deepak Chhabra

Download or read book Sustainable Marketing of Cultural and Heritage Tourism written by Deepak Chhabra and published by Routledge. This book was released on 2010-04-19 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles.