Effect Of Country Of Origin And Brand Name Cues On Consumer Attitudes Toward High And Low Risk Products

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Product-Country Images

Author : Nicolas Papadopoulos
Publisher : Routledge
ISBN 13 : 1317953193
Total Pages : 504 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Product-Country Images by : Nicolas Papadopoulos

Download or read book Product-Country Images written by Nicolas Papadopoulos and published by Routledge. This book was released on 2014-05-01 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.

International Marketing

Author : Sak Onkvisit
Publisher : Routledge
ISBN 13 : 1135275475
Total Pages : 737 pages
Book Rating : 4.1/5 (352 download)

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Book Synopsis International Marketing by : Sak Onkvisit

Download or read book International Marketing written by Sak Onkvisit and published by Routledge. This book was released on 2009-05-07 with total page 737 pages. Available in PDF, EPUB and Kindle. Book excerpt: A key text examining the theory and strategy of marketing in a global context, this acclaimed text uses academic rigour rather than anecdotal evidence. The new edition features key new data, updated case studies, and a revised companion website.

International Marketing

Author : John Shaw
Publisher : Routledge
ISBN 13 : 1134386362
Total Pages : 619 pages
Book Rating : 4.1/5 (343 download)

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Book Synopsis International Marketing by : John Shaw

Download or read book International Marketing written by John Shaw and published by Routledge. This book was released on 2008-01-28 with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way. The 4th edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face everyday. It provides the solid foundation required to understand the complexities of marketing on a global scale. The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecodotal or descriptive one alone. The book includes chapters on: * Trade distortions and marketing barriers * Political and legal environments * Culture * Consumer behaviour * Marketing research * Promotion and pricing strategies * Currencies and foreign exchange Accessibly written and designed, this book is the most international book on marketing available that can be used by undergraduates and postgraduates the world over. A companion website provides additional material for lecturers and students alike.

Proceedings of the 1993 World Marketing Congress

Author : M. Joseph Sirgy
Publisher : Springer
ISBN 13 : 3319173235
Total Pages : 674 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1993 World Marketing Congress by : M. Joseph Sirgy

Download or read book Proceedings of the 1993 World Marketing Congress written by M. Joseph Sirgy and published by Springer. This book was released on 2015-06-20 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Third Party Product Reviews and Consumer Behaviour

Author : Wolfgang Ziniel
Publisher : Springer Science & Business Media
ISBN 13 : 3834936332
Total Pages : 196 pages
Book Rating : 4.8/5 (349 download)

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Book Synopsis Third Party Product Reviews and Consumer Behaviour by : Wolfgang Ziniel

Download or read book Third Party Product Reviews and Consumer Behaviour written by Wolfgang Ziniel and published by Springer Science & Business Media. This book was released on 2013-02-15 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Third-Party Product Reviews (TPPRs) are neutral (as far as the producers' interests are concerned) and consumer-orientated product tests that are carried out by experts. The reviews are published in special interest magazines like PC-World, Runner's World, Decanter or Wine Advocate and on the magazines' web pages respectively. Market observations provide strong evidence that Third-Party Product Reviews (TPPRs) significantly influence the success or failure of the products evaluated. Apart from purely descriptive contributions, however, there have not been any studies so far that examine the impact of such test information on purchase behaviour. This work aims at diminishing this gap in marketing research by theoretically and experimentally studying the relevance or TPPRs for product choice decisions on the one hand and for perceived quality, perceived value and purchase intentions on the other hand.

Destination Branding

Author : Nigel Morgan
Publisher : Routledge
ISBN 13 : 1136411097
Total Pages : 328 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Destination Branding by : Nigel Morgan

Download or read book Destination Branding written by Nigel Morgan and published by Routledge. This book was released on 2007-06-07 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.

Consumer and Industrial Buying Behavior

Author : Arch G. Woodside
Publisher : North Holland
ISBN 13 :
Total Pages : 552 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Consumer and Industrial Buying Behavior by : Arch G. Woodside

Download or read book Consumer and Industrial Buying Behavior written by Arch G. Woodside and published by North Holland. This book was released on 1977 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:

ACPTC Proceedings

Author : Association of College Professors of Textiles and Clothing
Publisher :
ISBN 13 :
Total Pages : 194 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis ACPTC Proceedings by : Association of College Professors of Textiles and Clothing

Download or read book ACPTC Proceedings written by Association of College Professors of Textiles and Clothing and published by . This book was released on 1989 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Journal of Marketing

Author :
Publisher :
ISBN 13 :
Total Pages : 746 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Journal of Marketing by :

Download or read book Journal of Marketing written by and published by . This book was released on 2006 with total page 746 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.

Consumer Behaviour

Author : Michael R. Solomon
Publisher : Pearson UK
ISBN 13 : 1292245433
Total Pages : 986 pages
Book Rating : 4.2/5 (922 download)

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Book Synopsis Consumer Behaviour by : Michael R. Solomon

Download or read book Consumer Behaviour written by Michael R. Solomon and published by Pearson UK. This book was released on 2019 with total page 986 pages. Available in PDF, EPUB and Kindle. Book excerpt: La 4è de couv. indique : "Now in its seventh edition, Consumer Behaviour: A European Perspective provides the most comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making it ideal for second- and third-year undergraduates as well as Master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities. Consumer behaviour as I see it boxes feature marketing academics talking about the relevance of consumer behaviour issues to their everyday work. Brand new Case studies about European companies and topics give deep insights into the world of consumer behaviour. New coverage of sustainable consumption, emerging technologies, social media and online behaviour is woven throughout this edition. Online materials including multiple-choice questions and links to useful websites are available on the book's website at www.pearsoned.co.uk/solomon"

Modeling the Differential Effects of Brand Image and Country-of-manufacture on Korean Consumers' Purchasing Behavior of Hybrid Products

Author : Jae-Eun Chung
Publisher :
ISBN 13 :
Total Pages : 330 pages
Book Rating : 4.3/5 (129 download)

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Book Synopsis Modeling the Differential Effects of Brand Image and Country-of-manufacture on Korean Consumers' Purchasing Behavior of Hybrid Products by : Jae-Eun Chung

Download or read book Modeling the Differential Effects of Brand Image and Country-of-manufacture on Korean Consumers' Purchasing Behavior of Hybrid Products written by Jae-Eun Chung and published by . This book was released on 2002 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Mind the Sustainable Food: New Insights in Food Psychology

Author : Valentina Carfora
Publisher : Frontiers Media SA
ISBN 13 : 2889716015
Total Pages : 220 pages
Book Rating : 4.8/5 (897 download)

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Book Synopsis Mind the Sustainable Food: New Insights in Food Psychology by : Valentina Carfora

Download or read book Mind the Sustainable Food: New Insights in Food Psychology written by Valentina Carfora and published by Frontiers Media SA. This book was released on 2022-01-24 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sweet, Reinforced and Fortified Wines

Author : Fabio Mencarelli
Publisher : John Wiley & Sons
ISBN 13 : 1118569210
Total Pages : 403 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Sweet, Reinforced and Fortified Wines by : Fabio Mencarelli

Download or read book Sweet, Reinforced and Fortified Wines written by Fabio Mencarelli and published by John Wiley & Sons. This book was released on 2013-04-16 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wines from Grape Dehydration is the first of its kind in the field of grape dehydration - the controlled drying process which produces a special group of wines. These types of wine are the most ancient, made in the Mediterranean basin, and are even described in Herodotus. Until few years ago, it was thought that these wines – such as Pedro Ximenez, Tokai, Passito, and Vin Santo – were the result of simple grape drying, because the grapes were left in the sun, or inside greenhouses that had no controls over temperature, relative humidity or ventilation. But Amarone wine, one of the most prized wines in the world, is the first wine in which the drying is a controlled process. This controlled process – grape dehydration – changes the grape at the biochemical level, and involves specialist vine management, postharvest technology and production processes, which are different from the typical wine-making procedure. After a history of grape dehydration, the book is then divided into two sections; scientific and technical. The scientific section approaches the subjects of vineyard management and dehydration technology and how they affect the biochemistry and the quality compounds of grape; as well as vinification practices to preserve primary volatiles compounds and colour of grape. The technical section is devoted to four main classes of wine: Amarone, Passito, Pedro Ximenez, and Tokai. The book then covers sweet wines not made by grape dehydration, and the analytical/sensorial characteristics of the wines. A concluding final chapter addresses the market for these special wines. This book is intended for wineries and wine makers, wine operators, postharvest specialists, vineyard managers/growers, enology/wine students, agriculture/viticulture faculties and course leaders and food processing scientists

Social Judgment

Author : Muzafer Sherif
Publisher : Praeger Pub Text
ISBN 13 : 9780313224386
Total Pages : 218 pages
Book Rating : 4.2/5 (243 download)

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Book Synopsis Social Judgment by : Muzafer Sherif

Download or read book Social Judgment written by Muzafer Sherif and published by Praeger Pub Text. This book was released on 1980 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: The results of collaborative research on attitudes and attitude change in terms of basic findings and principles from laboratory studies of judgment in general and of assimilation-contrast effects in particular.

Understanding Consumer Behaviour

Author : J. Paul Peter
Publisher : Irwin Professional Publishing
ISBN 13 : 9780256170481
Total Pages : 516 pages
Book Rating : 4.1/5 (74 download)

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Book Synopsis Understanding Consumer Behaviour by : J. Paul Peter

Download or read book Understanding Consumer Behaviour written by J. Paul Peter and published by Irwin Professional Publishing. This book was released on 1996 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Consumer Behaviouroffers a unique, focused, integrative, strategic-marketing approach to the topic-specifically the way in which consumer behaviour is brought into the discussion of marketing strategy. Abundant use of current, student-friendly examples that effectively tie-in and illustrate the theories presented.

Emerging Indian Multinationals

Author : Mohan Thite
Publisher : Oxford University Press, USA
ISBN 13 : 9780199466467
Total Pages : 0 pages
Book Rating : 4.4/5 (664 download)

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Book Synopsis Emerging Indian Multinationals by : Mohan Thite

Download or read book Emerging Indian Multinationals written by Mohan Thite and published by Oxford University Press, USA. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is there a distinctive 'India way' of doing business? This query finds resonance not only among corporate leaders but also in academic studies focusing on emerging market multinational enterprises (EMMNEs) in Asia. The speed and spread of EMMNEs has caught the world by surprise, and prompted a need to understand whether, why, and how multinationals from emerging economies are different from the ones in developed countries. Based on comparative data and interviews with over 90 senior managerial personnel from Indian multinationals, this book provides a comprehensive picture of the emerging multinational firms from India in terms of their internationalization process, competitive advantages, approach to global markets, and future outlook. With chapters from leading scholars in the field of international business, Emerging Indian Multinationals throws light on the characteristics, concerns, challenges, and strategies of Indian multinationals from an emerging-market perspective to facilitate crossvergence of best practices for all multinationals in a multipolar world.

The Age of Surveillance Capitalism

Author : Shoshana Zuboff
Publisher : PublicAffairs
ISBN 13 : 1610395700
Total Pages : 683 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Age of Surveillance Capitalism by : Shoshana Zuboff

Download or read book The Age of Surveillance Capitalism written by Shoshana Zuboff and published by PublicAffairs. This book was released on 2019-01-15 with total page 683 pages. Available in PDF, EPUB and Kindle. Book excerpt: The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior. In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth. Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification." The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit -- at the expense of democracy, freedom, and our human future. With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future -- if we let it.