Ecommerce Product Management

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Building Products for the Enterprise

Author : Blair Reeves
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1492024732
Total Pages : 136 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis Building Products for the Enterprise by : Blair Reeves

Download or read book Building Products for the Enterprise written by Blair Reeves and published by "O'Reilly Media, Inc.". This book was released on 2018-03-09 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re new to software product management or just want to learn more about it, there’s plenty of advice available—but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market. Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise. You’ll learn how to cultivate knowledge of your organization, the products you build, and the industry you serve. Explore why: Identifying customer vs user problems is an enterprise project manager’s main challenge Effective collaboration requires in-depth knowledge of the organization Analyzing data is key to understanding why users buy and retain your product Having experience in the industry you’re building products for is valuable Product longevity depends on knowing where the industry is headed

Product Management Essentials

Author : Aswin Pranam
Publisher : Apress
ISBN 13 : 1484233034
Total Pages : 179 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Product Management Essentials by : Aswin Pranam

Download or read book Product Management Essentials written by Aswin Pranam and published by Apress. This book was released on 2017-12-12 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain all of the techniques, teachings, tools, and methodologies required to be an effective first-time product manager. The overarching goal of this book is to help you understand the product manager role, give you concrete examples of what a product manager does, and build the foundational skill-set that will gear you towards a career in product management. To be an effective PM in the tech industry, you need to have a basic understanding of technology. In this book you’ll get your feet wet by exploring the skills a PM needs in their toolset and cover enough ground to make you feel comfortable in a technical discussion. A PM is not expected to have the same level of depth or knowledge as a software engineer, but knowing enough to continue the conversation can be a benefit in your career in product management. A complete product manager will have a 360-degree understanding of user experience and how to craft beautiful products that are easy-to-use, with the end user in mind. You’ll continue your journey with a walk through basic UX principles and even go through the process of building a simple set of UI frames for a mock app. Aside from the technical and design expertise, a PM needs to master the social aspects of the role. Acting as a bridge between engineering, marketing, and other teams can be difficult, and this book will dive into the business and soft skills of product management. After reading Product Management Essentials you will be one of a select few technically-capable PMs who can interface with management, stakeholders, customers, and the engineering team. What You Will Learn Gain the traits of a successful PM from industry PMs, VCs, and other professionals See the day-to-day responsibilities of a PM and how the role differs across tech companies Absorb the technical knowledge necessary to interface with engineers and estimate timelines Design basic mocks, high-fidelity wireframes, and fully polished user interfaces Create core documents and handle business interactions Who This Book Is For Individuals who are eyeing a transition into a PM role or have just entered a PM role at a new organization for the first time. They currently hold positions as a software engineer, marketing manager, UX designer, or data analyst and want to move away from a feature-focused view to a high-level strategic view of the product vision.

Effective Platform Product Management

Author : Tabassum Memon
Publisher : Packt Publishing Ltd
ISBN 13 : 1801814902
Total Pages : 286 pages
Book Rating : 4.8/5 (18 download)

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Book Synopsis Effective Platform Product Management by : Tabassum Memon

Download or read book Effective Platform Product Management written by Tabassum Memon and published by Packt Publishing Ltd. This book was released on 2021-11-12 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn your platform into the next big thing with expert advice to scale and implement a proven growth roadmap across multiple channels Key FeaturesGain expert insight about platform business models and how they're different to linear productsExplore the end-to-end platform life cycle, from developing a strategy to measuring the outcomeFollow real-life examples to discover the most effective growth strategies your platformBook Description Scaling a platform is a lot different than scaling a product. This is why product managers developing or transitioning to a platform model are often facing completely new challenges – both technical and strategic. But if you want to build the next Amazon, Netflix, Spotify, or a completely new type of platform, then you need to adopt a platform-first approach to change how you invent, develop, and market solutions. This is where Effective Product Platform Management comes in. This book addresses product management as a critical pillar of platform development. It'll help you understand the difference between traditional and modern product management for platforms and even decide whether the platform business model is the way to go for you. As you progress, you'll be able to build the right platform strategy, define the MVP, and focus on ongoing backlog prioritization for successful platforms. This book will also walk you through the practical steps and guidelines that can ease your organization's transition from linear products to platforms. By the end of this platform product management book, you'll have learned the essential aspects of product management for building successful and scalable platforms. You'll also have a clear understanding of the next steps you need to take to perfect and execute your new platform strategy – and take on the world. What you will learnUnderstand the difference between the product and platform business modelBuild an end-to-end platform strategy from scratchTranslate the platform strategy to a roadmap with a well-defined implementation planDefine the MVP for faster releases and test viability in the early stagesCreate an operating model and design an execution planMeasure the success or failure of the platform and make iterations after feedbackWho this book is for If you're a product manager, product owner, product director, or a business executive working on a platform strategy and its day-to-day execution, then this book is for you. It will also be useful for change managers and program managers tasked with transitioning from products to platforms. You won't need any prior knowledge of platform strategy or platform transitioning before you get started, since the book covers all the basics – but taking notes to reflect on your journey as you work through the practical examples in this book is recommended.

E-commerce Operations Management (2nd Edition)

Author : Marc J Schniederjans
Publisher : World Scientific Publishing Company
ISBN 13 : 9814518654
Total Pages : 366 pages
Book Rating : 4.8/5 (145 download)

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Book Synopsis E-commerce Operations Management (2nd Edition) by : Marc J Schniederjans

Download or read book E-commerce Operations Management (2nd Edition) written by Marc J Schniederjans and published by World Scientific Publishing Company. This book was released on 2013-09-20 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated edition of the book blends in new e-commerce technologies. Mobile commerce (M-commerce) and use of cloud computing are offering a new set of challenges and opportunities for those individuals who know what they are and how they are related to e-commerce. Their use opens up new markets, expanding the need for larger operations, which in turn requires greater knowledge of the operations management subjects presented in this book.The book is focused on issues, concepts, philosophies, procedures, methodologies, and practices of running e-commerce operations. It connects the basic operations management activities undertaken by every organization (e.g., inventory management, scheduling, etc.) and translates their application into issues and problems faced in the field of e-commerce.The book also provides current research findings, strategies, and practices that can help students in the field of operations management run and improve their e-commerce operations. It covers most of the basic operations management activities and functions and has been designed for an upper-level undergraduate business, a graduate business or engineering management course on e-commerce operations management for university students. Students interested in e-commerce operations will find this book a valuable guide to the important aspects of starting up and running an e-commerce operation. They can learn from reading this book how supply chains, products and processes, human resources and purchasing functions can supported and enhanced by the use of e-commerce. In addition, students can learn how to undertake forecasting and scheduling in e-commerce operations. Decision-makers and managers who have to reengineer e-commerce operations can also use this book as a guide to understanding e-commerce.

E-business and E-commerce Management

Author : Dave Chaffey
Publisher : Pearson Education
ISBN 13 : 9780273707523
Total Pages : 700 pages
Book Rating : 4.7/5 (75 download)

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Book Synopsis E-business and E-commerce Management by : Dave Chaffey

Download or read book E-business and E-commerce Management written by Dave Chaffey and published by Pearson Education. This book was released on 2007 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.

Product Creation

Author : Philip H. Francis
Publisher : Simon and Schuster
ISBN 13 : 1439136564
Total Pages : 297 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis Product Creation by : Philip H. Francis

Download or read book Product Creation written by Philip H. Francis and published by Simon and Schuster. This book was released on 2010-05-11 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now more than ever, a company's success -- indeed its survival -- depends on a firmwide effort to create the best products and bring them to market quicker than competitors. Going beyond the traditional focus on design and production exclusively, product development expert Philip H. Francis provides senior managers with the methods and tools to orchestrate the entire enterprise for creating a legacy of product excellence. For the first time, Francis presents a holistic view of product creation--not just the core elements of engineering and industrial design, but also design's interface with manufacturing, the customer's voice and quality commitments, and the essential functions of technology management and leadership. From his unique vantage point as a former professor and researcher as well as a chief technology officer and director of advanced manufacturing technology, Francis presents the nine key business functions of new product development (NPD): manufacturing strategy, IT systems, issues of leadership and culture, customer satisfaction, quality, operations and measurement, intellectual property, the management of research and development, and technology. In immensely readable prose, Francis devotes a chapter to each function, explaining how managers can implement and manage each of these nine NPD functions. Francis enriches his arguments with real-world examples of triumphs and failures in a variety of industries, from consumer products such as furniture to business products such as networking software. He offers hands-on suggestions and strategies for every stage in the product development process, including "Ideas for Action" sections containing killer questions that can eliminate a product at any stage. Special sections of the book elaborate on the steps to take during key NPD processes. Written for those trained in technology as well as business-oriented industrial managers, Product Creation will be timely and necessary reading for CEOs, engineers, designers, marketing managers, IT officers, as well as anyone concerned with product development from conception to market.

Product Management in Practice

Author : Matt LeMay
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491982241
Total Pages : 188 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Product Management in Practice by : Matt LeMay

Download or read book Product Management in Practice written by Matt LeMay and published by "O'Reilly Media, Inc.". This book was released on 2017-11-08 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains. In this book, author Matt LeMay focuses on the CORE connective skills— communication, organization, research, execution—that can build a successful product management practice across industries, organizations, teams, andtoolsets. For current and aspiring product managers, this book explores:? On-the-ground tactics for facilitating collaboration and communication? How to talk to users and work with executives? The importance of setting clear and actionable goals? Using roadmaps to connect and align your team? A values-first approach to implementing Agile practices? Common behavioral traps that turn good product managers bad

Building Digital Products

Author : Alex Mitchell
Publisher :
ISBN 13 : 9781522824930
Total Pages : 154 pages
Book Rating : 4.8/5 (249 download)

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Book Synopsis Building Digital Products by : Alex Mitchell

Download or read book Building Digital Products written by Alex Mitchell and published by . This book was released on 2016-01-19 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building Digital Products is designed for the new Product Owner who feels in way over their head, the experienced Product Owner looking to step up his or her game, and the expert product owner who understands that there is always more to learn. Building Digital Products maps the full development cycle from problem identification to selling your solution to understanding the right data to track. Additionally, the book includes supplemental sections on the top 100 tools for the Product Owner, an "Agile Urban Dictionary", and a case study on a real digital product build. Step out of your comfort zone and into the world of the Product Owner with Building Digital Products.

Ecommerce Product Management

Author : Darius Vasefi
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (733 download)

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Book Synopsis Ecommerce Product Management by : Darius Vasefi

Download or read book Ecommerce Product Management written by Darius Vasefi and published by Independently Published. This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Growth is the holy grail of commerce, onilne and in-store! To identify and take key performance indicators from point A to B and beyond.. and up and to the right. This is the biggest challenge of ecommerce and product managers working in ecommerce and retail. A key point for writing this book is the specific activites Product Managers are responsible when it comes to growth, which are different from Marketing and top-of-funnel acquisition. These roles often get confusing and mixed up by everyone in organizations all the way up to executive levels leading to lower performance and unhappy teams. This book will introduce and help you analyze growth opportunities and techniques to grow your ecommerce business, beyond marketing and top-of-funnel acquisition. Starting with fundamentals on the product role, ecommerce, growth and experimentation (Part 1) we then delve into over 50 tool, practices and tactics (part 2) to build a continous growth system for any commerce endeavor. And since growth does not stop in ecommerce and retail a book is the beginning of the process. An additional resource (Website and tool) will be available to provide you with current information on the latest developments, best practices, education and mentorship to stay relevant and master growth for the long term.

E-Commerce Operations Management

Author : Marc J. Schniederjans
Publisher : World Scientific
ISBN 13 : 9789812380166
Total Pages : 310 pages
Book Rating : 4.3/5 (81 download)

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Book Synopsis E-Commerce Operations Management by : Marc J. Schniederjans

Download or read book E-Commerce Operations Management written by Marc J. Schniederjans and published by World Scientific. This book was released on 2002 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text focuses on managerial issues of operations management for e-commerce businesses. The text is based on empirical evidence provided by numerous e-commerce organizations and research scholars.

E-commerce Management

Author : Sandeep Krishnamurthy
Publisher : Cengage Learning
ISBN 13 :
Total Pages : 496 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis E-commerce Management by : Sandeep Krishnamurthy

Download or read book E-commerce Management written by Sandeep Krishnamurthy and published by Cengage Learning. This book was released on 2003 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-Commerce Management is designed to help the managers of today and tomorrow better direct the E-Commerce process by integrating business models, marketing, and Internet technology. The integration of text and cases helps make this a perfect choice for instructors seeking one primary text for use in both graduate and undergraduate level E-Commerce and E-Marketing courses. Each case study provides readers with an in-depth analysis of well-known companies that have developed into e-successes or e-failures.

The E-commerce Question and Answer Book

Author : Anita Rosen
Publisher : Amacom Books
ISBN 13 : 9780814471548
Total Pages : 246 pages
Book Rating : 4.4/5 (715 download)

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Book Synopsis The E-commerce Question and Answer Book by : Anita Rosen

Download or read book The E-commerce Question and Answer Book written by Anita Rosen and published by Amacom Books. This book was released on 2002 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical question and answer guide provides all the information business people need to know about e-commerce. It explains what it's all about, which technology is used, how to create and market a successful Web site, and how to incorporate e-commerce into an overall business strategy.

Digital Product Management, Technology and Practice: Interdisciplinary Perspectives

Author : Strader, Troy J.
Publisher : IGI Global
ISBN 13 : 1616928794
Total Pages : 316 pages
Book Rating : 4.6/5 (169 download)

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Book Synopsis Digital Product Management, Technology and Practice: Interdisciplinary Perspectives by : Strader, Troy J.

Download or read book Digital Product Management, Technology and Practice: Interdisciplinary Perspectives written by Strader, Troy J. and published by IGI Global. This book was released on 2010-09-30 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book covers a wide range of digital product management issues and offers some insight into real-world practice and research findings on the technical, operational, and strategic challenges that face digital product managers and researchers now and in the next several decades"--Provided by publisher.

Ecommerce

Author : Robert T. Plant
Publisher : Prentice Hall Professional
ISBN 13 : 9780130198440
Total Pages : 402 pages
Book Rating : 4.1/5 (984 download)

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Book Synopsis Ecommerce by : Robert T. Plant

Download or read book Ecommerce written by Robert T. Plant and published by Prentice Hall Professional. This book was released on 2000 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on research at more than 40 top e-commerce organizations, he helps you optimize brand, technology, service, market, and development - and answer critical questions."--BOOK JACKET.

Product Information Management

Author : Jorij Abraham
Publisher : Springer
ISBN 13 : 3319048856
Total Pages : 192 pages
Book Rating : 4.3/5 (19 download)

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Book Synopsis Product Information Management by : Jorij Abraham

Download or read book Product Information Management written by Jorij Abraham and published by Springer. This book was released on 2014-05-05 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product Information Management is the latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not all information necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implementation and management challenges. The book describes the core PIM processes; their strategic, tactical and operational benefits and implementation challenges. The book has been written for managers, business users as well as students, and illustrates the different concepts with practical cases from companies like Coca Cola, Nikon and Thomas Cook.

Product Management Case Study Approach - New App Ideation & Launch

Author : Devesh Verma
Publisher : Devesh Verma
ISBN 13 :
Total Pages : 157 pages
Book Rating : 4./5 ( download)

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Book Synopsis Product Management Case Study Approach - New App Ideation & Launch by : Devesh Verma

Download or read book Product Management Case Study Approach - New App Ideation & Launch written by Devesh Verma and published by Devesh Verma. This book was released on 2020-07-26 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical step by step guide to conceptualizing and building a successful Application in this hyper-competitive digital world. The book is structured as per the Product Management Lifecycle and covers the below using a Case Study based approach 1. Detailed explanation of the Product Management Lifecycle stages 2. Tools and Methodologies Product Managers and Technology Entrepreneurs use at each stage 3. Expected Outcomes and Deliverables from each stage 4. Practical Case-based illustrations to facilitate your understanding of the concepts If you are a budding entrepreneur, a start-up or an organization looking forward to launching a new app, you should follow the approach as described in the book for an all-encompassing and comprehensive app launch! If you are planning to make a career in Digital Product Management, then the book will help you in learning what would otherwise take years of experience! Existing Product Management Professionals launching new Apps or new features in existing Apps can benefit from the process, tools and methodologies described in the book! Technology Consultants looking to make an enticing proposal for their clients or looking for a great execution plan can simply create templates out of the book!

Production Management and Process Control

Author : Beata Mrugalska
Publisher : AHFE International
ISBN 13 : 1958651125
Total Pages : 173 pages
Book Rating : 4.9/5 (586 download)

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Book Synopsis Production Management and Process Control by : Beata Mrugalska

Download or read book Production Management and Process Control written by Beata Mrugalska and published by AHFE International. This book was released on 2022-07-24 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Production Management and Process Control Proceedings of the 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022), July 24–28, 2022, New York, USA