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Author : Patrick Loh
Publisher : Knowledgeworks Consultants
ISBN 13 : 9789810532369
Total Pages : 128 pages
Book Rating : 4.5/5 (323 download)
Download or read book E-marketing to China written by Patrick Loh and published by Knowledgeworks Consultants. This book was released on 2005 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lala Hu
Publisher : Springer Nature
ISBN 13 : 3030381609
Total Pages : 106 pages
Book Rating : 4.0/5 (33 download)
Download or read book International Digital Marketing in China written by Lala Hu and published by Springer Nature. This book was released on 2020-03-16 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines key issues in international digital marketing in China from a theoretical and empirical perspective. Divided into two main parts, it begins with an analysis of China’s cultural characteristics and business environment, with a particular emphasis on the Chinese digital context. The book goes on to present original empirical studies and an investigation into recent challenges and opportunities for international firms in the fashion sector. With nearly 900 million internet users and an e-commerce market volume of over one thousand billion US dollars, China is the world's largest digital market. While this creates significant opportunities for international firms, there are many factors to consider when approaching this market. In order to understand the Chinese digital scenario, the book analyzes the characteristics of local internet platforms and consumer patterns. The book also presents a real-world case study on a luxury retail firm operating in China, Florentia Village, and the results from a questionnaire on Chinese mobile shoppers. On this basis, it provides a conceptual framework and discusses the theoretical and managerial implications for international firms operating in China, making it an enlightening book for scholars, students, and practitioners alike.
Author : Mao Tse-Tung
Publisher : Read Books Ltd
ISBN 13 : 1446545318
Total Pages : 192 pages
Book Rating : 4.4/5 (465 download)
Download or read book Quotations from Chairman Mao Tse-Tung written by Mao Tse-Tung and published by Read Books Ltd. This book was released on 2013-04-16 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quotations from Chairman Mao Tse-Tung' is a volume of selected statements taken from the speeches and writings by Mao Mao Tse-Tung, published from 1964 to 1976. It was often printed in small editions that could be easily carried and that were bound in bright red covers, which led to its western moniker of the 'Little Red Book'. It is one of the most printed books in history, and will be of considerable value to those with an interest in Mao Tse-Tung and in the history of the Communist Party of China. The chapters of this book include: 'The Communist Party', 'Classes and Class Struggle', 'Socialism and Communism', 'The Correct Handling of Contradictions Among The People', 'War and Peace', 'Imperialism and All Reactionaries ad Paper Tigers', 'Dare to Struggle and Dare to Win', et cetera. We are republishing this antiquarian volume now complete with a new prefatory biography of Mao Tse-Tung.
Author : Ashley Dudarenok
Publisher : Alarice International Limited
ISBN 13 :
Total Pages : 95 pages
Book Rating : 4./5 ( download)
Download or read book Unlocking the World's Largest E-market: A Guide To Selling on Chinese Social Media written by Ashley Dudarenok and published by Alarice International Limited. This book was released on with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo. You’ll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes ‘New Retail’ will bring. What Every Marketer Needs to Know about ChinaHow Your Business Can Harness Chinese Social MediaWeChat: China’s Operating SystemWeibo: China’s Online HotspotThe Future: Get Ready for New Retail Whether you want to enter the market for the first time, expand your presence in China or provide services to Chinese tourists abroad, “Unlocking the World’s Largest E-market” offers practical advice about selling on Chinese social media from someone who has seen the transformation in China’s online world firsthand.
Author : Hongmei Li
Publisher : John Wiley & Sons
ISBN 13 : 1509511148
Total Pages : 280 pages
Book Rating : 4.5/5 (95 download)
Download or read book Advertising and Consumer Culture in China written by Hongmei Li and published by John Wiley & Sons. This book was released on 2016-09-06 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China’s search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era. Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese advertising in the past three decades in Post-Mao China. Drawing upon theories of political economy, media, and cultural studies, her analysis offers most significant insights in advertising and consumer culture as well as the economic, social, political, and cultural transformations in China. The book is essential for students and scholars of communication, media, cultural studies and international business, and all those interested in cultural globalization and China.
Author : Cristiano Rizzi
Publisher : Kluwer Law International B.V.
ISBN 13 : 9041149112
Total Pages : 401 pages
Book Rating : 4.0/5 (411 download)
Download or read book E-Commerce Law in China written by Cristiano Rizzi and published by Kluwer Law International B.V.. This book was released on 2013-09-01 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: This first book of its kind examines the framework regulating online sales, protection of personal data and intellectual property, use of e-money, e-marketing, and Internet security as they currently exist in China’s “market space”. The book’s very useful information includes such items as the following: detailed comparisons with European e-commerce regulation; business models for operating a website in China; Chinese rules on online purchase contracts, privacy, and data security; downloading and distributing software and other material; protection against copyright infringements and computer fraud; issues of jurisdiction and governing law; advertising and “spam”; use of “cookies” in online marketing; taxation of e-commerce; existing gateways for online payment; effect of the expansion of the so-called social forums; understanding Chinese online consumers and their behavior; importance of Chinese culture and heritage when applying copyright on the Internet; and progress towards a freer and more secure cyberspace in China. An appendix presents English texts of essential Chinese legislation affecting e-commerce. As a full-fledged definition of this new channel of distribution, its boundaries and functioning, with a particular focus on China, this book is an indispensable source of guidance and reference for counsel representing global marketers at any level of business. Its importance for scholars and researchers in the critical field of data security goes without saying. However, this book is also a guide for all the enterprises wishing to do business in the online dimension in China, and for all the consumers shopping online, wishing to know what their rights are when buying products or services on the Internet, and to know how to protect themselves if something goes wrong.
Author : Christiane Prange
Publisher : Springer
ISBN 13 : 3319291394
Total Pages : 220 pages
Book Rating : 4.3/5 (192 download)
Download or read book Market Entry in China written by Christiane Prange and published by Springer. This book was released on 2016-05-14 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.
Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1135188181
Total Pages : 244 pages
Book Rating : 4.1/5 (351 download)
Download or read book Guanxi written by Erdener Kaynak and published by Routledge. This book was released on 2013-10-31 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop a network of successful business relationships in China!This systematic study of the Chinese concept of guanxi--broadly translated, ”personal relationship” or ”connections”--offers a comprehensive social and professional model for doing business in China. In addition to a clear analysis of the origins and meanings of this vital concept, Guanxi: Relationship Marketing in a Chinese Context empowers you with practical tools for establishing guanxi in order to facilitate successful business relationships. Guanxi is based on an original research study as well as the authors’twenty years of experience of doing business in China. Their understanding of the implications of face, favor, reciprocity, honor, and interconnectedness--all vital parts of guanxi--will enable you to understand the unstated assumptions of Chinese business culture. Moreover, the book discusses the legal implications of guanxi as well as cultural expectations.This valuable handbook offers a wealth of information on guanxi: case studies of guanxi in action managerial implications of saving face and reciprocity measuring guanxi quality and performance indicators step-by-step instructions for building guanxi detailed strategies for penetrating the Chinese market Guanxi is an indispensable tool for anyone wanting to do business in China, for students of international business or Chinese culture, and for scholars interested in international business culture.
Author : Ashley Dudarenok
Publisher : Alarice International Limited
ISBN 13 :
Total Pages : 66 pages
Book Rating : 4./5 ( download)
Download or read book Digital China: How to do B2B Marketing in China written by Ashley Dudarenok and published by Alarice International Limited. This book was released on 2020-01-01 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: China is a global manufacturing hub and home to many of the world’s largest trade fairs. It’s also a global center for research and development, prototyping, AI, 5G, green technology, facial recognition and data analysis. For businesses, it’s a very important place to develop connections, partnerships and a reputation with other businesses. If you’re a B2B company looking at the China market, this book is for you. Find out how to set yourself apart in the B2B space through the power of digital marketing and online platforms. Here’s an excerpt to give you a taste. There’s a belief among some that marketing only works for B2C companies. B2B marketing looks and feels different from B2C marketing but it’s been around forever and is even more necessary in a world full of increasing disruptions and challenges. As one of the world’s largest economies and a world centre for manufacturing, China provides ample opportunities for B2C and B2B brands alike. However, B2B marketing in China is a bit different from the West. Traditional trade shows, conference calls and meetings are irreplaceable aspects of B2B marketing now and in the future. However, a digital presence is important and has a strong effect when establishing business relationships. Most Chinese B2B companies also prefer a B2C selling approach and there are cultural differences in business etiquette and the dealmaking process that can’t be ignored. Flexibility, patience, a willingness to learn and adapting to local culture and practices is also necessary. Part of that adaptation involves lots of talking over dinners, understanding the negotiation process and being optimized for the mobile internet. Technology and personal interactions meld and overlap in China and for B2B businesses, one can’t replace the other. We’ve created this mini book for B2B companies in order to help them understand cultural differences, the Chinese digital marketing landscape and best practices. So if you have questions about getting attention from Chinese businesses, this book will help you to find your answers and create your B2B digital marketing strategy. The Digital Channels You Need to Know In 1999, near the start of China’s digital transformation, a group of people led by Jack Ma, started a B2B website called Alibaba.com. It was an English-language B2B website aimed at small businesses around the world that wanted to connect with manufacturers and suppliers in China. It’s next website, also launched in 1999, was 1688.com, a Chinese-language B2B marketplace for domestic companies. We all know how that went. Today, Alibaba is one of the world’s largest tech companies. It has expanded into financial technology, cloud storage systems, entertainment, media and offline grocery stores. And it all started with B2B. According to a July 2019 interview with John Caplan, head of North American B2B at Alibaba Group, “B2B e-commerce is a $23.9 trillion market — six times larger than B2C e-commerce.” So let’s get started with a list of digital channels for B2B in China that you need to know. It starts with one that everyone already knows. 1. Alibaba.com The granddaddy of them all. Jack Ma chose Alibaba as the name for the first site after the character Ali Baba from the folktale. He tested the name while he was in San Francisco and found it was recognized by people from all over the world. Alibaba.com is a huge multi-language portal for small businesses world-wide who are looking for suppliers and manufacturers. While most of the suppliers on the site are from China, international companies are also represented. Menus on the homepage allow for 15 different languages, regional settings and for prices to be indicated in currencies from all over the globe. The category menu on the homepage lists 9 product categories and the full menu lists 12 more with countless subgroups that include everything from firefighting supplies to balloons. You can buy everything from a single toy to crude oil (500,000 barrels is the minimum buy). It’s fair to say that whatever your size or industry, there’s something here for you.” REVIEWS “Great and relevant content! Professional and knowledgeable speaker with contagious energy.” Michelle Ng, Harley-Davidson “Ashley opened our eyes to how the Chinese are leading innovation in the social media space, and how we can learn from them.” Coen Tan, Lead Trainer at Ministry of Influence
Author : Jing Wang
Publisher : Harvard University Press
ISBN 13 : 9780674044821
Total Pages : 436 pages
Book Rating : 4.0/5 (448 download)
Download or read book Brand New China written by Jing Wang and published by Harvard University Press. This book was released on 2010-04-10 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research. This book unveils a “brand new” China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization. Thanks to its combination of engaging vignettes from the advertising world and thorough research that contextualizes these vignettes, Brand New China will be of interest to industry participants, students of popular culture, and the general reading public interested in learning about a rapidly transforming Chinese society.
Author : Ashley Dudarenok
Publisher : Alarice International Limited
ISBN 13 : 0692041915
Total Pages : 227 pages
Book Rating : 4.6/5 (92 download)
Download or read book New Retail: Born in China Going Global written by Ashley Dudarenok and published by Alarice International Limited. This book was released on 2019-01-01 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alibaba, JD.com, Tencent and a growing group of innovative brands, retailers and digital pioneers, fueled by the demands of the most spoiled consumers in the world have spurred a retail renaissance and plotted a course for the future of retail and consumption around the world. If you want to see the future of retail and commerce, read this book, and then, if you can, spend a week shopping in Shanghai. “ The gravitational force of retail has moved east and industry executives that ignore this monumental shift do so at their peril. “New Retail” is a concise, no nonsense look into one of the most profound revolutions in retail history. Authors Dudarenok and Michael Zakkour provide a clear and well documented narrative on how companies like Alibaba, JD and Tencent are, quite literally, reinventing the modern concept of retail. ” Doug Stephens, Founder of Retail Prophet and Author of Reengineering Retail: The Future of Selling in a Post-Digital World
Author : Mei Wu
Publisher : Business Science Reference
ISBN 13 : 9781466645783
Total Pages : 0 pages
Book Rating : 4.6/5 (457 download)
Download or read book Internet Mercenaries and Viral Marketing written by Mei Wu and published by Business Science Reference. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: No further information has been provided for this title.
Author : Xinghua Li
Publisher : Routledge
ISBN 13 : 1317753356
Total Pages : 168 pages
Book Rating : 4.3/5 (177 download)
Download or read book Environmental Advertising in China and the USA written by Xinghua Li and published by Routledge. This book was released on 2016-05-05 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods and eco-fashion is still secluded in high-end designer studios. These choices contradict the findings of many sustainable lifestyle surveys that claim to register a rising desire for green products among the Chinese. This book examines the psycho-cultural differences that disrupt the translation of "eco-friendly" appeals to China by analyzing environmental advertising. It explores the different notions of "green", the structures of desire that underlies the advertisements, and how they are shaped by ideological, cultural, and historical differences. Rather than arguing the superiority of the American or Chinese version of green consumerism, the book interrogates the role of advertising in the global spread of Western ideologies and explores the possibilities for consumers to resist transnational corporate hegemony in the green movement. This book fills an important gap in the critical scholarship on green marketing and should be of interest to students and scholars of environment studies, green advertising and marketing, environmental communication and media studies, China studies and environmental sociology, ethics and cultural studies.
Author : Tom Doctoroff
Publisher : St. Martin's Press
ISBN 13 : 1466893362
Total Pages : 241 pages
Book Rating : 4.4/5 (668 download)
Download or read book Billions written by Tom Doctoroff and published by St. Martin's Press. This book was released on 2015-04-07 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book cracks the supposedly indecipherable code of marketing to the New Chinese Consumer--all 1.3 billion of them. It distills what Tom Doctoroff has learned over the past eleven years in Greater China with JWT, one of the region's largest advertising agencies. Marketers of some of the world's leading brands come to China with mistaken ideas of how to apply Western thinking to the marketplace. But the same rules do not apply in China. Doctoroff delves into the psyches of contemporary Chinese consumers to explain the importance of culture in shaping buying decisions. He provides tools to help readers harness the power of insight into consumers' fundamental motivations and reveals the pitfalls into which many multinational competitors often fall. Anyone who plans to do business in China shouldn't get on the plane without this book.
Author : Jane Nolan
Publisher : Taylor & Francis
ISBN 13 : 0429829183
Total Pages : 525 pages
Book Rating : 4.4/5 (298 download)
Download or read book Routledge Handbook of Chinese Business and Management written by Jane Nolan and published by Taylor & Francis. This book was released on 2023-09-29 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook, representing the collaboration of 36 scholars, provides a multi-faceted exploration of Chinese business and management. The volume represents an ‘inside-out’ perspective, offering local knowledge and experience, in conjunction with an ‘outside-in’ approach, presenting measured and sensitive observations from an outsider’s perspective. The handbook’s approach is organised around five key themes: • Cultural and institutional contexts for business in China • Management, including digital marketing and entrepreneurship • Work and employment, covering gender and trade unions in the workplace • Human resource management and human resource development in Chinese businesses, including multinational corporations in the UK • Business and economic overviews, revealing the impact of guanxi relations and networks on Chinese business and management Revealing major recent developments in Chinese business and management alongside an appreciation of the unique historical, institutional, and cultural context of Chinese business and management, this book is a must-read for scholars, students, and educators of Chinese business and theory, and business in Asia.
Author : Krom, Ipek
Publisher : IGI Global
ISBN 13 : 1799896749
Total Pages : 397 pages
Book Rating : 4.7/5 (998 download)
Download or read book Handbook of Research on Global Perspectives on International Advertising written by Krom, Ipek and published by IGI Global. This book was released on 2022-06-24 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: International advertising is an important discipline in social sciences studies and though many books and articles have been published surrounding international advertising, only a few of them contain information about the advertising industry related to specific international countries and regions. Additional consideration on how advertising is utilized across the world is vital to understand the current best practices, challenges, and opportunities in the marketing field. The Handbook of Research on Global Perspectives on International Advertising considers various perspectives on international advertising through global and local lenses and discusses strategies and tactics of advertising across the globe. Covering topics such as branding, political advertising, cultural features, and tourism advertising, this reference work is ideal for industry professionals, academicians, practitioners, researchers, scholars, instructors, and students.
Author : Wu, Mei
Publisher : IGI Global
ISBN 13 : 1466645792
Total Pages : 326 pages
Book Rating : 4.4/5 (666 download)
Download or read book Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media written by Wu, Mei and published by IGI Global. This book was released on 2013-09-30 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese pushing hand operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.
