Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy

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Publisher : IGI Global
ISBN 13 : 1522563083
Total Pages : 635 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy by : Carvalho, Luísa Cagica

Download or read book Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy written by Carvalho, Luísa Cagica and published by IGI Global. This book was released on 2018-10-26 with total page 635 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.

Introduction to Management Accounting, Chap. 1-14

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Publisher : Pearson Educación
ISBN 13 : 9789702606406
Total Pages : 724 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis Introduction to Management Accounting, Chap. 1-14 by : Charles T. Horngren

Download or read book Introduction to Management Accounting, Chap. 1-14 written by Charles T. Horngren and published by Pearson Educación. This book was released on 2005 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make the right decisions with Horngren/Sundem/Stratton! Horngren/Sundem/Stratton's best-selling texts emphasize decision-making throughout each chapter. Decision-making is introduced in the early text chapters and also appears in many of the text features: "Making Managerial Decisions" boxes, critical thinking exercises, and more. As always, students develop a solid understanding of costs and cost behavior and the use of cost information for planning and control decisions, not just inventory valuation. Two text versions enable faculty to select a text that only covers management accounting concepts (Chs. 1-14) or one that includes three chapters of financial accounting review (Chs. 1-17). New OneKey provides the convenience of having all text resources in a single location and available in your choice of course management platform: BlackBoard, WebCT, and CourseCompass. OneKey also includes PH Grade Assist on-line homework with automatic grading and infinite practice for students).

Business Venezuela

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Publisher :
ISBN 13 :
Total Pages : 662 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Business Venezuela by :

Download or read book Business Venezuela written by and published by . This book was released on 2005 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Customer Loyalty and Brand Management

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Author :
Publisher : MDPI
ISBN 13 : 3039213350
Total Pages : 122 pages
Book Rating : 4.0/5 (392 download)

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Book Synopsis Customer Loyalty and Brand Management by : María Jesús Yagüe Guillén

Download or read book Customer Loyalty and Brand Management written by María Jesús Yagüe Guillén and published by MDPI. This book was released on 2019-09-23 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, understanding how brand management can improve value co-creation and multichannel experience—among other issues—and contribute to improving a brand’s portfolio of loyal customers constitutes an area of special interest for academics and marketing professionals. This Special Issue explores new areas of customer loyalty and brand management, providing new insights into the field. Both concepts have evolved over the last decade to encompass such concepts and practices as brand image, experiences, multichannel context, multimedia platforms and value co-creation, as well as relational variables such as trust, engagement and identification (among others).

Electronic Payment Systems for Competitive Advantage in E-Commerce

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Publisher : IGI Global
ISBN 13 : 1466651911
Total Pages : 393 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Electronic Payment Systems for Competitive Advantage in E-Commerce by : Liébana-Cabanillas, Francisco

Download or read book Electronic Payment Systems for Competitive Advantage in E-Commerce written by Liébana-Cabanillas, Francisco and published by IGI Global. This book was released on 2014-02-28 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent innovations in the field of information technology and communications are radically changing the way international organizations conduct business. In this competitive environment, having the necessary tools to streamline business transactions and secure digital payments is crucial to business success. Electronic Payment Systems for Competitive Advantage in E-Commerce provides relevant theoretical frameworks and the latest empirical findings on electronic payment systems in the digital marketplace. Focusing on the importance of e-commerce in business development, including the advantages and disadvantages of e-payments, this book is an essential resource for business professionals who want to improve their understanding of the strategic role of e-commerce in all dimensions, as well as for both researchers and students.

The Oxford Handbook of Environmental Criminology

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Publisher : Oxford University Press
ISBN 13 : 0190279702
Total Pages : 969 pages
Book Rating : 4.1/5 (92 download)

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Book Synopsis The Oxford Handbook of Environmental Criminology by : Gerben Bruinsma

Download or read book The Oxford Handbook of Environmental Criminology written by Gerben Bruinsma and published by Oxford University Press. This book was released on 2018 with total page 969 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of how the environment, local geography, and physical locations influence crime has a long history that stretches across many research traditions. These include the neighborhood effects approach developed in the 1920s, the criminology of place, and a newer approach that attends to the perception of crime in communities. Aided by new technologies and improved data-reporting in recent decades, research in environmental criminology has developed rapidly within each of these approaches. Yet research in the subfield remains fragmented and competing theories are rarely examined together. The Oxford Handbook of Environmental Criminology takes a unique approach and synthesizes the contributions of existing methods to better integrate the subfield as a whole. Gerben J.N. Bruinsma and Shane D. Johnson have assembled a cast of top scholars to provide an in-depth source for understanding how and why physical setting can influence the emergence of crime, affect the environment, and impact individual or group behavior. The contributors address how changes in the environment, global connectivity, and technology provide more criminal opportunities and new ways of committing old crimes. They also explore how crimes committed in countries with distinct cultural practices like China and West Africa might lead to different spatial patterns of crime. This is a state-of-the-art compendium on environmental criminology that reflects the diverse research and theory developed across the western world.

Publicidad 360º

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Publisher : Ediciones Universidad San Jorge
ISBN 13 : 8494119818
Total Pages : 351 pages
Book Rating : 4.4/5 (941 download)

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Book Synopsis Publicidad 360º by : Alejandro Álvarez Nobell

Download or read book Publicidad 360º written by Alejandro Álvarez Nobell and published by Ediciones Universidad San Jorge. This book was released on 2014-03-14 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.

Calidad en sitios web

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Publisher : Editorial UOC
ISBN 13 : 8491162992
Total Pages : 100 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Calidad en sitios web by : Pedraza-Jiménez, Rafael

Download or read book Calidad en sitios web written by Pedraza-Jiménez, Rafael and published by Editorial UOC. This book was released on 2016-10-26 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Calidad, evaluación, análisis, sitios web? ¿Qué tienen en común todas estas palabras clave para que merezcan la atención del público de esta colección? El punto que lo une todo es la necesidad de un amplio y a la vez muy diverso colectivo profesional de saber qué es lo que hace que un sitio web responda a criterios de calidad. Pongamos el ejemplo de un profesional de la web que recibe el encargo de auditar los sitios web de una empresa de comercio electrónico: quiere estar segura de que está a la altura de sus competidores internacionales; o el de un equipo de investigadores académicos que se pregunta cómo están incorporando las webs de turismo las más recientes posibilidades de interacción debidas a la web 2.0. Lo que tienen en común escenarios y objetivos tan diversos es que, en todos ellos, sus protagonistas necesitarán disponer de alguna herramienta que los ayude a determinar qué necesitan saber en relación con una web determinada o un conjunto de sitios web. Este libro intenta aportar esos instrumentos.

Progressions and Innovations in Model-Driven Software Engineering

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Publisher : IGI Global
ISBN 13 : 1466642181
Total Pages : 388 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Progressions and Innovations in Model-Driven Software Engineering by : Díaz, Vicente García

Download or read book Progressions and Innovations in Model-Driven Software Engineering written by Díaz, Vicente García and published by IGI Global. This book was released on 2013-06-30 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Users increasingly demand more from their software than ever before—more features, fewer errors, faster runtimes. To deliver the best quality products possible, software engineers are constantly in the process of employing novel tools in developing the latest software applications. Progressions and Innovations in Model-Driven Software Engineering investigates the most recent and relevant research on model-driven engineering. Within its pages, researchers and professionals in the field of software development, as well as academics and students of computer science, will find an up-to-date discussion of scientific literature on the topic, identifying opportunities and advantages, and complexities and challenges, inherent in the future of software engineering.

Trends and Applications in Software Engineering

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Publisher : Springer
ISBN 13 : 3030011712
Total Pages : 304 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Trends and Applications in Software Engineering by : Jezreel Mejia

Download or read book Trends and Applications in Software Engineering written by Jezreel Mejia and published by Springer. This book was released on 2018-09-26 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers a selection of papers presented at the 2018 International Conference on Software Process Improvement (CIMPS 2018). CIMPS 2018 offered a global forum for researchers and practitioners to present and discuss the latest innovations, trends, findings, experiences and concerns in Software Engineering, embracing several aspects such as Software Processes, Security in Information and Communication Technology, and Big Data. Two of the conference’s main aims were to support the drive toward a holistic symbiosis of the academic world, society, industry, government and business community, and to promote the creation of networks by disseminating the results of recent research in order to align their needs. CIMPS 2018 was made possible by the support of the CIMAT A.C., CUCEI (Universidad de Guadalajara, México), AISTI (Associação Ibérica de Sistemas e Tecnologas de Informação), and ReCIBE (Revista electrónica de Computación, Informática, Biomédica y Electrónica).

Quality Management for Competitive Advantage in Global Markets

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Publisher : IGI Global
ISBN 13 : 1799850374
Total Pages : 297 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Quality Management for Competitive Advantage in Global Markets by : Saiz-Álvarez, José Manuel

Download or read book Quality Management for Competitive Advantage in Global Markets written by Saiz-Álvarez, José Manuel and published by IGI Global. This book was released on 2020-09-04 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quality should be treated as a culture of success in the market. Enterprises focused on quality will survive in the long term in this new environment because quality is what may create a real and robust link between a company and its clients, and these clients should always be considered the heart of any business; without them, there is neither option nor sense to continue any activity in a company. Quality Management for Competitive Advantage in Global Markets is an essential reference source that discusses the importance of quality practices and global market practices. With research that allows practitioners to improve their understanding of the strategic role of quality in the information and knowledge society, it focuses on describing a global economy formed by networks, organizations, teams, workgroups, information systems, and finally, actors in networked environments. Featuring research on topics such as consumer satisfaction, human capital, and quality management, the target audience of this book is composed of professionals and researchers working in the field of information and knowledge management in various disciplines including library, information and communication sciences, administrative sciences and management, education, adult education, sociology, computer science, and information technology. Moreover, the book provides insights and supports executives concerned with the management of expertise, knowledge, information, and organizational development in different types of work communities and environments.

MS - Pcz

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Publisher : Walter de Gruyter
ISBN 13 : 3110957965
Total Pages : 365 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis MS - Pcz by : Michael Peschke

Download or read book MS - Pcz written by Michael Peschke and published by Walter de Gruyter. This book was released on 2010-10-06 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: For researchers in business, government and academe, the ""Dictionary"" decodes abbreviations and acronyms for approximately 720,000 associations, banks, government authorities, military intelligence agencies, universities and other teaching and research establishments.

Electronic Commerce 2018

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Publisher : Springer
ISBN 13 : 3319587153
Total Pages : 653 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Electronic Commerce 2018 by : Efraim Turban

Download or read book Electronic Commerce 2018 written by Efraim Turban and published by Springer. This book was released on 2017-10-12 with total page 653 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trades. However, EC is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, e-government, social networks, and much more. EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people. The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook , LinkedIn and Instagram, and the trend toward conducting EC with mobile devices. Other major developments are the expansion of EC globally, especially in China where you can find the world's largest EC company. Much attention is lately being given to smart commerce and the use of AI-based analytics and big data to enhance the field. Finally, some emerging EC business models are changing industries (e.g., the shared economy models of Uber and Airbnb). The 2018 (9th) edition, brings forth the latest trends in e-commerce, including smart commerce, social commerce, social collaboration, shared economy, innovations, and mobility.

Social Computing and Social Media: Applications in Marketing, Learning, and Health

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Publisher : Springer Nature
ISBN 13 : 3030776859
Total Pages : 475 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Social Computing and Social Media: Applications in Marketing, Learning, and Health by : Gabriele Meiselwitz

Download or read book Social Computing and Social Media: Applications in Marketing, Learning, and Health written by Gabriele Meiselwitz and published by Springer Nature. This book was released on 2021-07-03 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set LNCS 12774 and 12775 constitutes the refereed proceedings of the 13th International Conference on Social Computing and Social Media, SCSM 2021, held as part of the 23rd International Conference, HCI International 2021, which took place in July 2021. Due to COVID-19 pandemic the conference was held virtually. The total of 1276 papers and 241 posters included in the 39 HCII 2021 proceedings volumes was carefully reviewed and selected from 5222 submissions. The papers of SCSM 2021, Part I, are organized in topical sections named: Computer Mediated Communication; Social Network Analysis; Experience Design in Social Computing.

Annual Report

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Publisher :
ISBN 13 :
Total Pages : 204 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Annual Report by : Credicorp Corporacion BCP

Download or read book Annual Report written by Credicorp Corporacion BCP and published by . This book was released on 2000 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Banking, Finance, and Accounting: Concepts, Methodologies, Tools, and Applications

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Author :
Publisher : IGI Global
ISBN 13 : 1466662697
Total Pages : 1626 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Banking, Finance, and Accounting: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Banking, Finance, and Accounting: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2014-07-31 with total page 1626 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the global economy still in recovery, it is more important than ever for individuals and organizations to be aware of their money and its potential for both depreciation and growth. Banking, Finance, and Accounting: Concepts, Methodologies, Tools, and Applications investigates recent advances and undertakings in the financial industry to better equip all members of the world economy with the tools and insights needed to weather any shift in the economic climate. With chapters on topics ranging from investment portfolios to credit unions, this multi-volume reference source will serve as a crucial resource for managers, investors, brokers, and all others within the banking industry.

Social Conflict, Economic Development and the Extractive Industry

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Publisher : Routledge
ISBN 13 : 1136620214
Total Pages : 321 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Social Conflict, Economic Development and the Extractive Industry by : Anthony Bebbington

Download or read book Social Conflict, Economic Development and the Extractive Industry written by Anthony Bebbington and published by Routledge. This book was released on 2011-09-27 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The extraction of minerals, oil and gas has a long and ambiguous history in development processes – in North America, Europe, Latin America and Australasia. Extraction has yielded wealth, regional identities and in some cases capital for industrialization. In other cases its main heritages have been social conflict, environmental damage and underperforming national economies. As the extractive economy has entered another boom period over the last decade, not least in Latin America, the countries in which this boom is occurring are challenged to interpret this ambiguity. Will the extractive industry yield, for them, economic development, or will its main gifts be ones of conflict, degradation and unequal forms of growth. This book speaks directly to this question and to the different ways in which Latin American countries are responding to the challenge of extractive industry. The contributors are a mixture of geographers, economists, political scientists, development experts and anthropologists, who all draw on sustained field work in the region. By digging deep into both national and local experiences with extractive industry they demonstrate the ways in which it transforms economies, societies, polities and environments. They pay particular attention to the social conflict that extraction consistently produces, and they ask how far this conflict might usher in political and institutional changes that could lead to a more productive relationship between extraction and development. They also ask whether the existence of left-of-centre governments in the region changes the relationships between extractive industry and development. The book makes clear the immense difficulties that countries and regional societies face in harnessing extractive industry for the collective good. For the most part the findings question the wisdom of the development model that many countries in the region have taken up and which emphasises the productive roles of mining and hydrocarbon industries. The book should be of interest to students and researchers of Development Studies, Geography, Politics and Political Economy, as well as Anthropology.