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The End of Competitive Advantage

Author : Rita Gunther McGrath
Publisher : Harvard Business Press
ISBN 13 : 1422191419
Total Pages : 230 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis The End of Competitive Advantage by : Rita Gunther McGrath

Download or read book The End of Competitive Advantage written by Rita Gunther McGrath and published by Harvard Business Press. This book was released on 2013-05-14 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you at risk of being trapped in an uncompetitive business? Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditional approaches to strategy and the way the real world works now. In short, strategy is stuck. Most leaders are using frameworks that were designed for a different era of business and based on a single dominant idea—that the purpose of strategy is to achieve a sustainable competitive advantage. Once the premise on which all strategies were built, this idea is increasingly irrelevant. Now, Columbia Business School professor and globally recognized strategy expert Rita Gunther McGrath argues that it’s time to go beyond the very concept of sustainable competitive advantage. Instead, organizations need to forge a new path to winning: capturing opportunities fast, exploiting them decisively, and moving on even before they are exhausted. She shows how to do this with a new set of practices based on the notion of transient competitive advantage. This book serves as a new playbook for strategy, one based on updated assumptions about how the world works, and shows how some of the world’s most successful companies use this method to compete and win today. Filled with compelling examples from “growth outlier” firms such as Fujifilm, Cognizant Technology Solutions, Infosys, Yahoo! Japan, and Atmos Energy, The End of Competitive Advantage is your guide to renewed success and profitable growth in an economy increasingly defined by transient advantage.

Export Management

Author : Michael R. Czinkota
Publisher : Greenwood
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Export Management by : Michael R. Czinkota

Download or read book Export Management written by Michael R. Czinkota and published by Greenwood. This book was released on 1982 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Marketing in Context

Author : Chris Hackley
Publisher : Springer
ISBN 13 : 1137297115
Total Pages : 237 pages
Book Rating : 4.1/5 (372 download)

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Book Synopsis Marketing in Context by : Chris Hackley

Download or read book Marketing in Context written by Chris Hackley and published by Springer. This book was released on 2013-11-14 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

Author : Colin L. Campbell
Publisher : Springer
ISBN 13 : 3319500082
Total Pages : 987 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World by : Colin L. Campbell

Download or read book The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World written by Colin L. Campbell and published by Springer. This book was released on 2017-01-11 with total page 987 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Event Design

Author : Greg Richards
Publisher : Routledge
ISBN 13 : 1134497091
Total Pages : 233 pages
Book Rating : 4.1/5 (344 download)

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Book Synopsis Event Design by : Greg Richards

Download or read book Event Design written by Greg Richards and published by Routledge. This book was released on 2014-10-10 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Events are becoming more complex as their range of functions grows, as meeting places, creative spaces, economic catalysts, social drivers, community builders, image makers, business forums and network nodes. Effective design can produce more successful business models that can help to sustain cultural and sporting activities even in difficult economic times. This process requires creative imagination, and a design methodology or in other words ‘imagineering’. This book brings together a wide range of international experts in the fields of events, design and imagineering to examine the event design process. It explores the entire event experience from conception and production to consumption and co-creation. By doing so it offers insight into effective strategies for coping with the shift in value creation away from transactional economic value towards social and relational value which benefit a range of stakeholders from the community to policy makers. Mega-events, small community events, business events and festivals in eight different countries are examined providing an international view of social issues in event design. A wide selection of current research perspectives is employed, integrating both theoretical and applied contributions. The multidisciplinary nature of the material means that it will appeal to a broad academic audience, such as art and design, cultural studies, tourism, events studies, sociology and hospitality.

Marketing

Author : Gary Armstrong
Publisher : Pearson UK
ISBN 13 : 1292200650
Total Pages : 1027 pages
Book Rating : 4.2/5 (922 download)

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Book Synopsis Marketing by : Gary Armstrong

Download or read book Marketing written by Gary Armstrong and published by Pearson UK. This book was released on 2019 with total page 1027 pages. Available in PDF, EPUB and Kindle. Book excerpt: La 4è de couv. indique : "Marketing An Introduction introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging students to apply concepts to real commercial practice through numerous case studies from around the world. Now updated with the last ideas in digital marketing such as big data, analytics and social marketing as well as up-to-date case studies from a range of consumer and industrial brands including Netflix, Aldi, Spotify, Phillips, Renault and Airbus 380, this fourth edition combines the clarity and authority of the Kotler brand within the context of European marketing practice. Marketing An Introduction makes learning and teaching marketing more effective, easier and more enjoyable. The text's approachable style and design are well suited to cater to the enormous variety of students taking introductory marketing classes."

A Multiple Layer Model of Market Oriented Organizational Culture

Author : Christian Homburg
Publisher :
ISBN 13 : 9783893332250
Total Pages : 70 pages
Book Rating : 4.3/5 (322 download)

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Book Synopsis A Multiple Layer Model of Market Oriented Organizational Culture by : Christian Homburg

Download or read book A Multiple Layer Model of Market Oriented Organizational Culture written by Christian Homburg and published by . This book was released on 2000 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Education and the Real World and Dynamic Marketing in a Changing World

Author : American Marketing Association
Publisher :
ISBN 13 :
Total Pages : 604 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Marketing Education and the Real World and Dynamic Marketing in a Changing World by : American Marketing Association

Download or read book Marketing Education and the Real World and Dynamic Marketing in a Changing World written by American Marketing Association and published by . This book was released on 1973 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt:

How to shape the competitive advantage of firms in unpredictable contexts

Author : Ludovica Moi
Publisher : FrancoAngeli
ISBN 13 : 8835152690
Total Pages : 150 pages
Book Rating : 4.8/5 (351 download)

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Book Synopsis How to shape the competitive advantage of firms in unpredictable contexts by : Ludovica Moi

Download or read book How to shape the competitive advantage of firms in unpredictable contexts written by Ludovica Moi and published by FrancoAngeli. This book was released on 2023-04-27T00:00:00+02:00 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: 365.1297

Strategic Market Management

Author : David A. Aaker
Publisher : John Wiley & Sons
ISBN 13 : 0470689757
Total Pages : 369 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Strategic Market Management by : David A. Aaker

Download or read book Strategic Market Management written by David A. Aaker and published by John Wiley & Sons. This book was released on 2010 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financial aspects of marketing.

Handbook of Research on Customer Equity in Marketing

Author : V. Kumar
Publisher : Edward Elgar Publishing
ISBN 13 : 1781004986
Total Pages : 521 pages
Book Rating : 4.7/5 (81 download)

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Book Synopsis Handbook of Research on Customer Equity in Marketing by : V. Kumar

Download or read book Handbook of Research on Customer Equity in Marketing written by V. Kumar and published by Edward Elgar Publishing. This book was released on 2015-01-30 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metric for maximizin

Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer

Author : Dadwal, Sumesh Singh
Publisher : IGI Global
ISBN 13 : 1799801330
Total Pages : 532 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer by : Dadwal, Sumesh Singh

Download or read book Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer written by Dadwal, Sumesh Singh and published by IGI Global. This book was released on 2019-11-15 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.

Dynamic Competitive Analysis in Marketing

Author : Steffen Jorgensen
Publisher : Springer Science & Business Media
ISBN 13 : 3642457533
Total Pages : 296 pages
Book Rating : 4.6/5 (424 download)

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Book Synopsis Dynamic Competitive Analysis in Marketing by : Steffen Jorgensen

Download or read book Dynamic Competitive Analysis in Marketing written by Steffen Jorgensen and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains a selection of papers that were presented at the International Workshop on Dynamic Competitive Analysis, held in Montr6al, Canada, September 1-2, 1995. The workshop was organized by the editors of the proceedings volume. The proceedings contain both "full papers" and shorter pieces, to be considered as "work in progress". The choice of a rather broad theme for the workshop was deliberate and done in order to attract researchers from different areas of the marketing science community that usually do not get together. Obviously, a volume like this cannot be exhaustive in the coverage of the dynamics of marketing competition but we are confident that it will convey to the reader an impression of what are the current themes in this field of research. The book should be useful to researchers in marketing science, applied game theorists, graduate students, as well as practitioners in marketing with an interest in methods and examples of dynamic competitive analysis.

Innovation and Marketing in the Pharmaceutical Industry

Author : Min Ding
Publisher : Springer Science & Business Media
ISBN 13 : 1461478014
Total Pages : 763 pages
Book Rating : 4.4/5 (614 download)

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Book Synopsis Innovation and Marketing in the Pharmaceutical Industry by : Min Ding

Download or read book Innovation and Marketing in the Pharmaceutical Industry written by Min Ding and published by Springer Science & Business Media. This book was released on 2013-10-31 with total page 763 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment. The stakes are high, with each new product raising the prospect of spectacular success—or failure. Worldwide revenues are approaching $1 trillion; in the U.S. alone, marketing for pharmaceutical products is, itself, a multi-billion dollar industry. In this volume, the editors showcase contributions from experts around the world to capture the state of the art in research, analysis, and practice, and covering the full spectrum of topics relating to innovation and marketing, including R&D, promotion, pricing, branding, competitive strategy, and portfolio management. Chapters include such features as: · An extensive literature review, including coverage of research from fields other than marketing · an overview of how practitioners have addressed the topic · introduction of relevant analytical tools, such as statistics and ethnographic studies · suggestions for further research by scholars and students The result is a comprehensive, state-of-the-art resource that will be of interest to researchers, policymakers, and practitioners, alike.

Dynamic Capabilities and Relationships

Author : Tomás Bayón
Publisher : Springer Nature
ISBN 13 : 3030831825
Total Pages : 150 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Dynamic Capabilities and Relationships by : Tomás Bayón

Download or read book Dynamic Capabilities and Relationships written by Tomás Bayón and published by Springer Nature. This book was released on 2021-10-27 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the seminal work of David Teece, Kathleen Eisenhardt, Jeffrey Martin, and others, this volume applies the concept of dynamic capabilities to help readers understand how organizations can be successful in highly dynamic environments. The contributions, written by researchers who participated in the research program "Dynamic Capabilities and Relationships" and international researchers who participated in the program’s international conference (both funded by the Dieter Schwarz Foundation), highlight state-of-the-art research on dynamic capabilities and relationships. They also put forward an integrated management approach for the purpose of understanding, analyzing, and managing the successful creation and adaptation of capabilities and relationships.

Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry

Author : Rozenes, Shai
Publisher : IGI Global
ISBN 13 : 1522520856
Total Pages : 507 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry by : Rozenes, Shai

Download or read book Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry written by Rozenes, Shai and published by IGI Global. This book was released on 2017-01-06 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: Value creation is a pivotal aspect of the modern business industry. By implementing these strategies into initiatives and processes, deeper alliances between customers and organizations can be established. The Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is ideally designed for professionals, researchers, graduate students, academics, and practitioners interested in emerging developments in the service industry.