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Customer Loyalty and Brand Management

Author : María Jesús Yagüe Guillén
Publisher : MDPI
ISBN 13 : 3039213350
Total Pages : 122 pages
Book Rating : 4.0/5 (392 download)

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Book Synopsis Customer Loyalty and Brand Management by : María Jesús Yagüe Guillén

Download or read book Customer Loyalty and Brand Management written by María Jesús Yagüe Guillén and published by MDPI. This book was released on 2019-09-23 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, understanding how brand management can improve value co-creation and multichannel experience—among other issues—and contribute to improving a brand’s portfolio of loyal customers constitutes an area of special interest for academics and marketing professionals. This Special Issue explores new areas of customer loyalty and brand management, providing new insights into the field. Both concepts have evolved over the last decade to encompass such concepts and practices as brand image, experiences, multichannel context, multimedia platforms and value co-creation, as well as relational variables such as trust, engagement and identification (among others).

Trust Management

Author : Adam Jabłoński
Publisher : MDPI
ISBN 13 : 3039212338
Total Pages : 396 pages
Book Rating : 4.0/5 (392 download)

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Book Synopsis Trust Management by : Adam Jabłoński

Download or read book Trust Management written by Adam Jabłoński and published by MDPI. This book was released on 2019-07-16 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: element of relationships between entities, but, above all, it positively influences the building of an organization's intellectual capital. This capital can be defined in different ways, but its definition always references elements that determine the potential of sustainable organizations, often in human, social, relational, organizational, and innovation dimensions. Trust is increasingly becoming the key determinant of this capital (Kożuch, Lenart-Gansiniec, 2017). Trust also has a number of different definitions. However, the basis of many of these definitions is the building of relationships focused on developing some kind of individual or inter-organizational link. Organizational trust is a complicated concept, and it is the basis of all organized activities performed by people in the organization, largely because trust is needed to develop relationships with integrity and commitment. Thus, it is interesting to study the relationship between trust and the building of the intellectual capital of sustainable organizations. Indeed, intellectual capital plays a special role here. It is a guide and a platform for achieving not only a competitive advantage for the sustainable organization, but also a source of value creation in the short and long term. Thus, this strategic hybrid, composed of a business model, strategy, and business processes, is favorable to the development of intellectual capital (Jabłoński 2017). Trust is an element that ties this capital to relationships in business. Moreover, it has an integrated character (R.C. Mayer, J. H. Davis, F. D. Schoorman 1995). Assuming that, nowadays, the network paradigm is becoming increasingly important, it is worth asking how the mechanism of building trust-based intellectual capital in a sustainable organization functions as its key asset in the network environment.

Modelling and Analysis of Sustainability Related Issues in New Era

Author : Wen-Hsien Tsai
Publisher : MDPI
ISBN 13 : 3039210246
Total Pages : 352 pages
Book Rating : 4.0/5 (392 download)

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Book Synopsis Modelling and Analysis of Sustainability Related Issues in New Era by : Wen-Hsien Tsai

Download or read book Modelling and Analysis of Sustainability Related Issues in New Era written by Wen-Hsien Tsai and published by MDPI. This book was released on 2019-06-24 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this Special Issue is to investigate topics related to sustainability issues in the new era, especially in Industry 4.0 or other new manufacturing environments. Under Industry 4.0, there have been great changes with respect to production processes, production planning and control, quality assurance, internal control, cost determination, and other management issues. Moreover, it is expected that Industry 4.0 can create positive sustainability impacts along the whole value chain. There are three pillars of sustainability, including environmental sustainability, economic sustainability, and social sustainability. This Special Issue collects 15 sustainability-related papers from various industries that use various methods or models, such as mathematical programming, activity-based costing (ABC), material flow cost accounting, fuel consumption model, artificial intelligence (AI)-based fusion model, multi-attribute decision model (MADM), and so on. These papers are related to carbon emissions, carbon tax, Industry 4.0, economic sustainability, corporate social responsibility (CSR), etc. The research objects come from China, Taiwan, Thailand, Oman, Cyprus, Germany, Austria, and Portugal. Although the research presented in this Special Issue is not exhaustive, this Special Issue provides abundant, significant research related to environmental, economic, and social sustainability. Nevertheless, there still are many research topics that require our attention to solve problems of sustainability.

Applications of Power Electronics

Author : Frede Blaabjerg
Publisher : MDPI
ISBN 13 : 3038979740
Total Pages : 476 pages
Book Rating : 4.0/5 (389 download)

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Book Synopsis Applications of Power Electronics by : Frede Blaabjerg

Download or read book Applications of Power Electronics written by Frede Blaabjerg and published by MDPI. This book was released on 2019-06-24 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Power electronics technology is still an emerging technology, and it has found its way into many applications, from renewable energy generation (i.e., wind power and solar power) to electrical vehicles (EVs), biomedical devices, and small appliances, such as laptop chargers. In the near future, electrical energy will be provided and handled by power electronics and consumed through power electronics; this not only will intensify the role of power electronics technology in power conversion processes, but also implies that power systems are undergoing a paradigm shift, from centralized distribution to distributed generation. Today, more than 1000 GW of renewable energy generation sources (photovoltaic (PV) and wind) have been installed, all of which are handled by power electronics technology. The main aim of this book is to highlight and address recent breakthroughs in the range of emerging applications in power electronics and in harmonic and electromagnetic interference (EMI) issues at device and system levels as discussed in ‎robust and reliable power electronics technologies, including fault prognosis and diagnosis technique stability of grid-connected converters and ‎smart control of power electronics in devices, microgrids, and at system levels.

Radiation Tolerant Electronics

Author : Paul Leroux
Publisher : MDPI
ISBN 13 : 3039212796
Total Pages : 210 pages
Book Rating : 4.0/5 (392 download)

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Book Synopsis Radiation Tolerant Electronics by : Paul Leroux

Download or read book Radiation Tolerant Electronics written by Paul Leroux and published by MDPI. This book was released on 2019-08-26 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research on radiation-tolerant electronics has increased rapidly over the past few years, resulting in many interesting approaches to modeling radiation effects and designing radiation-hardened integrated circuits and embedded systems. This research is strongly driven by the growing need for radiation-hardened electronics for space applications, high-energy physics experiments such as those on the Large Hadron Collider at CERN, and many terrestrial nuclear applications including nuclear energy and nuclear safety. With the progressive scaling of integrated circuit technologies and the growing complexity of electronic systems, their susceptibility to ionizing radiation has raised many exciting challenges, which are expected to drive research in the coming decade. In this book we highlight recent breakthroughs in the study of radiation effects in advanced semiconductor devices, as well as in high-performance analog, mixed signal, RF, and digital integrated circuits. We also focus on advances in embedded radiation hardening in both FPGA and microcontroller systems and apply radiation-hardened embedded systems for cryptography and image processing, targeting space applications.

Process Modelling and Simulation

Author : César de Prada
Publisher : MDPI
ISBN 13 : 3039214551
Total Pages : 298 pages
Book Rating : 4.0/5 (392 download)

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Book Synopsis Process Modelling and Simulation by : César de Prada

Download or read book Process Modelling and Simulation written by César de Prada and published by MDPI. This book was released on 2019-09-23 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since process models are nowadays ubiquitous in many applications, the challenges and alternatives related to their development, validation, and efficient use have become more apparent. In addition, the massive amounts of both offline and online data available today open the door for new applications and solutions. However, transforming data into useful models and information in the context of the process industry or of bio-systems requires specific approaches and considerations such as new modelling methodologies incorporating the complex, stochastic, hybrid and distributed nature of many processes in particular. The same can be said about the tools and software environments used to describe, code, and solve such models for their further exploitation. Going well beyond mere simulation tools, these advanced tools offer a software suite built around the models, facilitating tasks such as experiment design, parameter estimation, model initialization, validation, analysis, size reduction, discretization, optimization, distributed computation, co-simulation, etc. This Special Issue collects novel developments in these topics in order to address the challenges brought by the use of models in their different facets, and to reflect state of the art developments in methods, tools and industrial applications.

Premiums and Losses

Author :
Publisher :
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Premiums and Losses by :

Download or read book Premiums and Losses written by and published by . This book was released on 1921 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Dietary Intake and Type 2 Diabetes

Author : Omorogieva Ojo
Publisher : MDPI
ISBN 13 : 3039217046
Total Pages : 322 pages
Book Rating : 4.0/5 (392 download)

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Book Synopsis Dietary Intake and Type 2 Diabetes by : Omorogieva Ojo

Download or read book Dietary Intake and Type 2 Diabetes written by Omorogieva Ojo and published by MDPI. This book was released on 2019-12-05 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The prevalence of diabetes is on the increase in the UK and worldwide, partly due to changes in lifestyle which predispose individuals to overweight and obesity. It is estimated that about 90% of the currently diagnosed adults have type 2 diabetes, and based on the World Health Organisation (WHO) report, about 422 million adults were living with diabetes in 2014 compared with 108 million in 1980; this condition caused about 1.5 million deaths in 2012. In the United States of America, it is estimated that about 30.3 million adults are living with diabetes, with a further 1.5 million new diabetes cases diagnosed every year, representing an increasing prevalence of this condition. Diabetes represents a major public health challenge, despite advances in technology and the pharmaceutical industry. These problems may be in the form of acute or long-term complications. Therefore, in order to attenuate the problems of diabetes, management strategies usually include lifestyle changes such as increased physical activity and dietary interventions. Studies which evaluate the role of nutrition in the management of type 2 diabetes often involve human and animal models as these approaches enable us to have a broader and more in-depth understanding of the condition. In some cases, diabetes may co-exist with other conditions, such as stroke, and these may present unique challenges with regard to nutritional interventions. This Special Issue aims to evaluate the risk factors associated with type 2 diabetes and the role of the diet in the management of people with this condition. This evidence is drawn from both human and animal studies.

An Introduction to Mathematical Modeling

Author : Edward A. Bender
Publisher : Courier Corporation
ISBN 13 : 0486137120
Total Pages : 273 pages
Book Rating : 4.4/5 (861 download)

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Book Synopsis An Introduction to Mathematical Modeling by : Edward A. Bender

Download or read book An Introduction to Mathematical Modeling written by Edward A. Bender and published by Courier Corporation. This book was released on 2012-05-23 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Employing a practical, "learn by doing" approach, this first-rate text fosters the development of the skills beyond the pure mathematics needed to set up and manipulate mathematical models. The author draws on a diversity of fields — including science, engineering, and operations research — to provide over 100 reality-based examples. Students learn from the examples by applying mathematical methods to formulate, analyze, and criticize models. Extensive documentation, consisting of over 150 references, supplements the models, encouraging further research on models of particular interest. The lively and accessible text requires only minimal scientific background. Designed for senior college or beginning graduate-level students, it assumes only elementary calculus and basic probability theory for the first part, and ordinary differential equations and continuous probability for the second section. All problems require students to study and create models, encouraging their active participation rather than a mechanical approach. Beyond the classroom, this volume will prove interesting and rewarding to anyone concerned with the development of mathematical models or the application of modeling to problem solving in a wide array of applications.

The Design and Engineering of Curiosity

Author : Emily Lakdawalla
Publisher : Springer
ISBN 13 : 331968146X
Total Pages : 408 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis The Design and Engineering of Curiosity by : Emily Lakdawalla

Download or read book The Design and Engineering of Curiosity written by Emily Lakdawalla and published by Springer. This book was released on 2018-03-27 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the most complex machine ever sent to another planet: Curiosity. It is a one-ton robot with two brains, seventeen cameras, six wheels, nuclear power, and a laser beam on its head. No one human understands how all of its systems and instruments work. This essential reference to the Curiosity mission explains the engineering behind every system on the rover, from its rocket-powered jetpack to its radioisotope thermoelectric generator to its fiendishly complex sample handling system. Its lavishly illustrated text explains how all the instruments work -- its cameras, spectrometers, sample-cooking oven, and weather station -- and describes the instruments' abilities and limitations. It tells you how the systems have functioned on Mars, and how scientists and engineers have worked around problems developed on a faraway planet: holey wheels and broken focus lasers. And it explains the grueling mission operations schedule that keeps the rover working day in and day out.

Micro- and Nanofluidics for Bionanoparticle Analysis

Author : Yong Zeng
Publisher : MDPI
ISBN 13 : 3039215949
Total Pages : 138 pages
Book Rating : 4.0/5 (392 download)

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Book Synopsis Micro- and Nanofluidics for Bionanoparticle Analysis by : Yong Zeng

Download or read book Micro- and Nanofluidics for Bionanoparticle Analysis written by Yong Zeng and published by MDPI. This book was released on 2019-10-16 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bionanoparticles such as microorganisms and exosomes are recoganized as important targets for clinical applications, food safety, and environmental monitoring. Other nanoscale biological particles, includeing liposomes, micelles, and functionalized polymeric particles are widely used in nanomedicines. The recent deveopment of microfluidic and nanofluidic technologies has enabled the separation and anslysis of these species in a lab-on-a-chip platform, while there are still many challenges to address before these analytical tools can be adopted in practice. For example, the complex matrices within which these species reside in create a high background for their detection. Their small dimension and often low concentration demand creative strategies to amplify the sensing signal and enhance the detection speed. This Special Issue aims to recruit recent discoveries and developments of micro- and nanofluidic strategies for the processing and analysis of biological nanoparticles. The collection of papers will hopefully bring out more innovative ideas and fundamental insights to overcome the hurdles faced in the separation and detection of bionanoparticles.

Sustainable Human Resource Management

Author : Tamás Bányai
Publisher :
ISBN 13 : 9783039216833
Total Pages : 1 pages
Book Rating : 4.2/5 (168 download)

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Book Synopsis Sustainable Human Resource Management by : Tamás Bányai

Download or read book Sustainable Human Resource Management written by Tamás Bányai and published by . This book was released on 2019 with total page 1 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of sustainability is important for companies both in the case of SMEs and worldwide multinational companies. Some key factors to help a company achieve its sustainability objectives are based on human resource management. Sustainable human resource management is a typical cross-functional task that becomes increasingly important at the strategic level of a company. Industry 4.0 technologies, Internet of Things, and competitive demands, as signs of globalization, have led to significant changes across the organizational structures and human resource strategies of companies. The increasing importance of sophisticated human resource strategies in the life of companies and the intention to find optimal design and operation strategies for sustainable human resource management were a motivation for launching this book. This book offers a selection of papers which explain the impact of smart human resource management on economy. Authors from 14 countries published working examples and case studies resulting from their research in this field. The aim of this book is to help students at the level of BSc, MSc, and PhD level, as well as managers and researchers, to understand and appreciate the concept, design, and implementation of sustainable human resource management solutions.

Landscape Urbanism and Green Infrastructure

Author : Thomas Panagopoulos
Publisher : MDPI
ISBN 13 : 3039213695
Total Pages : 184 pages
Book Rating : 4.0/5 (392 download)

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Book Synopsis Landscape Urbanism and Green Infrastructure by : Thomas Panagopoulos

Download or read book Landscape Urbanism and Green Infrastructure written by Thomas Panagopoulos and published by MDPI. This book was released on 2019-08-19 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines the applicability of landscape urbanism theory in contemporary landscape architecture practice by bringing together ecology and architecture in the built environment. Using participatory planning of green infrastructure and application of nature-based solutions to address urban challenges, landscape urbanism seeks to reintroduce critical connections between natural and urban systems. In light of ongoing developments in landscape architecture, the goal is a paradigm shift towards a landscape that restores and rehabilitates urban ecosystems. Nine contributions examine a wide range of successful cases of designing livable and resilient cities in different geographical contexts, from the United States of America to Australia and Japan, and through several European cities in Italy, Portugal, Estonia, and Greece. While some chapters attempt to conceptualize the interconnections between cities and nature, others clearly have an empirical focus. Efforts such as the use of ornamental helophyte plants in bioretention ponds to reduce and treat stormwater runoff, the recovery of a poorly constructed urban waterway or participatory approaches for optimizing the location of green stormwater infrastructure and examining the environmental justice issue of equative availability and accessibility to public open spaces make these innovations explicit. Thus, this volume contributes to the sustainable cities goal of the United Nations.

Civil Engineering and Symmetry

Author : Edmundas Kazimieras Zavadskas
Publisher : MDPI
ISBN 13 : 3039210025
Total Pages : 198 pages
Book Rating : 4.0/5 (392 download)

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Book Synopsis Civil Engineering and Symmetry by : Edmundas Kazimieras Zavadskas

Download or read book Civil Engineering and Symmetry written by Edmundas Kazimieras Zavadskas and published by MDPI. This book was released on 2019-06-14 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: A topic of utmost importance in civil engineering is finding optimal solutions throughout the life cycle of buildings and infrastructural objects, including their design, manufacturing, use, and maintenance. Operational research, management science, and optimization methods provide a consistent and applicable groundwork for engineering decision-making. These topics have received the interest of researchers and, after a rigorous peer-review process, eight papers have been published in this Special Issue. The articles in this Printed Edition demonstrate how solutions in civil engineering, which bring economic, social, and environmental benefits, are obtained through a variety of methodologies and tools. Usually, decision-makers need to take into account not just a single criterion, but several different criteria and, therefore, multi-criteria decision-making (MCDM) approaches have been suggested for application in five of the published papers; the rest of the papers apply other research methods. Most approaches suggested decision models under uncertainty, proposing hybrid MCDM methods in combination with fuzzy or rough set theory, as well as D-numbers. The application areas of the proposed MCDM techniques mainly cover production/manufacturing engineering, logistics and transportation, and construction engineering and management. We hope that a summary of the Special Issue as provided here will encourage a detailed analysis of the papers included in the Printed Edition.

Natural Product Extraction

Author : Mauricio A Rostagno
Publisher : Royal Society of Chemistry
ISBN 13 : 1782626220
Total Pages : 1032 pages
Book Rating : 4.7/5 (826 download)

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Book Synopsis Natural Product Extraction by : Mauricio A Rostagno

Download or read book Natural Product Extraction written by Mauricio A Rostagno and published by Royal Society of Chemistry. This book was released on 2015-10-09 with total page 1032 pages. Available in PDF, EPUB and Kindle. Book excerpt: Natural products are sought after by the food, pharmaceutical and cosmetics industries, and research continues into their potential for new applications. Extraction of natural products in an economic and environmentally-friendly way is of high importance to all industries involved. This book presents a holistic and in-depth view of the techniques available for extracting natural products, with modern and more environmentally-benign methods, such as ultrasound and supercritical fluids discussed alongside conventional methods. Examples and case studies are presented, along with the decision-making process needed to determine the most appropriate method. Where appropriate, scale-up and process integration is discussed. Relevant to researchers in academia and industry, and students aiming for either career path, Natural Product Extraction presents a handy digest of the current trends and latest developments in the field with concepts of Green Chemistry in mind.

The Challenges of Water Management and Governance in Cities

Author : Kees van Leeuwen
Publisher : MDPI
ISBN 13 : 3039211501
Total Pages : 316 pages
Book Rating : 4.0/5 (392 download)

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Book Synopsis The Challenges of Water Management and Governance in Cities by : Kees van Leeuwen

Download or read book The Challenges of Water Management and Governance in Cities written by Kees van Leeuwen and published by MDPI. This book was released on 2019-08-06 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a printed edition of the Special Issue The Challenges of Water Management and Governance in Cities that was published in Water

Environment-Friendly Construction Materials

Author : Shaopeng Wu
Publisher : MDPI
ISBN 13 : 3039210149
Total Pages : 256 pages
Book Rating : 4.0/5 (392 download)

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Book Synopsis Environment-Friendly Construction Materials by : Shaopeng Wu

Download or read book Environment-Friendly Construction Materials written by Shaopeng Wu and published by MDPI. This book was released on 2019-06-20 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Construction materials are the most widely used materials for civil infrastructure in our daily lives. However, from an environmental point of view, they consume a huge amount of natural resources and generate the majority of greenhouse gasses. Therefore, many new and novel technologies for designing environmentally friendly construction materials have been developed recently. This Special Issue, “Environment-Friendly Construction Materials”, has been proposed and organized as a means to present recent developments in the field of construction materials. It covers a wide range of selected topics on construction materials.