Dough: Simple Contemporary Bread

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Author :
Publisher : Hachette UK
ISBN 13 : 0857837737
Total Pages : 375 pages
Book Rating : 4.8/5 (578 download)

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Book Synopsis Dough: Simple Contemporary Bread by : Richard Bertinet

Download or read book Dough: Simple Contemporary Bread written by Richard Bertinet and published by Hachette UK. This book was released on 2019-03-11 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Richard Bertinet is renowned for his revolutionary and inspirational approach to breadmaking and Dough is an invaluable and beautiful guide to making simple, contemporary bread. Richard brings fun to breadmaking and with his easy approach, you will never want to buy a supermarket loaf again. Each of the five chapters begins with a slightly different dough - White, Olive, Brown, Rye and Sweet - and from this 'parent' dough you can bake a vast variety of breads really easily. Try making Fougasse for lunch, bake a Ciabatta to impress, create Tomato, Garlic & Basil Bread for a delicious canape or show off with homemade Doughnuts - each recipe is a delight.

Dough

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Author :
Publisher : University of Georgia Press
ISBN 13 : 0820329347
Total Pages : 190 pages
Book Rating : 4.8/5 (23 download)

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Book Synopsis Dough by : Mort Zachter

Download or read book Dough written by Mort Zachter and published by University of Georgia Press. This book was released on 2007 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In Dough, Zachter chronicles the life-altering discovery made at age thirty-six that he was heir to several million dollars his bachelor uncles had secretly amassed in stocks and bonds. Although initially elated, Zachter battled bitter memories of the long hours his mother worked at the bakery for no pay. And how could his own parents have kept the secret from him while he was a young married man, working his way through night school? As he cleans out his uncles' apartment, Zachter discovers clues about their personal lives that raise more questions than they answer. He also finds cake boxes packed with rolls of two-dollar bills and mattresses stuffed with coins.".

Who Ate All the Cookie Dough?

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Author :
Publisher : Macmillan
ISBN 13 : 9780805082678
Total Pages : 44 pages
Book Rating : 4.0/5 (826 download)

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Book Synopsis Who Ate All the Cookie Dough? by : Karen Beaumont

Download or read book Who Ate All the Cookie Dough? written by Karen Beaumont and published by Macmillan. This book was released on 2008-05-27 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kanga and her friends try to discover who ate all of her cookie dough.

Flour Water Salt Yeast

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Publisher : Ten Speed Press
ISBN 13 : 1607742748
Total Pages : 274 pages
Book Rating : 4.6/5 (77 download)

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Book Synopsis Flour Water Salt Yeast by : Ken Forkish

Download or read book Flour Water Salt Yeast written by Ken Forkish and published by Ten Speed Press. This book was released on 2012-09-18 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • From Portland’s most acclaimed and beloved baker comes this must-have baking guide, featuring recipes for world-class breads and pizzas and a variety of schedules suited for the home baker. There are few things more satisfying than biting into a freshly made, crispy-on-the-outside, soft-and-supple-on-the-inside slice of perfectly baked bread. For Portland-based baker Ken Forkish, well-made bread is more than just a pleasure—it is a passion that has led him to create some of the best and most critically lauded breads and pizzas in the country. In Flour Water Salt Yeast, Forkish translates his obsessively honed craft into scores of recipes for rustic boules and Neapolitan-style pizzas, all suited for the home baker. Forkish developed and tested all of the recipes in his home oven, and his impeccable formulas and clear instructions result in top-quality artisan breads and pizzas that stand up against those sold in the best bakeries anywhere. Whether you’re a total beginner or a serious baker, Flour Water Salt Yeast has a recipe that suits your skill level and time constraints: Start with a straight dough and have fresh bread ready by supper time, or explore pre-ferments with a bread that uses biga or poolish. If you’re ready to take your baking to the next level, follow Forkish’s step-by-step guide to making a levain starter with only flour and water, and be amazed by the delicious complexity of your naturally leavened bread. Pizza lovers can experiment with a variety of doughs and sauces to create the perfect pie using either a pizza stone or a cast-iron skillet. Flour Water Salt Yeast is more than just a collection of recipes for amazing bread and pizza—it offers a complete baking education, with a thorough yet accessible explanation of the tools and techniques that set artisan bread apart. Featuring a tutorial on baker’s percentages, advice for manipulating ingredients ratios to create custom doughs, tips for adapting bread baking schedules to fit your day-to-day life, and an entire chapter that demystifies the levain-making process, Flour Water Salt Yeast is an indispensable resource for bakers who want to make their daily bread exceptional bread.

Handbook of Dough Fermentations

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Author :
Publisher : CRC Press
ISBN 13 : 9780203911884
Total Pages : 328 pages
Book Rating : 4.9/5 (118 download)

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Book Synopsis Handbook of Dough Fermentations by : Karel Kulp

Download or read book Handbook of Dough Fermentations written by Karel Kulp and published by CRC Press. This book was released on 2003-05-20 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of Dough Fermentations describes the preparation of ferments and utilization of starters in the commercial baking and food industries and offers in-depth discussion on the modification of sourdough processes in the production of common bakery products, as well as the microbiological principles, fermentation pathways, product formulations, and technological methodologies relating to these procedures. This unique reference examines statistical market trends for fermented cereal, yeast, and natural and sourdough products. It pinpoints areas of potential for products and foods using fermentation science and analyzes the application of starters in the production of specific products.

Two For The Dough

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Publisher : Simon and Schuster
ISBN 13 : 0684868539
Total Pages : 302 pages
Book Rating : 4.6/5 (848 download)

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Book Synopsis Two For The Dough by : Janet Evanovich

Download or read book Two For The Dough written by Janet Evanovich and published by Simon and Schuster. This book was released on 1999-07-15 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: From #1 New York Times bestselling author of Dirty Thirty and “most popular mystery writer alive” (The New York Times), Janet Evanovich’s Two for the Dough is irresistibly fun and powerful suspense entertainment featuring beloved bounty hunter Stephanie Plum. It's the return of Stephanie Plum, New Jersey’s “fugitive apprehension” agent (a.k.a. bounty hunter), introduced to us in the award-winning and bestselling novel One for the Money. Now Stephanie's back, armed with attitude—not to mention stun guns, defense sprays, killer flashlights, and her trusty .38, Stephanie is after a new bail jumper, Kenny Mancuso, a boy from Trenton’s burg. He’s fresh out of the army, suspiciously wealthy, and he’s just shot his best friend. With her bounty hunter pal Ranger stepping in occasionally to advise her, Stephanie staggers knee-deep in corpses and caskets as she traipses through back streets, dark alleys, and funeral parlors. And nobody knows funeral parlors better than Stephanie's irrepressible Grandma Mazur, a lady whose favorite pastime is grabbing a front-row seat at a neighborhood wake. So, Stephanie uses Grandma as a cover to follow leads, but loses control when Grandma warms to the action, packing a cool pistol. Much to the family’s chagrin, Stephanie and Granny may soon have the elusive Kenny in their sights. Fast-talking, slow-handed vice cop Joe Morelli joins in the case, since the prey happens to be his young cousin. And if the assignment calls for an automobile stakeout for two with the woman who puts his libido in overdrive, Morelli’s not one to object. Low on expertise but learning fast, high on resilience, and despite the help she gets from friends and relatives, Stephanie eventually must face the danger alone when embalmed body parts begin to arrive on her doorstep and she’s targeted for a nasty death by the most loathsome adversary she's ever encountered. Another case like this and she'll be a real pro.

The Big Book of Easy Baking with Refrigerated Dough

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Author :
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 054433342X
Total Pages : 378 pages
Book Rating : 4.5/5 (443 download)

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Book Synopsis The Big Book of Easy Baking with Refrigerated Dough by : Pillsbury Editors

Download or read book The Big Book of Easy Baking with Refrigerated Dough written by Pillsbury Editors and published by Houghton Mifflin Harcourt. This book was released on 2014-09-16 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: 200 creative and delicious recipes, from main dishes to sweet treats, all made super easy with ready-to-use dough. Includes gluten-free options! There’s a simple secret any home baker can tap to enjoy the aroma of fabulous fresh baking in the kitchen without spending a lot of time and effort. With Pillsbury refrigerated dough, the hard part of baking is already done for you, making it possible to whip up rave-worthy appetizers, entrees, snacks, and desserts with minimal fuss. The creative recipes in this bountiful collection use ready-made pizza dough, biscuits, pie crusts, and cookie dough that convert magically to irresistible treats like Rustic Chicken Pot Pie, Gouda and Pear Pizza, Crunchy Monkey Bars, and even Jelly Doughnuts. Both new and experienced bakers will delight in the versatility of these 200 recipes, and those who want to bake gluten-free will find recipes using the new gluten-free doughs. Includes 100 photos

Tartine Bread

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Publisher : Chronicle Books
ISBN 13 : 1452100284
Total Pages : 307 pages
Book Rating : 4.4/5 (521 download)

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Book Synopsis Tartine Bread by : Chad Robertson

Download or read book Tartine Bread written by Chad Robertson and published by Chronicle Books. This book was released on 2013-10-29 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Tartine Way — Not all bread is created equal The Bread Book "...the most beautiful bread book yet published..." -- The New York Times, December 7, 2010 Tartine — A bread bible for the home or professional bread-maker, this is the book! It comes from Chad Robertson, a man many consider to be the best bread baker in the United States, and co-owner of San Francisco’s Tartine Bakery. At 5 P.M., Chad Robertson’s rugged, magnificent Tartine loaves are drawn from the oven. The bread at San Francisco's legendary Tartine Bakery sells out within an hour almost every day. Only a handful of bakers have learned the techniques Chad Robertson has developed: To Chad Robertson, bread is the foundation of a meal, the center of daily life, and each loaf tells the story of the baker who shaped it. Chad Robertson developed his unique bread over two decades of apprenticeship with the finest artisan bakers in France and the United States, as well as experimentation in his own ovens. Readers will be astonished at how elemental it is. Bread making the Tartine Way: Now it's your turn to make this bread with your own hands. Clear instructions and hundreds of step-by-step photos put you by Chad's side as he shows you how to make exceptional and elemental bread using just flour, water, and salt. If you liked Tartine All Day by Elisabeth Prueitt and Flour Water Salt Yeast by Ken Forkish, you'll love Tartine Bread!

Lily Barlow

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Publisher :
ISBN 13 : 9781950367191
Total Pages : 0 pages
Book Rating : 4.3/5 (671 download)

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Book Synopsis Lily Barlow by : Carla Vergot

Download or read book Lily Barlow written by Carla Vergot and published by . This book was released on 2020-03-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lily Barlow came back to her sleepy hometown of Marshall, Virginia, for one reason and one reason only--to rescue her family's bakery from financial ruin after her dad's heart attack. She successfully managed that without even donning an apron, but before heading back down to the University of Virginia, Lily unraveled a case of mistaken identity. She uncovered some evidence that her elderly landlady, Miss Delphine, is up to something, and got blindsided by her best friend, Jack Turner, who suddenly declared he and Lily should start dating. How's that for a week of being home? The identity of the woman with the purple flower tattoo remains a mystery, however. Pouring over a website that tracks unidentified murder victims, Lily got sucked into the profile of a woman whose decapitated body was found in a Florida swamp. The victim wasn't Lily's acquaintance after all, but she is haunted by the fact that this woman remains nameless. Lily and her friend, Storie Sanders, pursue a lead that draws them from the quiet backroads of Virginia to the tropical mangroves of the Keys. Things take several unexpected turns as they work their way deeper into the mystery. Is their investigation leading them dangerously close to the murderer himself? A devotee of Stephanie Plum, Lily is inspired by this chain of events and starts to wonder if she could go from an amateur sleuth to a professional one, or at the very least get a minor in sleuthing. You gotta start somewhere, right? After all, she's certain Mis Delphine is busy burying bodies out back, and if she just had a little more crime scene training, she could probably blow that case sky high. Not that she necessarily wants to bust a crazy old lady who has been nothing but kind, letting her live rent-free in the efficiency apartment above the garage. Regardless, Miss Delphine is hiding something. Or is it someone? Lily's dad, George Barlow, is recovering quite nicely from his heart attack, although Lily is stuck in alert mode. She lost her mama at the age of six and is painfully aware that she's one parent away from orphan status, even if she is a legal adult at this point. Maybe the University of Virginia in Charlottesville is too far away to keep tabs on her dad. It's only a two-hour drive, but that seems like forever when your dad is being taken by ambulance to the hospital. If she moved back to the stifling little town, would she go completely bonkers? And what in the name of fishing lures and French fries is going on with Jack these days? This whole change in their status is bizarre. They've been best friends since kindergarten, never having tested the waters of a physical relationship. That's probably because the brotherly/sisterly bond was so strong. Jack has clearly lost his mind with this crazy suggestion the two start dating. He's taking his Principle of Proximity way too far, crossing every line Lily can manufacture with his neck smelling and his eye contact and his powers of seduction. Her gut says this is a risky little game that could cost her the most important person in her life. Her instinct is to tell him it's a hard no on the dating question even if the romance is simmering down in the Keys. Is the Florida heat playing tricks on her or is Jack winning? As if she didn't have enough to keep her occupied between Jack, the family crises, school starting back up...and you know...murder victims, a curious question surrounding her dead mama, Connie Barlow, has suddenly surfaced. There's a missing piece in that puzzle, but where should she look?

Way Too Much Challah Dough

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Author :
Publisher : Hachai Publishing
ISBN 13 : 9781929628230
Total Pages : 34 pages
Book Rating : 4.6/5 (282 download)

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Book Synopsis Way Too Much Challah Dough by : Goldie Shulman

Download or read book Way Too Much Challah Dough written by Goldie Shulman and published by Hachai Publishing. This book was released on 2006 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: When a girl makes challah for the first time and adds too much yeast to the recipe, the dough grows and grows; her grandmother reminds her of the importance of following directions. One challah recipe included.

Hello, Cookie Dough

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Publisher : Grand Central Publishing
ISBN 13 : 153874886X
Total Pages : 304 pages
Book Rating : 4.5/5 (387 download)

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Book Synopsis Hello, Cookie Dough by : Kristen Tomlan

Download or read book Hello, Cookie Dough written by Kristen Tomlan and published by Grand Central Publishing. This book was released on 2019-10-15 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Safe-to-eat cookie doughs and baked treats from the creator of the world's first edible cookie dough shop Finally, you can eat cookie dough how you've always craved it: straight from the mixing bowl! In her rule-breaking first book, Kristen Tomlan, the Queen of Cookie Dough, spills her secrets about how to make cookie dough safe-to-eat and all of the best ways to enjoy it. Kristen is sharing 110 decadent recipes--a mix of fan favorites from her famous New York City confectionery and never-before-seen creations--each with an innovative twist. HELLO, COOKIE DOUGH is filled with recipes for cookie dough lovers at every age and skill level. All 40 flavors, spanning the classic to the wildly creative, are ready to eat off the spatula OR can be baked into perfect, chewy cookies. Kristen's baked creations are equally tempting, with treats like cookie dough-stuffed cinnamon rolls, deep dish skillet cookies, and molten cookie dough cupcakes. Sprinkled throughout are her tips on perfecting your confections plus easy swaps to make the recipes gluten-free or vegan. Since cookie dough is best when shared, Kristen is serving up inspiration for all your party needs, including ideas for baby showers, weddings, ice cream parties, and the all-important girls' night in. This is the unconventional baking book every person with a sweet tooth will love. Join Kristen on her mission to make cookie dough all about joy, transforming this once-forbidden treat from a "no-no" to HELLO!

Making Dough

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Author :
Publisher : Quirk Books
ISBN 13 : 1594748268
Total Pages : 209 pages
Book Rating : 4.5/5 (947 download)

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Book Synopsis Making Dough by : Russell van Kraayenburg

Download or read book Making Dough written by Russell van Kraayenburg and published by Quirk Books. This book was released on 2015-11-10 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perfect for chefs and home cooks alike, this baking cookbook proves you can ‘dough’ it with 122 easy recipes for a wide range of delicious pastries. With clear instructions and helpful diagrams, chefs will learn how the ratio of just five ingredients—flour, butter, water, sugar, and eggs—can be tweaked to bake a patisserie’s worth of delectable desserts and savory treats. Delectable recipes both savory and sweet for treats like Cheddar Bacon Biscuits, Root Vegetable Spiral Tarts, Cherry Cheesecake Danishes, and Salted Caramel Éclairs give plenty of tasty spins on the basic formulas. And with plenty of tips and tricks to up your baking game, it’s a snap to riff on the recipes and invent your own incredible pastries. Table of Contents Biscuit Dough Scone Dough Pie Dough Shortcrust Dough Sweetcrust Dough Pâte à Choux Dough Brioche Dough Puff Pastry Dough Rough Puff Pastry Dough Croissant Dough Danish Dough Phyllo Dough

The Elements of Pizza

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Publisher : Ten Speed Press
ISBN 13 : 1607748398
Total Pages : 258 pages
Book Rating : 4.6/5 (77 download)

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Book Synopsis The Elements of Pizza by : Ken Forkish

Download or read book The Elements of Pizza written by Ken Forkish and published by Ten Speed Press. This book was released on 2016-04-19 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The James Beard and IACP Award-winning author of Flour Water Salt Yeast and one of the most trusted baking authorities in the country proves that amazing pizza is within reach of any home cook. “If there were ever to be a bible for all things pizza—and I mean all things—Ken Forkish has just written it.”—Marc Vetri, author of Mastering Pasta and owner of Vetri The Elements of Pizza breaks down each step of the pizza-making process, from choosing a dough to shaping your pie to selecting cheeses and toppings that will work for your home kitchen setup. Forkish offers more than a dozen different dough recipes—same-day “Saturday doughs” that you can make in the morning to bake pizza that night, levain doughs made from a naturally fermented yeast starter, and even gluten-free dough—each of which results in the best, most texturally sublime crust you’ve ever made at home. His clear, expert instructions will have you shaping pies and loading a pizza peel with the confidence of a professional pizzaiolo. And his innovative, seasonal topping ideas will surprise and delight any pizza lover—and inspire you to create your own signature pies, just the way you like them.

The Laurel's Kitchen Bread Book

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Author :
Publisher : Random House
ISBN 13 : 0307761169
Total Pages : 465 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis The Laurel's Kitchen Bread Book by : Laurel Robertson

Download or read book The Laurel's Kitchen Bread Book written by Laurel Robertson and published by Random House. This book was released on 2011-03-02 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Laurel’s Kitchen Bread Book is the classic bestselling cookbook devoted to baking light, healthful, delicious bread entirely from whole grains. This specially updated edition includes an entirely new chapter on making excellent whole-grain loaves in a bread machine. Now even the busiest among us can bake the delectable loaves for which Laurel’s Kitchen is famous. New research proves what we’ve known all along: Eating whole grains really is better for your health! Here, the switch from “white” is made fun and easy. Like a good friend, the “Loaf for Learning” tutorial guides you step-by-step through the baking process. You’ll make perfect loaves every time, right from the start. Here you’ll find recipes for everything—from chewy Flemish Desem Bread and mouthwatering Hot Cross Buns to tender Buttermilk Rolls, foolproof Pita Pockets, tangy Cheese Muffins, and luscious Banana Bread—all with clear explanations and helpful woodcut illustrations. The brand-new chapter on bread machines teaches you to make light “electric” loaves from whole-grain flour. No matter what your schedule, you can come home to the wonderful smell of baking bread, fresh, hot, and ready to enjoy.

Dough Boys

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Publisher : HarperCollins
ISBN 13 : 006269183X
Total Pages : 352 pages
Book Rating : 4.0/5 (626 download)

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Book Synopsis Dough Boys by : Paula Chase

Download or read book Dough Boys written by Paula Chase and published by HarperCollins. This book was released on 2019-08-27 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the companion to her acclaimed So Done, Paula Chase follows best friends Simp and Rollie as their friendship is threatened by the pressures of basketball, upcoming auditions, middle school, and their growing involvement in the local drug ring. Dough Boys is a memorably vivid story about the complex friendship between two African American boys whose lives are heading down very different paths. For fans of Jason Reynolds’s Ghost and Rebecca Stead’s Goodbye Stranger. Deontae “Simp” Wright has big plans for his future. Plans that involve basketball, his best friend, Rollie, and making enough money to get his mom and four younger brothers out of the Cove, their low-income housing project. Long term, this means the NBA. Short term, it means being a dough boy—getting paid to play lookout and eventually moving up the rungs of the neighborhood drug operation with Rollie as his partner. Roland “Rollie” Matthews used to love playing basketball. He loved the rhythm of the game, how he came up with his best drumbeats after running up and down the court. But playing with the elite team comes with extra, illegal responsibilities, and Rollie isn't sure he's down for that life. The new talented-and-gifted program, where Rollie has a chance to audition for a real-life go-go band, seems like the perfect excuse to stop being a dough boy. But how can he abandon his best friend? Paula Chase explores universal themes of friendship and budding romance, while also exploring complex issues that affect many young teens. Full of basketball, friendship, and daily life in a housing project, this universal story is perfect for fans of Jason Reynolds’s Track series, Jewell Parker Rhodes’s Ghost Boys, and Chris Crutcher.

The Book On Pie

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Author :
Publisher : HarperCollins
ISBN 13 : 0358229294
Total Pages : 361 pages
Book Rating : 4.3/5 (582 download)

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Book Synopsis The Book On Pie by : Erin Jeanne McDowell

Download or read book The Book On Pie written by Erin Jeanne McDowell and published by HarperCollins. This book was released on 2020-11-10 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: A NEW YORK TIMES BESTSELLER Look no further than The Book on Pie for the only book on pie you'll ever want or need. Erin Jeanne McDowell, New York Times contributing baker extraordinaire and top food stylist, wrote the book on pie, a comprehensive handbook that distills all you'll ever need to know for making perfect pies. The Book on Pie starts with the basics, including ways to mix pie dough for extra flaky crusts, storage and freezing, recipe size conversions, and expert tips for decorating and styling, before diving into the recipes for all the different kinds of pies: fruit, custard, cream, chiffon, cold set, savory, and mini. Find everything from classics like Apple Pie and Pumpkin Pie, to more inspired recipes like Birthday-Cake Pie and Caramel Pork Pie with Chile and Scallions. Erin also suggests recommended pie doughs and toppings with each recipe for infinitely customizable pies: Mix and match Pumpkin Spice Pie Dough and Dark Chocolate Drippy Glaze with the Pumpkin Pie, or sub in the Chive Compound-Butter Crust for the Croque Madame Pielets . . . the possibilities are endless. With helpful tips, photographic guides, and inspirations—pie-deas—it's almost like having Erin in the kitchen baking pies with you.

Making Dough

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 9780471432098
Total Pages : 250 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis Making Dough by : Kirk Kazanjian

Download or read book Making Dough written by Kirk Kazanjian and published by John Wiley & Sons. This book was released on 2003-10-17 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Making Dough "I was enchanted, intrigued, and fascinated by every page of this book. Kirk Kazanjian, Amy Joyner, and Dick Clark (yes, that Dick Clark) have done a masterful job of storytelling in Making Dough. The book is inspirational, enlightening, and just plain great reading. In fact, it's great reading with sprinkles on it. What a yummy book!" -Jay Conrad Levinson Bestselling Author, Guerrilla Marketing series of books "Krispy Kreme's success goes well beyond being a retail phenomenon. This book will show you what went on behind the scenes to build the company. Along the way, it will teach you how you can take a product that is seemingly counter-culture and turn it into an addictive brand." -Phil Lempert Author, Being the Shopper and Today show food trends editor "Words can't do justice to Krispy Kreme doughnuts-just eat one! But as a fan of the product, it's interesting to read this business success story." -Vince Gill Singer/Songwriter "You know what? You have absolutely no chance of starting the next Krispy Kreme! But, the lessons they learned and the insight they used to build their once-in-a-lifetime success are useful, practical, and powerful tactics that any business can benefit from." -Seth Godin Author, Purple Cow "Take heart. You don't need a massive organization and a massive advertising budget to build a powerful brand. This interesting book by Kirk Kazanjian and Amy Joyner tells how Krispy Kreme did it on a shoestring." -Al Ries Coauthor, The Fall of Advertising and the Rise of PR "I think it's safe to say that just about every company would love to know the secret ingredients of Krispy Kreme's sweet success. After all, it doesn't advertise, it is a revered member of the community, and it keeps growing like crazy. What an extraordinary business! Without doubt, you should pay attention to what Krispy Kreme is doing, especially if you want to prosper in today's competitive world." -From the Foreword by Dick Clark Producer, Entertainer, and Krispy Kreme Franchisee