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Author :
Publisher : Glen Evans
ISBN 13 : 1450758215
Total Pages : 77 pages
Book Rating : 4.4/5 (57 download)
Download or read book Ultimate Local Marketing Makeover written by and published by Glen Evans. This book was released on with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Perry Marshall
Publisher : Entrepreneur Press
ISBN 13 : 1613083238
Total Pages : 333 pages
Book Rating : 4.6/5 (13 download)
Download or read book Ultimate Guide to Local Business Marketing written by Perry Marshall and published by Entrepreneur Press. This book was released on 2016-01-18 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google local services ads returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords, new competitors and even legacy platforms such as Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results
Author : Anna Elizabeth Judd
Publisher : Writers Publishing House
ISBN 13 : 1648732054
Total Pages : 133 pages
Book Rating : 4.6/5 (487 download)
Download or read book IAuthor written by Anna Elizabeth Judd and published by Writers Publishing House. This book was released on 2021-11-09 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: The basics behind ‘IAuthor’ is all about matching the customer’s needs to the right product or services. Proper marketing eliminates the struggle to find your potential customer. When a business owner creates content designed to address the consumer’s needs it will attract qualified prospects, along with the ability to build trust-based on compatible interests.
Author : Harold F. Breimyer
Publisher :
ISBN 13 :
Total Pages : 924 pages
Book Rating : 4.:/5 (89 download)
Download or read book Papers written by Harold F. Breimyer and published by . This book was released on 1971 with total page 924 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nick Ellis
Publisher : SAGE
ISBN 13 : 1446243958
Total Pages : 258 pages
Book Rating : 4.4/5 (462 download)
Download or read book Marketing written by Nick Ellis and published by SAGE. This book was released on 2010-11-17 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and ′real world′ case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar. - Explains and debates key concepts in a clear, readable and concise manner. - Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities. - Includes a glossary of critical marketing terms. - Additional material on the companion website, including a full Instructor′s Manual and free access to full-text journal articles for students.
Author : Food and Agriculture Organization of the United Nations
Publisher : Food & Agriculture Org.
ISBN 13 : 9251333297
Total Pages : 204 pages
Book Rating : 4.2/5 (513 download)
Download or read book Leaving no one behind written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2020-10-13 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Africa, women are critical agents of change in the fight against rural poverty, hunger and malnutrition. They are the backbone of their households, communities, and rural economies covering important roles in food production, processing and marketing, and also in the nutrition of the family. However, with food systems rapidly modernizing and dramatic effects of climate change and environmental degradation becoming the “new normal”, they continue to face multiple challenges due to persisting gender discriminations. Over the years, remarkable political commitments to improve women’s condition and status have been made, but substantial gender gaps still remain in the access and control over productive resources and assets, services and markets. Overcoming these challenges will require addressing the root causes of gender inequalities through innovative and gender-transformative approaches. According to FAO’s latest estimates (SOFI, 2019), the number of people suffering from hunger has been rising. Just this trend - and the awareness that we lost a decade of progress - is sufficient to underscore the immense challenge of achieving the Zero Hunger target by 2030. The situation is most alarming in sub-Saharan Africa, where the number of undernourished people has steadily increased since 2014, to 237 million in 2018. These findings are in line with the 2019 SDG report. It shows that we are still lagging behind in achieving the SDGs as the global response has not been ambitious enough.
Author : James William Martin
Publisher : CRC Press
ISBN 13 : 1420062514
Total Pages : 662 pages
Book Rating : 4.4/5 (2 download)
Download or read book Operational Excellence written by James William Martin and published by CRC Press. This book was released on 2007-12-13 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: To successfully compete in today‘s global marketplace, organizations can and must do more to improve their internal operational efficiencies. Operational Excellence: Using Lean Six Sigma to Translate Customer Value through Global Supply Chains consolidates hundreds of tools and methods into 110 key concepts designed to translate thevoice o
Author : Rob W. Davidson
Publisher : Rob W. Davidson
ISBN 13 :
Total Pages : 108 pages
Book Rating : 4./5 ( download)
Download or read book Dominate the Real Estate Market written by Rob W. Davidson and published by Rob W. Davidson. This book was released on 2021-01-15 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: As you set out to become the go-to real estate agent, and dominate the market, you will need a solid plan to achieve this goal. The world of real estate agents is saturated with many different types of people; from the young go-getters to the middle-aged retirees looking for something fun to do in their spare time. In most neighborhoods or communities, there will be only a few go-to agents who are well-known, trusted household names. Becoming well-known involves full time work and takes time. In order to dominate a real estate market, the goal is to be visible everywhere, and be willing to do what others won’t. This could mean taking an extra hour per day to engage on social media or it could mean spending extra hours shooting and editing videos promoting yourself in the community. It could also mean organizing virtual events or partnering with other businesses. To dominate in your real estate marketing efforts, you need to know what you bring to the table. What skills do you have, what are your strengths, what do you excel at? Furthermore, what niche are you going to cater to? You need to hone in on a particular target market and become an expert at the things your niche is interested in. Find out what your potential customers are looking for in a home. Baby boomers and millennials have different priorities when it comes to home buying. Some are looking for more space while young millennials might not want to spend time to clean a bigger house and prefer something with less maintenance closer to the city center. After you identify your niche, you are going to want to get their attention in all the platforms they pay attention to and engage with. For example, podcasts are becoming more popular and people are spending less time reading newspapers and watching tv. Being the go-to real estate agent on podcasts that your audience listens to will begin to create awareness for you. Slowly, as you build an audience, you will build trust with clients. When people realize that you know a lot about the area and that you have a track record for getting your clients what they want, they will trust you to find their next dream home. These happy customers will tell their friends and your greatest marketing asset will begin working for you – word of mouth. When you become a part of social media conversations, when you begin giving back, when you begin delivering a positive experience, you will become part of your community. You will be instrumental in shaping and building your community by helping people and what they want. You will help both buyers and sellers and their next place and build their next home and community. It all begins with a positive attitude, steady work, and executing on your marketing plans. This guide covers everything you will need to build a real estate marketing plan and begin implementing it. You will learn how to create a marketing budget, how to create a multi-channel marketing campaign, how to effectively promote your listings, your personal brand, and more. Continue reading for in-depth tips and strategies for dominating your real estate market.
Author : Charles Warner
Publisher : John Wiley & Sons
ISBN 13 : 1119477468
Total Pages : 576 pages
Book Rating : 4.1/5 (194 download)
Download or read book Media Selling written by Charles Warner and published by John Wiley & Sons. This book was released on 2020-07-16 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.
Author : Joe Pulizzi
Publisher : McGraw Hill Professional
ISBN 13 : 1259589668
Total Pages : 358 pages
Book Rating : 4.2/5 (595 download)
Download or read book Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses written by Joe Pulizzi and published by McGraw Hill Professional. This book was released on 2015-09-04 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.” -Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0 "How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success.” -Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You "If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written." -Jay Baer, New York Times bestselling author of Youtility" The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell themselves!" -David Meerman Scott bestselling author of ten books including The New Rules of Sales and Service "The digital age has fundamentally reshaped the cost curve for entrepreneurs. Joe describes the formula for developing a purpose-driven business that connects with an engaged and loyal audience around content. With brand, voice and audience, building and monetizing a business is easy." -Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods" What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling." -Ann Handley, author of the Wall Street Journal bestseller Everybody Writes and Content Rules "Today, anyone, anywhere with a passion and a focus on a content niche can build a multi-million dollar platform and business. I did it and so can you. Just follow Joe's plan and hisContent Inc. model." -John Lee Dumas, Founder, EntrepreneurOnFire" The Internet doesn't need more content. It needs amazing content. Content Inc is the business blueprint on how to achieve that. If you're in business and are tired of hearing about the need for content marketing, but want the how and the proof, Content Inc is your blueprint." -Scott Stratten, bestselling author and President of UnMarketing Inc." Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic. I wish this book was available when we started our content marketing initiative. It would have saved us a huge amount of time and effort!" -Scott Maxwell, Managing Partner/Founder OpenView Venture Partners
Author : Abraham Guillen
Publisher : Routledge
ISBN 13 : 1136555242
Total Pages : 471 pages
Book Rating : 4.1/5 (365 download)
Download or read book Tapping the Green Market written by Abraham Guillen and published by Routledge. This book was released on 2012-08-21 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a rapidly growing interest in, and demand for, non-timber forest products (NTFPs). They provide critical resources across the globe fulfilling nutritional, medicinal, financial and cultural needs. However, they have been largely overlooked in mainstream conservation and forestry politics. This volume explains the use and importance of certification and eco-labelling for guaranteeing best management practices of non-timber forest products in the field. Using extensive case studies and global profiles of non-timber forest products, this work not only seeks to further our comprehension of certification processes but also broaden understanding of non-timber forest product management, harvesting and marketing. It should be useful to forest managers, policy-makers and conservation organizations as well as for academics in these areas.
Author : Robert F. Lusch
Publisher : Routledge
ISBN 13 : 1317454642
Total Pages : 468 pages
Book Rating : 4.3/5 (174 download)
Download or read book The Service-Dominant Logic of Marketing written by Robert F. Lusch and published by Routledge. This book was released on 2014-12-18 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the orientation of marketing from a "market to" philosophy where customers are promoted to, targeted, and captured, to a "market with" philosophy where the customer and supply chain partners are collaborators in the entire marketing process. The editors elaborate on this model through an historical analysis, clarification, and extension of service-dominant logic, and distinguished marketing thinkers then provide further insight and commentary. The result is a more comprehensive and inclusive marketing theory that will challenge both current thinking and marketing practice.
Author : Bruce C. Greenwald
Publisher : Penguin
ISBN 13 : 1101218436
Total Pages : 651 pages
Book Rating : 4.1/5 (12 download)
Download or read book Competition Demystified written by Bruce C. Greenwald and published by Penguin. This book was released on 2005-08-18 with total page 651 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
Author : Robert F. Lusch
Publisher : Routledge
ISBN 13 : 1317454634
Total Pages : 676 pages
Book Rating : 4.3/5 (174 download)
Download or read book The Service-Dominant Logic of Marketing written by Robert F. Lusch and published by Routledge. This book was released on 2014-12-18 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the orientation of marketing from a "market to" philosophy where customers are promoted to, targeted, and captured, to a "market with" philosophy where the customer and supply chain partners are collaborators in the entire marketing process. The editors elaborate on this model through an historical analysis, clarification, and extension of service-dominant logic, and distinguished marketing thinkers then provide further insight and commentary. The result is a more comprehensive and inclusive marketing theory that will challenge both current thinking and marketing practice.
Author : Louis E. Boone
Publisher : John Wiley & Sons
ISBN 13 : 1118336496
Total Pages : 336 pages
Book Rating : 4.1/5 (183 download)
Download or read book Essentials of Contemporary Business written by Louis E. Boone and published by John Wiley & Sons. This book was released on 2013-11-27 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is an unbound, binder-ready edition. We've listened. Boone/Kurtz, Essentials of Contemporary Business is the flexible, current, and easy-to-use resource that today’s students and teachers want. Our commitment to delivering solutions at the speed of business has produced the perfect combination of current material, illustrative examples and a storytelling narrative -- all in a brief, valued-priced package. Covering all of the major topics of the introduction to business course, Boone/Kurtz, Essentials of Contemporary Business offers shorter chapters and a visually pleasing design paired with a comprehensive suite of resources to help you make business concepts come alive. Experience a textbook program that supports your goals to stimulate curiosity, show relevance, promote creativity, and prepare students for what's ahead, in both their academic and business careers.
Author : Robert Emmett Curran
Publisher : CUA Press
ISBN 13 : 0813225833
Total Pages : 336 pages
Book Rating : 4.8/5 (132 download)
Download or read book Papist Devils written by Robert Emmett Curran and published by CUA Press. This book was released on 2014-05-15 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a brief highly readable history of the Catholic experience in British America, which shaped the development of the colonies and the nascent republic in the seventeenth and eighteenth centuries. Historian Robert Emmett Curran begins his account with the English reformation, which helps us to understand the Catholic exodus from England, Ireland, and Scotland that took place over the nearly two centuries that constitute the colonial period. The deeply rooted English understanding of Catholics as enemies of the political and religious values at the heart of British tradition, ironically acted as a catalyst for the emergence of a Catholic republican movement that was a critical factor in the decision of a strong majority of American Catholics in 1775 to support the cause for independence
Author : Stephen G. Hannaford
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1567207316
Total Pages : 184 pages
Book Rating : 4.5/5 (672 download)
Download or read book Market Domination! written by Stephen G. Hannaford and published by Bloomsbury Publishing USA. This book was released on 2007-06-30 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: An oligopoly (from the Greek, few sellers) is a market that is dominated by a few large and powerful players. As Steve Hannaford documents with numerous examples, virtually every industry todayfrom medical equipment to airlines, toy retailing to oilis trending in this direction, in the greatest movement toward industry consolidation since the turn of the 20th century. Charting the course of this trend around the world, Hannaford examines the motivations behind consolidation resulting from mergers, acquisitions, buyouts, and alliances; how companies exert political pressure to their advantage; and how the actions of the most dominant playerssuch as Coca-Cola, Wal-Mart, Viacom, Dell, ExxonMobil, Citigroup, and othersaffect the choices we make at the supermarket, the drugs we are prescribed, and the movies we watch. Everyone who reads the newspapers is aware of the dizzying pace of mergers, acquisitions, buyouts, and alliances, between big companies and small companies in every industry. Such deals, along with the growing social and political clout of the biggest companies, are critical issues for the economy and for our future as consumers. Charting the course of this trend around the world, Hannaford examines the motivations behind consolidation into corporate empires, how companies exert political pressure to their advantage, and how the actions of the most dominant players, such as Coca-Cola, Wal-Mart, Viacom, Dell, ExxonMobil, Citigroup, and others, affect the choices we have at the supermarket, the drugs we are prescribed, and the movies we watch. Considering the implications of industry concentration on competition, technological innovation, business management, strategy, consumer behavior, and politics, Hannaford paints a provocative, but ultimately balanced, picture of big business and its impact on society.
