Adorno, Foucault and the Critique of the West

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Publisher : Verso Books
ISBN 13 : 178873081X
Total Pages : 193 pages
Book Rating : 4.7/5 (887 download)

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Book Synopsis Adorno, Foucault and the Critique of the West by : Deborah Cook

Download or read book Adorno, Foucault and the Critique of the West written by Deborah Cook and published by Verso Books. This book was released on 2018-11-27 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The alliance of critical theory between Frankfurt and Paris Adorno, Foucault and the Critique of the West argues that critical theory continues to offer valuable resources for critique and contestation during this turbulent period. To assess these resources, it examines the work of two of the twentieth century's more prominent social theorists: Theodor W. Adorno and Michel Foucault. Although Adorno was situated squarely in the Marxist tradition that Foucault would occasionally challenge, Deborah Cook demonstrates that their critiques of our current predicament are complementary in important respects. Among other things, these critiques converge in their focus on the historical conditions-economic in Adorno and political in Foucault-that gave rise to the racist and authoritarian tendencies that continue to blight the West. Cook also shows that, when Adorno and Foucault plumb the economic and political forces that have shaped our identities, they offer remarkably similar answers to the perennial question: What is to be done?

Profitable Advertising

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Publisher :
ISBN 13 :
Total Pages : 362 pages
Book Rating : 4.M/5 ( download)

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Book Synopsis Profitable Advertising by :

Download or read book Profitable Advertising written by and published by . This book was released on 1892 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Twitter Power

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Publisher : John Wiley & Sons
ISBN 13 : 0470486074
Total Pages : 273 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Twitter Power by : Joel Comm

Download or read book Twitter Power written by Joel Comm and published by John Wiley & Sons. This book was released on 2009-03-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called "tweets"?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning. In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.

The Business of Advertising

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Publisher :
ISBN 13 :
Total Pages : 416 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Business of Advertising by : Earnest Elmo Calkins

Download or read book The Business of Advertising written by Earnest Elmo Calkins and published by . This book was released on 1915 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:

How to Use the Internet to Advertise, Promote, and Market Your Business Or Web Site

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Publisher : Atlantic Publishing Company
ISBN 13 : 1601384408
Total Pages : 338 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis How to Use the Internet to Advertise, Promote, and Market Your Business Or Web Site by : Bruce C. Brown

Download or read book How to Use the Internet to Advertise, Promote, and Market Your Business Or Web Site written by Bruce C. Brown and published by Atlantic Publishing Company. This book was released on 2011 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interested in promoting your business and/or Web site, but don t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing.-- (1/28/2011 12:00:00 AM)

American Druggist and Pharmaceutical Record

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Publisher :
ISBN 13 :
Total Pages : 400 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis American Druggist and Pharmaceutical Record by :

Download or read book American Druggist and Pharmaceutical Record written by and published by . This book was released on 1896 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:

War Bond Government Newspaper Advertising

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Publisher :
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis War Bond Government Newspaper Advertising by : United States. Congress. House. Committee on Ways and Means

Download or read book War Bond Government Newspaper Advertising written by United States. Congress. House. Committee on Ways and Means and published by . This book was released on 1943 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising & Selling

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Publisher :
ISBN 13 :
Total Pages : 1406 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Advertising & Selling by :

Download or read book Advertising & Selling written by and published by . This book was released on 1928 with total page 1406 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Iron Age

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Publisher :
ISBN 13 :
Total Pages : 2302 pages
Book Rating : 4.:/5 (26 download)

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Book Synopsis The Iron Age by :

Download or read book The Iron Age written by and published by . This book was released on 1904 with total page 2302 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising Allowances, Hearing Before ... 88-1 on Competitive and Antitrust Aspects of Joint Advertising Programs by Retailers, and the Nature and Purpose of Advertising Allowances Given to Retailers by Manufacturers and Wholesalers, September 11, 1963

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Author :
Publisher :
ISBN 13 :
Total Pages : 106 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Advertising Allowances, Hearing Before ... 88-1 on Competitive and Antitrust Aspects of Joint Advertising Programs by Retailers, and the Nature and Purpose of Advertising Allowances Given to Retailers by Manufacturers and Wholesalers, September 11, 1963 by : United States. Congress. House. Select Committee on Small Business

Download or read book Advertising Allowances, Hearing Before ... 88-1 on Competitive and Antitrust Aspects of Joint Advertising Programs by Retailers, and the Nature and Purpose of Advertising Allowances Given to Retailers by Manufacturers and Wholesalers, September 11, 1963 written by United States. Congress. House. Select Committee on Small Business and published by . This book was released on 1964 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Associated Advertising

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Publisher :
ISBN 13 :
Total Pages : 624 pages
Book Rating : 4.5/5 (26 download)

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Book Synopsis Associated Advertising by :

Download or read book Associated Advertising written by and published by . This book was released on 1921 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Advertising Age and Mail Order Journal

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Publisher :
ISBN 13 :
Total Pages : 780 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis The Advertising Age and Mail Order Journal by :

Download or read book The Advertising Age and Mail Order Journal written by and published by . This book was released on 1916 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Help Wanted a Job (just-over-broke)

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Author :
Publisher : Eddie Clark
ISBN 13 :
Total Pages : 15 pages
Book Rating : 4./5 ( download)

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Book Synopsis Help Wanted a Job (just-over-broke) by :

Download or read book Help Wanted a Job (just-over-broke) written by and published by Eddie Clark. This book was released on with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt:

JUDICIOUS ADVERTISING

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Publisher :
ISBN 13 :
Total Pages : 978 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis JUDICIOUS ADVERTISING by :

Download or read book JUDICIOUS ADVERTISING written by and published by . This book was released on 1914 with total page 978 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Automobile Dealer and Repairer

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Publisher :
ISBN 13 :
Total Pages : 1374 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis Automobile Dealer and Repairer by :

Download or read book Automobile Dealer and Repairer written by and published by . This book was released on 1918 with total page 1374 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising and the Marketplace

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Publisher : Edward Elgar Publishing
ISBN 13 : 1788978129
Total Pages : 294 pages
Book Rating : 4.7/5 (889 download)

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Book Synopsis Advertising and the Marketplace by : Pepall, Lynne

Download or read book Advertising and the Marketplace written by Pepall, Lynne and published by Edward Elgar Publishing. This book was released on 2021-07-31 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates how firms’ advertising strategies are informative, persuasive or add value to the product advertised. The book explains in detail empirical methodologies used to identify the impact of advertising on consumer demand and on market structure and reviews some recent empirical findings. It concludes with an in-depth exploration of digital advertising and auctions along with a framework for current antitrust investigations into two-sided platforms (Google, Facebook) that are funded by advertising revenues.

The Routledge Companion to Advertising and Promotional Culture

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1000859282
Total Pages : 554 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis The Routledge Companion to Advertising and Promotional Culture by : Emily West

Download or read book The Routledge Companion to Advertising and Promotional Culture written by Emily West and published by Taylor & Francis. This book was released on 2023-04-04 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This updated edition takes a critical look at advertising and promotion during the explosion of digital and social media, as well as with significant social and cultural shifts, including the COVID-19 pandemic, the rise of the Black Lives Matter movement, the destabilization of democracies and rise of authoritarianism around the world, and intensification of the climate crisis. The book offers global perspectives on advertising and promotion with attention to issues of diversity and difference. It contains eight sections: Historical Perspectives on Advertising and Promotion; Promotional Industries; Advertising Audiences; Advertising Identities; Advertising and/in Crisis; Promotion and Politics; Promotionalism and Its Expansions; and Advertising, Promotion, and the Environment. With chapters written by leading international scholars working at the intersections of media and advertising studies, this book is a go-to source for scholars and students in communication, media studies, and advertising and marketing looking to understand the ways advertising has shaped consumer culture, in the past and present.