Discrete Choice in Marketing Through the Lens of Rational Inattention

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Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (14 download)

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Book Synopsis Discrete Choice in Marketing Through the Lens of Rational Inattention by : Sergey Turlo

Download or read book Discrete Choice in Marketing Through the Lens of Rational Inattention written by Sergey Turlo and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Models derived from random utility theory represent the workhorse methods to learn about consumer preferences from discrete choice data. However, a large body of literature documents various behavioral patterns that cannot be captured by basic random utility models and require different non-unified adjustments to accommodate these patterns. In this article, we propose an empirical rational inattention model for the analysis of discrete choice among multiple alternatives described along multiple attributes, as encountered in prototypical discrete choice experiments and choice-based-conjoint analysis in marketing and economics. We demonstrate empirical identification of the proposed model. Further, we illustrate how it naturally motivates stylized empirical results that are hard to reconcile from a random utility perspective, while contrasting it to extant approaches such as consumer search.

Discrete Choice Experiments in Marketing

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Publisher : Springer Science & Business Media
ISBN 13 : 3642500137
Total Pages : 184 pages
Book Rating : 4.6/5 (425 download)

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Book Synopsis Discrete Choice Experiments in Marketing by : Klaus Zwerina

Download or read book Discrete Choice Experiments in Marketing written by Klaus Zwerina and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The chapter starts with a positioning of this dissertation in the marketing discipline. It then provides a comparison of the two most popular methods for studying consumer preferences/choices, namely conjoint analysis and discrete choice experiments. Chapter 1 continues with a description of the context of discrete choice experiments. Subsequently, the research problems and the objectives ofthis dissertation are discussed. The chapter concludes with an outline of the organization of this dissertation. 1. 1 Positioning of the Dissertation During this century, increasing globalization and technological progress has forced companies to undergo rapid and dramatic changes-for some a threat, for others it offers new opportunities. Companies have to survive in a Darwinian marketplace where the principle of natural selection applies. Marketplace success goes to those companies that are able to produce marketable value, Le. , products and services that others are willing to purchase (Kotler 1997). Every company must be engaged in new-product development to create the new products customers want because competitors will do their best to supply them. Besides offering competitive advantages, new products usually lead to sales growth and stability. As household incomes increase and consumers become more selective, fmns need to know how consumers respond to different features and appeals. Successful products and services begin with a thorough understanding of consumer needs and wants. Stated otherwise, companies need to know about consumer preferences to manufacture tailor-made products, consumers are willing to buy.

Policy and Choice

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Publisher : Brookings Institution Press
ISBN 13 : 0815704984
Total Pages : 260 pages
Book Rating : 4.8/5 (157 download)

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Book Synopsis Policy and Choice by : William J. Congdon

Download or read book Policy and Choice written by William J. Congdon and published by Brookings Institution Press. This book was released on 2011 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues that public finance--the study of the government's role in economics--should incorporate principles from behavior economics and other branches of psychology.

Comparative Decision Making

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Publisher : Oxford University Press
ISBN 13 : 0199856818
Total Pages : 523 pages
Book Rating : 4.1/5 (998 download)

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Book Synopsis Comparative Decision Making by : Philip H. Crowley

Download or read book Comparative Decision Making written by Philip H. Crowley and published by Oxford University Press. This book was released on 2013-01-30 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decision making cuts across most areas of intellectual enquiry and academic endeavor. The classical view of individual human thinkers choosing among options remains important and instructive, but the contributors to this volume broaden this perspective to characterize the decision making behavior of groups, non-human organisms and even non-living objects and mathematical constructs. A diverse array of methods is brought to bear-mathematical, computational, subjective, neurobiological, evolutionary, and cultural. We can often identify best or optimal decisions and decision making processes, but observed responses may deviate markedly from these, to a large extent because the environment in which decisions must be made is constantly changing. Moreover, decision making can be highly constrained by institutions, natural and social context, and capabilities. Studies of the mechanisms underlying decisions by humans and other organisms are just beginning to gain traction and shape our thinking. Though decision making has fundamental similarities across the diverse array of entities considered to be making them, there are large differences of degree (if not kind) that relate to the question of human uniqueness. From this survey of views and approaches, we converge on a tentative agenda for accelerating development of a new field that includes advancing the dialog between the sciences and the humanities, developing a defensible classification scheme for decision making and decision makers, addressing the role of morality and justice, and moving advances into applications-the rapidly developing field of decision support.

Handbook of the Fundamentals of Financial Decision Making

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Publisher : World Scientific
ISBN 13 : 9814417351
Total Pages : 941 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Handbook of the Fundamentals of Financial Decision Making by : Leonard C. MacLean

Download or read book Handbook of the Fundamentals of Financial Decision Making written by Leonard C. MacLean and published by World Scientific. This book was released on 2013 with total page 941 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook in two parts covers key topics of the theory of financial decision making. Some of the papers discuss real applications or case studies as well. There are a number of new papers that have never been published before especially in Part II.Part I is concerned with Decision Making Under Uncertainty. This includes subsections on Arbitrage, Utility Theory, Risk Aversion and Static Portfolio Theory, and Stochastic Dominance. Part II is concerned with Dynamic Modeling that is the transition for static decision making to multiperiod decision making. The analysis starts with Risk Measures and then discusses Dynamic Portfolio Theory, Tactical Asset Allocation and Asset-Liability Management Using Utility and Goal Based Consumption-Investment Decision Models.A comprehensive set of problems both computational and review and mind expanding with many unsolved problems are in an accompanying problems book. The handbook plus the book of problems form a very strong set of materials for PhD and Masters courses both as the main or as supplementary text in finance theory, financial decision making and portfolio theory. For researchers, it is a valuable resource being an up to date treatment of topics in the classic books on these topics by Johnathan Ingersoll in 1988, and William Ziemba and Raymond Vickson in 1975 (updated 2 nd edition published in 2006).

Handbook of Behavioral Economics - Foundations and Applications 1

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Publisher : Elsevier
ISBN 13 : 0444633898
Total Pages : 748 pages
Book Rating : 4.4/5 (446 download)

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Book Synopsis Handbook of Behavioral Economics - Foundations and Applications 1 by :

Download or read book Handbook of Behavioral Economics - Foundations and Applications 1 written by and published by Elsevier. This book was released on 2018-09-27 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of Behavioral Economics: Foundations and Applications presents the concepts and tools of behavioral economics. Its authors are all economists who share a belief that the objective of behavioral economics is to enrich, rather than to destroy or replace, standard economics. They provide authoritative perspectives on the value to economic inquiry of insights gained from psychology. Specific chapters in this first volume cover reference-dependent preferences, asset markets, household finance, corporate finance, public economics, industrial organization, and structural behavioural economics. This Handbook provides authoritative summaries by experts in respective subfields regarding where behavioral economics has been; what it has so far accomplished; and its promise for the future. This taking-stock is just what Behavioral Economics needs at this stage of its so-far successful career. Helps academic and non-academic economists understand recent, rapid changes in theoretical and empirical advances within behavioral economics Designed for economists already convinced of the benefits of behavioral economics and mainstream economists who feel threatened by new developments in behavioral economics Written for those who wish to become quickly acquainted with behavioral economics

The Handbook of Organizational Economics

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Publisher : Princeton University Press
ISBN 13 : 0691132798
Total Pages : 1248 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis The Handbook of Organizational Economics by : Robert S. Gibbons

Download or read book The Handbook of Organizational Economics written by Robert S. Gibbons and published by Princeton University Press. This book was released on 2013 with total page 1248 pages. Available in PDF, EPUB and Kindle. Book excerpt: (E-book available via MyiLibrary) In even the most market-oriented economies, most economic transactions occur not in markets but inside managed organizations, particularly business firms. Organizational economics seeks to understand the nature and workings of such organizations and their impact on economic performance. The Handbook of Organizational Economics surveys the major theories, evidence, and methods used in the field. It displays the breadth of topics in organizational economics, including the roles of individuals and groups in organizations, organizational structures and processes, the boundaries of the firm, contracts between and within firms, and more.

Qualitative Research from Start to Finish, First Edition

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Publisher : Guilford Press
ISBN 13 : 1606239783
Total Pages : 369 pages
Book Rating : 4.6/5 (62 download)

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Book Synopsis Qualitative Research from Start to Finish, First Edition by : Robert K. Yin

Download or read book Qualitative Research from Start to Finish, First Edition written by Robert K. Yin and published by Guilford Press. This book was released on 2011-09-26 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: This lively, practical text presents a fresh and comprehensive approach to doing qualitative research. The book offers a unique balance of theory and clear-cut choices for customizing every phase of a qualitative study. A scholarly mix of classic and contemporary studies from multiple disciplines provides compelling, field-based examples of the full range of qualitative approaches. Readers learn about adaptive ways of designing studies, collecting data, analyzing data, and reporting findings. Key aspects of the researcher's craft are addressed, such as fieldwork options, the five phases of data analysis (with and without using computer-based software), and how to incorporate the researcher's “declarative” and “reflective” selves into a final report. Ideal for graduate-level courses, the text includes:* Discussions of ethnography, grounded theory, phenomenology, feminist research, and other approaches.* Instructions for creating a study bank to get a new study started.* End-of-chapter exercises and a semester-long, field-based project.* Quick study boxes, research vignettes, sample studies, and a glossary.* Previews for sections within chapters, and chapter recaps.* Discussion of the place of qualitative research among other social science methods, including mixed methods research.

Deciphering Markets and Money

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Publisher : Helsinki University Press
ISBN 13 : 9523690019
Total Pages : 203 pages
Book Rating : 4.5/5 (236 download)

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Book Synopsis Deciphering Markets and Money by : Jukka Gronow

Download or read book Deciphering Markets and Money written by Jukka Gronow and published by Helsinki University Press. This book was released on 2020-02-03 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jukka Gronow’s book Deciphering Markets and Money solves the problem of the specific social conditions of an economic order based on money and the equal exchange of commodities. Gronow scrutinizes the relation of sociology to neoclassical economics and reflects on how sociology can contribute to the analyses of the major economic institutions. The question of the comparability and commensuration of economic objects runs through the chapters of the book. The author shows that due to the multidimensionality and principal quality uncertainty of products, markets would collapse without market devices that are either procedural, consisting of technical standards and measuring instruments, or aesthetic, relying on the judgements of taste, or both. In his book, Gronow demonstrates that in this respect, financial markets share the same problem as the markets of wines, movies, or PCs and mobile phones, and hence offer a highly actual case to study their social constitution in the process of coming into being.

Decision Making in Action

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Publisher : Ablex Publishing Corporation
ISBN 13 : 9780893919436
Total Pages : 480 pages
Book Rating : 4.9/5 (194 download)

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Book Synopsis Decision Making in Action by : Gary A. Klein

Download or read book Decision Making in Action written by Gary A. Klein and published by Ablex Publishing Corporation. This book was released on 1992-08-01 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the new perspective of naturalistic decision making. The point of departure is how people make decisions in complex, time-pressured, ambiguous, and changing environments. The purpose of this book is to present and elaborate on past models developed to explain this type of decision making. The central philosophy of the book is that classical decision theory has been unproductive since it is so heavily grounded in economics and mathematics. The contributors believe there is little to be learned from laboratory studies about how people actually handle difficult and interesting tasks; therefore, the book presents a critique of classical decision theory. The models of naturalistic decision making described by the contributors were derived to explain the behavior of firefighters, business people, jurors, nuclear power plant operators, and command-and-control officers. The models are unique in that they address the way people use experience to frame situations and adopt courses of action. The models explain the strengths of skilled decision makers. Naturalistic decision research requires the examination of field settings, and a section of the book covers methods for conducting meaningful research outside the laboratory. In addition, since his approach has applied value, the book covers issues of training and decision support systems.

The Economics of Aging

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Publisher : University of Chicago Press
ISBN 13 : 0226903222
Total Pages : 428 pages
Book Rating : 4.2/5 (269 download)

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Book Synopsis The Economics of Aging by : David A. Wise

Download or read book The Economics of Aging written by David A. Wise and published by University of Chicago Press. This book was released on 2009-05-15 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Economics of Aging presents results from an ongoing National Bureau of Economic Research project. Contributors consider the housing mobility and living arrangements of the elderly, their labor force participation and retirement, the economics of their health care, and their financial status. The goal of the research is to further our understanding both of the factors that determine the well-being of the elderly and of the consequences that follow from an increasingly older population with longer individual life spans. Each paper is accompanied by critical commentary.

Principles of Management

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Publisher :
ISBN 13 : 9781998109166
Total Pages : 0 pages
Book Rating : 4.1/5 (91 download)

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Book Synopsis Principles of Management by : David S. Bright

Download or read book Principles of Management written by David S. Bright and published by . This book was released on 2023-05-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.

The Presentation of Self in Everyday Life

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Publisher : Anchor
ISBN 13 : 0593468295
Total Pages : 272 pages
Book Rating : 4.5/5 (934 download)

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Book Synopsis The Presentation of Self in Everyday Life by : Erving Goffman

Download or read book The Presentation of Self in Everyday Life written by Erving Goffman and published by Anchor. This book was released on 2021-09-29 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A notable contribution to our understanding of ourselves. This book explores the realm of human behavior in social situations and the way that we appear to others. Dr. Goffman uses the metaphor of theatrical performance as a framework. Each person in everyday social intercourse presents himself and his activity to others, attempts to guide and cotnrol the impressions they form of him, and employs certain techniques in order to sustain his performance, just as an actor presents a character to an audience. The discussions of these social techniques offered here are based upon detailed research and observation of social customs in many regions.

Substance Use and Abuse

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Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313012075
Total Pages : 286 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Substance Use and Abuse by : Victor N. Shaw

Download or read book Substance Use and Abuse written by Victor N. Shaw and published by Bloomsbury Publishing USA. This book was released on 2002-10-30 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the issues of substance use and abuse have been addressed from a variety of perspectives and approaches, the fundamental social issues have not been covered in any systematic way. This book represents the first academic effort to apply major sociological theories to the field of substance use and abuse in order to provide readers with a solid knowledge base from which they may develop more informed ideas about prevention, intervention, treatment, law enforcement, and social reactions to this ubiquitous social problem. Using a systematic framework, Shaw reviews the existing literature, explains key concepts, addresses fundamental issues, and discusses the policy implications for public health, social control, community, and work. This comprehensive sociological treatment of substance use and abuse is essential reading for educators in public policy, sociology, criminology, and deviance. Applying the major sociological theories of anomie, career, conflict, functionalist, rational choice, social control, social disorganization, social learning, social reaction, and subculture perspectives, Shaw provides an important overview of the issues involved with substance use and abuse. By utilizing such an approach, he demonstrates that public views, governmental policies, intervention strategies, and prevention programming can be informed by the different sociological theories. This unique consideration and analysis illustrates that no single view on substance use and abuse is absolute or sacred. Therefore, considering the issues from a variety of sociological perspectives will bring greater understanding to a pervasive social problem that continues to plague American society.

Studying Organization

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Publisher : SAGE
ISBN 13 : 1446237192
Total Pages : 492 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Studying Organization by : Stewart R Clegg

Download or read book Studying Organization written by Stewart R Clegg and published by SAGE. This book was released on 1999-04-29 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: In response to the needs of lecturers, the acclaimed Handbook of Organization Studies has been made available as two major paperback textbooks. In this, the first of a two-volume paperback edition of the landmark Handbook of Organization Studies, editors Stewart Clegg and Cynthia Hardy survey the field of organization studies. Studying Organization is an ideal textbook around which to build courses on organization theory and research methodology. Central to the enterprise has been a concern to reflect and honour the manifest diversity of the field, including recognition of the extent to which the very notion of a single field of organization studies is debated. Part One locates the study of organization by reviewing some of the most significant theoretical paradigms to have shaped our understanding. The second part reflects on the relationships between theory and research in organization studies.

Marketing Research

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Publisher : SAGE
ISBN 13 : 1446243966
Total Pages : 314 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Marketing Research by : Bonita Kolb

Download or read book Marketing Research written by Bonita Kolb and published by SAGE. This book was released on 2008-04-18 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essential to any student of the discipline, this textbook offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques, this book is ideal for the novice researcher, and for those more familiar with the discipline. With an emphasis on both critical thinking and hands-on application, the textbook contains: several real life case studies; useful learning features such as key terms, definitions and discussion topics, and is supported by a companion website.

The Laws of the Web

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Publisher : MIT Press
ISBN 13 : 9780262582254
Total Pages : 128 pages
Book Rating : 4.5/5 (822 download)

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Book Synopsis The Laws of the Web by : Bernardo A. Huberman

Download or read book The Laws of the Web written by Bernardo A. Huberman and published by MIT Press. This book was released on 2001 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: The underlying regularities and patterns of use within the seemingly chaotic World Wide Web are revealed.