Digitalizing Consumption

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Digitalizing Consumption

Author : Franck Cochoy
Publisher : Taylor & Francis
ISBN 13 : 1317299353
Total Pages : 271 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Digitalizing Consumption by : Franck Cochoy

Download or read book Digitalizing Consumption written by Franck Cochoy and published by Taylor & Francis. This book was released on 2017-07-14 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices which further encourage consumers to communicate and influence other consumers to consume. Through a wide range of empirical studies which analyse the impact of digital devices, this volume explores the digitization of consumption and shows how consumer culture and consumption practices are fundamentally intertwined and mediated by digital devices. Exploring the development of new consumer cultures, leading international scholars from sociology, marketing and ethnology examine the effects on practices of consumption and marketing, through topics including big data, digital traces, streaming services, wearables, and social media’s impact on ethical consumption. Digitalizing Consumption makes an important contribution to practice-based approaches to consumption, particularly the use of market devices in consumers’ everyday consumer life, and will be of interest to scholars of marketing, cultural studies, consumer research, organization and management.

Digitalizing Consumption

Author : Franck Cochoy
Publisher : Routledge
ISBN 13 : 1317299345
Total Pages : 327 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Digitalizing Consumption by : Franck Cochoy

Download or read book Digitalizing Consumption written by Franck Cochoy and published by Routledge. This book was released on 2017-07-14 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices which further encourage consumers to communicate and influence other consumers to consume. Through a wide range of empirical studies which analyse the impact of digital devices, this volume explores the digitization of consumption and shows how consumer culture and consumption practices are fundamentally intertwined and mediated by digital devices. Exploring the development of new consumer cultures, leading international scholars from sociology, marketing and ethnology examine the effects on practices of consumption and marketing, through topics including big data, digital traces, streaming services, wearables, and social media’s impact on ethical consumption. Digitalizing Consumption makes an important contribution to practice-based approaches to consumption, particularly the use of market devices in consumers’ everyday consumer life, and will be of interest to scholars of marketing, cultural studies, consumer research, organization and management.

The Routledge Handbook of Digital Consumption

Author : Rosa Llamas
Publisher : Taylor & Francis
ISBN 13 : 1000644642
Total Pages : 795 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis The Routledge Handbook of Digital Consumption by : Rosa Llamas

Download or read book The Routledge Handbook of Digital Consumption written by Rosa Llamas and published by Taylor & Francis. This book was released on 2022-09-26 with total page 795 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the publication of the ground-breaking first edition, there has been an exponential growth in research and literature about the digital world and its enormous potential benefits and threats. Fully revised and updated, this new edition brings together an expertly curated and authoritative overview of the impact and emerging horizons of digital consumption. Divided into sections, it addresses key topics including digital entertainment, self-representation, communication, Big Data, digital spirituality, online surveillance, and algorithmic advertising. It explores developments such as consumer data collection techniques, peer-to-peer payment systems, augmented reality, and AI-enhanced consumer well-being, as well as digital transgression, secrecy, crypto-currencies, NFTs, and cultural concerns such as the spread of conspiracy theories and fake news. From digital influencers, digital nomads, and digital neo-tribalism to robots and cyborgs, it explores existences that blur boundaries between humans and machines, reality and the metaverse, and the emerging "technoculture" – a state of all-encompassing digital being. This unique volume is an essential resource for scholars, practitioners, and policy makers, and will continue to provide a new generation of readers with a deep understanding of the universe of digital consumption.

Handbook of Research on Children's Consumption of Digital Media

Author : Sar?, Gül?ah
Publisher : IGI Global
ISBN 13 : 1522557342
Total Pages : 449 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Children's Consumption of Digital Media by : Sar?, Gül?ah

Download or read book Handbook of Research on Children's Consumption of Digital Media written by Sar?, Gül?ah and published by IGI Global. This book was released on 2018-07-06 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the consequences of the digital revolution is the availability and pervasiveness of media and technology. They became an integral part of many people’s lives, including children, who are often exposed to media and technology at an early age. Due to this early exposure, children have become targeted consumers for businesses and other organizations that seek to utilize the data they generate. The Handbook of Research on Children's Consumption of Digital Media is a scholarly research publication that examines how children have become consumers as well as how their consumption habits have changed in the age of digital and media technologies. Featuring current research on cyber bullying, social media, and digital advertising, this book is geared toward marketing and advertising professionals, consumer researchers, international business strategists, academicians, and upper-level graduate students seeking current research on the transformation of child to consumer.

Digital Virtual Consumption

Author : Mike Molesworth
Publisher : Routledge
ISBN 13 : 1136292837
Total Pages : 240 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis Digital Virtual Consumption by : Mike Molesworth

Download or read book Digital Virtual Consumption written by Mike Molesworth and published by Routledge. This book was released on 2013-05-07 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital media present opportunities for new types of consumption including desiring, buying, collecting, making, and even selling digital virtual goods. To these activities we can add those taking place in virtual communities of consumption, online shops, brand websites, and online auction houses that together amount to a vast new landscape of consumption. Digital virtual consumption motivates concatenated practices which produce meaningful experience for their users as well as market opportunities to profit from them. Consumers create and maintain elaborate wish lists, engaging with simulations of brands on websites and in videogames, coveting items for use in online games and even spending ‘real’ money on these, undertaking entrepreneurial activity in virtual worlds, conjuring nostalgia via online auctions, engaging in playful consumption in other new retail formats, writing reviews of products as part of the consumption experience, engaging in online activist activities, and many other emerging behaviors. Analyses of consumption in the digital virtual realm are however limited. This collection brings together experienced researchers from the fields of consumer research, digital games, and virtual worlds to provide conceptual and empirical work that helps us understand these new and significant consumer activities. Online communities negotiate the ‘correct’ use of goods and offer technical advice, consumers develop new products, individuals create and distribute their own promotional material for their favorite brands, and entrepreneurial consumers marketing and selling their own products online. Here we may see a blurring of consumption and production, or work and leisure activity that requires further thought about what makes it meaningful for individuals. The chapters in this volume take stock of the emergence and likely importance of digital virtual consumption for consumer culture, including a review of both new and existing conceptual and methodological tools as well as a resource of key examples and analyses of practices.

Digitalized Markets

Author : Johan Hagberg
Publisher : Routledge
ISBN 13 : 1000351394
Total Pages : 197 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Digitalized Markets by : Johan Hagberg

Download or read book Digitalized Markets written by Johan Hagberg and published by Routledge. This book was released on 2021-05-13 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses how digitalization influences markets, and attempts to put research on digitalized markets center-stage. It explores digitalized markets through empirically based theorizing concerning the consequences of digitalization for mundane markets. The individual chapters explore several mundane markets, including personal transportation, temporary accommodation, fashion clothing, concert tickets, and web shopping. They employ a variety of useful concepts and methods to approach the complexity of digitalization of markets. Based on these accounts, the digitalization of markets is conceived as comprising transformation of three main aspects of markets. First, digitalization transforms the elements of markets, such as actors, devices, objects, and places that contribute to constitute markets. Second, digitalization alters market processes, or developmental event sequences by changing the activities that contribute to produce the market and thus how markets develop and take form. Third, digitalization has implications for the overall forms that markets assume in terms of how market elements and processes are linked and organized. The volume provides important contributions to our understanding of digitalized markets both through rich empirical accounts of a variety of market contexts and through conceptual developments that improve our ability to analytically deal with the market consequences of digitalization. The chapters in this book were originally published as a special issue of Consumption Markets & Culture.

Digital Transformation in the Cultural and Creative Industries

Author : Marta Massi
Publisher : Routledge
ISBN 13 : 1000287211
Total Pages : 295 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Digital Transformation in the Cultural and Creative Industries by : Marta Massi

Download or read book Digital Transformation in the Cultural and Creative Industries written by Marta Massi and published by Routledge. This book was released on 2020-12-28 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research-based book investigates the effects of digital transformation on the cultural and creative sectors. Through cases and examples, the book examines how artists and art institutions are facing the challenges posed by digital transformation, highlighting both positive and negative effects of the phenomenon. With contributions from an international range of scholars, the book examines how digital transformation is changing the way the arts are produced and consumed. As relative late adopters of digital technologies, the arts organizations are shown to be struggling to adapt, as issues of authenticity, legitimacy, control, trust, and co-creation arise. Leveraging a variety of research approaches, the book identifies managerial implications to render a collection that is valuable reading for scholars involved with arts and culture management, the creative industries and digital transformation more broadly.

Author :
Publisher : Springer Nature
ISBN 13 : 9464635258
Total Pages : 750 pages
Book Rating : 4.4/5 (646 download)

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Book Synopsis by :

Download or read book written by and published by Springer Nature. This book was released on with total page 750 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Future of Transport Between Digitalization and Decarbonization

Author : Michel Noussan
Publisher :
ISBN 13 : 9781013277139
Total Pages : 124 pages
Book Rating : 4.2/5 (771 download)

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Book Synopsis The Future of Transport Between Digitalization and Decarbonization by : Michel Noussan

Download or read book The Future of Transport Between Digitalization and Decarbonization written by Michel Noussan and published by . This book was released on 2020-10-09 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Energy systems are rapidly transitioning towards decarbonization, thanks in part to innovative digital technologies and changing mobility demands. This open access book examines the decarbonization and digitalization transformation in the transport sector, with a particular focus on energy consumption. By studying historical trends and outlining future scenarios, the authors illustrate the evolution of energy consumption in the transport sector, compare alternative decarbonization strategies, and analyze digitalization trends and their effects on energy consumption. The book addresses a broad readership of both academics and professionals working in the energy and transport industries, as well as readers interested in the ongoing debate over energy, mobility and climate change. This work was published by Saint Philip Street Press pursuant to a Creative Commons license permitting commercial use. All rights not granted by the work's license are retained by the author or authors.

Digital Revolutions in Public Finance

Author : Mr.Sanjeev Gupta
Publisher : International Monetary Fund
ISBN 13 : 1484315227
Total Pages : 362 pages
Book Rating : 4.4/5 (843 download)

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Book Synopsis Digital Revolutions in Public Finance by : Mr.Sanjeev Gupta

Download or read book Digital Revolutions in Public Finance written by Mr.Sanjeev Gupta and published by International Monetary Fund. This book was released on 2017-11-01 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digitization promises to reshape fiscal policy by transforming how governments collect, process, share, and act on information. More and higher-quality information can improve not only policy design for tax and spending, but also systems for their management, including tax administration and compliance, delivery of public services, administration of social programs, public financial management, and more. Countries must chart their own paths to effectively balance the potential benefits against the risks and challenges, including institutional and capacity constraints, privacy concerns, and new avenues for fraud and evasion. Support for this book and the conference on which it is based was provided by the Bill and Melinda Gates Foundation “Click Download on the top right corner for your free copy..."

Digitizing Race

Author : Lisa Nakamura
Publisher : U of Minnesota Press
ISBN 13 : 1452913307
Total Pages : 261 pages
Book Rating : 4.4/5 (529 download)

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Book Synopsis Digitizing Race by : Lisa Nakamura

Download or read book Digitizing Race written by Lisa Nakamura and published by U of Minnesota Press. This book was released on 2007-12-20 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lisa Nakamura refers to case studies of popular yet rarely evaluated uses of the Internet, such as pregnancy websites, instant messaging, and online petitions and quizzes, to look at the emergence of race-, ethnic-, and gender-identified visual cultures.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Global Digital Cultures

Author : Aswin Punathambekar
Publisher : University of Michigan Press
ISBN 13 : 0472125311
Total Pages : 327 pages
Book Rating : 4.4/5 (721 download)

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Book Synopsis Global Digital Cultures by : Aswin Punathambekar

Download or read book Global Digital Cultures written by Aswin Punathambekar and published by University of Michigan Press. This book was released on 2019-06-06 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital media histories are part of a global network, and South Asia is a key nexus in shaping the trajectory of digital media in the twenty-first century. Digital platforms like Facebook, WhatsApp, and others are deeply embedded in the daily lives of millions of people around the world, shaping how people engage with others as kin, as citizens, and as consumers. Moving away from Anglo-American and strictly national frameworks, the essays in this book explore the intersections of local, national, regional, and global forces that shape contemporary digital culture(s) in regions like South Asia: the rise of digital and mobile media technologies, the ongoing transformation of established media industries, and emergent forms of digital media practice and use that are reconfiguring sociocultural, political, and economic terrains across the Indian subcontinent. From massive state-driven digital identity projects and YouTube censorship to Tinder and dating culture, from Twitter and primetime television to Facebook and political rumors, Global Digital Cultures focuses on enduring concerns of representation, identity, and power while grappling with algorithmic curation and data-driven processes of production, circulation, and consumption.

The Economics of Digitization

Author : Shane M. Greenstein
Publisher :
ISBN 13 : 9781781007204
Total Pages : 0 pages
Book Rating : 4.0/5 (72 download)

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Book Synopsis The Economics of Digitization by : Shane M. Greenstein

Download or read book The Economics of Digitization written by Shane M. Greenstein and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The increasing creation, support, use and consumption of digital representation of information touches a wide breadth of economic activities. This digitization has transformed social interactions, facilitated entirely new industries and undermined others and reshaped the ability of people - consumers, job seekers, managers, government officials and citizens - to access and leverage information. This important book includes seminal papers addressing topics such as the causes and consequences of digitization, factors shaping the structure of products and services and creating an enormous range of new applications and how market participants make their choices over strategic organization, market conduct, and public policies. This authoritative collection, with an original introduction by the editors, will be an invaluable source of reference for students, academics and practitioners with an interest in the economics of digitisation and the digital economy.

Managerial Issues in Digital Transformation of Global Modern Corporations

Author : Esakki, Thangasamy
Publisher : IGI Global
ISBN 13 : 1799824047
Total Pages : 323 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Managerial Issues in Digital Transformation of Global Modern Corporations by : Esakki, Thangasamy

Download or read book Managerial Issues in Digital Transformation of Global Modern Corporations written by Esakki, Thangasamy and published by IGI Global. This book was released on 2021-06-25 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Efficient management of managerial tasks by capable managers is essential in order to grow and remain competitive in today’s global business market. On the other hand, digital transformation enables organizations to better compete with their global counterparts. In the process of digital transformation, many firms find it difficult to acquire qualified leadership with adequate knowledge and competence to drive success. Without integrating the dual edges of managerial competence and digital evolution, it is next to impossible for a firm to both survive and grow. Managerial Issues in Digital Transformation of Global Modern Corporations is a critical scholarly publication that examines current challenges in the digital transformation of modern business corporations from a managerial and leadership perspective. Featuring a wide range of topics such as digital transformation, marketing, and global business, this book is ideal for corporate executives, managers, IT specialists, entrepreneurs, business administrators, industry practitioners, academicians, researchers, policymakers, and students from various relevant disciplines that include economics, information and technology, business administration, management science, and commerce.

Digital Luxury

Author : Wided Batat
Publisher : SAGE
ISBN 13 : 1526483564
Total Pages : 318 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis Digital Luxury by : Wided Batat

Download or read book Digital Luxury written by Wided Batat and published by SAGE. This book was released on 2019-04-29 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.

Fashion Management

Author : Rosemary Varley
Publisher : Bloomsbury Publishing
ISBN 13 : 135034057X
Total Pages : 646 pages
Book Rating : 4.3/5 (53 download)

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Book Synopsis Fashion Management by : Rosemary Varley

Download or read book Fashion Management written by Rosemary Varley and published by Bloomsbury Publishing. This book was released on 2024-11-14 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt: Success in the fashion industry is not solely based on creativity and innovation; thought-out strategy and an astute application of management concepts are just as essential. The second edition of Fashion Management: A Strategic Approach is the ideal companion for students determined to understand the strategic frameworks vital to achieving success in the highly competitive world of fashion. With its international approach and features, including abstracts from key Bloomsbury Fashion Business Cases in each chapter, this is the go-to guide for students getting to grips with the issues facing fashion organisations today. Covering prominent brands such as Prada, Glossier, Nike and ASOS, as well as SMEs like Elvis and Kresse, this text not only prepares readers for academic success, but also for the diversity of the real-world fashion industry. The second edition of Fashion Management includes: · A new chapter on 'Managing Routes to Fashion Markets', reflecting the growing precedence of digitalisation and omnichannel retailing in the contemporary fashion industry. · A new chapter on 'Fashion Law', highlighting the importance of recognising and responding to legal issues such as intellectual property law, data protection, consumer law and influencer culture. · Substantial new material on ethics, sustainability and Corporate Social Responsibility (CSR), an understanding of which is vital as calls for transparency in the fashion industry continue to grow. · Additional and updated case studies covering a range of fashion companies from all over the world, including India, Australia, France, the UK, and many more. This is an ideal textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book is also an important supplementary resource for courses in marketing, retailing and business studies.