Digitale Plattformen Und Marktplatze

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Digitale Plattformen und Marktplätze

Author : Mark Harwardt
Publisher : Springer Gabler
ISBN 13 : 9783658394097
Total Pages : 0 pages
Book Rating : 4.3/5 (94 download)

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Book Synopsis Digitale Plattformen und Marktplätze by : Mark Harwardt

Download or read book Digitale Plattformen und Marktplätze written by Mark Harwardt and published by Springer Gabler. This book was released on 2023-01-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Das Buch gibt einen kompakten Überblick über digitale Plattformen und digitale Marktplätze als Spezialform plattformbasierter Geschäftsmodelle. Die Autoren erläutern zentrale Charakteristika und Funktionalitäten digitaler Plattformen und zeigen verschiedene Wege in die Plattformökonomie auf. Sie beschreiben dabei Herausforderungen und Risiken sowie Erfolgsfaktoren und Strategien. Schließlich werden Marktplätze als konkrete Ausprägung digitaler Plattformen näher vorgestellt. Ausgewählte Praktiker berichten von ihren Erfahrungen mit dem Aufbau von Marktplätzen und reflektieren kritisch Herausforderungen sowie Lösungsansätze. Das Buch fasst den aktuellen Forschungsstand zusammen, ergänzt ihn um praktische Anwendungen und Erfahrungen und liefert somit vor allem Praktikern eine fundierte Einführung in die Thematik. Der Inhalt Plattformbasierte Geschäftsmodelle Charakteristika digitaler Plattformen Wege in die Plattformökonomie Marktplätze als Erfolgsbeispiel Marktplätze: Stimmen aus der Praxis Die Autoren Prof. Dr. Mark Harwardt ist Professor für Handel, E-Commerce und Marketing an der Hochschule für angewandtes Management. Seine Forschungsschwerpunkte sind Themen rund um digitale Transformation, digitale Technologien und E-Commerce. Prof. Dr. Vanessa Haselhoff ist Professorin für Betriebswirtschaftslehre an der Hochschule für angewandtes Management. Sie gründete das Institut für Marketingberatung GmbH Dortmund und ist als Geschäftsführerin und Beraterin tätig.

Marktplätze im Umbruch

Author : Claudia Linnhoff-Popien
Publisher : Springer-Verlag
ISBN 13 : 3662437821
Total Pages : 734 pages
Book Rating : 4.6/5 (624 download)

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Book Synopsis Marktplätze im Umbruch by : Claudia Linnhoff-Popien

Download or read book Marktplätze im Umbruch written by Claudia Linnhoff-Popien and published by Springer-Verlag. This book was released on 2015-04-09 with total page 734 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alle Branchen befinden sich derzeit in derselben Situation: Unternehmen bedienen ihre Kunden oft noch über konventionelle Kanäle, obwohl viel mehr Kenntnis und Erreichbarkeit vorhanden ist. Technisch ist es möglich, den Ort des Kunden zu bestimmen, die Situation, in der er sich befindet. Mit diesem Wissen kann man reagieren: personalisiert können Leistungen des Unternehmens angeboten werden, die zu den Bedürfnissen des Kunden passen. Wenn das Unternehmen dies nicht tut, wird das Geschäft von anderen Playern im Markt abgegraben. Vertriebskanäle werden zunehmend bei Partnern etabliert, auch um gebündelte Produkte anzubieten. Es entstehen Orchestrierung und Kollaboration, und das Social Business reagiert viel stärker auf die Meinung der Kunden zum Produkt.

The new online trade

Author : Gerrit Heinemann
Publisher : Springer Nature
ISBN 13 : 3658407573
Total Pages : 519 pages
Book Rating : 4.6/5 (584 download)

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Book Synopsis The new online trade by : Gerrit Heinemann

Download or read book The new online trade written by Gerrit Heinemann and published by Springer Nature. This book was released on 2023-03-30 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital time advantages and customer centricity. He analyzes the digital challenges and highlights the consequences and opportunities associated with online commerce. Recognized best practices illustrate how successful digital commerce works and what the "lessons learned" of the past years are. The 13th edition describes which new approaches will shape the future of online retail and which developments will remain long-term issues. While, for example, app and smartphone commerce, including mobile payment, continue to be long-running issues, the environmental issue is coming at online commerce with a concentrated charge. This means that people's growing need for more sustainability and consideration for the environment has now also arrived in e-commerce. This work is therefore devoted to sustainable e-commerce in the context of online logistics, which runs counter to the new trend towards quick commerce. The topics of climate neutrality and returns management are also increasingly coming into focus. In addition, current topics such as the marketplace theme and social commerce will be explored in greater depth. Furthermore, numerous new legal requirements are taken into account, which place increased obligations on marketplace operators in particular. The content - Meta-targeting and business ideas in online retailing - Business model of online trade - Forms of online trade - Business systems and benchmarks in e-commerce - Best practices and risks in online retailing

Successful Business Model Transformations in Disruptive Times

Author : Thomas Rudolph
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110772167
Total Pages : 192 pages
Book Rating : 4.1/5 (17 download)

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Book Synopsis Successful Business Model Transformations in Disruptive Times by : Thomas Rudolph

Download or read book Successful Business Model Transformations in Disruptive Times written by Thomas Rudolph and published by Walter de Gruyter GmbH & Co KG. This book was released on 2024-06-17 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors offer solutions for established corporations facing disruptive challenges. Based on extensive research and discussion, a unique management approach, the High 5 approach, has been developed to promote successful self-disruption in established corporations. At the center of this approach is the transformation of the core business. The book supports the idea of permanent self-disruption as the key to success for established players. Successful Business Model Transformations in Disruptive Times is aimed at the management of various industries. This book provides managers in established corporations with a theoretically sound and practical guide.

Erfolgsmodell Digitale Plattformen

Author : Jens Förderer
Publisher :
ISBN 13 : 9783791053714
Total Pages : 200 pages
Book Rating : 4.0/5 (537 download)

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Book Synopsis Erfolgsmodell Digitale Plattformen by : Jens Förderer

Download or read book Erfolgsmodell Digitale Plattformen written by Jens Förderer and published by . This book was released on 2022-01-10 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digital Economy. Emerging Technologies and Business Innovation

Author : Rim Jallouli
Publisher : Springer Nature
ISBN 13 : 303030874X
Total Pages : 413 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Digital Economy. Emerging Technologies and Business Innovation by : Rim Jallouli

Download or read book Digital Economy. Emerging Technologies and Business Innovation written by Rim Jallouli and published by Springer Nature. This book was released on 2019-09-20 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 4th International Conference on Digital Economy, ICDEc 2019, held in Beirut, Lebanon, in April 2019. The conference was founded in 2016 to discuss innovative research and projects related to the support role of Information System Technologies in the digital transformation process, business innovation and e-commerce. The 31 papers presented in this volume were carefully reviewed and selected from 89 submissions. The theme of ICDEc 2019 was “Digital Economy: Emerging Technologies and Business Innovation”. The papers were organized in topical sections named: digital transformation; e-finance; social media communication; intelligent systems; e-commerce and business analytics; e-learning and cloud education; e-commerce and digital economy; data science; digital marketing; and digital business model.

Geographies of the Platform Economy

Author : Mário Vale
Publisher : Springer Nature
ISBN 13 : 3031535944
Total Pages : 227 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Geographies of the Platform Economy by : Mário Vale

Download or read book Geographies of the Platform Economy written by Mário Vale and published by Springer Nature. This book was released on with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digital @ Scale

Author : Anand Swaminathan
Publisher : John Wiley & Sons
ISBN 13 : 1119433770
Total Pages : 241 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Digital @ Scale by : Anand Swaminathan

Download or read book Digital @ Scale written by Anand Swaminathan and published by John Wiley & Sons. This book was released on 2017-06-01 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: A blueprint for reinventing the core of your business Value in the next phase of the digital era will go to those companies that don't just try digital but also scale it. Digital@Scale examines what it takes for companies to break through the gravitational pull of their legacy organizations and capture the full value of digital. Digging into more than fifty detailed case studies and years of McKinsey experience and data, the authors, along with a group of expert contributors, show how companies can move beyond incremental change to transform the business where the greatest value is generated—at its core. The authors provide practical insights into the three pillars of digital transformations that successfully scale: reinventing the business model, building out a business architecture from the customer back into the organization, and establishing an 'amoeba' IT and organizational foundation that learns and evolves. This is the ideal guide for all leaders who recognize the power and promise of a digital transformation.

Digital Work Platforms at the Interface of Labour Law

Author : Eva Kocher
Publisher : Bloomsbury Publishing
ISBN 13 : 1509949860
Total Pages : 285 pages
Book Rating : 4.5/5 (99 download)

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Book Synopsis Digital Work Platforms at the Interface of Labour Law by : Eva Kocher

Download or read book Digital Work Platforms at the Interface of Labour Law written by Eva Kocher and published by Bloomsbury Publishing. This book was released on 2022-03-10 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book shows how to design labour rights to effectively protect digital platform workers, organise accountability on digital work platforms, and guarantee workers' collective representation and action. It acknowledges that digital work platforms entail enormous risks for workers, and at the same time it reveals the extent to which labour law is in need of reconstruction. The book focusses on the conceptual links – often overlooked in the past – between labour law's categories and its regulatory approaches. By explaining and analysing the wealth of approaches that deconstruct and reconceptualise labour law, the book uncovers the organisational ideas that permeate labour law's categories as well as its policy approaches in a variety of jurisdictions. These ideas reveal a lack of fit between labour law's traditional concepts and digital platform work: digital work platforms rarely behave like hierarchical organisations; instead, they more often function as market organisers. The book provides a fresh perspective for international academic and policy debates on the regulation of digital work platforms, as well as on the purposes and foundations of labour law. It offers a way out of the impasse the debate around labour law classification has reached, by showing what labour law could learn from digital law approaches to platforms – and vice versa. The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com.

Strategies for Rural Broadband

Author : Bernd Holznagel
Publisher : Springer Science & Business Media
ISBN 13 : 3834986925
Total Pages : 256 pages
Book Rating : 4.8/5 (349 download)

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Book Synopsis Strategies for Rural Broadband by : Bernd Holznagel

Download or read book Strategies for Rural Broadband written by Bernd Holznagel and published by Springer Science & Business Media. This book was released on 2010-08-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delivers insights for immediate action on two levels: The management perspective addresses the economic feasibility, while the legal perspective provides municipal decision-makers with FAQ-type guidelines for the swift implementation and legal applicability of rural broadband rollout solutions.

Tax Law and Digitization

Author : Michael Lang
Publisher : Kluwer Law International B.V.
ISBN 13 : 9403543140
Total Pages : 135 pages
Book Rating : 4.4/5 (35 download)

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Book Synopsis Tax Law and Digitization by : Michael Lang

Download or read book Tax Law and Digitization written by Michael Lang and published by Kluwer Law International B.V.. This book was released on 2022-07-04 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tax tech companies are rapidly gaining ground as global tax advisory firms, and are set to fundamentally change and revolutionize the way tax administrations, taxpayers, and their advisers interact, ushering in a much more efficient and effective integration of tax services into the processes used by both taxpayers and tax authorities. The distinguished contributors to this book clearly explain not only how tax law can be revised to promote digitization and speed up its implementation but also how to achieve better tax compliance and administration at a lower cost. The authors cover such aspects of this veritable paradigm shift in tax management as the following: how new technologies improve existing VAT/GST systems; uses of artificial intelligence; secured certification of taxpayers; electronic invoices; securing real-time reporting with cryptography; taxing virtual currencies; enhanced personal data protection; fewer opportunities to engage in aggressive tax practices; competitive advantage in attracting investment; work-flow assessment; and more opportunities for information flows and collaboration. Because the perspective as to what is meant by tax compliance is already overlaid by technological pressure—as indicated especially by BEPS 1.0’s domestic tax law initiatives and its recommendations of newly developed options to secure full transparency of tax processes—it is clear that controls and tax risk management are on the rise and that systems will become more digitized. For these reasons, professionals in the tax advisory industry and tax authority officials will welcome this book’s sound and practical measures leading to progress and revitalization through digital transformation.

Managing Digital Open Innovation

Author : Pierre-jean Barlatier
Publisher : World Scientific
ISBN 13 : 9811219249
Total Pages : 609 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Managing Digital Open Innovation by : Pierre-jean Barlatier

Download or read book Managing Digital Open Innovation written by Pierre-jean Barlatier and published by World Scientific. This book was released on 2020-05-13 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent developments of Internet-based digital technologies have revealed a huge potential of developing open, collaborative and network-centred innovation. However, firms face major challenges in using new technologies for rapid prototyping, data-mining, simulation, visualization, etc. to support their Open Innovation strategies.Responding to the need for further conceptual and empirical research on technology-enhanced open innovation, this book provides fresh and topical insights on how firms from different sectors have successfully implemented digital technologies for Open Innovation. Based on rich empirical data, this book discusses the benefits and drawbacks, the processes, the characteristics and the management practices of ICT-driven Open Innovation in private as well as public organizations.

Rhetorica Movet

Author : Heinrich Franz Plett
Publisher : BRILL
ISBN 13 : 9789004113398
Total Pages : 566 pages
Book Rating : 4.1/5 (133 download)

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Book Synopsis Rhetorica Movet by : Heinrich Franz Plett

Download or read book Rhetorica Movet written by Heinrich Franz Plett and published by BRILL. This book was released on 1999 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of articles in English and German covers a wide range of interdisciplinary topics of historical and modern manifestations of rhetoric in literature, linguistics, philosophy, law, theology, education, politics, and intellectual history.

NFTs : Die Zukunft des digitalen Eigentums

Author : MAX EDITORIAL
Publisher : Max Editorial
ISBN 13 : 1779713428
Total Pages : 54 pages
Book Rating : 4.7/5 (797 download)

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Book Synopsis NFTs : Die Zukunft des digitalen Eigentums by : MAX EDITORIAL

Download or read book NFTs : Die Zukunft des digitalen Eigentums written by MAX EDITORIAL and published by Max Editorial. This book was released on 2024-03-19 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: NFTs oder nicht fungible Token sind eine Art kryptografischer Token, der ein einzigartiges Element darstellt . Sie werden in einer Blockchain aufgezeichnet , einem verteilten und sicheren Datenspeichernetzwerk. NFTs können eine Vielzahl digitaler Assets darstellen, darunter Kunst, Musik, Videos, virtuelle Gegenstände in Spielen und sogar reale Assets. NFTs haben das Potenzial, die Art und Weise, wie wir über digitales Eigentum denken, zu revolutionieren . Sie bieten eine Möglichkeit der Authentifizierung und des Eigentumsnachweises, die zuvor nicht möglich war. Davon können Künstler, Musiker, Content-Ersteller und andere Inhaber digitaler Vermögenswerte profitieren. Lernen Sie mehr...

Smart Services Summit

Author : Shaun West
Publisher : Springer Nature
ISBN 13 : 303072090X
Total Pages : 149 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Smart Services Summit by : Shaun West

Download or read book Smart Services Summit written by Shaun West and published by Springer Nature. This book was released on 2021-06-25 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers state-of-the-art descriptions of intelligent service innovations in industry, supported by novel scientific approaches. It gathers findings presented at the 3rd Intelligent Services Summit, which took place in Zurich in September 2020, and chiefly focused on the design and application of Digital Twin as an enabler for business development in the field of smart services. Divided into three parts, the book addresses the challenges involved in the successful development and implementation of smart services for industry and science, ranging from data management to product design and lifecycle management. The four main aspects covered are industrial challenges, value system design (how to integrate resources into service ecosystems to create value), value creation through value proposition (how to create value for ecosystem actors), and value capture (how to create value for ecosystem businesses). Given its scope, the book offers an essential guide for practitioners and advanced students alike.

Wie Man Täglich Kunden Gewinnt: Band 5

Author : MAX EDITORIAL
Publisher : Max Editorial
ISBN 13 : 1779719302
Total Pages : 69 pages
Book Rating : 4.7/5 (797 download)

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Book Synopsis Wie Man Täglich Kunden Gewinnt: Band 5 by : MAX EDITORIAL

Download or read book Wie Man Täglich Kunden Gewinnt: Band 5 written by MAX EDITORIAL and published by Max Editorial. This book was released on 2024-05-20 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Im Verkauf ist der Einwand ein vertrautes Geräusch. Ganz gleich, ob es sich um ein unverblümtes "Nein", ein zögerliches "Ich muss noch mehr nachdenken" oder um Bedenken hinsichtlich des Preises handelt: Der Umgang mit Kundeneinwänden ist eine Herausforderung, mit der jeder Verkäufer konfrontiert ist. Aber was wäre, wenn ich Ihnen sagen würde, dass Einwände keine Hindernisse, sondern Chancen sind? In diesem E-Book enthüllen wir die Macht von Einwänden und führen Sie durch einen 4- stufigen Prozess, um diese in Verkaufschancen umzuwandeln. Wir behandeln bewährte Techniken für den effektiven Umgang mit Einwänden, den Aufbau von Vertrauen bei Ihren Kunden und den Abschluss weiterer Geschäfte. Erfahren Sie viel mehr...

Predictive Analytics For Dummies

Author : Anasse Bari
Publisher : John Wiley & Sons
ISBN 13 : 1118729412
Total Pages : 371 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Predictive Analytics For Dummies by : Anasse Bari

Download or read book Predictive Analytics For Dummies written by Anasse Bari and published by John Wiley & Sons. This book was released on 2014-03-06 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combine business sense, statistics, and computers in a new and intuitive way, thanks to Big Data Predictive analytics is a branch of data mining that helps predict probabilities and trends. Predictive Analytics For Dummies explores the power of predictive analytics and how you can use it to make valuable predictions for your business, or in fields such as advertising, fraud detection, politics, and others. This practical book does not bog you down with loads of mathematical or scientific theory, but instead helps you quickly see how to use the right algorithms and tools to collect and analyze data and apply it to make predictions. Topics include using structured and unstructured data, building models, creating a predictive analysis roadmap, setting realistic goals, budgeting, and much more. Shows readers how to use Big Data and data mining to discover patterns and make predictions for tech-savvy businesses Helps readers see how to shepherd predictive analytics projects through their companies Explains just enough of the science and math, but also focuses on practical issues such as protecting project budgets, making good presentations, and more Covers nuts-and-bolts topics including predictive analytics basics, using structured and unstructured data, data mining, and algorithms and techniques for analyzing data Also covers clustering, association, and statistical models; creating a predictive analytics roadmap; and applying predictions to the web, marketing, finance, health care, and elsewhere Propose, produce, and protect predictive analytics projects through your company with Predictive Analytics For Dummies.