Digital Strategies

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Author :
Publisher : Oxford University Press, USA
ISBN 13 : 9780190925390
Total Pages : 272 pages
Book Rating : 4.9/5 (253 download)

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Book Synopsis Digital Strategies by : Regina Luttrell

Download or read book Digital Strategies written by Regina Luttrell and published by Oxford University Press, USA. This book was released on 2021-03-16 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundamentals through practical examples. It is designed to improve the readiness of students entering the field of communications and advance the reader's understanding of the social web and how emerging technologies rooted in artificial intelligence bring new capabilities and insights from social intelligence to the profession.

Driving Digital Strategy

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Author :
Publisher : Harvard Business Press
ISBN 13 : 1633692698
Total Pages : 327 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Driving Digital Strategy by : Sunil Gupta

Download or read book Driving Digital Strategy written by Sunil Gupta and published by Harvard Business Press. This book was released on 2018-07-24 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.

Digital Strategies for Powerful Corporate Communications

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071606033
Total Pages : 305 pages
Book Rating : 4.0/5 (716 download)

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Book Synopsis Digital Strategies for Powerful Corporate Communications by : Paul A Argenti

Download or read book Digital Strategies for Powerful Corporate Communications written by Paul A Argenti and published by McGraw Hill Professional. This book was released on 2009-04-19 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hierarchies are yesterday’s news. Rather than attempt to turn back the clock and reassert strict, top-down control over stakeholder relationships, the smartest companies worldwide are responding with bold new digital communications strategies based on transparency, authenticity, and inclusion, instead of secrecy, artificiality, and exclusion. International corporate communications guru Paul A. Argenti provides a lively, up-to-the- minute review of the Web 2.0 landscape and analyzes the increasingly central role corporate communications plays in virtually every organizational function. Argenti and coauthor Courtney Barnes advise corporate leaders on how to deploy proven strategies for using new and emerging digital platforms to Manage brand identity and company reputation Build a culture of engagement and transparency Turn stakeholders into “company evangelists” Manage internal communications across time zones and language barriers Recruit and retain the best talent Develop compelling messages based on customer and investor needs and desires Argenti and Barnes provide case studies illustrating digital communications best practices at HP, Southwest Airlines, Sony, Dell, IBM, Starbucks, HBO, FedEx, GE, and other major players. This groundbreaking book will teach you how to gain real, manageable control over your organization’s communications in today’s virtual world.

Digital Strategies in a Global Market

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Author :
Publisher : Springer Nature
ISBN 13 : 3030582671
Total Pages : 292 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Digital Strategies in a Global Market by : Natalia Konina

Download or read book Digital Strategies in a Global Market written by Natalia Konina and published by Springer Nature. This book was released on 2021-01-02 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the impact of the Fourth Industrial Revolution on business strategy, marketing, management, sustainability innovation, and various kinds of industry. It provides a broad overview of ways that organisations have sought to develop a digital strategy, and explores the challenges and opportunities posed by a rapidly transforming digital world. It draws on European and Russian case studies, with chapters addressing smart cities, corporate governance, the digital single market, and agrobusiness. This book will be of interest to academics and practitioners in management and economics, who are interested in digital strategies performance in global markets.

E-Learning: Strategies for Delivering Knowledge in the Digital Age

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Publisher : McGraw Hill Professional
ISBN 13 : 007137809X
Total Pages : 369 pages
Book Rating : 4.0/5 (713 download)

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Book Synopsis E-Learning: Strategies for Delivering Knowledge in the Digital Age by : Marc J. Rosenberg

Download or read book E-Learning: Strategies for Delivering Knowledge in the Digital Age written by Marc J. Rosenberg and published by McGraw Hill Professional. This book was released on 2000-11-16 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet and intranet technologies offer tremendous opportunities to bring learning into the mainstream of business. E-Learning outlines how to develop an organization-wide learning strategy based on cutting-edge technologies and explains the dramatic strategic, organizational, and technology issues involved. Written for professionals responsible for leading the revolution in workplace learning, E-Learning takes a broad, strategic perspective on corporate learning. This wake-up call for executives everywhere discusses: • Requirements for building a viable e-learning strategy • How online learning will change the nature of training organizations • Knowledge management and other new forms of e-learning Marc J. Rosenberg, Ph.D. (Hillsborough, NJ) is an independent consultant specializing in knowledge management, e-learning strategy and the reinvention of training. Prior to this, he was a senior direction and kowledge management field leader for consulting firm DiamondCluster International.

Digital Bank: Strategies to launch or become a digital bank

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Author :
Publisher : Marshall Cavendish International Asia Pte Ltd
ISBN 13 : 9814561800
Total Pages : 275 pages
Book Rating : 4.8/5 (145 download)

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Book Synopsis Digital Bank: Strategies to launch or become a digital bank by : Chris Skinner

Download or read book Digital Bank: Strategies to launch or become a digital bank written by Chris Skinner and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2014-05-15 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Bank tracks the innovations in banking and how the mobile internet is changing the dynamics of consumer and corporate relationships with their banks. The implication is that banks must become digitised, and that is a challenge as becoming a Digital Bank demands new services focused upon 21st-century technologies. Digital Bank not only includes extensive guidance and background on the digital revolution in banking, but also in-depth analysis of the activities of incumbent banks such as Barclays in the UK and mBank in Poland, as well as new start-ups such as Metro Bank and disruptive new models of banking such as FIDOR Bank in Germany. Add on to these a comprehensive sprinkling of completely new models of finance, such as Zopa and Bitcoin, and you can see that this book is a must-have for anyone involved in the future of business, commerce and banking. Chris Skinner is best known as an independent commentator on the financial markets through the Finanser (www.thefinanser.com) and Chair of the European networking forum The Financial Services Club, which he founded in 2004. He is the author of ten books covering everything from European regulations in banking through the credit crisis to the future of banking, and is a regular commentator on BBC News, Sky News and Bloomberg about banking issues. More can be discovered about Chris here: http://thefinanser.co.uk/fsclub/chris-skinner/

Digital Media Strategies of the Far Right in Europe and the United States

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Author :
Publisher : Lexington Books
ISBN 13 : 0739198823
Total Pages : 301 pages
Book Rating : 4.7/5 (391 download)

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Book Synopsis Digital Media Strategies of the Far Right in Europe and the United States by : Patricia Anne Simpson

Download or read book Digital Media Strategies of the Far Right in Europe and the United States written by Patricia Anne Simpson and published by Lexington Books. This book was released on 2015-05-06 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the leverage of digital reproducibility, historical messages of hate are finding new recipients with breathtaking speed and scope. The rapid growth in popularity of right-wing extremist groups in response to transnational economic crises underscores the importance of examining in detail the language and political mobilization strategies of the New Right. In Europe, for example, populist right-wing activists organized around an anti-immigration agenda are becoming more vocal, providing pushback against the increase in migration flows from North Africa and Eastern Europe and countering support for integration with a categorical rejection of multiculturalism. In the United States, anti-immigration sentiment provides a rallying point for political and personal agendas that connect the rhetoric of borders with national, racial, and security issues. Digital Media Strategies of the Far Right in Europe and the United States is an effort to examine and understand these issues, informed by the conviction that an interdisciplinary and transnational approach can allow productive comparison of far-right propaganda strategies in Europe and the United States. With a special emphasis on performing ideology in the far-right music scene, on violent anti-immigrant stances, and on the far right’s skillful creation and manipulation of virtual communities, the contributions foreground the cultural shibboleths that are exchanged among far-right supporters on the Internet, which serve to generate a sense of group belonging and the illusion of power far greater than the known numbers of neo-Nazis in any one country might suggest. Moreover, with attention to transatlantic right-wing movements and their use of particularly digital media, the essays in this volume put pressure on the similarities among the various national agents, while accommodating differences in the virtual and sometimes violent identities created and nurtured online.

Digital Transformation Strategies

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Author :
Publisher : Sage Publications Pvt. Limited
ISBN 13 : 9789391370336
Total Pages : pages
Book Rating : 4.3/5 (73 download)

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Book Synopsis Digital Transformation Strategies by : Srinivas R Pingali

Download or read book Digital Transformation Strategies written by Srinivas R Pingali and published by Sage Publications Pvt. Limited. This book was released on 2021-12-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook offers a unique combination of theory, practical applications and case studies on digital transformation strategies. Digital transformation is the process of changing conventional business models enabled by digital technologies. This involves strategically deploying digital technologies to create differential value of an organization. Digital transformation encompasses strategy changes, business model innovation, product and process innovation, and organizational innovation, all wrapped in a layer of newer technologies. This textbook helps define transformation and digitalization and contrasts them with digitization and automation. The book also presents a comprehensive digital strategy framework and describes each of its elements through several examples and exhibits. It provides useful insights into industry-specific cases, suggests detailed templates for digital implementation, and describes the risks in execution of digitalization and potential mitigation strategies. Key Features: - Covers all the key aspects of digital transformation required to build a career in consulting and implementation of digital strategy in business - Cases and examples from multiple industrial sectors to aid understanding of real-life practices and implementation of digital transformation - Structured in a reader-friendly manner to engage students, instructors, and junior and mid-level executives - Assumes no prior understanding of strategy, product development or process innovation

Material Strategies in Digital Fabrication

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Publisher : Routledge
ISBN 13 : 1136231730
Total Pages : 529 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis Material Strategies in Digital Fabrication by : Christopher Beorkrem

Download or read book Material Strategies in Digital Fabrication written by Christopher Beorkrem and published by Routledge. This book was released on 2013-05-02 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author Christopher Beorkrem shows how material performance drives the digital fabrication process and determines technique. He has recreated and dissected thirty-six of the most progressive works of architecture of the last few years, with perspectives from the designers so that you can learn from the successes and failures of each project. Including step-by-step diagrams and using consistent language and the simplest construction techniques, he identifies the important characteristics of each material, including connection types, relative costs, deformation, color, texture, finish, dimensional properties, durability, and weathering and waterproofing to link the design outcomes to form. The book is divided into five parts by material – wood, metal, concrete, hybrids, and recycled – to help you reference construction techniques for the fabrication machines you have on-hand.

Digital Business Strategies in Blockchain Ecosystems

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Publisher : Springer Nature
ISBN 13 : 303029739X
Total Pages : 649 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital Business Strategies in Blockchain Ecosystems by : Umit Hacioglu

Download or read book Digital Business Strategies in Blockchain Ecosystems written by Umit Hacioglu and published by Springer Nature. This book was released on 2019-11-09 with total page 649 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the effects of the latest technological advances in blockchain and artificial intelligence (AI) on business operations and strategies. Adopting an interdisciplinary approach, the contributions examine new developments that change the rules of traditional management. The chapters focus mainly on blockchain technologies and digital business in the "Industry 4.0" context, covering such topics as accounting, digitalization and use of AI in business operations and cybercrime. Intended for academics, blockchain experts, students and practitioners, the book helps business strategists design a path for future opportunities.

Digital Relevance

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Publisher : Springer
ISBN 13 : 1137452811
Total Pages : 240 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis Digital Relevance by : A. Albee

Download or read book Digital Relevance written by A. Albee and published by Springer. This book was released on 2018-11-02 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase.

Digital Trust

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Publisher : Bloomsbury Publishing
ISBN 13 : 1472961358
Total Pages : 257 pages
Book Rating : 4.4/5 (729 download)

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Book Synopsis Digital Trust by : Barry Connolly

Download or read book Digital Trust written by Barry Connolly and published by Bloomsbury Publishing. This book was released on 2020-02-06 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to how e-SMEs can successfully engage within social media communities to positively influence their brand trust and reputation. Consumer trust is more important than ever, as digital platforms and social media have redefined the relationship between businesses and consumers. In this new and disruptive commercial environment, consumers have developed an expectancy of direct, transparent communication through social media. The traditional means of building and maintaining trust have been rendered obsolete by the chaotic, competitive magnitude of multiple online platforms. With a unique combination of academic rigour and practical guidance, Digital Trust is the definitive guide to effectively using social media to build an authentic, trustful connection with your consumer base. Drawing on his extensive experience in marketing and communications, Barry Connolly demonstrates how to harness the commercial opportunities provided by social media, while also showing how you can avoid its most common mistakes and pitfalls. With original research and illuminating case studies, Digital Trust provides adaptable and accessible social media strategies that will strengthen and expand your consumer base.

Advanced Digital Marketing Strategies in a Data-Driven Era

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Publisher : IGI Global
ISBN 13 : 1799880052
Total Pages : 342 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Advanced Digital Marketing Strategies in a Data-Driven Era by : Saura, Jose Ramon

Download or read book Advanced Digital Marketing Strategies in a Data-Driven Era written by Saura, Jose Ramon and published by IGI Global. This book was released on 2021-06-25 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.

Digital Information Strategies

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Publisher : Chandos Publishing
ISBN 13 : 008100267X
Total Pages : 300 pages
Book Rating : 4.0/5 (81 download)

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Book Synopsis Digital Information Strategies by : David Baker

Download or read book Digital Information Strategies written by David Baker and published by Chandos Publishing. This book was released on 2015-12-10 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Information Strategies: From Applications and Content to Libraries and People provides a summary and summation of key themes, advances, and trends in all aspects of digital information at the present time. This helpful resource explores the impact of developing technologies on the information world. Written from an international perspective, the book emphasizes key current topics and future developments. The publication is based on a dynamic set of contents that respond to, and anticipate, what is happening—and what may well happen—in the field of digital information. Presents a comprehensive overview of the major aspects of contemporary digital information provision Serves as a useful reference work for the subject area Features input written from an international perspective Explores the impact of developing technologies on the information world, emphasizing key, current topics and future developments

SOLD OUT: Digital Strategies for Effective Lead Generation

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Author :
Publisher : Notion Press
ISBN 13 : 1645876349
Total Pages : 136 pages
Book Rating : 4.6/5 (458 download)

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Book Synopsis SOLD OUT: Digital Strategies for Effective Lead Generation by : Sorav Jain

Download or read book SOLD OUT: Digital Strategies for Effective Lead Generation written by Sorav Jain and published by Notion Press. This book was released on 2019-12-07 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: SOLD OUT: Digital Strategy for Effective Lead Generation is a mini guide for real estate owners and marketers who are exploring opportunities to get their business visible in the digital world. The book has been crafted from the valuable insights that come along with an experience of closely working with 15+ more real estate brands. In this book, you will also find a note from Rob Peck, Director, O3M Digital Marketing Agency (Google Premium Partners).

Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing

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Author :
Publisher : World Scientific
ISBN 13 : 9811216991
Total Pages : 404 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing by : Milton Kotler

Download or read book Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing written by Milton Kotler and published by World Scientific. This book was released on 2020-08-26 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.

Online Business Growth Strategies

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Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781986272100
Total Pages : 166 pages
Book Rating : 4.2/5 (721 download)

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Book Synopsis Online Business Growth Strategies by : David Mitroff

Download or read book Online Business Growth Strategies written by David Mitroff and published by Createspace Independent Publishing Platform. This book was released on 2018-03-23 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing is easy when you're already famous. All you have to do is be bold, a bit controversial and, ideally, funny. But what do you do if you're not already famous? How do you build an online following if you're just an ordinary person? This book is designed for the ordinary person and the ordinary business. Author David Mitroff, Ph.D. knows how to leverage online tools to generate traffic, both online and off. His level of expertise is exemplified by his own career path. David came from corporate America and left a good job to start his own consulting firm. Since then, he's amassed an email list in the tens of thousands, held hundreds of business events and attracted clients from all around the world. Online Business Growth Strategies includes the scoring process Dr. Mitroff uses to evaluate a business' online reputation. Throughout the book, he shares his scoring methodology, allowing readers to see relevant questions and performance levels to focus on. Not only can readers use these tools to evaluate their own businesses, but they can use them to evaluate competitors as well. It's an instruction manual for online branding. You'll save plenty of time and money as a result. This book is full of the best business and marketing secrets that can be used to grow a businesses, along with materials from hundreds of workshops that Dr. Mitroff has given on marketing, strategy and entrepreneurship. How much easier would it be for your business to have a guide of 9 key areas to follow to develop an online presence? Each of the key areas has an overview of the topic, key learning objectives, checklist and next steps to follow. In this book readers will find out their current score, receive practical examples to reach online success and uncover numerous free and paid tips and tricks that will help to create a dominating online presence. The higher your online presence score, the more successful your business will be. This book is designed to make an impact. Learn from author David Mitroff, Ph.D. who is the Founder and Chief Consultant at Piedmont Avenue Consulting, Inc. (www.PiedmontAve.com), an Oakland, California based award winning business consulting and marketing firm with a proven track record of producing results.