Digital Entrepreneurship

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Author :
Publisher : Springer Nature
ISBN 13 : 3030539148
Total Pages : 339 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Digital Entrepreneurship by : Mariusz Soltanifar

Download or read book Digital Entrepreneurship written by Mariusz Soltanifar and published by Springer Nature. This book was released on 2020-11-13 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the quality of decisions and augment their business and customer operations. This book demonstrates how cloud services are continuing to evolve; how cryptocurrencies are traded in the banking industry; how platforms are created to commercialize business, and how, taken together, these developments provide new opportunities in the digitalized era. Further, it discusses a wide range of digital factors changing the way businesses operate, including artificial intelligence, chatbots, voice search, augmented and virtual reality, as well as cyber threats and data privacy management. “Digitalization mirrors the Industrial Revolution’s impact. This book provides a complement of perspectives on the opportunities emanating from such a deep seated change in our economy. It is a comprehensive collection of thought leadership mapped into a very useful framework. Scholars, digital entrepreneurs and practitioners will benefit from this timely work.” Gina O’Connor, Professor of Innovation Management at Babson College, USA “This book defines and delineates the requirements for companies to enable their businesses to succeed in a post-COVID19 world. This book deftly examines how to accomplish and achieve digital entrepreneurship by leveraging cloud computing, AI, IoT and other critical technologies. This is truly a unique “must-read” book because it goes beyond theory and provides practical examples.” Charlie Isaacs, CTO of Customer Connection at Salesforce.com, USA "This book provides digital entrepreneurs useful guidance identifying, validating and building their venture. The international authors developed new perspectives on digital entrepreneurship that can support to create impact ventures.” Felix Staeritz, CEO FoundersLane, Member of the World Economic Forum Digital Leaders Board and bestselling author of FightBack, Germany

Machine, Platform, Crowd: Harnessing Our Digital Future

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Author :
Publisher : W. W. Norton & Company
ISBN 13 : 0393254305
Total Pages : 297 pages
Book Rating : 4.3/5 (932 download)

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Book Synopsis Machine, Platform, Crowd: Harnessing Our Digital Future by : Andrew McAfee

Download or read book Machine, Platform, Crowd: Harnessing Our Digital Future written by Andrew McAfee and published by W. W. Norton & Company. This book was released on 2017-06-27 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A clear and crisply written account of machine intelligence, big data and the sharing economy. But McAfee and Brynjolfsson also wisely acknowledge the limitations of their futurology and avoid over-simplification.” —Financial Times In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help readers make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.

Handbook of Digital Entrepreneurship

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1800373635
Total Pages : 341 pages
Book Rating : 4.8/5 (3 download)

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Book Synopsis Handbook of Digital Entrepreneurship by : Mohammad Keyhani

Download or read book Handbook of Digital Entrepreneurship written by Mohammad Keyhani and published by Edward Elgar Publishing. This book was released on 2022-11-04 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: This authoritative Handbook compiles a diverse set of contributions on digital entrepreneurship, providing an in-depth study of how digital entrepreneurship research has evolved over the years, and where it stands today. This title contains one or more Open Access chapters.

Digital Wealth - The secrets of online entrepreneurship

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Author :
Publisher : David De Angelis
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4.2/5 (23 download)

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Book Synopsis Digital Wealth - The secrets of online entrepreneurship by : Richard Mason

Download or read book Digital Wealth - The secrets of online entrepreneurship written by Richard Mason and published by David De Angelis. This book was released on 2024-04-13 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Wealth: The Secrets of Online Entrepreneurship - is an authoritative guide that illuminates the path to building a successful empire in the digital realm. Tailored for aspiring entrepreneurs, this book demystifies the journey of turning a passion into a profitable online business. Through a blend of strategic insights, practical advice, and real-world examples, it offers a comprehensive roadmap for navigating the complexities of digital entrepreneurship. In - Digital Wealth: The Secrets of Online Entrepreneurship, readers are guided through the intricate process of establishing, growing, and scaling an online business. The book breaks down the critical components of digital wealth creation, from ideating and launching digital products to harnessing the power of online marketing and sales platforms. It emphasizes the importance of adaptability, continuous learning, and leveraging technology to stay ahead in the competitive digital landscape. With a focus on actionable strategies, the book equips readers with the tools needed to transform their passion into a thriving online enterprise. **9 Strong Points of the Book:** 1. **Blueprint for Success:** Provides a step-by-step guide to creating, launching, and monetizing digital products, offering readers a clear blueprint for success in the online marketplace. 2. **Market Insights:** Delivers deep insights into selecting profitable niches, understanding customer needs, and identifying market gaps, empowering entrepreneurs to make informed decisions. 3. **Digital Product Mastery:** Covers a wide range of digital products, from eBooks and online courses to software and digital art, detailing the processes for creating compelling and marketable digital goods. 4. **Marketing Excellence:** Explores advanced digital marketing strategies, including SEO, social media marketing, and email marketing automation, enabling readers to attract and engage a target audience effectively. 5. **Sales Funnel Science:** Unravels the complexities of building high-converting sales funnels, providing tactics for lead capture, nurturing, and conversion optimization to maximize revenue. 6. **Multi-Platform Selling:** Offers strategies for expanding sales beyond a single platform, discussing the benefits of cross-platform selling on Etsy, Shopify, Gumroad, and other marketplaces. 7. **Automation and Outsourcing:** Highlights the importance of leveraging automation and outsourcing for operational efficiency and growth, allowing entrepreneurs to focus on core business activities. 8. **Customer Retention Techniques:** Emphasizes the significance of customer service and retention, sharing techniques for building loyalty and increasing customer lifetime value. 9. **Adaptation and Innovation:** Stresses the need for continuous adaptation and innovation in response to evolving market trends, equipping readers with strategies for staying competitive and relevant. "Digital Wealth: The Secrets of Online Entrepreneurship" is more than just a book; it's a mentor, guiding aspiring digital entrepreneurs through the journey of online business creation. It's an essential read for anyone looking to capitalize on the opportunities of the digital age and turn their passion into profit.

Digital Entrepreneurship

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Author :
Publisher : Routledge
ISBN 13 : 0429014694
Total Pages : 159 pages
Book Rating : 4.4/5 (29 download)

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Book Synopsis Digital Entrepreneurship by : Jonathan Allen

Download or read book Digital Entrepreneurship written by Jonathan Allen and published by Routledge. This book was released on 2019-02-11 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures. With an award-winning approach, the author guides readers through the process of a lean startup, taking a "digital first" approach to entrepreneurship. Students using the book will emerge with enhanced understanding of different digital business models, analytical skills for digital ventures, and the confidence to move from prototype to product. Online resources such as slides, a sample syllabus, and exercises encourage the classroom to become an interactive and dynamic space. To access these resources, please visit https://www.learndigitalentrepreneurship.com/

Meatball Sundae

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Author :
Publisher : Piatkus Books
ISBN 13 : 9780349439839
Total Pages : 0 pages
Book Rating : 4.4/5 (398 download)

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Book Synopsis Meatball Sundae by : Seth Godin

Download or read book Meatball Sundae written by Seth Godin and published by Piatkus Books. This book was released on 2024-04-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to match the right marketing approach to your product, by legendary business thinker Seth Godin. The shiny new marketing technique isn't necessarily the right one to use. According to bestselling author Seth Godin, these new-fangled tactics can be like the toppings at an ice cream parlour. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck! As traditional marketing fades away, the new tools seem irresistible. But they don't work as well for boring brands (meatballs?) that might still be profitable but don't attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, that's a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion. Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don't. The winners aren't just annoying start-ups run by three teenagers who never had a real job. You'll also meet older companies that have adapted brilliantly, such as Blendtec, a thirty-year-old blender maker. It now produces 'Will it blend?' videos that demolish golf balls, Coke cans, iPhones and much more. For a few hundred dollars, Blendtec reached more than ten million eager viewers on YouTube. Godin doesn't pretend that it's easy to get your products, marketing messages and internal systems in sync. But he'll convince you that it's worth the effort.

On the Line

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Author :
Publisher : Springer
ISBN 13 : 3319627767
Total Pages : 349 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis On the Line by : Anshuman Khare

Download or read book On the Line written by Anshuman Khare and published by Springer. This book was released on 2017-09-13 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents different perspectives of online business education - how it is designed, delivered and how it supports advances in management disciplines. The authors describe online platforms in their provision of timely, excellent and relevant business education. The book starts by examining the emergence of online business education. It offers insights for use to business educators in design and implementation of online learning. It presents and discusses technologies for class facilitation and collaboration including tools used to bring content and issues to life. Disruptive approaches and new directions in online business education are examined. The book is ideal for business educators, administrators, as well as business practitioners that have an interest in delivering high quality business education using online platforms and tools. On the Line: Business Education in the Digital Age is divided into three sections. Section 1 presents papers on “why” business education is viable and sustainable in today’s context. Treating education as a service, this section describes new techniques for creating a better online business education experience. It also looks at the role advanced data analytics can play in enhancing the quality of online business education. Section 2 delves into “how” online business education works. It presents conceptual models for teaching in specific disciplines, learning design that describes what business educators do and how programs work. This section also addresses performance assessments and quality assurance measures that help to demonstrate the efficacy of online pedagogy. Practical applied papers are used in this section to highlight the use of learning platforms, tools and their application specific to businesses that build knowledge and skills and make students ‘work ready’. Finally Section 3 of the book addresses the “so what?” or the outcomes and impacts of online business education. This section targets where business education needs to take learning next, for example to support sustainable business, ethical decision making and inclusive and collaborative leadership. Chapters deal with topics such as how distributed online environments may work better to support knowledge and soft skill building directly relevant for organizations today. Other learning outcomes showing the value of online business education are discussed. Academics, alumni and consultants from over fifteen institutions and organizations around the world contributed to this book.

Enhancing Resilience by Boosting Digital Business Transformation in Ukraine

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Author :
Publisher : OECD Publishing
ISBN 13 : 926484757X
Total Pages : 111 pages
Book Rating : 4.2/5 (648 download)

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Book Synopsis Enhancing Resilience by Boosting Digital Business Transformation in Ukraine by : OECD

Download or read book Enhancing Resilience by Boosting Digital Business Transformation in Ukraine written by OECD and published by OECD Publishing. This book was released on 2024-05-22 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital technologies not only offer a vast potential to enhance firm productivity, they can also help enhance resilience and support economic recovery in times of war. The government has made significant strides in accelerating the digital transformation and has reinforced support for digitalisation since the onset of Russia’s full-scale invasion in February 2022. While digital technologies have brought significant benefits to the country, Ukraine’s SMEs are yet to fully tap into the potential of digitalisation. Beyond war-related challenges, lack of awareness, digital skills shortages, sectoral specificities, and financial constraints complicate their digital development. The government aims to further promote SME digitalisation and is currently preparing its SME Strategy 2024-27. Throughout 2023, the OECD provided guidance to Ukraine on how to help SMEs leverage digitalisation for productivity, resilience, and recovery. This report presents an overview of the findings, looking at i) ways to strengthen the national and subnational institutional and policy framework for SME digitalisation; ii) avenues for targeted digitalisation support services for SMEs, building on the OECD’s blueprint; and iii) specific ways digitalisation can help SMEs weather war-related challenges.

How to Build an Online Business

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0730345467
Total Pages : 296 pages
Book Rating : 4.7/5 (33 download)

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Book Synopsis How to Build an Online Business by : Bernadette Schwerdt

Download or read book How to Build an Online Business written by Bernadette Schwerdt and published by John Wiley & Sons. This book was released on 2018-02-20 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to launching and growing an online business You’ve got a crazy idea, a hobby, a business or special expertise. You want to take it online, and you want to it be a money-making success. But what do you do next? Using a simple 5-step approach, best-selling author and digital marketing specialist Bernadette Schwerdt uncovers the inside tips and tricks that Australia’s most successful online entrepreneurs use to build their multi-million dollar businesses. For those just starting out, this book will help you identify the best business idea to pursue, guide you on how to set it up and give you the strategies to grow it quickly using low-cost tools. For those with existing businesses, you’ll learn how to maximise your online impact and access the little-known but powerful tools and technologies the top disruptors use to create a global presence. Featuring dozens of case studies of how Australia’s most successful disruptors have done it, Bernadette reveals the underlying patterns common to all successful online businesses – what they did right, what they did wrong, what they would do differently and the short cuts to building an online business that only the successful know. You’ll learn how to: Develop the entrepreneurial mindset needed to turn your passion, hobby or expertise into an online business Access free tools and technologies to help you build and test your online idea (before launching) to ensure a viable market exists Create a minimum viable product (MVP) that attracts attention and generates instant income Source web developers, designers and other important suppliers for a fraction of the usual cost Write, pitch, persuade and present like a professional to attract investors, customers and high-quality strategic partners Understand the basics of the Internet of Things, virtual reality, augmented reality and artificial intelligence and use these technologies to help your business create a point of difference Work from home and set up your online business in just a few hours a week Whether you are starting an online business or building on an existing one, How to Build an Online Business is your complete, how-to guide for making it a success.

Digital Entrepreneurship

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Author :
Publisher : Springer
ISBN 13 : 3030201384
Total Pages : 208 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital Entrepreneurship by : Ronny Baierl

Download or read book Digital Entrepreneurship written by Ronny Baierl and published by Springer. This book was released on 2019-08-02 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital technologies have become a new economic and social force, reshaping traditional business models, strategies, structures, and processes. Digital entrepreneurship, which focuses on creating new ventures and transforming existing businesses by developing novel digital technologies or their novel usage, is seen as a critical pillar for economic growth, job creation, and innovation by many countries. Further, digital technologies have also enabled the growth of the sharing economy, linking owners and users and disrupting the previous dualism of businesses and customers.This volume discusses the management of new technology-based firms and technology projects initiated in academic or industrial contexts. The contributions feature new theoretical concepts, ethical considerations, empirical data analysis (qualitative and quantitative), archival and historical methods, design science approaches, action and field research, as well as management science methods, informatics and cybernetics.

ICEBE 2023

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Author :
Publisher : European Alliance for Innovation
ISBN 13 : 1631904329
Total Pages : 713 pages
Book Rating : 4.6/5 (319 download)

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Book Synopsis ICEBE 2023 by : Ernie Hendrawaty

Download or read book ICEBE 2023 written by Ernie Hendrawaty and published by European Alliance for Innovation. This book was released on 2023-12-12 with total page 713 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 6th International Economics, Business, and Entrepreneurship Conference was held on September 13-14, 2023, in Lampung, Indonesia. Our theme was "Echoing the Financial and Digital Transformation to Support Inclusive Economic Growth". The process of selecting articles uses a double-blind review to ensure the quality of the papers. Reviewers were not allowed to know the authors' identities. The reviewers come from Indonesia, Malaysia, Turkey, and the Philippines. The contributions of the ICEBE conference to academia and society are as follows: provide knowledge and skills to participants on how to do quality research and community service; provide knowledge and skills to participants on how to publish research and community service results in reputable international journal publications; disseminate the research and community service results that the participants have carried out; review the latest research issues in economics and business, especially those related to sustainable development.

Introduction to Digital Literacy and the Future of Computing

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Author :
Publisher : Enamul Haque
ISBN 13 : 1445273926
Total Pages : 260 pages
Book Rating : 4.4/5 (452 download)

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Book Synopsis Introduction to Digital Literacy and the Future of Computing by : Enamul Haque

Download or read book Introduction to Digital Literacy and the Future of Computing written by Enamul Haque and published by Enamul Haque. This book was released on 2024-07-04 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the Ultimate Guide to Navigating the Digital World In today's fast-paced digital age, being a good digital citizen is more important than ever. Whether you're sharing updates on social media, browsing the web, or engaging with digital content, understanding the essentials of digital literacy is crucial. Introduction to Digital Literacy and the Future of Computing is your comprehensive guide to mastering the digital landscape with confidence, safety, and ethical responsibility. Embrace Digital Citizenship We live in a world where technology is woven into every aspect of our lives. To thrive as a digital citizen, you must know how to navigate the internet safely, securely, and responsibly. This book provides all the guidelines you need to become a well-informed and ethical digital citizen. This book covers everything from understanding the fundamentals of digital literacy to learning how to behave appropriately online. What You'll Learn Digital Literacy Fundamentals: - Online Safety: Learn how to protect yourself and your personal information in the digital world. Ethical Behaviour: Understand the importance of responsible online conduct and how to engage positively in digital communities. Navigating Social Media: Master the art of using social media platforms safely and effectively. Understanding Digital Footprints: Recognise the long-term impact of your online activities and how to manage your digital presence. The Future of Computing: Artificial Intelligence (AI): Explore how AI transforms industries and everyday life, and understand its potential and limitations. Blockchain: Discover the secure world of blockchain technology and its applications beyond cryptocurrencies. Quantum Computing: Dive into the fascinating realm of quantum computing and its revolutionary potential to solve complex problems. Expand Your Knowledge Once you've built a solid foundation in digital literacy, this book takes you on a journey to explore the future of computing. You'll learn how emerging technologies like AI, blockchain, and quantum computing are shaping the future. This knowledge will enhance your digital literacy and prepare you for the technological advancements that lie ahead.

Disciplined Entrepreneurship

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118692284
Total Pages : 288 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Disciplined Entrepreneurship by : Bill Aulet

Download or read book Disciplined Entrepreneurship written by Bill Aulet and published by John Wiley & Sons. This book was released on 2013-08-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: 24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the “F” word – focus – is crucial to a startup’s success Common obstacles that entrepreneurs face – and how to overcome them How to use innovation to stand out in the crowd – it’s not just about technology Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. For more please visit http://disciplinedentrepreneurship.com/

Digital Entrepreneurship and Co-Creating Value Through Digital Encounters

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Author :
Publisher : IGI Global
ISBN 13 : 1668474182
Total Pages : 331 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Digital Entrepreneurship and Co-Creating Value Through Digital Encounters by : Edghiem, Farag

Download or read book Digital Entrepreneurship and Co-Creating Value Through Digital Encounters written by Edghiem, Farag and published by IGI Global. This book was released on 2023-05-15 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital technologies have enabled certain opportunities for industries, societies, and companies to change for the better. The service sector has essentially evolved through significant developments in recent decades, such as the increasing adoption of artificial intelligence (AI) applications and automated technologies, including service robots, chatbots, and virtual assistants. Both digital transformation and digital entrepreneurship are multifaceted areas that relate to varied emerging technologies that have recently dominated the current service industry. These technologies serve to enhance various sociotechnical areas, including communication and collaboration, as well as co-creating business value and promoting service automation. Digital Entrepreneurship and Co-Creating Value Through Digital Encounters contributes to the services’ digital transformation and digital entrepreneurship domain by uncovering contemporary innovations used in the modern service industry. It supports modern applications of Industry 4.0, digital transformation, and entrepreneurship to facilitate value co-creation for contemporary businesses. Covering topics such as big data management, industrial relations, and tourist destination selection, this premier reference source is an ideal resource for entrepreneurs, business owners and managers, government officials, policymakers, students and educators of higher education, librarians, researchers, and academicians.

Women’s Empowerment Within the Tourism Industry

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Author :
Publisher : IGI Global
ISBN 13 : 1668484196
Total Pages : 636 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Women’s Empowerment Within the Tourism Industry by : Bayram, Gül Erkol

Download or read book Women’s Empowerment Within the Tourism Industry written by Bayram, Gül Erkol and published by IGI Global. This book was released on 2023-08-01 with total page 636 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent decades, more women around the world have taken the opportunity to enter the market, join the workforce, and start their own entrepreneurial ventures. These changes have had a strong impact on market demographics. Particularly within the tourism industry, it is important to investigate the behavior, motivations, experiences, and needs of women as travelers, employees, and entrepreneurs. Women’s Empowerment Within the Tourism Industry offers a conversant and comprehensive overview of the themes and concepts of women as tourists, employees, and entrepreneurs in tourism. Providing interdisciplinary insights from leading international researchers and academicians, this book makes a critical contribution to the knowledge of women’s participation within the tourism industry. It discusses the nature of their work and ways in which tourism creates tension between the attitudes and conduct of tourists and the beliefs and behavior of local women. Covering topics such as consumer experience, gender studies, and women’s employment, this premier reference source is an excellent resource for business leaders and managers, entrepreneurs, marketers, government officials, students and educators of higher education, librarians, researchers, and academicians.

Dynamic Digital Marketing

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119635888
Total Pages : 440 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Dynamic Digital Marketing by : Dawn McGruer

Download or read book Dynamic Digital Marketing written by Dawn McGruer and published by John Wiley & Sons. This book was released on 2020-01-21 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: 8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketing Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more Amplify your brand, cultivate customers, and increase profits Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes.

Digital Entrepreneurship

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Author :
Publisher : Springer Nature
ISBN 13 : 3031583590
Total Pages : 248 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Digital Entrepreneurship by : Nezameddin Faghih

Download or read book Digital Entrepreneurship written by Nezameddin Faghih and published by Springer Nature. This book was released on with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: