Digital Media In Walt Disny Cmpany

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Recasting the Disney Princess in an Era of New Media and Social Movements

Author : Shearon Roberts
Publisher : Rowman & Littlefield
ISBN 13 : 1793604029
Total Pages : 365 pages
Book Rating : 4.7/5 (936 download)

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Book Synopsis Recasting the Disney Princess in an Era of New Media and Social Movements by : Shearon Roberts

Download or read book Recasting the Disney Princess in an Era of New Media and Social Movements written by Shearon Roberts and published by Rowman & Littlefield. This book was released on 2020-03-20 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the late 2000s, the Walt Disney Company expanded, rebranded, and recast itself around “woke,” empowered entertainment. This new era revitalized its princess franchise, seeking to elevate its female characters into heroes who save the day. Recasting the Disney Princess in an Era of New Media and Social Movements analyzes the way that the Walt Disney Company has co-opted contemporary social discourse, incorporating how audiences interpret their world through new media and activism into the company’s branding initiatives, programming, and films. The contributors in this collection study the company’s most iconic franchise, the Disney princesses, to evaluate how the company has addressed the patriarchy its own legacy cemented. Recasting the Disney Princess outlines how the current Disney era reflects changes in a global society where audiences are empowered by new media and social justice movements.

Digital Media and Innovation

Author : Richard A. Gershon
Publisher : Taylor & Francis
ISBN 13 : 1003860397
Total Pages : 285 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Digital Media and Innovation by : Richard A. Gershon

Download or read book Digital Media and Innovation written by Richard A. Gershon and published by Taylor & Francis. This book was released on 2024-03-26 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today’s leading media, telecommunications, and information technology companies. The book takes an in-depth look at how smart, creative companies have transformed today's digital economy by introducing unique and highly differentiated products and services. This edition provides a detailed overview of intelligent networks and analyzes disruptive business models and processes from companies involved in social media, artificial intelligence, the metaverse, smart cities, and robotics among other emerging areas. From Apple to Zoom, this book considers some of the key people, companies, and strategies that have transformed the communication industries. Exploring the power of good ideas, this book goes inside the creative edge and looks at what makes such companies successful over time. Digital Media and Innovation is suited to advanced undergraduate and graduate courses in media management, media industries, communication technology, and business management and innovation, and provides up-to-date research for media and business professionals.

Inside the Disney Marketing Machine

Author : Lorraine Santoli
Publisher :
ISBN 13 : 9781941500484
Total Pages : 184 pages
Book Rating : 4.5/5 (4 download)

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Book Synopsis Inside the Disney Marketing Machine by : Lorraine Santoli

Download or read book Inside the Disney Marketing Machine written by Lorraine Santoli and published by . This book was released on 2015-07-07 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Secrets of Disney's Success Disney's former Director of Corporate Synergy, Lorraine Santoli, gives a first-person, behind-the-scenes account of how she and her colleagues spearheaded Disney's financial and cultural recovery during the Michael Eisner and Frank Wells era. When Santoli left NBC to join the Disney team, the studio that Walt built was in a rut. Its leadership was weak, its films forgettable. The arrival of Eisner and Wells brought revolutionary change to how the company operated and, more important, how it marketed its products. The word of the day: synergy. In Inside the Disney Marketing Machine, Santoli shows you what it was like to reshape a faltering company into today's media juggernaut. Her enlightening anecdotes and stories, along with exclusive contributions from senior Disney management, include: Coming up with creative marketing campaigns that led to big box office for new Disney films and a surge in theme park attendance Carrying out Eisner's directive to bring synergy to every division in the company Creating the tools that underpin Disney's amazing success in cross-promoting its products, from films to theme parks Collaborating with celebrities, national media, and Disney's movers-and-shakers to put the Mouse back on top Come inside the world's most powerful marketing machine and see how Disney really makes its magic!

Myth in Modern Media Management and Marketing

Author : Kreft, Jan
Publisher : IGI Global
ISBN 13 : 1522591028
Total Pages : 317 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Myth in Modern Media Management and Marketing by : Kreft, Jan

Download or read book Myth in Modern Media Management and Marketing written by Kreft, Jan and published by IGI Global. This book was released on 2019-06-14 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: The development of communication technology and the proliferation of centers that collect, interpret, and transmit information does not mean that communities have become a more transparent and enlightened environment. If anything, the pioneering research of modern communication signifies the ambiguity of individual and collective existence. Myth in Modern Media Management and Marketing is an essential reference source that discusses the analysis of the role of myth and mythical thinking in the operation of media organizations and their functioning on the media market. Featuring research on topics such as social media, brand management, and advertising, this book is ideally designed for social media analysts, media specialists, public relations managers, media managers, marketers, advertisers, students, researchers, and professionals involved with media and new media management.

Disney Stories

Author : Krystina Madej
Publisher : Springer Nature
ISBN 13 : 3030427382
Total Pages : 248 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Disney Stories by : Krystina Madej

Download or read book Disney Stories written by Krystina Madej and published by Springer Nature. This book was released on 2020-10-20 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Disney Stories: Getting to Digital will be of interest to lovers of Disney history and also to lovers of Hollywood history in general. The first edition was planned as a short history of the companies evolution from analog storytelling to a digital online presence that closed the chapter on early Disney films with the release of the groundbreaking Snow White. The purpose of the new edition is to bring to readers a more complete view of the analog-digital story by including three new chapters on film that cover key developments from the live-animation hybrids of the 1940s to CAPS and CGI in the 1990s and VR in the 2010s. It also includes in the discussion of cross-media storytelling the acquisition of the exceptional story property, Star Wars, and discusses how Disney has brought the epic into the Disney Master Narrative by creating Galaxy’s Edge in its US theme parks. Krystina Madej’s engaging portrayal of the long history of Disney’s love affair with storytelling and technology brings to life the larger focus of innovation in creating characters and stories that captivate an audience, and together with Newton Lee’s detailed experience of Disney during the crucial 1995-2005 era when digital innovation in online and games was at its height in the company, makes for a fast-paced captivating read. Disney Stories first edition explored the history of Disney, both analog and digital. It described in detail how Walt Disney used inventive and often ground-breaking approaches in the use of sound, color, depth, and the psychology of characters to move the animation genre from short visual gags to feature-length films with meaningful stories that engaged audience's hearts as well as tickled their funny bones. It showed Walt’s comprehensive approach to engaging the public across all media as he built the Disney Master Narrative by using products, books, comics, public engagements, fan groups such as the Mickey Mouse club, TV, and, of course, Disneyland, his theme park. Finally it showed how, after his passing, the company continued to embrace Walt’s enthusiasm for using new technology to engage audiences through their commitment to innovation in digital worlds. It describes in detail the innovative storybook CD-ROMs, their extensive online presence, the software they used and created for MMORGs such as Toontown, and the use of production methods such as agile methodology. This new edition provides insight on major developments in Disney films that moved them into the digital world.

DIGITAL MEDIA IN WALT DISNЕY CОMPANY

Author : Dr. ibrahim elnoshokaty
Publisher : ibrahim elnoshokaty
ISBN 13 :
Total Pages : 251 pages
Book Rating : 4./5 ( download)

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Book Synopsis DIGITAL MEDIA IN WALT DISNЕY CОMPANY by : Dr. ibrahim elnoshokaty

Download or read book DIGITAL MEDIA IN WALT DISNЕY CОMPANY written by Dr. ibrahim elnoshokaty and published by ibrahim elnoshokaty. This book was released on with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Walt Disnеy Cоmpany (Cоmpany) еnginееrs and architеcts utilizе еnginееring and tеchnоlоgy standards in thе dеsign, dеvеlоpmеnt, and maintеnancе оf its physical infrastructurе wоrldwidе. Thеrе was a nееd tо imprоvе thе mеthоds by which Cоmpany standards arе оrganizеd and rеtriеvеd. Whilе thе lеading cоmmеrcial infоrmatiоn brоkеrs fоr еnginееring and tеchnоlоgy standards prоvidе standards sеarch еnginеs and оnlinе standards catalоgs, thеsе sеarch sеrvicеs arе pооr in suppоrting standards sееkеrs whо havе оnly a gеnеral undеrstanding оf thеir infоrmatiоn nееds bеcausе thеir sеarchеs оnly utilizе a standard’s dоcumеnt numbеr, titlе, and kеywоrds as mеtadata fоr sеarching. In оrdеr tо prоvidе a tооl fоr distributing and rеtriеving standards in an оnlinе еnvirоnmеnt that fulfillеd thе nееds оf Cоmpany еnginееrs and architеcts, thе Standards Dirеctоry, a digital library and infоrmatiоn rеtriеval systеm, was dеvеlоpеd with twо main fеaturеs in mind: catеgоrizatiоn and sеarch. First, thе Standards Dirеctоry utilizеs an еnginееring and tеchnоlоgy taxоnоmy tо prоvidе grоuping and classificatiоn оf standards. Sеcоnd, thе Standards Dirеctоry suppоrts variоus fоrms оf sеarch and imprоvеs thе оvеrall rеlеvancе оf sеarch rеsults by, amоng оthеr things, prоviding stеm wоrd full-tеxt sеarching and brоwsing capabilitiеs within disciplinеs. A study was cоnductеd tо invеstigatе thе еffеctivеnеss оf thе Standards Dirеctоry cоmparеd with lеading cоmmеrcial infоrmatiоn brоkеrs оf еnginееring and tеchnоlоgy standards. Thе study fоund that thе Standards Dirеctоry prоvidеd a highеr lеvеl оf rеlеvancе оf sеarch rеsults as еstablishеd by еnd-usеr rеlеvancе judgmеnts madе by Cоmpany еnginееrs and architеcts sееking infоrmatiоn fоr thеir actual infоrmatiоn nееds. Standards-basеd еnginееring, architеctural, and оthеr high tеchnоlоgy оrganizatiоns may bеnеfit frоm thе implеmеntatiоn оf a Standards Dirеctоry as it can incrеasе еmplоyее prоductivity, imprоvе prоduct quality, еnhancе thе accuracy оf оrganizatiоnal dеcisiоnmaking, and fоstеr оrganizatiоnal lеarning.

Strategic marketing analysis of Walt Disney’s Parks and Resorts

Author : Isabelle Köhler
Publisher : GRIN Verlag
ISBN 13 : 3656630569
Total Pages : 33 pages
Book Rating : 4.6/5 (566 download)

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Book Synopsis Strategic marketing analysis of Walt Disney’s Parks and Resorts by : Isabelle Köhler

Download or read book Strategic marketing analysis of Walt Disney’s Parks and Resorts written by Isabelle Köhler and published by GRIN Verlag. This book was released on 2014-04-04 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, San Diego State University (College of Business Administration), language: English, abstract: The Walt Disney Company is one of the biggest media and entertainment corporations worldwide. It was founded by Walt Disney in October 1923 starting with the production of a series of Alice Comedies. The first Mickey Mouse cartoon was then released in 1928 (The Walt Disney Company, 2013a). Today the company operates in five business segments: media networks, studio entertainment, consumer products, interactive media and parks and resorts (The Walt Disney Company, 2013b): the Media Networks comprise broadcast, cable, radio, publishing and digital businesses across two divisions – the Disney/ABC Television Group and ESPN Inc. Disney Studios include Walt Disney Animation Studios and Pixar Animation Studios, Disneynature, Marvel Studios, Lucasfilm and Touchstone Pictures. They also own two music labels and theatrical groups producing Broadway shows like ‘The Lion King’ or ‘Disney on Ice’. Disney Consumer Products is the world largest licensor and delivers toys, apparel and books. They operate 350 Disney retail stores worldwide. The business segment Interactive Media creates entertainment for digital media platforms like games. Finally, the segment parks and resorts comprises five vacation destinations with 11 theme parks and 44 resorts in North America, Europe and Asia, with a sixth destination currently under construction in Shanghai. They also have four Disney Cruise Line ships; 12 Disney Vacation Clubs approaching a total of 200,000 member families; and Adventures by Disney, which provides guided family vacation experiences to global destinations. In 2013, Disney earned revenues of $45,041 million which represents an increase of 7% compared to 2012. The net income gained 8% to $6,136 million and the earnings per share for the year 2013 increased 8% to $3.38 (The Walt Disney Company, 2013c, p.1). Its profits amount to $5.6 billion and the market cap is $103.96 billion which makes the company very valuable. At the moment Disney has approximately 166,000 employees around the world (Forbes, 2013). The parks and resorts segment was one of the main growth drivers in 2013: they contributed more than 31% ($14.1 billion) to the overall company revenues and 21% to the segment operating income. (...) Therefore, the parks and resorts play a very important role in the company's brand portfolio. The paper will therefore focus on this business segment.

Disney Encanto Antonio's Amazing Gift

Author : Disney Books
Publisher : Disney Electronic Content
ISBN 13 : 1368074650
Total Pages : 40 pages
Book Rating : 4.3/5 (68 download)

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Book Synopsis Disney Encanto Antonio's Amazing Gift by : Disney Books

Download or read book Disney Encanto Antonio's Amazing Gift written by Disney Books and published by Disney Electronic Content. This book was released on 2021-11-24 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Encanto tells the tale of an extraordinary family, the Madrigals, who live hidden in the mountains of Colombia, in a magical house, in a vibrant town, in a wondrous, charmed place called an Encanto. Inspired by characters and scenes from the film, this brightly illustrated picture book celebrates a love of animals, new friends, and the magical gifts of the Encanto. Walt Disney Animation Studios' Encanto opens in theaters November 24, 2021. Check out these other best-selling fan favorites: Encanto Middle Grade Novel Luca: Silenzio, Bruno!: When in Doubt, Shout It Out! Toy Story 4: Forky in Craft Buddy Day Coco: Miguel and the Grand Harmony Finding Dory: Three Little Words

Strategic Marketing Analysis of Walt Disney's Parks and Resorts

Author : Isabelle Kohler
Publisher :
ISBN 13 : 9783656630555
Total Pages : 36 pages
Book Rating : 4.6/5 (35 download)

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Book Synopsis Strategic Marketing Analysis of Walt Disney's Parks and Resorts by : Isabelle Kohler

Download or read book Strategic Marketing Analysis of Walt Disney's Parks and Resorts written by Isabelle Kohler and published by . This book was released on 2014-04 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, San Diego State University (College of Business Administration), language: English, abstract: The Walt Disney Company is one of the biggest media and entertainment corporations worldwide. It was founded by Walt Disney in October 1923 starting with the production of a series of Alice Comedies. The first Mickey Mouse cartoon was then released in 1928 (The Walt Disney Company, 2013a). Today the company operates in five business segments: media networks, studio entertainment, consumer products, interactive media and parks and resorts (The Walt Disney Company, 2013b): the Media Networks comprise broadcast, cable, radio, publishing and digital businesses across two divisions - the Disney/ABC Television Group and ESPN Inc. Disney Studios include Walt Disney Animation Studios and Pixar Animation Studios, Disneynature, Marvel Studios, Lucasfilm and Touchstone Pictures. They also own two music labels and theatrical groups producing Broadway shows like 'The Lion King' or 'Disney on Ice'. Disney Consumer Products is the world largest licensor and delivers toys, apparel and books. They operate 350 Disney retail stores worldwide. The business segment Interactive Media creates entertainment for digital media platforms like games. Finally, the segment parks and resorts comprises five vacation destinations with 11 theme parks and 44 resorts in North America, Europe and Asia, with a sixth destination currently under construction in Shanghai. They also have four Disney Cruise Line ships; 12 Disney Vacation Clubs approaching a total of 200,000 member families; and Adventures by Disney, which provides guided family vacation experiences to global destinations. In 2013, Disney earned revenues of $45,041 million which represents an increase of 7% compared to 2012. The net income gained 8% to $6,136 million and the earnings per share for t

The Strategic Digital Media Entrepreneur

Author : Penelope M. Abernathy
Publisher : John Wiley & Sons
ISBN 13 : 1119218047
Total Pages : 270 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis The Strategic Digital Media Entrepreneur by : Penelope M. Abernathy

Download or read book The Strategic Digital Media Entrepreneur written by Penelope M. Abernathy and published by John Wiley & Sons. This book was released on 2018-11-20 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history’s wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today's brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences. Penelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today's hottest media entrepreneurs, as well as the fatal flaws that leads many promising new ventures down the road to ruin. They begin with a primer on digital entrepreneurship basics, covering how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. From there they show you how to: Develop sustainable customer-focused strategies while overcoming the unique leadership challenges of the Digital Age Define your company's unique value proposition, prioritize investments in key assets, and form strategic partnerships and alliances Understand and prepare to exploit the vast potential inherent in the next generation of digital technologies, including artificial intelligence, virtual reality, and blockchain, among others The two companion websites feature a wealth of supplemental material, including updates, instructional videos, essays by media leaders, as well as PowerPoint presentations and study guides for instructors. Packed with practical insights and guidance on all aspects of the business of media in the Digital Age, The Strategic Digital Media Entrepreneur is a must-have resource for professionals and students alike in advertising, marketing, business strategy, entrepreneurship, finance, social media, and more.

Disney, Culture, and Curriculum

Author : Jennifer A. Sandlin
Publisher : Routledge
ISBN 13 : 1317340574
Total Pages : 287 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Disney, Culture, and Curriculum by : Jennifer A. Sandlin

Download or read book Disney, Culture, and Curriculum written by Jennifer A. Sandlin and published by Routledge. This book was released on 2016-03-10 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: A presence for decades in individuals’ everyday life practices and identity formation, the Walt Disney Company has more recently also become an influential element within the "big" curriculum of public and private spaces outside of yet in proximity to formal educational institutions. Disney, Culture, and Curriculum explores the myriad ways that Disney’s curricula and pedagogies manifest in public consciousness, cultural discourses, and the education system. Examining Disney’s historical development and contemporary manifestations, this book critiques and deconstructs its products and perspectives while providing insight into Disney’s operations within popular culture and everyday life in the United States and beyond. The contributors engage with Disney’s curricula and pedagogies in a variety of ways, through critical analysis of Disney films, theme parks, and planned communities, how Disney has been taught and resisted both in and beyond schools, ways in which fans and consumers develop and negotiate their identities with their engagement with Disney, and how race, class, gender, sexuality, and consumerism are constructed through Disney content. Incisive, comprehensive, and highly interdisciplinary, Disney, Culture, and Curriculum extends the discussion of popular culture as curriculum and pedagogy into new avenues by focusing on the affective and ontological aspects of identity development as well as the commodification of social and cultural identities, experiences, and subjectivities.

A Brief History of Walt Disney

Author : Brian J. Robb
Publisher : Robinson
ISBN 13 : 1472110722
Total Pages : 307 pages
Book Rating : 4.4/5 (721 download)

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Book Synopsis A Brief History of Walt Disney by : Brian J. Robb

Download or read book A Brief History of Walt Disney written by Brian J. Robb and published by Robinson. This book was released on 2014-10-16 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Both a fascinating account of Walt Disney’s own significant artistic creations, from the iconic Mickey Mouse to the groundbreaking Snow White in 1937, and an insightful history of the hugely successful entertainment behemoth he created, from Dumbo to Pixar’s Toy Story, as well as the hugely popular theme parks. But Disney’s dark side is also explored: his disputed parentage; industrial disputes; his work for the FBI; and his anti-Communist and allegedly racist and antisemitic views. The company Disney built is today stronger than ever, encompassing not only the ongoing legacy of Disney animation, but also acting as the guardian of other well-loved creative endeavours, such as Pixar, The Muppets, Marvel Comics and now Star Wars. Sections include ‘Before Mickey: The Road to the Mouse House’, covering from 1901 to 1945 – the creation of Mickey Mouse, the creation of the world’s first full-length animated feature film, the Golden Age of animation and Disney’s help for the American war effort, despite labour disputes; ‘Disney Studios: The Disney Genius’ – difficult times, theme parks and television, live-action movies, including Mary Poppins; ‘Animation’s Second Coming’, from the Lady and the Tramp to The Sword in the Stone, and Walt Disney’s death; ‘After Walt: The Disney Legacy’ – family attempts to keep the studio afloat, decline and the loss of lustre in the 1970s and 1980s; ‘Disney Resurgent’ – a triumphant rebirth under new management with Who Framed Roger Rabbit? The Lion King and other blockbuster hits; ‘From Eisner to Iger’ – the corporate battle for the soul of Disney; ‘Disney Goes Digital’ – from Pixar to Star Wars, via Marvel Comics and The Muppets, Disney buyy up other studios, themselves often enough inspired by the original.

Work in the Digital Media and Entertainment Industries

Author : Tanner Mirrlees
Publisher : Taylor & Francis
ISBN 13 : 1040044700
Total Pages : 352 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Work in the Digital Media and Entertainment Industries by : Tanner Mirrlees

Download or read book Work in the Digital Media and Entertainment Industries written by Tanner Mirrlees and published by Taylor & Francis. This book was released on 2024-11-06 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a first-of-its-kind critical interdisciplinary introduction to the economic, political, cultural, and technological dimensions of work in the rapidly growing digital media and entertainment industries (DMEI). Tanner Mirrlees presents a comprehensive guide to understanding the key contexts, theories, methods, debates, and struggles surrounding work in the DMEI. Packed with current examples and accessible research findings, the book highlights the changing conditions and experiences of work in the DMEI. It surveys the DMEI’s key sectors and occupations and considers the complex intersections between labor and social power relations of class, gender, and race, as well as tensions between creativity and commerce, freedom and control, meritocracy and hierarchy, and precarity and equity, diversity, and inclusivity. Chapters also explore how work in the DMEI is being reshaped by capitalism and corporations, government and policies, management, globalization, platforms, A.I., and worker collectives such as unions and cooperatives. This book is a critical introduction to this growing area of research, teaching, learning, life, labor, and organizing, with an eye to understanding work in the DMEI and changing it, for the better. Offering a broad overview of the field, this textbook is an indispensable resource for instructors, undergraduates, postgraduates, and scholars.

Television Regulation and Media Policy in China

Author : Yik-Chan Chin
Publisher : Routledge
ISBN 13 : 1135042047
Total Pages : 271 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Television Regulation and Media Policy in China by : Yik-Chan Chin

Download or read book Television Regulation and Media Policy in China written by Yik-Chan Chin and published by Routledge. This book was released on 2016-08-12 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the late 1990s, there has been a crucial and substantial transformation in China’s television system involving institutional, structural and regulatory changes. Unravelling the implications of these changes is vital for understanding the politics of Chinese media policy-making and regulation, and thus a comprehensive study of this history has never been more essential. This book studies the transformation of the policy and regulation of the Chinese television sector within a national political and economic context from 1996 to the present day. Taking a historical and sociological approach, it engages in the theoretical debates over the nature of the transformation of media in the authoritarian Chinese state; the implications of the ruling party’s political legitimacy and China’s central-local conflicts upon television policy-making and market structure; and the nature of the media modernisation process in a developing country. Its case studies include broadcasting systems in Shanghai and Guangdong, which demonstrate that varied polices and development strategies have been adopted by television stations, reflecting different local circumstances and needs. Arguing that rather than being a homogenous entity, China has demonstrated substantial local diversity and complex interactions between local, national and global media, this book will be of interest to students and scholars of Chinese media, politics and policy, and international communications.

Understanding Disney

Author : Janet Wasko
Publisher : John Wiley & Sons
ISBN 13 : 0745695671
Total Pages : 288 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis Understanding Disney by : Janet Wasko

Download or read book Understanding Disney written by Janet Wasko and published by John Wiley & Sons. This book was released on 2020-01-20 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the 1930s, the Walt Disney Company has produced characters, images, and stories that have captivated audiences around the world. How can we understand the appeal of Disney products? What is it about the Disney phenomenon that attracts so many children, as well as adults? In this updated second edition, with new examples provided throughout, Janet Wasko examines the processes by which the Disney company – one of the largest media and entertainment corporations in the world – continues to manufacture the fantasies that enthrall millions. She analyses the historical expansion of the Disney empire into the twenty-first century, examines the content of Disney’s classic and more recent films, cartoons and TV programs and discusses how they are produced, considering how some of the same techniques have been applied to the Disney theme parks. She also discusses the reception (and sometimes, reinterpretation) of Disney products by different kinds of audiences. By looking at the Disney phenomenon from a variety of perspectives, she provides an updated and comprehensive overview of one of the most significant media and cultural institutions of our time. This important book by a leading scholar of the entertainment industries will be of great interest to students in media and cultural studies, as well as a broader readership of Disney fans.

Time and Media Markets

Author : Alan B. Albarran
Publisher : Routledge
ISBN 13 : 1135638411
Total Pages : 224 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Time and Media Markets by : Alan B. Albarran

Download or read book Time and Media Markets written by Alan B. Albarran and published by Routledge. This book was released on 2003-01-30 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time. Contributions from an international set of authors analyze time constraints and competition between different media; the quantity and quality of time spent in media consumption, audience and readership time valuation/costing/pricing; and the emergence of new media businesses around individual time management. Specific topics examined in the volume include: * a philosophical look at the concept of time and its application to media markets; * temporal aspects of media distribution for the media industries, and how time affects their activities; * the impact of increasing media industry consolidation and convergence on managerial effectiveness; * approaches to time by CNN and its various cache of news channels, in a managerial context; * the application of niche theory as a framework to examine competition between the Internet and television; * Internet access in the United Kingdom and Europe, examining the cost of time for online access; * the exchange of time and money in the television market for advertising; and * a summary of research and an agenda for future research on the topic of time's role in the media industry and markets. With its origins in the third World Media Economics conference, held in 2000, Time and Media Markets is a distinctive and important collection appropriate for scholars and advanced students in media management and economics.

Disney Stories

Author : Newton Lee
Publisher : Springer Science & Business Media
ISBN 13 : 1461421012
Total Pages : 197 pages
Book Rating : 4.4/5 (614 download)

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Book Synopsis Disney Stories by : Newton Lee

Download or read book Disney Stories written by Newton Lee and published by Springer Science & Business Media. This book was released on 2012-04-26 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Disney Stories: Getting to Digital explores how Disney, the man and the company, used technological innovation to create characters and stories that engage audiences in many different media, in particular in Video Games and on the Internet. Drawing on Disney films from the twenties and thirties, as well as the writings of historians, screenwriters and producers, Disney Stories: Getting to Digital explains how new film and animation techniques, many developed by Disney, worked together to evolve character and content development and produce entertaining stories that riveted audiences. Through an insider’s perspective of Disney’s legendary creation process, the book closely examines how the Disney Company moved its stories into the digital world in the 1990s and the virtual, online communities of the 2000s. By embracing the digital era, Disney led storytelling and technological innovation by granting their audience the unique opportunity to take part in their creation process through their online games, including The Lion King Animated Story Book, Disney Blast and Toontown. Disney Stories: Getting to Digital is intended for Disney fans and current practitioners looking to study the creation process of one of the most famous animation studios in existence. Professors teaching courses in new media, animation and interactive storytelling will also find this book a valuable asset.