Digital Marketing Strategy In 2023 And Beyond

Download Digital Marketing Strategy In 2023 And Beyond full books in PDF, epub, and Kindle. Read online Digital Marketing Strategy In 2023 And Beyond ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

The Future of E-Marketing

Author : Soufiene Goucha
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (862 download)

DOWNLOAD NOW!

Book Synopsis The Future of E-Marketing by : Soufiene Goucha

Download or read book The Future of E-Marketing written by Soufiene Goucha and published by Independently Published. This book was released on 2023-03-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mastering E-Marketing in 2023 and Beyond: Mastering the Latest Strategies and Tactics for E-Marketing Success in 2023 and Beyond" is a comprehensive guide to the latest trends, tools, and best practices in digital marketing. From developing an effective e-marketing strategy and creating compelling content to leveraging social media, influencers, and SEO, this book provides readers with the knowledge and skills they need to succeed in the dynamic and ever-changing world of e-marketing. Drawing on the latest research and industry insights, this book offers practical advice and real-world examples to help readers optimize their e-marketing efforts and drive growth and innovation for their organizations. Whether you're a seasoned e-marketing professional or just getting started, this book is an invaluable resource for staying ahead of the curve and achieving success in the competitive world of digital marketing. With its engaging writing style and clear, actionable advice, "Mastering E-Marketing in 2023 and Beyond" is a must-read for anyone interested in e-marketing, business owners, marketing managers, and entrepreneurs looking to take their digital marketing efforts to the next level. So whether you're looking to improve your social media marketing, SEO, email marketing, or any other aspect of your e-marketing strategy, this book has everything you need to succeed in 2023 and beyond.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

DOWNLOAD NOW!

Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Digital Marketing Trends and Prospects

Author : Dr. Shakti Kundu
Publisher : BPB Publications
ISBN 13 : 9389898587
Total Pages : 153 pages
Book Rating : 4.3/5 (898 download)

DOWNLOAD NOW!

Book Synopsis Digital Marketing Trends and Prospects by : Dr. Shakti Kundu

Download or read book Digital Marketing Trends and Prospects written by Dr. Shakti Kundu and published by BPB Publications. This book was released on 2021-01-15 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Familiarize yourself with different effective strategies in Digital MarketingÊ Ê KEY FEATURESÊ ¥ Understand the basics terminologies in Digital Marketing ¥ Understand the impact of Search Engine Optimization (SEO) on online business ¥ Identify important elements of E-mail marketing and its applicability in the digital world ¥ Get familiar with Mobile marketing and Web analytics tools ¥ Understand different Traditional Marketing and Digital Marketing techniques DESCRIPTIONÊ The book starts with the basic concepts of Marketing, benefits & opportunity of Digital Marketing and its usage in various domains of business. You will learn how to work with SEO, E-mail Marketing and Digital Display Advertising. The book will then cover the key metrics of SMM & Mobile marketing and Web analytics.Ê This book not only focusses on Digital Marketing but also covers many real-world examples based on the latest Marketing strategies or techniques in Digital Marketing. Ê WHAT YOU WILL LEARN ¥ Get familiar with B2B SEO and B2C SEO strategies in Digital MarketingÊ ¥ Understand the importance of gathering offline and online data in Email marketing ¥ Learn how to create and test landing pages ¥ Generate traffic and behavior report of marketers and targeted users ¥ Get familiar with the Web analytics tools and process. WHO THIS BOOK IS FOR This book is for anyone interested in Digital Marketing. Professionals who are working in the Digital Marketing domain can use this book as a reference. Ê TABLE OF CONTENTSÊÊ 1. Introduction to Digital Marketing 2. Search Engine Optimization (SEO): The core of Digital Marketing 3. E-mail Marketing and Digital Display Advertising 4. Social Media Marketing 5. Mobile Marketing and Web Analytics

Strategy Beyond Markets

Author : John M. de Figueiredo
Publisher : Emerald Group Publishing
ISBN 13 : 178635019X
Total Pages : 539 pages
Book Rating : 4.7/5 (863 download)

DOWNLOAD NOW!

Book Synopsis Strategy Beyond Markets by : John M. de Figueiredo

Download or read book Strategy Beyond Markets written by John M. de Figueiredo and published by Emerald Group Publishing. This book was released on 2016-04-27 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy Beyond Markets is organized around three themes: Public Politics, Private Politics, and Integrated Political Strategy. The book explores the way these strategies influence political environments, firms and corporations.

Digital Marketing Excellence

Author : Dave Chaffey
Publisher : Taylor & Francis
ISBN 13 : 1000610918
Total Pages : 677 pages
Book Rating : 4.0/5 (6 download)

DOWNLOAD NOW!

Book Synopsis Digital Marketing Excellence by : Dave Chaffey

Download or read book Digital Marketing Excellence written by Dave Chaffey and published by Taylor & Francis. This book was released on 2022-07-22 with total page 677 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.

Introduction to Digital Marketing and Beyond

Author : KOMAL. SHARMA
Publisher :
ISBN 13 : 9781980575221
Total Pages : 190 pages
Book Rating : 4.5/5 (752 download)

DOWNLOAD NOW!

Book Synopsis Introduction to Digital Marketing and Beyond by : KOMAL. SHARMA

Download or read book Introduction to Digital Marketing and Beyond written by KOMAL. SHARMA and published by . This book was released on 2018-03-16 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: What we are going to learn from this book - Grow your own business from scratch - Make better decisions on how to market your business - Upgrade your digital marketing skills for a new job or career change - Earn good money for digital marketing jobs on freelance sites - You will have the tools to reach 1,000,000 people with your marketing AND BEYOND - Learn top social media marketing strategies primed for growth, traffic and to position you as a thought leader - Learn to get links for SEO better than a marketing agency would do it for you -Increase sales conversion after people come to your site What am I going to get from this Book? If you follow the steps to the point you will have at least a $1.000 sale at the end of this Book and a clear path to taking your side business full time. What is the book about? This is about the PROCESS of building a real long-term online agency from scratch. We will reverse any online agencies in your country, and package the service so it sells and offer it to the marketplace! What is the target audience? If you are a struggling freelancer. If you want to learn real and ethical ways to start an online business. If you have been trying to make money online for years with no or little results. If you want to run a business without building a network/audience. If you currently have an agency/consultancy without clients or a good income.

Digital Marketing Strategy

Author : Simon Kingsnorth
Publisher : Kogan Page Publishers
ISBN 13 : 0749474718
Total Pages : 344 pages
Book Rating : 4.7/5 (494 download)

DOWNLOAD NOW!

Book Synopsis Digital Marketing Strategy by : Simon Kingsnorth

Download or read book Digital Marketing Strategy written by Simon Kingsnorth and published by Kogan Page Publishers. This book was released on 2016-05-03 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.

Strategic Marketing for the Digital Age

Author : Bill Bishop
Publisher : Lincolnwood, Chicago, Ill. : American Marketing Association : NTC Business Books
ISBN 13 : 9780844234410
Total Pages : 274 pages
Book Rating : 4.2/5 (344 download)

DOWNLOAD NOW!

Book Synopsis Strategic Marketing for the Digital Age by : Bill Bishop

Download or read book Strategic Marketing for the Digital Age written by Bill Bishop and published by Lincolnwood, Chicago, Ill. : American Marketing Association : NTC Business Books. This book was released on 1998 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing for the Digital Age shows you how to build a digital marketing strategy, develop a plan, and execute it profitably. Bill Bishop gives you a practical, step-by-step model for developing an effective marketing program using digital and online technology. He takes you beyond mere "Internet" marketing and shows you how to expand your marketing power by using all of the digital tools available.

Marketing 5.0

Author : Philip Kotler
Publisher : John Wiley & Sons
ISBN 13 : 1119668549
Total Pages : 224 pages
Book Rating : 4.1/5 (196 download)

DOWNLOAD NOW!

Book Synopsis Marketing 5.0 by : Philip Kotler

Download or read book Marketing 5.0 written by Philip Kotler and published by John Wiley & Sons. This book was released on 2021-01-27 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: · Artificial Intelligence for marketing automation · Agile marketing · “Segments of one” marketing · Contextual technology · Facial recognition and voice tech for marketing · The future of Customer Experience (CX) · Transmedia storytelling · The “Whatever-Whenever-Wherever” service delivery · “Everything-As-A-Service” business model · Internet of Things and blockchain for marketing · Virtual and augmented reality marketing · Corporate activism Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.

Beyond the Hype

Author : Nilesh Sharma
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (997 download)

DOWNLOAD NOW!

Book Synopsis Beyond the Hype by : Nilesh Sharma

Download or read book Beyond the Hype written by Nilesh Sharma and published by Independently Published. This book was released on 2023-06-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beyond the Hype: Building Effective Digital Marketing Campaigns" is a comprehensive guide that takes readers on a journey through the dynamic world of digital marketing. This book provides a practical and insightful exploration of various digital marketing strategies and channels, equipping readers with the knowledge and tools to create successful campaigns in today's fast-paced digital landscape. Covering a wide range of topics, this book starts with the fundamentals of digital marketing, including defining target audiences, setting goals, and crafting a solid digital marketing strategy. From there, readers are guided through key digital marketing channels such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media, email marketing, and influencer marketing. Each chapter dives deep into the intricacies of the respective topic, providing real-world examples, best practices, and actionable insights. Readers will learn how to conduct keyword research, optimize websites for search engines, create engaging content, harness the power of social media platforms, leverage email automation, and build successful partnerships with influencers. Throughout the book, emphasis is placed on understanding audience behavior, analyzing data, and continuously refining strategies for optimal results. With a focus on practical application, readers will gain the skills and knowledge needed to create impactful digital marketing campaigns that drive brand awareness, engage audiences, and achieve business goals. Written in a clear and accessible manner, "Beyond the Hype: Building Effective Digital Marketing Campaigns" is suitable for business owners, marketers, entrepreneurs, and aspiring digital marketers who want to stay ahead of the curve and navigate the ever-changing digital landscape with confidence. Whether you are new to digital marketing or looking to enhance your existing skills, this book serves as an invaluable resource, providing the guidance and insights needed to succeed in today's digital-driven world. Get ready to take your digital marketing efforts to new heights and unlock the full potential of your brand in the digital realm.

Digital Marketing For Dummies

Author : Ryan Deiss
Publisher : John Wiley & Sons
ISBN 13 : 1119235596
Total Pages : 360 pages
Book Rating : 4.1/5 (192 download)

DOWNLOAD NOW!

Book Synopsis Digital Marketing For Dummies by : Ryan Deiss

Download or read book Digital Marketing For Dummies written by Ryan Deiss and published by John Wiley & Sons. This book was released on 2017-01-17 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms—and the people who use them—continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals—and boost your bottom line. Develop an individually tailored digital marketing campaign Offer an effective lead magnet to convert visitors Keep your audience invested in your brand, products, and services Create a return path with frequent and strategic communication with your customers If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.

Digital Marketing Basics, SEO and Beyond

Author : Komal SHARMA
Publisher :
ISBN 13 : 9781976872129
Total Pages : 39 pages
Book Rating : 4.8/5 (721 download)

DOWNLOAD NOW!

Book Synopsis Digital Marketing Basics, SEO and Beyond by : Komal SHARMA

Download or read book Digital Marketing Basics, SEO and Beyond written by Komal SHARMA and published by . This book was released on 2018-01-11 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: What we are going to learn from this book - Grow your own business from scratch - Make better decisions on how to market your business - Upgrade your digital marketing skills for a new job or career change - Earn good money for digital marketing jobs on freelance sites - You will have the tools to reach 1,000,000 people with your marketing AND BEYOND - Learn top social media marketing strategies primed for growth, traffic and to position you as a thought leader - Learn to get links for SEO better than a marketing agency would do it for you -Increase sales conversion after people come to your site What am I going to get from this Book? If you follow the steps to the point you will have at least a $1.000 sale at the end of this Book and a clear path to taking your side business full time. What is the book about? This is about the PROCESS of building a real long-term online agency from scratch. We will reverse any online agencies in your country, and package the service so it sells and offer it to the marketplace! What is the target audience? If you are a struggling freelancer. If you want to learn a real and ethical ways to start an online business. If you have been trying to make money online for years with no or little results. If you want to run a business without building a network/audience. If you currently have an agency/consultancy without clients or a good income.

Digital Marketing for Beginners 2021

Author : Donald Bryer
Publisher :
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.6/5 (943 download)

DOWNLOAD NOW!

Book Synopsis Digital Marketing for Beginners 2021 by : Donald Bryer

Download or read book Digital Marketing for Beginners 2021 written by Donald Bryer and published by . This book was released on 2020-10-07 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: You have an amazing product. No, really. Your product is fantastic. If you didn't believe so, you wouldn't have invested time and money in producing and now marketing it. The problem is being able to convince other people of the same thing. That is where marketing comes in. Many people think that since their product is so incredible, everyone should be tying up the company's phone lines, knocking down the doors, and flooding the inbox with demands and sales orders. But you have found the hard way that that just hasn't happened. You have to find a new way to get the message about your product out to the people that might buy it. There are many different paths to doing this, most of which do not happen on their own and without well-planned research and goals. You need to understand the changing social norms, especially in the digital world, that affect how people obtain their information. You need to know your product inside and out so that you can clearly state what particular audience it will appeal to. And you need to be able to interact with the public in such a way that people have faith in both your product and your business. In today's digital era, there are many challenges associated with digital marketing, and companies have to remain on the cutting edge of marketing techniques and technologies available to help them achieve their goals. After all, there are so many companies competing for people's attention that many have learned to gloss over ads while surfing the Internet. Channels of communication are frequently clogged, and getting your product to your target audience is more difficult than ever. If you are looking for a pat on the back about how wonderful your product is, this isn't the book for you. Go ask your mom to tell you how amazing you are. But if you want to be serious about marketing your product and achieving tangible results, then keep reading. This book will give you some of the answers that you need. Here is a preview of what you will learn... - WHAT IS DIGITAL MARKETING - THE CORRECT MINDSET FOR DIGITAL MARKETING - HOW DIGITAL MARKETING IS A MONEY MACHINE - WHICH PLATFORMS BEST FIT YOUR BUSINESS IN 2021 - STEP BY STEP HOW TO MAKE MONEY WITH PAY PER CLICK And more... Download your copy today!

Digital Dominance

Author : N.D NGWANA
Publisher : ND Ngwana Bible Foundation
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!

Book Synopsis Digital Dominance by : N.D NGWANA

Download or read book Digital Dominance written by N.D NGWANA and published by ND Ngwana Bible Foundation. This book was released on 2023-07-24 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boost your online presence and unlock the power of digital marketing with 'Digital Dominance: Mastering Online Marketing Strategies'. This comprehensive guide offers invaluable insights and practical tools to help you create compelling digital marketing campaigns that drive growth and engagement. 'Digital Dominance' explores the core components of effective online marketing, including search engine optimization (SEO), content marketing, social media marketing, email marketing, pay-per-click advertising, and more. It provides a detailed breakdown of each strategy, explaining how they work and how to implement them successfully. Beyond just explaining the strategies, the book provides a step-by-step guide to crafting your own digital marketing plan. It offers advice on setting goals, defining your target audience, choosing the right marketing channels, and measuring success. Each chapter includes real-world examples, practical exercises, and case studies, helping you apply the lessons to your own business. 'Digital Dominance' also addresses the challenges of online marketing, from managing your online reputation and ensuring data privacy, to staying up-to-date with the ever-changing digital landscape. It provides actionable tips and solutions to navigate these challenges, ensuring you can maintain your digital dominance. Whether you're a small business owner looking to boost your online presence, a marketing professional wanting to update your skills, or a student studying digital marketing, 'Digital Dominance: Mastering Online Marketing Strategies' is your essential guide to the world of online marketing. Unlock your potential for digital dominance today.

Effective Complete Digital Marketing Strategy

Author : Amrish Kumar Singh
Publisher : Amrish Kumar Singh
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!

Book Synopsis Effective Complete Digital Marketing Strategy by : Amrish Kumar Singh

Download or read book Effective Complete Digital Marketing Strategy written by Amrish Kumar Singh and published by Amrish Kumar Singh. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective Complete Digital Marketing Strategy by Amrish Kumar Singh. A comprehensive document that outlines our overall marketing plan. It is a blueprint that outlines how we will implement our marketing strategy, and use a combination of resources to achieve business objectives including lead targets and website organic traffic. What are the strategies of digital marketing? Here are some of the digital marketing tactics we employ: Search Engine Optimization (SEO) Pay-Per-Click (PPC) Marketing. Webinar Production. Content Marketing (Blogging & Article Writing) Downloadable Content Offerings (eBooks, Whitepapers, Webinars) Email Marketing. Social Media Marketing. Video Production. What is the best form of digital marketing? Here's an overview of the most effective digital marketing strategies and when they work best. Search Engine Marketing (SEO & PPC) Content Marketing. Social Media Marketing. Email Marketing. How can I improve my digital marketing strategy? 5 Ways to Improve Your Digital Marketing Strategy Focus on Conversion, Not Just Leads. One of the most important pillars of a winning digital marketing strategy is data. ... Set the Stage for Long-Term Value. Double Down on Customer Service. Create the Ultimate Buying Journey. Know When and How to Go Back and Refine Processes. What are the most effective digital marketing strategies? Effective Digital Marketing Tactics and Strategies in 2020 and Beyond SEO. Search Engine Marketing. Local Search Marketing. Content Marketing. Remarketing. Responsive Web Design. Email Marketing. Social Media Marketing.

Beyond the Core

Author : Chris Zook
Publisher : Harvard Business Press
ISBN 13 : 1578519519
Total Pages : 236 pages
Book Rating : 4.5/5 (785 download)

DOWNLOAD NOW!

Book Synopsis Beyond the Core by : Chris Zook

Download or read book Beyond the Core written by Chris Zook and published by Harvard Business Press. This book was released on 2004 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work shows executives how to grow profitably by finding and focusing on their core business. It shows how they can increase the odds of successful expansion once their core business no longer provides sufficient new growth.

Digital Marketing That Actually Works the Ultimate Guide

Author : Melissa Byers
Publisher : That Actually Works
ISBN 13 : 9780983028642
Total Pages : 300 pages
Book Rating : 4.0/5 (286 download)

DOWNLOAD NOW!

Book Synopsis Digital Marketing That Actually Works the Ultimate Guide by : Melissa Byers

Download or read book Digital Marketing That Actually Works the Ultimate Guide written by Melissa Byers and published by That Actually Works. This book was released on 2019-02 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing That Actually Works is your roadmap to understanding and implementing digital marketing that gets results. This book takes you from digital marketing strategy to channels to tactics to tools to measurement to prioritization - giving you a strong foundation in how to use digital marketing to grow your business, brand or organization. This book is for business professionals and marketers who want a strong grasp of the core concepts in digital marketing - what they are, how they work and how to implement them for growth. Covering strategy, best practices and implementation, this is The Ultimate Guide with no hype - just solid strategies, tactics and tools that actually work. Who can benefit from this book? - MARKETERS AND AGENCIES - Wanting to implement digital marketing best practices and round out their digital knowledge. - CEOS AND EXECUTIVES - Needing a solid understanding of how to strategically use digital to fuel their growth. - ENTREPRENEURS AND STARTUPS - Wanting to harness the power of digital marketing to grow their business. - BRAND MANAGERS - Needing to understand how to best use digital marketing strategically and drive better results. - AGENCIES - Wanting to provide lasting value for their clients with a comprehensive approach to digital. - BUSINESS PROFESSIONALS - Wanting to have a solid understanding of the fastest growing area of marketing and business growth. - DIGITAL TRANSFORMATION TEAMS - Looking to be sure that core areas of digital are used strategically to fuel business growth. This book covers the core aspects of digital marketing: - How to build a plan - Creating a digital marketing strategy - Assessing the digital landscape - Defining your target audience for digital - Digital content strategy and optimization - Social Media Marketing - Digital Advertising - SEO (Search Engine Optimization) - Websites - Conversational marketing (reviews, influencers, advocates and more) - Email marketing - CRM - Mobile marketing (including Messenger and Chatbots) - Digital marketing measurement - Digital marketing analytics and optimization - Digital ROI (return on investment) - Prioritizing digital marketing - Building your digital marketing plan. If you want to take your digital marketing knowledge and results to the next level read this book! Based on over 10 years of working with businesses on digital marketing, Digital Marketing that Actually Works is a comprehensive guide to everything a savvy business professional or marketer should understand about digital marketing. There is no hype. No gimmicks. Just clear, practical, actionable content based on what actually works to grow businesses. As a BONUS this book includes a FREE DOWNLOAD action planner and additional resources to help you implement what you learn.