Digital Marketing Secrets For Small Business

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Small Business Marketing For Dummies

Author : Barbara Findlay Schenck
Publisher : John Wiley & Sons
ISBN 13 : 1118054458
Total Pages : 386 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Small Business Marketing For Dummies by : Barbara Findlay Schenck

Download or read book Small Business Marketing For Dummies written by Barbara Findlay Schenck and published by John Wiley & Sons. This book was released on 2011-03-04 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.

Duct Tape Marketing

Author : John Jantsch
Publisher : Thomas Nelson Inc
ISBN 13 : 1595554653
Total Pages : 299 pages
Book Rating : 4.5/5 (955 download)

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Book Synopsis Duct Tape Marketing by : John Jantsch

Download or read book Duct Tape Marketing written by John Jantsch and published by Thomas Nelson Inc. This book was released on 2011 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. In his trusted book for small businesses, he challenges readers to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape. Duct Tape Marketing shows readers how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses. Taking a strategic, systemic approach to marketing rather than being constantly won over to a "marketing idea of the week" helps small business leaders establish a solid--"sticky"--foundation of trust with their customers that only grows stronger with the application of more and more metaphorical tape. You'll learn how to turn your marketing efforts into a lead generation machine and move far beyond your week-to-week strategizing to create long-term plans for your business's continual growth. Plus, the revised and updated edition of this industry-leading book includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape. Let's face it: as a small business owner, you are really in the business of marketing. This practical, actionable guide includes fresh ideas that stick where you put them--and stand the test of time.

Webify Your Business, Internet Marketing Secrets for the Self-Employed

Author : Patrick Schwerdtfeger
Publisher : Lulu.com
ISBN 13 : 0557049016
Total Pages : 217 pages
Book Rating : 4.5/5 (57 download)

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Book Synopsis Webify Your Business, Internet Marketing Secrets for the Self-Employed by : Patrick Schwerdtfeger

Download or read book Webify Your Business, Internet Marketing Secrets for the Self-Employed written by Patrick Schwerdtfeger and published by Lulu.com. This book was released on 2009 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Webify Your Business, Internet Marketing Secrets for the Self-Employed offers a detailed marketing roadmap for entrepreneurs, small business owners, commission salespeople and service professionals who wish to grow their business online. The steps described in this book lay the foundation for an impressive and sophisticated internet presence. Today's professionals understand the internet offers tremendous business opportunities but they lack practical strategies to take action. Existing resources are too technical, too simplistic or too expensive. Meanwhile, new tech-savvy competitors steal customers from under their feet. For these professionals, online profits seem unattainable. Webify Your Business provides the solution. Short and concise chapters are presented in a deliberate and strategic sequence designed to maximize results. Each chapter can be read in 10 minutes or less and offers an itemized to-do list at the end, allowing the reader to take immediate action and see results quickly.

Success Secrets of the Online Marketing Superstars

Author : Mitch Meyerson
Publisher : Entrepreneur Press
ISBN 13 : 1613083025
Total Pages : 214 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Success Secrets of the Online Marketing Superstars by : Mitch Meyerson

Download or read book Success Secrets of the Online Marketing Superstars written by Mitch Meyerson and published by Entrepreneur Press. This book was released on 2015-03-04 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eager business owners gain access to the playbooks of 23 of today’s most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and mistakes by the experts who have been there and done that. Readers learn how to develop a personal media brand, build a total online presence, and create a social media strategy that increases traffic. They also discover how to develop and use content that converts visitors into buyers and ultimately loyal customers, succeed with SEO, pay-per-click, and linking strategies that get websites ranked. Also included is information on leveraging social networking apps, including Facebook, online video, and Instagram, and avoiding the mistakes made by new online businesses.

The Digital Pivot

Author : Eric Schwartzman
Publisher :
ISBN 13 : 9781736621820
Total Pages : pages
Book Rating : 4.6/5 (218 download)

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Book Synopsis The Digital Pivot by : Eric Schwartzman

Download or read book The Digital Pivot written by Eric Schwartzman and published by . This book was released on 2021-04-14 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: What's the secret to driving demand, and generating leads and revenue online? What's a digital transformation, and why do some companies succeed while others fail? And how do you stage a winning digital pivot?In this book, Eric Schwartzman, bestselling author of Social Marketing to the Business Customer, explains what successful digital marketers do differently. This is the inside track 0n how to pivot to digital marketing in four easy steps, so you can earn more and work less. We are living through a time of unprecedented migration, from analog to digital business practices. Find out what it takes to stake your own claim online, so you can participate in the ever-growing digital economy, and get your share of the profits. Through real world stories and numerous examples of digital marketing pivots told in easy-to-follow, nontechnical language, you'll learn the secrets of what it really takes to be competitive online, so you can increase revenue, decrease costs, and control your future.Drawing on his experience leading online marketing programs for clients such as Toyota, UCLA, Marine Corps, US Dept. of State, LA Opera, and dozens of small and midsize companies, Eric walks you step-by-step through the process of pivoting to digital marketing.This all-in-one, practical playbook covers everything you need to know to about the people, processes, and technology that power a successful digital business, including:?Determining what people really want online?Choosing and set-up the right software?Learning the basics of search engine optimization?Driving demand with owned media ?Growing your social media following?Generating leads with content marketing?Creating email campaigns that convert?Convert traffic into leads and revenue?Improving your conversion rates continuouslyThe Digital Pivot provides you with an overview of the pieces that make up the digital marketing puzzle so you can see the forest through the trees. If you're ready to scale up and grow up, it's time to find out everything you need to know to migrate your business and career online. Your digital pivot starts right now!

Get Scrappy

Author : Nick Westergaard
Publisher : AMACOM
ISBN 13 : 081443732X
Total Pages : 247 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Get Scrappy by : Nick Westergaard

Download or read book Get Scrappy written by Nick Westergaard and published by AMACOM. This book was released on 2016-05-02 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is changing rapidly, so sometimes it’s hard to keep up. Don’t get frustrated, get scrappy. It’s an exciting time to be in marketing, with an array of equalizing platforms from the Internet to social media to content marketing, that have reset the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on tighter budgets than ever before. In Get Scrappy, chief brand strategist Nick Westergaard weaves hacks, tips, and idea starters together to provide a plan of attack for businesses of any size to: Demystify digital marketing in a way that makes sense for your business Do more with less Build a strong brand with something to say Create relevant and engaging content for your social media platforms Spark dialogue with your community of customers Measure what matter The result will be a reliable, repeatable system for building your brand, creating engaging content, and growing your community of customers. Don’t wait for marketing to reinvent itself. Instead, proactively reinvent your company’s marketing to maximize its reach!

How to Be a Productivity Ninja

Author : Graham Allcott
Publisher : Productivity Ninja
ISBN 13 : 9781785784613
Total Pages : 368 pages
Book Rating : 4.7/5 (846 download)

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Book Synopsis How to Be a Productivity Ninja by : Graham Allcott

Download or read book How to Be a Productivity Ninja written by Graham Allcott and published by Productivity Ninja. This book was released on 2019-01-03 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: World-leading productivity expert Graham Allcott's businessbible is given a complete update for 2019. Do you waste too much time on your phone? Scroll throughTwitter or Instagram when you should be getting down to your real tasks? Isyour attention easily distracted? We've got the solution: The Way of theProductivity Ninja. In the age of information overload, traditional timemanagement techniquessimply don't cut it anymore. Using techniques includingRuthlessness, Mindfulness, Zen-like Calm and Stealth & Camouflage, this fullyrevised new edition of How to be a Productivity Ninjaoffers a fun andaccessible guide to working smarter, getting more done and learning to love whatyou do again.

The Ultimate Small Business Marketing Toolkit: All the Tips, Forms, and Strategies You'll Ever Need!

Author : Beth Goldstein
Publisher : McGraw Hill Professional
ISBN 13 : 0071593772
Total Pages : 337 pages
Book Rating : 4.0/5 (715 download)

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Book Synopsis The Ultimate Small Business Marketing Toolkit: All the Tips, Forms, and Strategies You'll Ever Need! by : Beth Goldstein

Download or read book The Ultimate Small Business Marketing Toolkit: All the Tips, Forms, and Strategies You'll Ever Need! written by Beth Goldstein and published by McGraw Hill Professional. This book was released on 2007-08-13 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Low- and no-cost tools that win customer loyalty Whether you're setting up shop or already have your business off the ground, you need proven marketing strategies that get new customers in the door and keep them coming back. The Ultimate Small Business Marketing Toolkit gives you the resources to do just that, with a wide variety of cost-effective marketing techniques you can use to turn your business vision into reality. Packed with dozens of worksheets, real-life examples, and step-by-step instructions, this all-in-one resource guides you through eight easy-to-follow marketing milestones. Armed with the tools in this book and on the CD-ROM, you'll be ready to Develop targeted customer profiles using affordable market research techniques Get inside the heads of customers and learn what makes them tick Navigate your marketplace and turn obstacles into opportunities Establish winning partnerships that support your company's growth Sell your brand to the world using brochures, Web sites, direct mail, and advertising “Pushes your bottom line to a breakthrough level of success.”-Peter R. Russo, Director, Entrepreneurship Programs, Boston University School of Management

Digital Marketing That Actually Works the Ultimate Guide

Author : Melissa Byers
Publisher : That Actually Works
ISBN 13 : 9780983028642
Total Pages : 300 pages
Book Rating : 4.0/5 (286 download)

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Book Synopsis Digital Marketing That Actually Works the Ultimate Guide by : Melissa Byers

Download or read book Digital Marketing That Actually Works the Ultimate Guide written by Melissa Byers and published by That Actually Works. This book was released on 2019-02 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing That Actually Works is your roadmap to understanding and implementing digital marketing that gets results. This book takes you from digital marketing strategy to channels to tactics to tools to measurement to prioritization - giving you a strong foundation in how to use digital marketing to grow your business, brand or organization. This book is for business professionals and marketers who want a strong grasp of the core concepts in digital marketing - what they are, how they work and how to implement them for growth. Covering strategy, best practices and implementation, this is The Ultimate Guide with no hype - just solid strategies, tactics and tools that actually work. Who can benefit from this book? - MARKETERS AND AGENCIES - Wanting to implement digital marketing best practices and round out their digital knowledge. - CEOS AND EXECUTIVES - Needing a solid understanding of how to strategically use digital to fuel their growth. - ENTREPRENEURS AND STARTUPS - Wanting to harness the power of digital marketing to grow their business. - BRAND MANAGERS - Needing to understand how to best use digital marketing strategically and drive better results. - AGENCIES - Wanting to provide lasting value for their clients with a comprehensive approach to digital. - BUSINESS PROFESSIONALS - Wanting to have a solid understanding of the fastest growing area of marketing and business growth. - DIGITAL TRANSFORMATION TEAMS - Looking to be sure that core areas of digital are used strategically to fuel business growth. This book covers the core aspects of digital marketing: - How to build a plan - Creating a digital marketing strategy - Assessing the digital landscape - Defining your target audience for digital - Digital content strategy and optimization - Social Media Marketing - Digital Advertising - SEO (Search Engine Optimization) - Websites - Conversational marketing (reviews, influencers, advocates and more) - Email marketing - CRM - Mobile marketing (including Messenger and Chatbots) - Digital marketing measurement - Digital marketing analytics and optimization - Digital ROI (return on investment) - Prioritizing digital marketing - Building your digital marketing plan. If you want to take your digital marketing knowledge and results to the next level read this book! Based on over 10 years of working with businesses on digital marketing, Digital Marketing that Actually Works is a comprehensive guide to everything a savvy business professional or marketer should understand about digital marketing. There is no hype. No gimmicks. Just clear, practical, actionable content based on what actually works to grow businesses. As a BONUS this book includes a FREE DOWNLOAD action planner and additional resources to help you implement what you learn.

Network Marketing Secrets

Author : Russell Brunson
Publisher :
ISBN 13 : 9781985393349
Total Pages : 108 pages
Book Rating : 4.3/5 (933 download)

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Book Synopsis Network Marketing Secrets by : Russell Brunson

Download or read book Network Marketing Secrets written by Russell Brunson and published by . This book was released on 2018-02-14 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Hidden Funnel Strategy... That Easily Attracts The RIGHT People, Who Are SO SUPER INTERESTED In What You're Selling, They Actually Raise Their Hands And Ask You To Sign Them Up!This book will take you behind the scenes of the three funnels that have built 99% of ALL successful network marketing companies, and show you how to replicate them online with simple sales funnels. You'll be able to plug your network marketing opportunity into these funnels within just a few minutes. I'll also tell you the one step that everyone forgets. Miss this step and your funnels will never gain the momentum you need to be a top earner. Ready? Good. Me too!

Clicksand

Author : Bill Troy
Publisher : IdeaPress Publishing
ISBN 13 : 9781940858432
Total Pages : 0 pages
Book Rating : 4.8/5 (584 download)

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Book Synopsis Clicksand by : Bill Troy

Download or read book Clicksand written by Bill Troy and published by IdeaPress Publishing. This book was released on 2018-02-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How online marketing is destroying millions of businesses and what to do if yours is one of them.

Business Expert's Guidebook: Small Business Tips, Technology Trends and Online Marketing

Author : Scott Steinberg
Publisher : Lulu.com
ISBN 13 : 1105792617
Total Pages : 134 pages
Book Rating : 4.1/5 (57 download)

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Book Synopsis Business Expert's Guidebook: Small Business Tips, Technology Trends and Online Marketing by : Scott Steinberg

Download or read book Business Expert's Guidebook: Small Business Tips, Technology Trends and Online Marketing written by Scott Steinberg and published by Lulu.com. This book was released on 2012-06-01 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: From smartphone apps to tablet PCs and social networks, any business can use technology to increase ROI and boost productivity without sacrificing quality or customer service. A complete guide with hints, tips and advice for modern executives of all experience levels, small business expert and entrepreneur Scott Steinberg reveals how to tap their power within. From marketing and management to leadership, advertising and public relations, learn how to slash costs and maximize productivity using today's latest high-tech innovations. Every business - and business plan - can profit from keeping up with IT advances. Join us as we reveal how to give yours an upgrade. Includes: Best Business Apps, Gadgets, Online Services - Social Media Secrets: Facebook, Twitter, Google+ - Advertising and PR on Any Budget - Online Marketing and SEO - IT Security Tips - How to Start Any Business Overnight "The one book every entrepreneur should keep handy." Gary Shapiro, CEO, Consumer Electronics Association

The Lead Machine

Author : Rich Brooks
Publisher : take flyte publishing
ISBN 13 : 9780998367408
Total Pages : 320 pages
Book Rating : 4.3/5 (674 download)

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Book Synopsis The Lead Machine by : Rich Brooks

Download or read book The Lead Machine written by Rich Brooks and published by take flyte publishing. This book was released on 2017-01-22 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking to generate more leads online? Do you want to rank higher at the search engines, engage your audience on social media, and get them to take action at your website? Sometimes getting to the first page on Google or building an audience on Facebook seems incredibly difficult, frustrating, or even impossible. In The Lead Machine, author, digital agency owner, and entrepreneur Rich Brooks breaks down digital marketing into its BARE Essentials: Build, Attract, Retain, and Evaluate. He shows you a step-by-step approach to how you can master SEO, social media, email, and content marketing. How you can improve your website to convert more visitors into customers. How you can stay in touch with prospects even after they've left your site. And how to make sense of your website traffic reports and other analytics so you can continually grow your business.Regardless of your business or industry, the BARE Essentials framework will help you generate more quality leads online, leading to more sales and more business.

Ultimate Guide to Local Business Marketing

Author : Perry Marshall
Publisher : Entrepreneur Press
ISBN 13 : 1613083238
Total Pages : 333 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Ultimate Guide to Local Business Marketing by : Perry Marshall

Download or read book Ultimate Guide to Local Business Marketing written by Perry Marshall and published by Entrepreneur Press. This book was released on 2016-01-18 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google local services ads returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords, new competitors and even legacy platforms such as Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results

Successful Marketing

Author : Rhonda Abrams
Publisher :
ISBN 13 : 9781933895055
Total Pages : 0 pages
Book Rating : 4.8/5 (95 download)

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Book Synopsis Successful Marketing by : Rhonda Abrams

Download or read book Successful Marketing written by Rhonda Abrams and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally The complete, ultimate marketing guide. Successful Marketing: Secrets & Strategies provides entrepreneurs and small business owners with everything they need to know to create a successful marketing plan, attract customers, increase sales, and make more money.

Street Smart Internet Marketing

Author : Justin Michie
Publisher : Street Smart Internet Market
ISBN 13 : 1424319633
Total Pages : 317 pages
Book Rating : 4.4/5 (243 download)

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Book Synopsis Street Smart Internet Marketing by : Justin Michie

Download or read book Street Smart Internet Marketing written by Justin Michie and published by Street Smart Internet Market. This book was released on 2006 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Seven Figure Agency Roadmap

Author : Josh Nelson
Publisher : Josh Nelson
ISBN 13 : 1703385454
Total Pages : 252 pages
Book Rating : 4.7/5 (33 download)

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Book Synopsis The Seven Figure Agency Roadmap by : Josh Nelson

Download or read book The Seven Figure Agency Roadmap written by Josh Nelson and published by Josh Nelson. This book was released on 2019-10-29 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Seven Figure Agency Roadmap is the must-have resource for digital marketing agency owners. Increase your income, work when and how you want, get your clients get incredible results...... and live your desired lifestyle. The Seven Figure Agency is designed to solve these issues you may be experiencing such as: * Too many agencies hit an income ceiling, and never make the kind of money (or the kind of impact) that they are capable of. They get stuck at one of the 3 plateaus: Startup, Struggle or even Success * Most agencies blame themselves, and try to work on their MINDSET -- But nothing changes because it's not your mindset that's the problem. It's the MODEL that needs to change. * The model that you bought into when you started your agency business is completely unscalable (Manual prospecting to get a few leads, chasing prospects down rather than getting them to come to you... and living off of project revenue so there's never consistent income or time for you). * For the last 5 years, the author has been working with a select group of agencies, taking them from Struggle to Success, Scale and Significance. Josh Nelson has a very new approach and he shares the very best of what is working in his business & for the agencies he works with to build million dollar agencies. This book is essential reading for agencies of all types and experience-levels and is of particular value for anyone looking to start a digital marketing agency to short cut growing pains and accelerate their growth to Seven Figures & Beyond.Forget the old concept of a general, digital marketing agency that takes years to establish - there's no need to wait when you have The Seven Figure Agency Roadmap. Whether your dream is to control your schedule or earn six figures in a month, The Seven Figure Agency Roadmap is your manual.This set of turn-by-turn directions to building a digital agency teaches: * How Josh went from virtually bankrupt to running a hypergrowth agency that made the Inc 5000 list of fastest growing companies in the Untied States 4 years in a row * How to build the team that will manage the day-to-day operations * How top agency owners grow to seven figures within a year * How to add $5,000 in monthly recurring revenue to your agency every single month * How to rapidly establish authority in any niche, so clients ask to work with you When you purchase the book you get access to a workbook that help you put the ideas into action: * Multiple case studies & long form interviews with members of Seven Figure Agency Coaching who have grown their revenue to seven figures, hired teams to replace themselves, or sold their agencies for a nice profit * Josh's templates you can copy for setting goals, designing your marketing, and tracking performance * How the Seven Figure Agency principles create a life shaped to your goals