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Digital Marketing Ideas
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Book Synopsis The Best Digital Marketing Campaigns in the World by : Damian Ryan
Download or read book The Best Digital Marketing Campaigns in the World written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2011-06-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape.
Book Synopsis Digital Marketing Strategy by : Glen L. Urban
Download or read book Digital Marketing Strategy written by Glen L. Urban and published by Prentice Hall. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing Strategy emphasizes how digital technologies make marketing more effective because they allow for individual attention, better campaign management, and better product, marketing design, and execution. The book does not ignore the fundamental theories of marketing, but emphasizes their usefulness in developing a response to the threats and opportunities created by the Internet. It is organized around an easy-to-understand flow diagram for formulating marketing strategies: understand customer needs, formulate a strategy, implement the strategy, and build trust with customers. Digital technology discussed includes customer relationship management software, sales force automation, wireless technology, marketing automation software, and decision support systems. Case studies throughout the book illustrate real-life digital technology scenarios; they include: Mothernature.com, Dell, Insite, Terra Lycos, MarketSoft, OSRAM Sylvania, Logistics.com, Travelocity, and Citibank Online. For anyone pursuing a career in marketing; also for practitioners, marketing professionals, consultants, executive trainers and others employed in corporate training.
Download or read book Talk Triggers written by Jay Baer and published by Penguin. This book was released on 2018-10-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: Proprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.
Book Synopsis Digital Marketing For Dummies by : Ryan Deiss
Download or read book Digital Marketing For Dummies written by Ryan Deiss and published by John Wiley & Sons. This book was released on 2020-07-27 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!
Book Synopsis Digital Marketing That Actually Works the Ultimate Guide by : Melissa Byers
Download or read book Digital Marketing That Actually Works the Ultimate Guide written by Melissa Byers and published by That Actually Works. This book was released on 2019-02 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing That Actually Works is your roadmap to understanding and implementing digital marketing that gets results. This book takes you from digital marketing strategy to channels to tactics to tools to measurement to prioritization - giving you a strong foundation in how to use digital marketing to grow your business, brand or organization. This book is for business professionals and marketers who want a strong grasp of the core concepts in digital marketing - what they are, how they work and how to implement them for growth. Covering strategy, best practices and implementation, this is The Ultimate Guide with no hype - just solid strategies, tactics and tools that actually work. Who can benefit from this book? - MARKETERS AND AGENCIES - Wanting to implement digital marketing best practices and round out their digital knowledge. - CEOS AND EXECUTIVES - Needing a solid understanding of how to strategically use digital to fuel their growth. - ENTREPRENEURS AND STARTUPS - Wanting to harness the power of digital marketing to grow their business. - BRAND MANAGERS - Needing to understand how to best use digital marketing strategically and drive better results. - AGENCIES - Wanting to provide lasting value for their clients with a comprehensive approach to digital. - BUSINESS PROFESSIONALS - Wanting to have a solid understanding of the fastest growing area of marketing and business growth. - DIGITAL TRANSFORMATION TEAMS - Looking to be sure that core areas of digital are used strategically to fuel business growth. This book covers the core aspects of digital marketing: - How to build a plan - Creating a digital marketing strategy - Assessing the digital landscape - Defining your target audience for digital - Digital content strategy and optimization - Social Media Marketing - Digital Advertising - SEO (Search Engine Optimization) - Websites - Conversational marketing (reviews, influencers, advocates and more) - Email marketing - CRM - Mobile marketing (including Messenger and Chatbots) - Digital marketing measurement - Digital marketing analytics and optimization - Digital ROI (return on investment) - Prioritizing digital marketing - Building your digital marketing plan. If you want to take your digital marketing knowledge and results to the next level read this book! Based on over 10 years of working with businesses on digital marketing, Digital Marketing that Actually Works is a comprehensive guide to everything a savvy business professional or marketer should understand about digital marketing. There is no hype. No gimmicks. Just clear, practical, actionable content based on what actually works to grow businesses. As a BONUS this book includes a FREE DOWNLOAD action planner and additional resources to help you implement what you learn.
Download or read book Get Scrappy written by Nick Westergaard and published by AMACOM. This book was released on 2016-05-02 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is changing rapidly, so sometimes it’s hard to keep up. Don’t get frustrated, get scrappy. It’s an exciting time to be in marketing, with an array of equalizing platforms from the Internet to social media to content marketing, that have reset the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on tighter budgets than ever before. In Get Scrappy, chief brand strategist Nick Westergaard weaves hacks, tips, and idea starters together to provide a plan of attack for businesses of any size to: Demystify digital marketing in a way that makes sense for your business Do more with less Build a strong brand with something to say Create relevant and engaging content for your social media platforms Spark dialogue with your community of customers Measure what matter The result will be a reliable, repeatable system for building your brand, creating engaging content, and growing your community of customers. Don’t wait for marketing to reinvent itself. Instead, proactively reinvent your company’s marketing to maximize its reach!
Book Synopsis All Your Twisted Secrets by : Diana Urban
Download or read book All Your Twisted Secrets written by Diana Urban and published by HarperCollins. This book was released on 2020-03-17 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thrilling debut, reminiscent of new fan favorites like One of Us Is Lying and the beloved classics by Agatha Christie, that will leave readers guessing until the explosive ending. “Welcome to dinner, and again, congratulations on being selected. Now you must do the selecting.” What do the queen bee, star athlete, valedictorian, stoner, loner, and music geek all have in common? They were all invited to a scholarship dinner, only to discover it’s a trap. Someone has locked them into a room with a bomb, a syringe filled with poison, and a note saying they have an hour to pick someone to kill...or else everyone dies. Amber Prescott is determined to get her classmates and herself out of the room alive, but that might be easier said than done. No one knows how they’re all connected or who would want them dead. As they retrace the events over the past year that might have triggered their captor’s ultimatum, it becomes clear that everyone is hiding something. And with the clock ticking down, confusion turns into fear, and fear morphs into panic as they race to answer the biggest question: Who will they choose to die?
Book Synopsis Digital Marketing Strategy by : Simon Kingsnorth
Download or read book Digital Marketing Strategy written by Simon Kingsnorth and published by Kogan Page Publishers. This book was released on 2016-05-03 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.
Book Synopsis Digital Marketing Ideas by : Ehsan Zarei
Download or read book Digital Marketing Ideas written by Ehsan Zarei and published by Lulu.com. This book was released on with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Visible Expert by : Lee W. Frederiksen
Download or read book The Visible Expert written by Lee W. Frederiksen and published by . This book was released on 2014-09-02 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it take to become a well-known expert in your field - someone other practitioners and the media seek out for leadership and insight? We call these stars Visible Experts . And becoming one is easier than it looks. In this research-based book, you will learn how you or your colleagues can become Visible Experts and leverage this status to drive significant new growth and profits for your firm. You will discover which tools and techniques you need to build your reputation and ascend to prominence. And you will hear from real experts from across the professional services who have climbed from obscurity to the peak of their profession. The Visible Expert is the essential manual for any individual or firm that is ready to take their expertise to the highest level. Based on interviews with over 1,000 experts and buyers of their services, this book will take you higher, faster."
Download or read book Mister O written by Lauren Blakely and published by Big Rock. This book was released on 2024-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hot and hilarious best friend's little sister romantic comedy! Look, it wasn't even my idea. But that's hardly an excuse for agreeing to teach my best friend's little sister how to win a man. But like I was going to let some other guy in the city help the deliciously awkward and ridiculously sexy woman figure out the ways of men? My unquenchable (and very secret) desire for Harper aside, she's my good friend too. What's the big deal if I give her a fake (but it feels real) kiss on the street? Or if I help her learn how to dirty text. Except, I wind up learning all sorts of wonderful things too. Like, the fact that she has a naughty mind too and wants to put it to good use. With me. I should say no to her newest hands-on request. Spoiler alert-I don't. And soon I'm giving the woman I've secretly wanted some no strings attached lessons in seduction. The trouble is the more nights I spend with the off-limits woman in bed, the more days I want to spend with her out of bed. And that's not part of the lesson plan for my best friend's little sister.
Book Synopsis Mastering Digital Marketing by : Michael Cohn
Download or read book Mastering Digital Marketing written by Michael Cohn and published by . This book was released on 2017-04-21 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mastering Digital Marketing: Maximizing Your Marketing Strategy to Reach Ideal clients is the ideal guide for you if you are just about to bring your business into the digital age. The book explains the effectiveness of marketing your business online and covers all aspects of the perfect digital marketing strategy. This book explains how we did it, and how you can do it too. You'll Learn:* How to bring your business into the digital age easily and effectively. You will also gain a deeper insight into why marketing your business online is essential to your success.* How to identify your target audience, build trust, the power of testimonials, establishing credibility, building relationships, and how to write the perfect call-to-action.* How to view your business in a different way. The tips in the book will enable you to elevate your brand to where you want it to be.* How to develop the perfect online marketing strategy. You will become adept at combining your traditional marketing strategy with your new online strategy for fantastic results.About the AuthorMichael Cohn founded CompuKol Communications to help small businesses and entrepreneurs increase their visibility, reputation, trustworthiness and credibility online. At CompuKol Michael consults, creates, and implements communication strategies for small businesses to monopolize their markets with a unique business voice, vision, and visibility. Michael has over 30 years of experience in IT and web technologies. His expertise includes social media marketing strategies; Internet marketing; web presence design; business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Book Synopsis Internet Marketing Ideas by : Ehsan Zarei
Download or read book Internet Marketing Ideas written by Ehsan Zarei and published by Lulu.com. This book was released on with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing by : Milton Kotler
Download or read book Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing written by Milton Kotler and published by World Scientific. This book was released on 2020-08-26 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.
Book Synopsis Effective Digital Marketing Strategies to Boost Your Restaurant's Online Sales by : Deepak
Download or read book Effective Digital Marketing Strategies to Boost Your Restaurant's Online Sales written by Deepak and published by Deepak. This book was released on with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the competitive world of the restaurant industry, standing out and driving online sales is more challenging than ever. "Effective Digital Marketing Strategies to Boost Your Restaurant's Online Sales" is the ultimate guide for restaurant owners, operators, and marketers looking to revolutionize their approach to digital marketing. Packed with innovative restaurant marketing ideas, proven digital marketing strategies for restaurants, and expert insights into how to market a restaurant online, this ebook offers actionable steps that will transform your restaurant’s online presence. Whether you’re looking to enhance your restaurant’s social media marketing, leverage cutting-edge tools like augmented reality (AR) menus or virtual cooking classes, or develop powerful restaurant marketing strategies that drive repeat business, this ebook covers it all. Each chapter is designed to help you implement effective restaurant marketing techniques, ensuring that your efforts lead to increased foot traffic, online orders, and stronger customer loyalty. In this practical guide, you will learn: - Innovative restaurant marketing ideas to stay ahead of the competition in 2025 and beyond. - How to utilize social media marketing to engage with your audience, build a loyal customer base, and create viral campaigns that boost your restaurant’s visibility. - Practical tips on boosting restaurant sales with digital marketing techniques, including location-based marketing, loyalty programs, and user-generated content campaigns. - Expert advice on how to market a restaurant online, from optimizing your website and email marketing campaigns to implementing interactive content strategies. - Real-world restaurant marketing case studies from around the globe, showing you exactly how successful restaurants have implemented these strategies to drive sales and engagement. This ebook is perfect for restaurant owners and operators, whether you’re running a cozy local café, a delivery-only kitchen, or a bustling fine-dining establishment. It’s written in an easy-to-understand, conversational style, ensuring that both marketing beginners and seasoned professionals can benefit from the actionable insights provided. Why This eBook is a Must-Have: - Proven Strategies: Each chapter features effective restaurant marketing techniques that have been tested and proven to work in the real world. - Up-to-Date for 2025 and beyond: Stay ahead of the trends with the latest digital marketing strategies for restaurants, ensuring your business thrives in a constantly evolving market. - Practical Tools and Resources: Gain access to recommended tools and platforms that make implementation easier, from restaurant social media marketing to email marketing campaigns. - Inspiring Case Studies: Learn from successful digital marketing campaigns that have boosted sales for restaurants worldwide, motivating you to take action and see similar results. Whether you’re looking to attract new customers, build an engaging online presence, or maximize your restaurant’s sales potential through digital channels, "Effective Digital Marketing Strategies to Boost Your Restaurant's Online Sales" is the essential resource you need. Take control of your restaurant’s future with powerful, data-driven marketing techniques that deliver results. Get your copy today and start transforming your restaurant’s digital marketing strategy!
Book Synopsis High-Velocity Digital Marketing by : Steven Mark Kahan
Download or read book High-Velocity Digital Marketing written by Steven Mark Kahan and published by BenBella Books. This book was released on 2022-12-06 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: High-Velocity Digital Marketing provides B2B sales and marketing teams with a blueprint for quickly accelerating revenue growth 67 percent of B2B buyers no longer prefer to interact with sales representatives when making purchasing decisions. Gathering information online is now the hallmark of the buying process. During his 30+ year career, Steven Mark Kahan has developed a digital marketing blueprint that helps companies quickly increase revenue in brutally competitive markets. In High-Velocity Digital Marketing, he lays out how you can: Set in motion a modern marketing strategy to dramatically increase revenue growth in record time Create content that resonates with your ideal target customers Drive more visitors to your website without paying for ads Build digital demand generation campaigns that quickly deliver more leads, sales pipeline, and revenue Improve your website to convert at least 5 percent of traffic to leads Leverage public relations so it contributes to revenue growth Synchronize your sales and marketing teams in order to close prospects faster and at a higher rate Marketing online is no longer one of the ways to market—it is the way to do marketing. High-Velocity Digital Marketing is your essential, easy-to-implement guide to getting found online, providing the most critical information, and getting your buyers to purchase—fast.
Book Synopsis Digital Marketing by : Dr. Mukul A. Burghate
Download or read book Digital Marketing written by Dr. Mukul A. Burghate and published by mukul burghate. This book was released on with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing is a vast umbrella term that covers multiple areas from SEO to blog writing and distribution channels to budgets. In this textbook, we’ll help you to understand the key pillars of digital marketing, enabling you to build your own digital marketing strategy to optimize advertising through online channels such as search engines, your websites, social media, email, and mobile apps. Digital marketing, also known as online marketing, refers to advertising delivered through digital channels to promote brands and connect potential customers using the internet and other forms of digital communication such as: Search engines, Websites, Social media, Email, Mobile apps, Text messaging, Web-based advertising etc. In-short, if a marketing campaign is using any of the above online media channels, it is digital marketing. Consumers today rely heavily on digital means to research products. Some 77% of customers research a brand online before engaging with it, according to HubSpot Research. Meanwhile, 51% of consumers say they use Google to research products before buying. It is in this context, a textbook on introduction to the subject of Digital Marketing is presented to the students of Management & Commerce program. The book contains the syllabus from basics of the subjects going into the complexities of the topics. All the concepts have been explained with relevant examples and diagrams to make it interesting for the readers. However, it is implicit that these are exam-oriented Study Material and students are advised to attend regular class room classes in the Institute and utilize reference books available in the library for In-depth knowledge. We owe to many websites and their free contents; we would like to specially acknowledge contents of website of IGNOU www.egyankosh.ac.in, www.wikipedia.com and various authors whose writings formed the basis for this book. We acknowledge our thanks to them. At the end we would like to say that there is always a room for improvement in whatever we do. We would appreciate any suggestions regarding this study material from the readers so that the contents can be made more interesting and meaningful. Readers can email their queries and doubts to our authors on [email protected] shall be glad to help you immediately. Authors: Dr. Kulbushan D. Meghe, Dr. Prashant A. Manusmare, Dr. Sachin Barve & Dr. Mukul Burghate
