Digital and Marketing Asset Management

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Author :
Publisher : Rosenfeld Media
ISBN 13 : 1933820128
Total Pages : 241 pages
Book Rating : 4.9/5 (338 download)

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Book Synopsis Digital and Marketing Asset Management by : Theresa Regli

Download or read book Digital and Marketing Asset Management written by Theresa Regli and published by Rosenfeld Media. This book was released on 2016-08-02 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds struggle with how to manage those media assets. Digital professionals who want to master the life cycles behind creating, storing, and reusing media need the inside scoop on how digital and media asset management technology really works.

Digital Rights Management

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Author :
Publisher : *M&T Press
ISBN 13 :
Total Pages : 316 pages
Book Rating : 4.X/5 (4 download)

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Book Synopsis Digital Rights Management by : Bill Rosenblatt

Download or read book Digital Rights Management written by Bill Rosenblatt and published by *M&T Press. This book was released on 2002 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book paints a complete picture of the overall DRM landscape in terms that novices can understand, without sacrificing the under-the-hood details that techies demand." --Mark Walter, Senior Analyst, The Seybold Report Protect Your Intellectual Property -- and Profit from Digital Media Digital rights management, or DRM, is a set of business models and technologies that enables you to protect -- and profit from -- your text, image, music, or video content in today's digital world. In this unique guide, three digital media experts show you step-by-step how to find the right DRM solution for your organization, whether you're an IT decision-maker or an executive on the content side. After explaining DRM antecedents, paradigms, and legal foundations, the authors walk you through today's DRM technologies and standards -- and offer sound, practical advice on how to match your needs with the right DRM products, services, and vendors. Your Road Map for Today's DRM Technologies * Get the scoop on subscription, pay-per-view, superdistribution, metering, and other DRM business models * Understand what the Digital Millennium Copyright Act and other legal guidelines mean for DRM * Delve into watermarking, encryption, authentication, clearinghouses, and other DRM building blocks * Get up to speed on XrML, DOI, ICE, and other emerging standards * Zero in on key proprietary technologies, from InterTrust RightsSystem to Verance watermarking to products from Adobe, Microsoft, and many others * Match your needs with the right DRM solutions -- from custom-built systems to the best vendors and industry-specific products.

Designed for Digital

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Author :
Publisher : MIT Press
ISBN 13 : 0262542765
Total Pages : 205 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Designed for Digital by : Jeanne W. Ross

Download or read book Designed for Digital written by Jeanne W. Ross and published by MIT Press. This book was released on 2021-09-21 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of Forbes's Top Ten Technology Books of the Year How to redesign ‘big, old’ companies for digital success—featuring a survey of 300+ business leaders and 30+ global organizations, including Amazon, Uber, LEGO, Toyota North America, Philips, and USAA. Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success through 5 key building blocks: • Shared Customer Insights • Operational Backbone • Digital Platform • Accountability Framework • External Developer Platform In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy. Designed for Digital offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on 5 years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.

Digital Project Management

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Author :
Publisher :
ISBN 13 : 9781604271256
Total Pages : 0 pages
Book Rating : 4.2/5 (712 download)

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Book Synopsis Digital Project Management by : Taylor Olson

Download or read book Digital Project Management written by Taylor Olson and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital world is growing and changing at a rate that can seem overwhelming to those project managers who have to keep up with it to build customer-facing solutions and applications. It's rare for project managers working in this field to be provided with much direction or a process by which to carry out a project, and there has been almost nothing available specific to these types of projects in the literary marketplace. Digital Project Management: The Complete Step-by-Step Guide to a Successful Launch was developed to fill this gap by providing the knowledge, best practices, and proven steps to successfully manage digital projects from end-to-end and was created to be easily adaptable to different project types and technological advances.

Leadership, Management, and Adoption Techniques for Digital Service Innovation

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Author :
Publisher : IGI Global
ISBN 13 : 1799828018
Total Pages : 342 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Leadership, Management, and Adoption Techniques for Digital Service Innovation by : Sandhu, Kamaljeet

Download or read book Leadership, Management, and Adoption Techniques for Digital Service Innovation written by Sandhu, Kamaljeet and published by IGI Global. This book was released on 2019-12-27 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are many advantages to incorporating digital services in business, including improved data management, higher transparency, personalized customer service, and cost reduction. Innovation is a key driver to how digital services are formed, developed, delivered, and used by consumers, employees, and employers. The largest differentiator comes from having a digitally empowered workforce. Companies increasingly need digital workers to establish greater digital skills to bear on every activity. Business leaders especially need to steer digital priorities, drive innovation, and develop digital platforms. Leadership, Management, and Adoption Techniques for Digital Service Innovation is an essential reference source that discusses the adoption of digital services in multiple industries and presents digital technologies to address and further advance innovation to drive successful solutions. Featuring research on topics such as cloud computing, digital business, and value creation, this book is ideally designed for managers, leaders, executives, directors, IT consultants, academicians, researchers, industry professionals, students, and practitioners.

Media and Digital Management

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Author :
Publisher : Springer
ISBN 13 : 3319720007
Total Pages : 486 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Media and Digital Management by : Eli M. Noam

Download or read book Media and Digital Management written by Eli M. Noam and published by Springer. This book was released on 2019-01-23 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector. Its chapters cover—in a jargonless, non-technical way—the major functions of management. First, creating a media product: the financing of projects, and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible.

Digital Identity Management

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Author :
Publisher : Elsevier
ISBN 13 : 0081005911
Total Pages : 267 pages
Book Rating : 4.0/5 (81 download)

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Book Synopsis Digital Identity Management by : Maryline Laurent

Download or read book Digital Identity Management written by Maryline Laurent and published by Elsevier. This book was released on 2015-04-02 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past four decades, information technology has altered chains of value production, distribution, and information access at a significant rate. These changes, although they have shaken up numerous economic models, have so far not radically challenged the bases of our society.This book addresses our current progress and viewpoints on digital identity management in different fields (social networks, cloud computing, Internet of Things (IoT), with input from experts in computer science, law, economics and sociology. Within this multidisciplinary and scientific context, having crossed analysis on the digital ID issue, it describes the different technical and legal approaches to protect digital identities with a focus on authentication systems, identity federation techniques and privacy preservation solutions. The limitations of these solutions and research issues in this field are also discussed to further understand the changes that are taking place. - Offers a state of the discussions and work places on the management of digital identities in various contexts, such as social networking, cloud computing and the Internet of Things - Describes the advanced technical and legal measures to protect digital identities - Contains a strong emphasis of authentication techniques, identity federation tools and technical protection of privacy

Digital Talent Management

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Author :
Publisher : Springer Nature
ISBN 13 : 3030767507
Total Pages : 88 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Digital Talent Management by : Sorin Dan

Download or read book Digital Talent Management written by Sorin Dan and published by Springer Nature. This book was released on 2021-07-23 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the importance of talent management practices in recruiting, developing and retaining talented professionals in the digital and IT&C industry. It unpacks the distinctive characteristics of ‘digital talent’ represented by a wide spectrum of professionals and managers with digital abilities, competencies and skills who add considerable value to organizations and industries worldwide. It shows that despite digital talent’s increased variety and significant contribution to digital transformation processes, much of the existing human resource and talent management research and practice fail to account for their distinctiveness. This book calls for the need for a new kind of talent management, referred to as ‘digital talent management’ (DTM) that is applicable to digital talent and decidedly integrates digital talent’s distinctive characteristics into talent management strategies and practices in a human-centered manner. Drawing upon existing, yet disconnected, streams of literature and empirical evidence derived from the information technology and communication (IT&C) industry, this book defines digital talent and delineates strategies to attract, develop and retain them for an uncertain and renewed future.

The Rise of Digital Management

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1040033873
Total Pages : 171 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis The Rise of Digital Management by : François-Xavier de Vaujany

Download or read book The Rise of Digital Management written by François-Xavier de Vaujany and published by Taylor & Francis. This book was released on 2024-06-03 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the history of management, placing it in perspective with both American history and the genealogy of digital technology. Focusing on the years of industrial mobilization in the United States (from 1937 to 1945) and their extension into the Cold War, it shows particularly how "scientific management" was reconfigured and re-legitimized in favor of a new profoundly American geopolitics. In a context where the future was at a standstill, this research also explains what became of the managerial processes at the heart of capitalism from the 40s onwards: the shift from a managerial capitalism of calculation to a narrative capitalism made up of "desiring machines". This digital management no longer simply contributes, along with others, to unveiling and revealing the future. Aligned with the American obsession with novelty, it is the very process of revelation and unveiling, with managers and consumers alike becoming the intersecting subjects of desires borne of managerial apocalypses. To explore this period of American history, the author has combined a triple narrative anchored in three types of archives: an intimate history of this reconfiguration from the presence in New York of Saint-Exupéry, Burnham and Wiener; a description of the great historical moment of industrial mobilization; and a philosophical speculation about reconfiguration and its links to American history.

Management and Information Technology after Digital Transformation

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Author :
Publisher : Routledge
ISBN 13 : 1000451666
Total Pages : 285 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Management and Information Technology after Digital Transformation by : Peter Ekman

Download or read book Management and Information Technology after Digital Transformation written by Peter Ekman and published by Routledge. This book was released on 2021-09-22 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the widespread transformation of information into digital form throughout society – firms and organisations are embracing this development to adopt multiple types of IT to increase internal efficiency and to achieve external visibility and effectiveness – we have now reached a position where there is data in abundance and the challenge is to manage and make use of it fully. This book addresses this new managerial situation, the post-digitalisation era, and offers novel perspectives on managing the digital landscape. The topics span how the post-digitalisation era has the potential to renew organisations, markets and society. The chapters of the book are structured in three topical sections but can also be read individually. The chapters are structured to offer insights into the developments that take place at the intersection of the management, information systems and computer science disciplines. It features more than 70 researchers and managers as collaborating authors in 23 thought-provoking chapters. Written for scholars, researchers, students and managers from the management, information systems and computer science disciplines, the book presents a comprehensive and thought-provoking contribution on the challenges of managing organisations and engaging in global markets when tools, systems and data are abundant.

Digital Management Practice

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Author :
Publisher : Springer Nature
ISBN 13 : 3662683539
Total Pages : 208 pages
Book Rating : 4.6/5 (626 download)

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Book Synopsis Digital Management Practice by : Adrian Vogler

Download or read book Digital Management Practice written by Adrian Vogler and published by Springer Nature. This book was released on 2024-01-28 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book illustrates how managers and knowledge workers can effectively harness collective and artificial intelligence to counteract the effects of exponential change and successfully implement digitization within their organizations. The author applies the proven management principles of Peter F. Drucker to the new challenges of the digital age, enhancing them with the concepts of collective and artificial intelligence. This approach also takes into account the insights of Daniel Kahneman regarding "Thinking, Fast and Slow" and the associated cognitive biases and deficits in human thinking. By leveraging innovative tools – collective and artificial intelligence – these deficits can be mitigated, aiding in decision-making. The use of these tools in innovation management and work organization is also discussed. Readers are provided with practical tips and strategies for implementation. Embark on an exciting journey through digital management practices and successfully navigate the challenges of the digital world.

IT Management in the Digital Age

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Author :
Publisher : Springer
ISBN 13 : 331996187X
Total Pages : 132 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis IT Management in the Digital Age by : Nils Urbach

Download or read book IT Management in the Digital Age written by Nils Urbach and published by Springer. This book was released on 2018-09-05 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the massive changes currently taking place in the business world and commonly known under the label “digitalization.” In addition, it describes the significant impacts of technological innovations on processes, products, services and business models. The digital transformation resulting from these developments leads to disruption for many enterprises and industries. While for many years, IT departments mainly concentrated on fulfilling the requirements of business departments effectively and efficiently by means of high-quality IT services and operations, today’s IT departments are increasingly expected to actively co-design and co-create the enterprise. This book describes how information technology enables innovation for businesses, and how IT departments can proactively and in a timely manner collaborate with the business departments of their corporation to leverage these innovations. It also delineates the implications of digitalization for the structures, processes and people in today’s IT departments. IT leaders and managers who are responsible for corporate IT, as well as practice-oriented researchers, will find valuable inspirations and guidance in this book, the central mission of which is to encourage and enable a more proactive role for IT in the digital transformation processes. "This book demonstrates the impact of digital transformation on IT organizations and their management. It also presents potential risks for technology availability, security and data protection. The authors develop a vision of what IT management should look like in ten years if it is to continue playing an important role in the company. The book seeks to motivate IT executives and managers with IT responsibility to actively adapt their thinking and their IT organizations before they are forced to react to external pressure. Definitely worth reading!" Sven Kreimendahl, Director Business Technology Services, Campana & Schott

Luxury Retail and Digital Management

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119542332
Total Pages : 390 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Luxury Retail and Digital Management by : Michel Chevalier

Download or read book Luxury Retail and Digital Management written by Michel Chevalier and published by John Wiley & Sons. This book was released on 2020-03-24 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop a winning customer experience in the digital world Luxury consumers are changing – they come from all over the world, they are young and they are digital natives. How can luxury brands that have built themselves as pure physical players adapt their business model and practices to address their expectations without abandoning their luxury DNA? Luxury Retail and Digital Management, 2nd Edition sets focus on the major retailing challenges and customer evolutions luxury brands are facing today: the digitalisation and the emergence of the millennials and Chinese luxury consumers. These major changes have been affecting the distribution and communication channels of luxury brands; they now have to think simultaneously physical stores and e-commerce, global marketing and digital marketing. • Defines all the tools that are necessary to manage luxury stores including analysis of location and design concept • Explores the selection, training and motivation of the staff • Covers everything executives, managers and retail staff need to know in order to enter, expand, understand and succeed in the world of luxury retail Written by luxury retail experts Michel Chevalier and Michel Gutsatz, who lend their solid academic credentials and professional expertise to the subject, Luxury Retail and Digital Management, 2nd Edition provides deep insight into the main challenges that luxury brands are facing in this digital age.

Media Management and Digital Transformation

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Author :
Publisher : Routledge
ISBN 13 : 0429954131
Total Pages : 185 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Media Management and Digital Transformation by : Arne L. Bygdås

Download or read book Media Management and Digital Transformation written by Arne L. Bygdås and published by Routledge. This book was released on 2019-05-01 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Management and Digital Transformation provides novel and empirically rich insights into the tensions, struggles and innovations of news making and managing in media organizations. From an empirically grounded perspective this book investigates how the 'buzz' of new technology tends to prevent management from seeing which changes are needed and indeed possible to make in the newsroom. It presents ground-breaking research showing that fostering ingenious, innovative solutions can be created from within organizations by engaging and allowing employees to recognize problems, reflect and experiment with new ways of working, using technology as support for change. The research presented arises from a four-year action research project in collaboration with three small and medium-sized Norwegian newspapers, in addition to ethnographic research in newsrooms and on media organizations and phenomena in the USA and Europe. It includes among other empirical examples of newsrooms transitioning from a deadline-controlled workflow to an open-ended flowline production, and provides new tools and methods for fostering collaborative creativity and co-creative innovation practices. It also looks into newsrooms’ attempts to strengthen their audience engagement, metrics performance and external collaborations with technology providers, journalism education and action researchers. With theoretical chapters, methodological insights and qualitative case studies of contemporary practices, this book is essential reading for students and practitioners involved with media management globally.

Digital Transformation of the Design, Construction and Management Processes of the Built Environment

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Author :
Publisher : Springer Nature
ISBN 13 : 3030335704
Total Pages : 391 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Digital Transformation of the Design, Construction and Management Processes of the Built Environment by : Bruno Daniotti

Download or read book Digital Transformation of the Design, Construction and Management Processes of the Built Environment written by Bruno Daniotti and published by Springer Nature. This book was released on 2019-12-30 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book focuses on the development of methods, interoperable and integrated ICT tools, and survey techniques for optimal management of the building process. The construction sector is facing an increasing demand for major innovations in terms of digital dematerialization and technologies such as the Internet of Things, big data, advanced manufacturing, robotics, 3D printing, blockchain technologies and artificial intelligence. The demand for simplification and transparency in information management and for the rationalization and optimization of very fragmented and splintered processes is a key driver for digitization. The book describes the contribution of the ABC Department of the Polytechnic University of Milan (Politecnico di Milano) to R&D activities regarding methods and ICT tools for the interoperable management of the different phases of the building process, including design, construction, and management. Informative case studies complement the theoretical discussion. The book will be of interest to all stakeholders in the building process – owners, designers, constructors, and faculty managers – as well as the research sector.

Digital Management

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Author :
Publisher : Livre de Lyon
ISBN 13 : 2382365099
Total Pages : 143 pages
Book Rating : 4.3/5 (823 download)

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Book Synopsis Digital Management by : Abdulselami SARIGÜL

Download or read book Digital Management written by Abdulselami SARIGÜL and published by Livre de Lyon. This book was released on 2022-12-25 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Management, Livre de Lyon

Chances and Challenges of Digital Management

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Author :
Publisher : Springer Nature
ISBN 13 : 3031456017
Total Pages : 248 pages
Book Rating : 4.0/5 (314 download)

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Book Synopsis Chances and Challenges of Digital Management by : Richard C. Geibel

Download or read book Chances and Challenges of Digital Management written by Richard C. Geibel and published by Springer Nature. This book was released on 2024-01-03 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents selected contributions to the International Scientific-Practical Conference 2022 (ISCP 2022) organized by East European University (Georgia) and E-Commerce Institute (Germany). It discusses the possibilities of digital management under current conditions, highlights recent technological advances, and addresses further marketing perspectives. The topics covered include digitalization, digital transformation, e-commerce, artificial intelligence, big data, blockchain, online marketing, the transformation of small and medium-sized businesses, digital law, digital social innovation, and digital ethics.