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Digital Dawn The Rise Of New Business Realities
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Book Synopsis Digital Dawn: The Rise of New Business Realities by : Harper Sinclair
Download or read book Digital Dawn: The Rise of New Business Realities written by Harper Sinclair and published by eBookIt.com. This book was released on with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Digital Dawn in Adland by : Robert Crawford
Download or read book Digital Dawn in Adland written by Robert Crawford and published by Routledge. This book was released on 2021-06-16 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study of the advertising industry at a point of its disruption. By exploring the dynamic interaction between this established but complacent industry, and a radically new communication medium, this book reveals how advertising agencies were forced to change fundamentally, yet as an industry helped shape the digital economy, and the platforms that dominate it. Based on contemporary reports, company archives, personal archives, and over 50 interviews with past and current advertising practitioners across the range of agency departments, this unique historical narrative reveals how power shifts between agencies, advertisers, and other media platforms forged the current models of advertiser-funded digital media. For scholars of marketing, media, communication, and contemporary history, this is an illuminating perspective on the early impact of the digital revolution and its relevance to the media landscape today.
Book Synopsis Decoding Reality: Spycraft Meets Self-Development by : Antony Williams
Download or read book Decoding Reality: Spycraft Meets Self-Development written by Antony Williams and published by Antony Williams . This book was released on 2023-11-26 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Decoding Reality: Spycraft Meets Self-Development" is an invigorating guide that intertwines the exhilarating world of espionage with the introspective journey towards self-improvement and career advancement. Authored by a seasoned intelligence expert, this book presents an innovative approach, showing how the skills and strategies used in intelligence operations can be applied to personal and professional growth. At its core, "Decoding Reality" explores the unexpected parallels between the art of espionage and the quest for personal fulfillment. The author, drawing on a wealth of experience from high-stakes intelligence missions, unveils how the essence of happiness and success, much like covert messages in espionage, is a complex code waiting to be deciphered. The book is a fusion of spy tales and insightful lessons, offering a unique perspective on life's challenges and opportunities. Each chapter in "Decoding Reality" is structured as a mission, guiding the reader through various aspects of spy-craft and how they relate to everyday life. Topics include strategic thinking, resilience, sharp observation, and decision-making under pressure. The book demonstrates how these skills, honed in the world of intelligence, are equally vital in navigating personal and professional landscapes. Strategic thinking, a cornerstone of intelligence work, is presented as a tool for making more informed decisions and achieving long-term goals. The book delves into techniques for analysing complex situations, planning ahead, and anticipating outcomes, empowering readers to apply these methods to their own life scenarios. Resilience, another key theme, is explored through the lens of covert operations. The author shares how resilience developed in high-pressure intelligence missions can be a powerful asset in overcoming personal setbacks and challenges. This section includes practical advice on building mental toughness and adaptability. Observational skills, crucial in intelligence gathering, are shown to enhance interpersonal relationships and self-awareness. The book provides exercises and tips on improving attentiveness to details in one's environment and in interactions with others, leading to deeper connections and better understanding of oneself and others. "Decoding Reality" also emphasises the importance of ethical considerations and the balance between achieving objectives and maintaining personal integrity. It addresses the moral dilemmas often encountered in espionage and parallels them with everyday ethical choices, encouraging readers to navigate their own moral compass. Throughout the book, personal anecdotes from the author's career in intelligence add authenticity and excitement, bringing the lessons to life. These stories not only captivate but also serve as real-world examples of how espionage tactics can be applied outside of the intelligence community. "Decoding Reality" is not just a book; it's a call to action. It challenges readers to embark on a journey of self-discovery, using the tools and techniques of espionage to unlock their potential. It's an invitation to start decoding the realities of one's life, whether the reader is driven by curiosity, self-improvement, or professional development. It's a compelling read for anyone interested in intelligence, personal development, or simply looking for a unique approach to navigating the complexities of life.
Book Synopsis Apocalyptic AI: Visions of Heaven in Robotics, Artificial Intelligence, and Virtual Reality by : Robert M. Geraci
Download or read book Apocalyptic AI: Visions of Heaven in Robotics, Artificial Intelligence, and Virtual Reality written by Robert M. Geraci and published by Oxford University Press, USA. This book was released on 2010-02-05 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apocalyptic AI, the hope that we might one day upload our minds into machines or cyberspace and live forever, is a surprisingly wide-spread and influential idea, affecting everything from the world view of online gamers to government research funding and philosophical thought. In Apocalyptic AI, Robert Geraci offers the first serious account of this "cyber-theology" and the people who promote it. Drawing on interviews with roboticists and AI researchers and with devotees of the online game Second Life, among others, Geraci illuminates the ideas of such advocates of Apocalyptic AI as Hans Moravec and Ray Kurzweil. He reveals that the rhetoric of Apocalyptic AI is strikingly similar to that of the apocalyptic traditions of Judaism and Christianity. In both systems, the believer is trapped in a dualistic universe and expects a resolution in which he or she will be translated to a transcendent new world and live forever in a glorified new body. Equally important, Geraci shows how this worldview shapes our culture. Apocalyptic AI has become a powerful force in modern culture. In this superb volume, he shines a light on this belief system, revealing what it is and how it is changing society.
Book Synopsis OECD Digital Economy Outlook 2024 (Volume 1) Embracing the Technology Frontier by : OECD
Download or read book OECD Digital Economy Outlook 2024 (Volume 1) Embracing the Technology Frontier written by OECD and published by OECD Publishing. This book was released on 2024-05-14 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: The OECD Digital Economy Outlook 2024, Volume 1: Embracing the Technology Frontier provides new insights on key technologies that underpin the digital technology ecosystem and their impacts. Using big data and machine-learning techniques, Volume 1 provides new estimates of the growth rate of the ecosystem’s core – the information and communications technology (ICT) sector.
Book Synopsis Charting the AI Transition in Education and Business Environments by : James Hutson
Download or read book Charting the AI Transition in Education and Business Environments written by James Hutson and published by Taylor & Francis. This book was released on 2024-11-18 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delineates a comprehensive framework designed to ultimately assist organizations as they navigate the critical juncture—often termed the inflection point—in adopting generative Artificial Intelligence (AI). Addressing the exigent shift in organizational strategy mandated by Industry 4.0, and urging a transition from mere digital transformation to what is being progressively understood as "generative transformation,” it fills a conspicuous lacuna in both academic and practical discourses by presenting a timely synthesis of research, empirical studies, and case analyses. The authors utilize an interdisciplinary methodology, bridging the epistemological divide between the technological intricacies of generative AI and its effective implementation within institutional frameworks. Reorienting the focus of organizational leaders from a simplistic replacement paradigm to one of technological-human augmentation, it works toward a prescriptive blueprint for enabling organizations to adopt generative AI without compromising their most valuable asset: human intellectual and emotional capital. Fostering interdisciplinary dialog among academics, industry professionals, and policymakers, it fills a critical gap in current discourses and serves as a catalyst for future research and collaboration.
Book Synopsis Virtual Reality by : Samuel Greengard
Download or read book Virtual Reality written by Samuel Greengard and published by MIT Press. This book was released on 2019-09-10 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive overview of developments in augmented reality, virtual reality, and mixed reality—and how they could affect every part of our lives. After years of hype, extended reality—augmented reality (AR), virtual reality (VR), and mixed reality (MR)—has entered the mainstream. Commercially available, relatively inexpensive VR headsets transport wearers to other realities—fantasy worlds, faraway countries, sporting events—in ways that even the most ultra-high-definition screen cannot. AR glasses receive data in visual and auditory forms that are more useful than any laptop or smartphone can deliver. Immersive MR environments blend physical and virtual reality to create a new reality. In this volume in the MIT Press Essential Knowledge series, technology writer Samuel Greengard offers an accessible overview of developments in extended reality, explaining the technology, considering the social and psychological ramifications, and discussing possible future directions. Greengard describes the history and technological development of augmented and virtual realities, including the latest research in the field, and surveys the various shapes and forms of VR, AR, and MR, including head-mounted displays, mobile systems, and goggles. He examines the way these technologies are shaping and reshaping some professions and industries, and explores how extended reality affects psychology, morality, law, and social constructs. It's not a question of whether extended reality will become a standard part of our world, he argues, but how, when, and where these technologies will take hold. Will extended reality help create a better world? Will it benefit society as a whole? Or will it merely provide financial windfalls for a select few? Greengard's account equips us to ask the right questions about a transformative technology.
Book Synopsis Virtual Corporate Universities by : Walter R.J. Baets
Download or read book Virtual Corporate Universities written by Walter R.J. Baets and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past years, business schools have been experimenting with distance learning and online education. In many cases this new technology has not brought the anticipated results. Questions raised by online education can be linked to the fundamental problem of education and teaching, and more specifically to the models and philosophy of education and teaching. Virtual Corporate Universities: A Matrix of Knowledge and Learning for the New Digital Dawn offers a source for new thoughts about those processes in view of the use of new technologies. Learning is considered as a key-strategic tool for new strategies, innovation, and significantly improving organizational effectiveness. The book blends the elements of knowledge management, as well as organizational and individual learning. The book is not just a treatment of technology, but a fusion of a novel dynamic learner (student)-driven learning concept, the management and creation of dynamic knowledge, and next-generation technologies to generic business, organizational and managerial processes, and the development of human capital. Obviously, the implications of online learning go far beyond the field of business as presented in this book.
Book Synopsis The Television Will Be Revolutionized, Second Edition by : Amanda D Lotz
Download or read book The Television Will Be Revolutionized, Second Edition written by Amanda D Lotz and published by NYU Press. This book was released on 2014-09-19 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Incredibly prescient . . . the revised edition updates its account to reflect an age when Hulu, Netflix, and Amazon are now competing for Emmy and Peabody Awards.” —Henry Jenkins, coauthor of Spreadable Media: Creating Meaning and Value in a Networked Culture Many proclaimed the “end of television” in the early years of the twenty-first century, as capabilities and features of the boxes that occupied a central space in American living rooms for the preceding fifty years were radically remade. In this revised second edition of her definitive book, Amanda D. Lotz proves that rumors of the death of television were greatly exaggerated and explores how new distribution and viewing technologies have resurrected the medium. Shifts in the basic practices of making and distributing television have not been hastening its demise but redefining what we can do with it, what we expect from it, how we use it—in short, revolutionizing it. Television, as both a technology and a tool for cultural storytelling, remains as important today as ever, but it has changed in fundamental ways. The Television Will Be Revolutionized provides a sophisticated history of the present, examining television in what Lotz terms the “post-network” era while providing frameworks for understanding the continued change in the medium. The second edition addresses adjustments throughout the industry wrought by broadband-delivered television such as Netflix, YouTube, and cross-platform initiatives like TV Everywhere, as well as how technologies such as tablets and smartphones have changed how and where we view. Lotz begins to deconstruct the future of different kinds of television—exploring how “prized content,” live televised sports, and linear viewing may all be “television,” but very different types of television for both viewers and producers. Through interviews with those working in the industry, surveys of trade publications, and consideration of an extensive array of popular shows, Lotz takes us behind the screen to explore what is changing, why it is changing, and why the changes matter. “[A] thorough and engaging analysis.” —Velvet Light Trap “Thick with trade facts and figures.” —Popular Communication
Book Synopsis The Year in Tech 2022: The Insights You Need from Harvard Business Review by : Harvard Business Review
Download or read book The Year in Tech 2022: The Insights You Need from Harvard Business Review written by Harvard Business Review and published by Harvard Business Press. This book was released on 2021-10-26 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: A year of HBR's essential thinking on tech—all in one place. From quantum computing and next-generation digital health tools to virtual reality training and the dawn of the commercial space age, new technologies are reshaping business on the factory floor and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating—and avoid falling victim to disruption? The Year in Tech 2022: The Insights You Need from Harvard Business Review will help you understand what the latest and most important tech innovations mean for your organization and how you can use them to compete and win in today's turbulent business environment. Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.
Book Synopsis A marketing handbook by : Capt. A Nagaraj Subbarao
Download or read book A marketing handbook written by Capt. A Nagaraj Subbarao and published by Blue Rose Publishers. This book was released on 2022-06-06 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is aimed for students of Marketing as well as anyone who is interested in the subject including working professionals. As we all know marketing is a vast subject and covers a wide range of topics including but not restricted to Branding, Media, Advertising, Public Relations, Retail, Positioning, Digital Marketing etc. Through this book, readers will get to understand and know various terms or definitions that we typically use in marketing parlance. We have managed to gather over 2000+ such terms and phrases that people normally associate with marketing. This will help students understand the area much better that they are exploring under marketing. We have also included 2 more sections in addition to the definitions namely: Insights and a Did you know section. The insights will cover various industry related information which gives factual data support to all we learn in marketing. For example: How many Households (HH) are there in India? What is the average HH size? What is the male/ female ratio split in India? What is TV penetration in India? Etc In the Did you know section, we cover various aspects of brands, products, categories that gives deeper understanding about them.
Download or read book Billboard written by and published by . This book was released on 2007-01-06 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Book Synopsis Contemporary Marketing Management for Tourism and Hospitality by : Nikolaos Stylos
Download or read book Contemporary Marketing Management for Tourism and Hospitality written by Nikolaos Stylos and published by Springer Nature. This book was released on with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook of Industry 4.0 and SMART Systems by : Diego Galar Pascual
Download or read book Handbook of Industry 4.0 and SMART Systems written by Diego Galar Pascual and published by CRC Press. This book was released on 2019-09-16 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industry 4.0 refers to fourth generation of industrial activity characterized by smart systems and internet-based solutions. This book describes the fourth revolution based on instrumented, interconnected and intelligent assets. The different book chapters provide a perspective on technologies and methodologies developed and deployed leading to this concept. With an aim to increase performance, productivity and flexibility, major application area of maintenance through smart system has been discussed in detail. Applicability of 4.0 in transportation, energy and infrastructure is explored, with effects on technology, organisation and operations from a systems perspective.
Book Synopsis Digital Supply Chains by : Götz G. Wehberg
Download or read book Digital Supply Chains written by Götz G. Wehberg and published by Routledge. This book was released on 2020-07-28 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a practical guide to digital supply chain modelling, demonstrating an agile approach to how such models can be applied to any manufacturing company to build competitive advantage, facilitate new business models and drive towards Industry 4.0. The agile approach of the book provides an attractive alternative to the conventional country-by-country deployment of S/4 HANA and other relevant technologies. This book contains the expertise Gotz G. Wehberg has amassed over 20 years as a senior partner in a leading consulting company, working across industries and with globally recognized clients, advising on digitization. In it, he explains the scientific roots of digital supply chain management such as holism, cybernetics, self-organization and evolutionary theory to inform a deep understanding that can drive a supremely innovative strategy for Industry 4.0. Beyond strategy, Wehberg introduces the practical tools and technologies used in supply chain modelling, for example, sensors, big data, artificial intelligence and the Internet of Things, as well as a reference framework that categorizes the technologies, together with the latest concepts and tools, such as DDMRP, predictive S&OP, pattern recognition, autonomous logistics and Lean. This framework supports decision making for developing supply chains in an end-to-end and cross-functional fashion, providing clear guidance for executives and managers on how to design supply chains for the future.
Book Synopsis Digital Business Strategy by : Garvan Callan
Download or read book Digital Business Strategy written by Garvan Callan and published by Walter de Gruyter GmbH & Co KG. This book was released on 2023-11-20 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is a must. Consumers have fully embraced the digital age, and companies have followed suit, deploying programs to adapt to the rapidly evolving marketplace. But the pace of technological change is such that digital trends are shaping the future, revolutionizing the business world and turning it on its head. How can business leaders operate, innovate and thrive in the present and future digital market? Digital Business Strategy - How to Design, Build and Future-Proof a Business in the Digital Age provides a practical step-by-step guide with frameworks, examples and real-world guidance to break down what is required to deliver complex business transformation. Six comprehensive sections delve into: understanding the drivers of the digital age, how to develop a digital strategy, the core competencies of a digital business, how to execute transformational change and build a digital culture, how to deliver value today while creating opportunities for tomorrow through ambidextrous roadmap planning and execution techniques, and preparing for the next wave of innovation. Digital Business Strategy is for C-Suite leaders, first-line management, entrepreneurs, SME business owners and students; anyone interested in shaping their team, business, service or proposition to be digitally sustainable and resilient in the present and future digital era.
Book Synopsis 21st Century Business by : James W. Cortada
Download or read book 21st Century Business written by James W. Cortada and published by Prentice Hall PTR. This book was released on 2001 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: PLEASE PROVIDE COURSE INFORMATION PLEASE PROVIDE