Author : Matthias Hebben
Publisher : GRIN Verlag
ISBN 13 : 3346395596
Total Pages : 193 pages
Book Rating : 4.3/5 (463 download)
Book Synopsis Digital Content Marketing in the Global Environment. Evaluation of Global Companies in the Chemical Industry by : Matthias Hebben
Download or read book Digital Content Marketing in the Global Environment. Evaluation of Global Companies in the Chemical Industry written by Matthias Hebben and published by GRIN Verlag. This book was released on 2021-04-27 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2019 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of Applied Sciences Northwestern Switzerland, language: English, abstract: This Master thesis explores the phenomenon of Digital Content Marketing (DCM) by evaluating if content marketing and its tools have a positive impact on global companies in the chemical industry. Rapid globalization and the development of new markets at an increasingly global scale have made DCM more important. However, global companies are facing new challenges, like new technological developments and trends and a changing consumer landscape that requires new marketing approaches. Strategies are required to overcome these challenges, adopt DCM techniques and use current techniques to gain competitive advantages. However, there are still companies that have not included digital content in their marketing strategy. Others have difficulties making their marketing content unique and powerful. The main issue is often measuring the effectiveness of one’s digital content to determine whether DCM has a positive impact.