Digital Content Management A Complete Guide 2020 Edition

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The Content Trap

Author : Bharat Anand
Publisher : Random House
ISBN 13 : 0812995392
Total Pages : 464 pages
Book Rating : 4.8/5 (129 download)

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Book Synopsis The Content Trap by : Bharat Anand

Download or read book The Content Trap written by Bharat Anand and published by Random House. This book was released on 2016-10-18 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: “My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves. Praise for The Content Trap “A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.”—Ariel Emanuel, co-CEO, WME | IMG “The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. But it is also filled with stories of those who made strategic choices to strengthen the links between content and returns in their new master plans. . . . The book is a call to clear thinking and reassessing why things are the way they are.”—The Wall Street Journal

Advances in Information and Communication

Author : Kohei Arai
Publisher : Springer Nature
ISBN 13 : 3030731006
Total Pages : 1125 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Advances in Information and Communication by : Kohei Arai

Download or read book Advances in Information and Communication written by Kohei Arai and published by Springer Nature. This book was released on 2021-04-12 with total page 1125 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to provide an international forum for scholarly researchers, practitioners and academic communities to explore the role of information and communication technologies and its applications in technical and scholarly development. The conference attracted a total of 464 submissions, of which 152 submissions (including 4 poster papers) have been selected after a double-blind review process. Academic pioneering researchers, scientists, industrial engineers and students will find this series useful to gain insight into the current research and next-generation information science and communication technologies. This book discusses the aspects of communication, data science, ambient intelligence, networking, computing, security and Internet of things, from classical to intelligent scope. The authors hope that readers find the volume interesting and valuable; it gathers chapters addressing state-of-the-art intelligent methods and techniques for solving real-world problems along with a vision of the future research.

Complete Guide to Digital Project Management

Author : Shailesh Kumar Shivakumar
Publisher : Apress
ISBN 13 : 1484234170
Total Pages : 486 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Complete Guide to Digital Project Management by : Shailesh Kumar Shivakumar

Download or read book Complete Guide to Digital Project Management written by Shailesh Kumar Shivakumar and published by Apress. This book was released on 2018-02-19 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get a 360-degree view of digital project management. Learn proven best practices from case studies and real-world scenarios. A variety of project management tools, templates, models, and frameworks are covered. This book provides an in-depth view of digital project management from initiation to execution to monitoring and maintenance. Covering end-to-end topics from pre-sales to post-production, the book explores project management from various dimensions. Each core concept is complemented by case studies and real-world scenarios. The Complete Guide to Digital Project Management provides valuable tools for your use such as: Frameworks: governance, quality, knowledge transfer, root cause analysis, digital product evaluation, digital consulting, estimation Templates: estimation, staffing, resource induction, RACI Models: governance, estimation, pricing, digital maturity continuous execution, earned value management and effort forecast Metrics: project management, quality What You’ll Learn Study best practices and failure scenarios in digital projects, including common challenges, recurring problem themes, and leading indicators of project failures Explore an in-depth discussion of topics related to project quality and project governance Understand Agile and Scrum practices for Agile execution See how to apply Quality Management in digital projects, including a quality strategy, a quality framework, achieving quality in various project phases, and quality best practices Be able to use proven metrics and KPIs to track, monitor, and measure project performance Discover upcoming trends and innovations in digital project management Read more than 20 real-world scenarios in digital project management with proven best practices to handle the scenarios, and a chapter on a digital transformation case study Who This Book Is For Software project managers, software program managers, account managers, software architects, lead developers, and digital enthusiasts

Content Rules

Author : Ann Handley
Publisher : John Wiley & Sons
ISBN 13 : 0470948728
Total Pages : 238 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Content Rules by : Ann Handley

Download or read book Content Rules written by Ann Handley and published by John Wiley & Sons. This book was released on 2010-11-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

GMAT Official Guide 2020

Author : GMAC (Graduate Management Admission Council)
Publisher : John Wiley & Sons
ISBN 13 : 1119576067
Total Pages : 995 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis GMAT Official Guide 2020 by : GMAC (Graduate Management Admission Council)

Download or read book GMAT Official Guide 2020 written by GMAC (Graduate Management Admission Council) and published by John Wiley & Sons. This book was released on 2019-05-07 with total page 995 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you still unprepared for the GMAT? Catch up with the Official Guide. GMAT Official Guide 2021 is the only study guide written by the Graduate Management Admission Council, the makers of the GMAT exam. Get a competitive edge by studying the guide's 950+ questions. The questions are arranged from simplest to hardest, so you'll be able to consistently increase your knowledge as you fly through the guide. Access online the 950 questions in the book (plus an additional 150 online only questions!) complete with detailed answer keys and strategies direct from the makers of the GMAT. You can even use the mobile app to study while you’re at work or school. It's easy to work seamlessly between all of your devices! GMAT Official Guide 2021 comes with: Detailed descriptions of the GMAT’s format and content Comprehensive strategies for performing well on the GMAT Online flashcards to help you retain what you read Complete grammar and quantitative reviews Actual GMAT essay topics along with sample responses and scoring info

British Qualifications 2020

Author : Kogan Page Editorial
Publisher : Kogan Page Publishers
ISBN 13 : 0749497416
Total Pages : 724 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis British Qualifications 2020 by : Kogan Page Editorial

Download or read book British Qualifications 2020 written by Kogan Page Editorial and published by Kogan Page Publishers. This book was released on 2019-12-03 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its 50th edition, British Qualifications 2020 is the definitive one-volume guide to every recognized qualification on offer in the United Kingdom. With an equal focus on both academic and professional vocational studies, this indispensable guide has full details of all institutions and organizations involved in the provision of further and higher education, making it the essential reference source for careers advisers, students, and employers. It also contains a comprehensive and up-to-date description of the structure of further and higher education in the UK, including an explanation of the most recent education reforms, providing essential context for the qualifications listed. British Qualifications 2020 is compiled and checked annually to ensure the highest currency and accuracy of this valuable information. Containing details on the professional vocational qualifications available from over 350 professional institutions and accrediting bodies, informative entries for all UK academic universities and colleges, and a full description of the current structural and legislative framework of academic and vocational education, it is the complete reference for lifelong learning and continuing professional development in the UK.

BLOCKCHAIN ESSENTIALS: A COMPREHENSIVE GUIDE TO UNDERSTANDING AND IMPLEMENTING BLOCKCHAIN

Author : Mr. Gunawan Widjaja
Publisher : Xoffencerpublication
ISBN 13 : 8119534166
Total Pages : 223 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis BLOCKCHAIN ESSENTIALS: A COMPREHENSIVE GUIDE TO UNDERSTANDING AND IMPLEMENTING BLOCKCHAIN by : Mr. Gunawan Widjaja

Download or read book BLOCKCHAIN ESSENTIALS: A COMPREHENSIVE GUIDE TO UNDERSTANDING AND IMPLEMENTING BLOCKCHAIN written by Mr. Gunawan Widjaja and published by Xoffencerpublication. This book was released on with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Key Concepts in Online Learning: A Comprehensive Guide for Pre-service and In-service Teachers

Author : Serpil UCAR
Publisher : Efe Akademi Yayınları
ISBN 13 : 6256939069
Total Pages : 115 pages
Book Rating : 4.2/5 (569 download)

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Book Synopsis Key Concepts in Online Learning: A Comprehensive Guide for Pre-service and In-service Teachers by : Serpil UCAR

Download or read book Key Concepts in Online Learning: A Comprehensive Guide for Pre-service and In-service Teachers written by Serpil UCAR and published by Efe Akademi Yayınları. This book was released on 2023-01-12 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: CHAPTER-1 AN OVERVIEWING OF ONLINE LEARNING CHALLENGES AND PROSPECTS Ceren DOĞAN, Betül BAL GEZEGİN CHAPTER-2 ASSESSMENT IN ONLINE LEARNING: PRINCIPLES OF EFFECTIVE ONLINE EVALUATION Mustafa SIRAKAYA, Ece LEVENTOĞLU CHAPTER-3 TEACHER-STUDENT INTERPERSONAL RELATIONSHIP, EFL LEARNERS’ MOTIVATION AND AUTONOMY IN ONLINE LEARNING Elham ZARFSAZ, Serpil UÇAR CHAPTER-4 TEACHERS’ WELLBEING IN ONLINE COURSES Parisa YEGANEHPOUR CHAPTER-5 UNDERGRADUATE STUDENTS’ ACADEMIC SUCCESS IN ONLINE LEARNING ENVIRONMENTS: THE ROLE OF SELF-REGULATION Serpil UÇAR, Elham ZARFSAZ CHAPTER-6 ACTIVITIES AND TOOLS FOR WORKING COLLABORATIVELY AND INDEPENDENTLY Yeliz YAZICI DEMİR

Safety and Security of Cyber-Physical Systems

Author : Frank J. Furrer
Publisher : Springer Nature
ISBN 13 : 365837182X
Total Pages : 559 pages
Book Rating : 4.6/5 (583 download)

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Book Synopsis Safety and Security of Cyber-Physical Systems by : Frank J. Furrer

Download or read book Safety and Security of Cyber-Physical Systems written by Frank J. Furrer and published by Springer Nature. This book was released on 2022-07-20 with total page 559 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cyber-physical systems (CPSs) consist of software-controlled computing devices communicating with each other and interacting with the physical world through sensors and actuators. Because most of the functionality of a CPS is implemented in software, the software is of crucial importance for the safety and security of the CPS. This book presents principle-based engineering for the development and operation of dependable software. The knowledge in this book addresses organizations that want to strengthen their methodologies to build safe and secure software for mission-critical cyber-physical systems. The book: • Presents a successful strategy for the management of vulnerabilities, threats, and failures in mission-critical cyber-physical systems; • Offers deep practical insight into principle-based software development (62 principles are introduced and cataloged into five categories: Business & organization, general principles, safety, security, and risk management principles); • Provides direct guidance on architecting and operating dependable cyber-physical systems for software managers and architects.

Designing Connected Content

Author : Carrie Hane
Publisher : New Riders
ISBN 13 : 0134764048
Total Pages : 256 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis Designing Connected Content by : Carrie Hane

Download or read book Designing Connected Content written by Carrie Hane and published by New Riders. This book was released on 2017-12-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: With digital content published across more channels than ever before, how can you make yours easy to find, use, and share? Is your content ready for the next wave of content platforms and devices? In Designing Connected Content, Mike Atherton and Carrie Hane share an end-to-end process for building a structured content framework. They show you how to research and model your subject area based on a shared understanding of the important concepts, and how to plan and design interfaces for mobile, desktop, voice, and beyond. You will learn to reuse and remix your valuable content assets to meet the needs of today and the opportunities of tomorrow. Discover a design method that starts with content, not pixels. Master the interplay of content strategy, content design, and content management as you bring your product team closer together and encourage them to think content first. Learn how to Model your content and its underlying subject domain Design digital products that scale without getting messy Bring a cross-functional team together to create content that can be efficiently managed and effectively delivered Create a framework for tackling content overload, a multitude of devices, constantly changing design trends, and siloed content creation

The Digital and AI Coaches' Handbook

Author : Jonathan Passmore
Publisher : Taylor & Francis
ISBN 13 : 1040033377
Total Pages : 435 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis The Digital and AI Coaches' Handbook by : Jonathan Passmore

Download or read book The Digital and AI Coaches' Handbook written by Jonathan Passmore and published by Taylor & Francis. This book was released on 2024-06-28 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive practitioner guide supports coaches in developing their understanding of digital technologies and how to work in ever-changing digital environments, and shows coaches how to craft their own practices to take advantage of working online. The practice of coaching is undergoing significant change, with technology widely embedded and used in professional coaching services today. Coaching practitioners worldwide are adapting to digital environments, and a host of new technological tools have come into play, from the developments in virtual reality to AI-informed coaching, and from coaching bots to workplace apps. Edited by Jonathan Passmore, Sandra J. Diller, Sam Isaacson, and Maximilian Brantl, this third book in the acclaimed Coaches’ Handbook Series brings together internationally respected coaching experts and practitioners to share the most up-to-date know-how. The book takes you through key technical developments, the critical factors in making digital coaching successful, and how to build a coaching business using these technologies. The book also considers the impacts on the wider industry and concludes with a number of case studies of global coaching organisations and their experiences of using digital techniques, including CoachHub and EZRA. Aimed at coach practitioners, their supervisors, trainers, and student coaches on accreditation programmes or undertaking training for a certificate in coaching, this book showcases best practice, new ideas, and the science behind the digital revolution within coaching practice and the coaching industry.

ECGBL 2021 15th European Conference on Game-Based Learning

Author : Panagiotis Fotaris
Publisher : Academic Conferences Limited
ISBN 13 : 1914587138
Total Pages : pages
Book Rating : 4.9/5 (145 download)

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Book Synopsis ECGBL 2021 15th European Conference on Game-Based Learning by : Panagiotis Fotaris

Download or read book ECGBL 2021 15th European Conference on Game-Based Learning written by Panagiotis Fotaris and published by Academic Conferences Limited. This book was released on 2021-09-23 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Transforming Higher Education Through Digitalization

Author : S. L. Gupta
Publisher : CRC Press
ISBN 13 : 1000461297
Total Pages : 344 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Transforming Higher Education Through Digitalization by : S. L. Gupta

Download or read book Transforming Higher Education Through Digitalization written by S. L. Gupta and published by CRC Press. This book was released on 2021-11-10 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Higher education is dynamic, constantly adapting to meet the requirements of students and industry. Transforming Higher Education Through Digitalization: Insights, Tools, and Techniques provides insights from experienced academicians on the digitalization of education and its appropriateness for enhancing the quality of teaching in institutions of higher education. The book also provides insights on technologies used in digital education, the competencies and skills required by teachers and students, managing quality of education through online modes, MOOCs (Massive, Open, Online Courses), and methods to support teachers and instructors in online education. The book also enables teachers and instructors to help students develop the knowledge and skills they need in a digital age and enable them to build collaborative learning that will bring them success. Written for educators, students, and policy makers of higher education, this book demonstrates how to transform traditional education to digital education and to continue their activities without the requirement of students and teachers meeting each other on campus.

Sustainable Enterprise Strategies for Optimizing Digital Stewardship

Author : Angela I. Fritz
Publisher : Rowman & Littlefield
ISBN 13 : 1538142872
Total Pages : 113 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Sustainable Enterprise Strategies for Optimizing Digital Stewardship by : Angela I. Fritz

Download or read book Sustainable Enterprise Strategies for Optimizing Digital Stewardship written by Angela I. Fritz and published by Rowman & Littlefield. This book was released on 2021-07-22 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: For most academic libraries, archives and museums, digital content management is increasingly occurring on a holistic enterprise level. As most institutions contemplate an enterprise digital content strategy for a growing number of digitized surrogates and born-digital assets, libraries, archives, and museums understand that these expanding needs can only be met by more flexible approaches offered by a multicomponent digital asset management ecosystem (DAME). Increasingly, librarians, archivists, and curators are managing an integrated digital ecosystem by coordinating and complementing a number of existing and emerging initiatives. This guide provides a high-level overview and offers a conceptual framework for understanding a digital asset management ecosystem with discussions on digital collection typologies and assessment, planning and prioritization, the importance of a community of practice through associated workflows, and an understanding of the critical role that foresight planning plays in balancing an evolving infrastructure and expanding digital content with creative cost modeling and sustainability strategies. Borrowing from the principles of data curation, integrative collection building requires an understanding of the library’s “digital ecosystem” of licensed content, digitized material, and born-digital content in order to ensure strategic growth of institutional collections in the context of long-term holistic collection management plans. Key elements discussed in this book include: the importance of digital collection assessment, analysis, and prioritization, the realignment of accession and appraisal methodologies for efficient digital content acquisition, the need to think holistically relating to tool selection and infrastructure development to ensure interoperability, scalability, and sustainability of a universe of digital assets, the creation of cross-functional workflows in accordance with policies and plans, the importance of advocating for growing resources needed for managing, descriptive, administrative, technical, rights and preservation metadata across the institution, and the significance of distributed digital preservation models with a growing array of associated options for cloud storage.

Marketing Recorded Music

Author : Tammy Donham
Publisher : CRC Press
ISBN 13 : 100058514X
Total Pages : 602 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Marketing Recorded Music by : Tammy Donham

Download or read book Marketing Recorded Music written by Tammy Donham and published by CRC Press. This book was released on 2022-06-12 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fourth edition of Marketing Recorded Music is the essential resource to help you understand how recorded music is professionally marketed. Updated to reflect the digital era, with new chapters on emerging media, streaming, and branding, this fourth edition also includes strategies for independent and unsigned artists. Fully revised to reflect international marketing issues, Marketing Recorded Music is accompanied by a companion website with additional online resources, including PowerPoints, quizzes, and lesson plans, making it the go-to manual for students, as well as aspiring and experienced professionals.

Pandemic, Lockdown, and Digital Transformation

Author : Saqib Saeed
Publisher : Springer Nature
ISBN 13 : 3030862747
Total Pages : 207 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Pandemic, Lockdown, and Digital Transformation by : Saqib Saeed

Download or read book Pandemic, Lockdown, and Digital Transformation written by Saqib Saeed and published by Springer Nature. This book was released on 2022-01-01 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume discusses digital transformation in the context of the COVID-19 pandemic. In the wake of the COVID-19 pandemic and the widespread lockdown policies that followed, digital technologies were touted as an effective means towards ensuring continuity and minimal interruption of day-to-day operations for businesses and other institutions. Digital transformation, however, is an inherently complex process and the pressure of short adoption times may further increase complexities for organizations looking to foster digital technologies. This volume comprises original research contributions on theoretical foundations and empirical studies of digital transformations in the pandemic era. Written by academics and practitioners from diverse disciplines and industries, the chapters cover topics such as psychological and technical implications of pandemic situations, the economic, organizational, social, and legal implications of digital adoption, and case studies for digital transformation in different industries. This book will be useful for academics, technology professionals, business policy makers, NGO managers, and governments looking to optimize their digital transformation processes to better prepare their organizations in the presence of pandemic situations.

Understanding Digital Marketing

Author : Damian Ryan
Publisher : Kogan Page Publishers
ISBN 13 : 1789666023
Total Pages : 449 pages
Book Rating : 4.7/5 (896 download)

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Book Synopsis Understanding Digital Marketing by : Damian Ryan

Download or read book Understanding Digital Marketing written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2020-11-03 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing. The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends, packed with clear and informative case studies and examples. This fifth edition of the bestselling Understanding Digital Marketing is fully updated to reflect the latest global developments in the industry including martech, consumer data and privacy considerations, influencer marketing and voice marketing. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing.