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Digilogue
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Book Synopsis Digilogue by : Anders Sorman-Nilsson
Download or read book Digilogue written by Anders Sorman-Nilsson and published by John Wiley & Sons. This book was released on 2013-06-19 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world. Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? And what of customers’ enduring need for analogue experiences (think analogue watches, paperback books and multiplex movie theatres, for example). In your rush to embrace your customers' digital mind are you ignoring an equally valuable asset: their analogue heart? Better yet, how can you leverage the analogue heart to provide your company or brand with an unbeatable competitive edge? The answer, according to internationally acclaimed futurist, Anders Sormon-Nilsson is Digilogue — the "translational sweet-spot, the convergence of the digital and the analogue." A book that will revolutionise how you do business in a digital world, Digilogue provides powerful insights, strategies and tools to help you provide value to digital minds, while connecting with analogue hearts.
Download or read book Seamless written by Anders Sorman-Nilsson and published by John Wiley & Sons. This book was released on 2017-01-17 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Achieve brand success with smarter change management and seamless transformation Seamless is a guide for transforming your brand and heroically taking your business into the future. Customers are sick and tired of the inconvenience, friction, arrogance and grating seams they experience on their customer journeys caused by brands undergoing awkward and haphazard change. This book shows you how to remove the external and internal seams for a smooth transition between marketing channels, to provide a transformative customer journey. Anders Sörman-Nilsson, futurist and author of Digilogue (Wiley 2013), reveals the key factors to designing a cohesive and agile brand that is fit for the future. This book looks at on-the-ground implementation of Digilogue ideas, giving you a first-hand account of how emerging technology has evolved and disrupted the business landscape since 2013. You'll learn the trials and tribulations of omnichannel marketing, change leadership, start up thinking versus a heritage (and family) business legacy and why there has never been a better time to implement seamless technologies in your business. The future doesn't unfold neatly — in fact, it's often a disruptive slap in the face. Seamless is the key to a successful business future, and this book shows you how to make seamlessness work for your company, starting today. Design away the friction with transformative customer experiences Weave disparate channels and parts of a brand together into a seamless whole Take an integrative, rather than additive, approach to communications Achieve the highest level of customer intimacy, the key to customer loyalty Drive seamless change inside your organisation by designing journeys of constant adaptation Communication channels continue to proliferate, and simply adding every new flash in the pan is a sure path to ruin. You need to bring together every part of your brand into a cohesive whole, one with deliberate, strategic structure and wholeheartedly gather all your stakeholders around it. Seamless shows you how to remove the scar tissue, reveal your brand's fresh edge and meet the future curious, agile and open-minded.
Book Synopsis Blue Book by : International Telegraph and Telephone Consultative Committee. Plenary Assembly
Download or read book Blue Book written by International Telegraph and Telephone Consultative Committee. Plenary Assembly and published by . This book was released on 1989 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Red Book by : International Telegraph and Telephone Consultative Committee. Plenary Assembly
Download or read book Red Book written by International Telegraph and Telephone Consultative Committee. Plenary Assembly and published by . This book was released on 1985 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Terms and Definitions by : International Telegraph and Telephone Consultative Committee. Plenary Assembly
Download or read book Terms and Definitions written by International Telegraph and Telephone Consultative Committee. Plenary Assembly and published by . This book was released on 1985 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fachwörterbuch, Terminologiewörterbuch ; Fernmeldetechnik, elektrische Nachrichtentechnik, Informationstechnik ; Wörterbuch ; Fernmeldewesen, Fernmeldeverkehr, Telekommunikationsdienst.
Book Synopsis Digilogue by : Anders Sorman-Nilsson
Download or read book Digilogue written by Anders Sorman-Nilsson and published by John Wiley & Sons. This book was released on 2013-10-21 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world. Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? And what of customers’ enduring need for analogue experiences (think analogue watches, paperback books and multiplex movie theatres, for example). In your rush to embrace your customers' digital mind are you ignoring an equally valuable asset: their analogue heart? Better yet, how can you leverage the analogue heart to provide your company or brand with an unbeatable competitive edge? The answer, according to internationally acclaimed futurist, Anders Sormon-Nilsson is Digilogue — the "translational sweet-spot, the convergence of the digital and the analogue." A book that will revolutionise how you do business in a digital world, Digilogue provides powerful insights, strategies and tools to help you provide value to digital minds, while connecting with analogue hearts.
Book Synopsis Innovation in India by : Suseela Yesudian
Download or read book Innovation in India written by Suseela Yesudian and published by Springer. This book was released on 2012-11-16 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the shift in leading companies in India towards greater 'value added' and innovative work. Is the move towards greater levels of innovation the future of the services off-shoring industry in India?
Download or read book On Purpose written by Karen James and published by John Wiley & Sons. This book was released on 2015-09-28 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A witty, insightful guide to rediscovering Purpose and leading like you mean it On Purpose is a modern-day business book for those who want to steer their work — and life — back on course. When your head and heart connect in both, our humanity becomes the hero in the story. Shed the mediocrity that comes from halfhearted decision-making, and rediscover your PLOT — Purpose, Leadership, Operations, and Technology — as you learn to live and lead with purpose. This insightful guide provides a framework for re-evaluating your direction, then stepping back and re-aiming the ship. It starts with a fable that illustrates just how businesses lose their PLOT every day, then digs down to the nitty-gritty to give you the actionable steps and practical advice you need to climb out of the rut. Deliberately ironic and witty, this book presents a fun, but informative read that is anything but cynical. You'll learn from the author's own successes using PLOT in her career, as she turned a $9M business into a $100M business and went on to drive international and domestic philanthropic ventures and leadership training programmes. PLOT will become the most practical four-letter word you'll ever use. This book shows you how a simple framework can become the turnaround your organisation and life so desperately need. Get your work on target Shift engagement methods for better results Leverage technology into a purposeful tool Get up and act You may already have a documented vision and mission statement, but that's no longer sufficient. You need to act and lead with purpose, every day, in every decision you make. You need to recognise and utilise good people and tools, and redefine your goals to make them worth striving for. On Purpose shows you how, and gives you the practical, tested guidance you need to start moving in the right direction.
Download or read book Amplifiers written by Matt Church and published by John Wiley & Sons. This book was released on 2013-08-20 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets of motivational, inspirational, and transformational leadership Great leaders do much more than just make decisions; they inspire those around them to excellence and form the vital link between strategy and execution. Amplifiers explains how great leaders use the art and practice of motivational leadership to light the path to success and inspire others to take that journey with them. Written by Matt Church, one of the top motivational speakers in Australia, this practical, powerful guide explores how great leaders move people to action and excellence—and how you can do the same. Church gives you the essential skills and strategies of motivational leadership, from effective communication frameworks and roles to proven guidance on choosing high-impact words when speaking to others. Includes lessons from such motivational speakers as Julius Caesar, Winston Churchill, Bobby Kennedy, and Barack Obama, among others Features case studies from successful companies that have discovered and profited from the power of motivational leadership Arms readers with tactical tips and actions for inspirational leadership Written by one of the most successful and well-known motivational speakers in Australia Great leaders aren't born; they're made. For anyone who leads people, motivational leadership is the key to turning strategy into success. Read Amplifiers and boost your leadership skills to a higher level.
Download or read book The Game Changer written by Jason Fox and published by John Wiley & Sons. This book was released on 2014-01-21 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use the science of motivation with the power of game design to unlock motivation and drive progress in your organisation. There are two conventional ways to approach motivation: set goals and try to change attitudes and beliefs (which takes a lot of personalised effort); or develop incentives and rewards to inspire effort (which takes a lot of money). This book shows you how to take a third new approach – designing the work itself to be inherently motivating. Combining the best elements of three distinct fields—motivational science, game design, and agile management—this book shows you how to positively influence behaviour through better work and project design. This game changing book: Gives you a refreshing science-based approach to the classic challenge of motivation in the workplace Is ideal for any leader or manager looking to take their workplace culture in a new direction Includes practical advice for creating highly productive, motivated and innovative teams Is written by a motivation strategy and design expert who consults on leadership and change management to a wide range of clients – from the executives of multinational organisations, through to the directors of switched-on startups. The Game Changer will show you how to unlock creative, productive and collaborative work. It is the perfect resource for forward-thinking leaders in organisations and teams focused on crafting a work culture that gets the best out of their people.
Book Synopsis The Great Fragmentation by : Steve Sammartino
Download or read book The Great Fragmentation written by Steve Sammartino and published by John Wiley & Sons. This book was released on 2014-06-26 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doing business in the digital age The Great Fragmentation: And Why the Future of All Business is Small is a business survival manifesto for the technology revolution. As the world moves from the industrial era to the digital age, power is shifting and fragmenting. Power is no longer about might and ownership; power in a digital world is about access. Existing businesses need to understand this shift and position themselves to survive and thrive in an environment where entrepreneurs and start-ups enabled by access to technology are genuine threats. Author Steve Sammartino is widely regarded as a thought leader on the subject of technology and business, and helps companies transition from industrial-era thinking to the mindset and processes required to compete in today's digital marketplace. The Great Fragmentation shows how technological changes such as Big Data, gamification, crowdfunding, Bitcoin, 3D printing, social media, mashup culture and artisanal production will forever change business and the way we live our lives. Examine how the digital era has altered where we work, how we work, where we live and what we do Discover how the digital era has impacted social and economic structures, including educational systems, financial systems and government policy Understand that the social media and collecting 'friends' is just the tip of the iceberg in a digital business environment Weaving together insights from business, technology and anthropology, The Great Fragmentation provides both corporations and entrepreneurs with a playbook for the future of work, life and business in the digital era.
Download or read book DIGILOGUE CROWN & BRIDGE written by 황성식 and published by . This book was released on 2022-02-25 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Measurement & Control Products written by and published by . This book was released on 1989 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Digital Nomad written by Tsugio Makimoto and published by John Wiley & Sons. This book was released on 1997-12-29 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Nomad tells us how current and future technological possibilities, combined with our natural urge to travel, will once again allow mankind to live, work, and exist on the move. This is what just some of the world?s major company leaders and thinkers are saying about Digital Nomad. "The book provides us with a deep insight into the lifestyle in the future" Kazuo Kashio, President, Casio Computer "The book is fun to read and the technical content is sound and perceptive" John G. Linvill, Professor of Electronic Engineering at Stanford University, California "This book answers the question ?What is the value of information for human beings??" Hiroo Toyoda, Chairman (former President), NTT Electronics "From a new perspective, based on fact, two famous authors describe a dramatic lifestyle change: global nomadism" Jürgen Knorr, President, Siemens Semiconductors, 1983?96 ("for 13 years one of those Digital Nomads") "Success in 21st century business will indeed depend on the ability to master the nomadic environment. A guide to this emerging world is therefore highly welcome" Pasquale Pistorio, President and CEO, SGS-Thomson Microelectronics "At heart we are travellers and explorers, unnaturally constrained to our place of work. This book?s unique insight into modern technology shows how we can be freed to roam again" Doug Dunn OBE, Chairman and CEO, Phillips Sound and Vision
Book Synopsis The Business of Influence by : Philip Sheldrake
Download or read book The Business of Influence written by Philip Sheldrake and published by John Wiley & Sons. This book was released on 2011-05-04 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we’re plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy. “Today, every organization is in the influence business. We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the days when you could be your own island. Now, to be successful, you need to live within the influence ecosystem and that requires a change of mindset. Fortunately, Philip Sheldrake will show you how.” David Meerman Scott, bestselling author of The New Rules of Marketing & PR and the new hit Real-Time Marketing & PR
Book Synopsis Engage!, Revised and Updated by : Brian Solis
Download or read book Engage!, Revised and Updated written by Brian Solis and published by John Wiley & Sons. This book was released on 2011-02-25 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?
Book Synopsis Professional Services Marketing Wisdom by : Ric Willmot
Download or read book Professional Services Marketing Wisdom written by Ric Willmot and published by John Wiley & Sons. This book was released on 2014-03-17 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective marketing tactics and strategies for professional service providers If you own and operate your own professional services firm—in accounting, finance, law, or another field—you know just how important marketing is to the success of your business. If you can't get your name out there, you won't have any customers to call your own. This handy guide offers a comprehensive plan for attracting and acquiring clients for small and even one-person firms—no marketing degree required. The strategies and tactics here are fun, easy-to-understand, and doable right now. All you need to bring is enthusiasm and commitment. You'll learn how to identify potential clients, explain why you're their best choice, grow your market share, get great referrals, designate which clients are long-term, profitable keepers, and much more. Features easy-to-implement marketing tactics and strategies for small professional services firms in any industry Ideal for anyone who runs a small firm, as well as professionals in larger firms who want to climb the ladder Shows readers with no marketing background how to boost their businesses Negates the need for expensive and often ineffective external marketing or sales consultants or branding and public relations firms For anyone who runs their own firm, Professional Services Marketing Wisdom offers unbeatable guidance on attracting and keeping the clients that small firms need to survive and thrive.
