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Author :
Publisher : Waxmann Verlag
ISBN 13 : 3830977417
Total Pages : 511 pages
Book Rating : 4.8/5 (39 download)
Download or read book written by and published by Waxmann Verlag. This book was released on with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Salome Schreiter
Publisher : GRIN Verlag
ISBN 13 : 3640995821
Total Pages : 353 pages
Book Rating : 4.6/5 (49 download)
Download or read book Die Nutzung von Social-Media-Angeboten in der internen Kommunikation von Organisationen written by Salome Schreiter and published by GRIN Verlag. This book was released on 2011 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Masterarbeit aus dem Jahr 2010 im Fachbereich Medien / Kommunikation - Forschung und Studien, Universität Salzburg, Sprache: Deutsch, Abstract: Social Media in der Organisation: Lust oder Frust? Was nützen die neuen Medien und wie verändern sie die Organisation, ihre Strukturen, Kultur und Arbeitsweisen? Was sind Stärken und Chancen, was Schwächen und Gefahren im Enterprise 2.0? Diese Fragen beantwortet das vorliegende Buch und bietet (Kommunikations-) Verantwortlichen einen Handlungsleitfaden für die strategische Arbeit mit Social Media. Auf der Grundlage fundierter Hintergrundinformationen hilft ein Modellkonzept, bei der Einführung von Social Media in die eigene Organisation sinnvolle Entscheidungen zu treffen. Die Autorin setzt sich zunächst mit den theoretischen Grundlagen der Public Relations auseinander. Sie entwickelt das Modell des PR-Cube, mit dessen Hilfe die PR-Arbeit umfangreich analysiert werden kann. Da Social Media Netzwerke entstehen lassen, wird der Blick weiter auf die bestehenden Organisationsstrukturen gelenkt. Die Autorin geht dabei der Frage nach, wie sich die neu entstehenden Strukturen auf die herkömmliche Organisationsstruktur auswirken. Anschließend setzt sie sich mit Social Media und deren Eigenschaften auseinander und untersucht, warum diese Instrumente in Organisationen verwendet werden sollten und welcher Nutzen sich für die Organisation daraus ergibt. Die Nutzenversprechen der Social Media werden anschließend in einem Experiment empirisch untersucht. Es wird deutlich, dass die Arbeit mit Social Media sich von der herkömmlichen Arbeitsweise zwar unterscheidet, aber zu qualitativ und quantitativ vergleichbaren Ergebnissen führt. Der Einsatz von Social Media funktioniert dabei besser, wenn sich die Beteiligten schon persönlich kennen. Die Social-Media-Instrumente müssen von ihrer Art her zur Aufgabe und den Mitarbeitern passen. Vorteile der Arbeit mit Social Media liegen vor allem darin, dass jederzeit von fast jedem Ort auf alle Daten
Author : Lucy Küng
Publisher : SAGE
ISBN 13 : 1446245667
Total Pages : 202 pages
Book Rating : 4.4/5 (462 download)
Download or read book The Internet and the Mass Media written by Lucy Küng and published by SAGE. This book was released on 2008-05-14 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book analyses issues of the internet and mass media in a rapidly changing environment. It covers a wide range of fundamentals which will be in effect for a longer time, and reflects the benefits of international and interdisciplinary collaboration." - Heinz-Werner Nienstedt, President, European Media Management Education Association "This excellent book will be of great use to researchers, teachers and students interested in the relationship between the Internet and the mass media and it offers an invaluable contribution to the literature. The overall picture that emerges from this book is one that is very balanced, stressing both the radical potential of the internet and the ways in which the various media sectors have experienced the impact differently." - Colin Sparks, University of Westminster What impact has the Internet really had on the media industries? What new regulatory policies and business models are driven by the Internet? And what are the effects of the Internet on how we produce, access and consume music, film, television and other media content? After an initial flurry of analysis and prediction of the future of the dot com boom, this is the first book to review the developments of the first Internet era and investigate its actual outcomes. Bringing together sophisticated analyses from leading scholars in the field, The Internet and the Mass Media explores the far-reaching implications of the Internet from economic, regulatory, strategic and organizational perspectives. This cross-disciplinary, international view is essential for a rich, nuanced understanding of the many technological, economic, and social changes the Internet has brought to the way we live and work.
Author : Robert Scoble
Publisher : Wiley
ISBN 13 : 0471790230
Total Pages : 251 pages
Book Rating : 4.4/5 (717 download)
Download or read book Naked Conversations written by Robert Scoble and published by Wiley. This book was released on 2006-04-12 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations. According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You'll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how: Prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways. Blogging has changed the rules of communication and competition. You can launch an effective blogging strategy and the reasons why you should. Featuring a foreword by Tom Peters, this is a resource you and your business can't do without.
Author : Karen Sobel Lojeski
Publisher : John Wiley & Sons
ISBN 13 : 0470193956
Total Pages : 222 pages
Book Rating : 4.4/5 (71 download)
Download or read book Uniting the Virtual Workforce written by Karen Sobel Lojeski and published by John Wiley & Sons. This book was released on 2008-04-11 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Uniting the Virtual Workforce "Uniting the Virtual Workforce offers much-needed guidance on how to navigate the largely unmapped territory of virtual work environments in the global economy. The authors do an outstanding job of presenting how organizations should address the challenges of virtual workforces so as to reap the huge potential benefits of increased growth, productivity, and innovation." -C. Warren Axelrod, PhD, Chief Privacy Officer and Business Information Security Officer, U.S. Trust, and author of Outsourcing Information Security "Lojeski and Reilly bring us something that readers of business books so rarely get-no nonsense practical guidance on how to manage distance, especially where it most often serves as an impediment to working effectively.Ê If you interface with widely dispersed team members who rarely see one another and communicate by virtue of impersonal electronics, you may expect to find this book provocative, counterintuitive, and above all, exciting. It gives all of us who have to struggle, while working with talent stretched across distance, hope, that maybe there are ways to do this right!" -Patrick J. McKenna, author of First Among EqualsÊ "A must-read for global corporate executives who manage geographically dispersed job sharing teams. Practical strategies for preventing productivity loss and optimizing innovation. The authors pull no punches in showing the real downsides to the virtual work phenomenon; they have done a great service for us all." -Jeff Saperstein, author of Creating Regional Wealth in the Innovation Economy "Uniting the Virtual Workforce charts the course for competing in the twenty-first century by tapping into the powers of virtual work. Any manager who ignores the virtual workforce is underperforming, and any company or organization that does not appreciate virtual work is already at a competitive disadvantage. Karen and Dick have tapped into a key ingredient in the recipe for global growth." -Jerry MacArthur Hultin, President, Polytechnic University, and former Under Secretary of the Navy "Authors Sobel Lojeski and Reilly have provided a useful primer for the harried executive striving for productivity improvements while seeing the workload expand and the workforce disperse. Using conceptual definitions of Physical, Operational, and Affinity Distance to describe the multifaceted dimensions of building teams of people to work effectively together, the authors construct a very powerful set of metrics for a manager to improve the capability of his or her workgroup, no matter where it resides or how it is composed. The book is rich in anecdotes and specific studies that illustrate the concepts in an engaging, pertinent, and easy-to-understand manner. In an age of outsourcing, offshoring, and decentralizing groups of people who have to get things done together, reading this small book will repay itself many times over." -Charles House, Director, Media X Lab at Stanford University, and former Director of the Societal Impact of Technology, Intel Corporation
Author : Sandra Diehl
Publisher : Springer Science & Business Media
ISBN 13 : 3642361633
Total Pages : 389 pages
Book Rating : 4.6/5 (423 download)
Download or read book Media and Convergence Management written by Sandra Diehl and published by Springer Science & Business Media. This book was released on 2013-05-24 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. These transformations have not only led business practices to change and required companies to adapt to new conditions, they also continue to have a lasting impact on research in this area. This book’s main purpose is to shed some light on crucial phenomena of media and convergence management, while also addressing more specific issues brought about by innovations related to media, technologies, industries, business models, consumer behavior and content management. This book gathers insights from renowned academic researchers and pursues a highly interdisciplinary approach. It will serve as a valuable reference guide for students, practitioners and researchers interested in media convergence processes.
Author : Gashaw Abeza
Publisher : World Scientific
ISBN 13 : 9811237670
Total Pages : 507 pages
Book Rating : 4.8/5 (112 download)
Download or read book Social Media In Sport: Theory And Practice written by Gashaw Abeza and published by World Scientific. This book was released on 2021-07-26 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied practice in sport studies.
Author : Thomas Osburg
Publisher : Springer
ISBN 13 : 3319546031
Total Pages : 272 pages
Book Rating : 4.3/5 (195 download)
Download or read book Sustainability in a Digital World written by Thomas Osburg and published by Springer. This book was released on 2017-05-17 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive introduction to the different emerging concepts in the innovative area of sustainability and digital technology. More than 20 leading thinkers from the fields of digitalization, strategic management, sustainability and organizational development share clearly structured insights on the latest developments, advances and remaining challenges concerning the role of sustainability in an increasingly digital world. The authors not only introduce a profound and unique analysis on the state-of-the art of sustainability and digital transformation, but also provide business leaders with practical advice on how to apply the latest management thinking to their daily business decisions. Further, a number of significant case studies exemplify the issues discussed and serve as valuable blueprints for decision makers.
Author : Bernad Batinic
Publisher : Seattle ; Toronto : Hogrefe & Huber Publishers
ISBN 13 :
Total Pages : 444 pages
Book Rating : 4.F/5 ( download)
Download or read book Online Social Sciences written by Bernad Batinic and published by Seattle ; Toronto : Hogrefe & Huber Publishers. This book was released on 2002 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: More researchers in social sciences and market research want to use the Internet to obtain data. This text provides comprehensive information, from the basics upwards, about online research methods, technical approaches to data collection and the qualityand limitations of data collected online.
Author : Michael Margolis
Publisher : SAGE
ISBN 13 : 0761913319
Total Pages : 257 pages
Book Rating : 4.7/5 (619 download)
Download or read book Politics as Usual written by Michael Margolis and published by SAGE. This book was released on 2000-01-24 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cyberspace is no longer a mystery. It has become irrevocably intertwined with everyday life, facilitating everything from reading the news and paying the bills to ordering birthday presents. We are in the midst of a revolution in mass communication, and there now exists the technology for creating new forms of community, empowering citizens, and challenging existing power structures. But will such changes occur? In this fascinating book Michael Margolis and David Resnick ponder the effects of cyberspace on American Politics. Our political system tends to normalize political activity, and thus, the Internet's vast potential could be lost, rendering it just another purveyor of ignored information. This broad examination begins with a history of cyberspace and moves through discussions of parties, political interest groups, candidates, mass media, information dissemination, and commercial uses of the Internet. Politics as Usual offers an innovative and exciting look into previously ignored aspects of the Internet and American politics.
Author : Ian Bogost
Publisher : MIT Press
ISBN 13 : 0262289083
Total Pages : 244 pages
Book Rating : 4.2/5 (622 download)
Download or read book Newsgames written by Ian Bogost and published by MIT Press. This book was released on 2012-09-21 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: How videogames offer a new way to do journalism. Journalism has embraced digital media in its struggle to survive. But most online journalism just translates existing practices to the Web: stories are written and edited as they are for print; video and audio features are produced as they would be for television and radio. The authors of Newsgames propose a new way of doing good journalism: videogames. Videogames are native to computers rather than a digitized form of prior media. Games simulate how things work by constructing interactive models; journalism as game involves more than just revisiting old forms of news production. Wired magazine's game Cutthroat Capitalism, for example, explains the economics of Somali piracy by putting the player in command of a pirate ship, offering choices for hostage negotiation strategies. Videogames do not offer a panacea for the ills of contemporary news organizations. But if the industry embraces them as a viable method of doing journalism—not just an occasional treat for online readers—newsgames can make a valuable contribution.
Author : Christina Schachtner
Publisher : Springer Nature
ISBN 13 : 3030511898
Total Pages : 277 pages
Book Rating : 4.0/5 (35 download)
Download or read book The Narrative Subject written by Christina Schachtner and published by Springer Nature. This book was released on 2020-09-17 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book considers the stories of adolescents and young adults from different regions of the world who use digital media as instruments and stages for storytelling, or who make the media the subject of story telling. These narratives discuss interconnectedness, self-staging, and managing boundaries. From the perspective of media and cultural research, they can be read as responses to the challenges of contemporary society. Providing empirical evidence and thought-provoking explanations, this book will be useful to students and scholars who wish to uncover how ongoing processes of cultural transformation are reflected in the thoughts and feelings of the internet generation.
Author : Linda Leung
Publisher : UTS ePRESS
ISBN 13 : 1863654240
Total Pages : 54 pages
Book Rating : 4.8/5 (636 download)
Download or read book Technology’s Refuge written by Linda Leung and published by UTS ePRESS. This book was released on 2009-01-01 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: An investigation into the use of information communication technologies by refugees during flight, displacement and in settlement, this book examines the impact of Australia’s official policy of mandatory detention on how asylum seekers and refugees maintain links to diasporas and networks of support. Given the restricted contact with the world outside of the immigration detention centre, the book juxtaposes forms and processes of technology-mediated communication between institutionalised detention, with those of displacement and settlement. It finds that while there are obstacles to communication in situations of conflict and dislocation, asylum seekers and refugees are able to ‘make do’ with the technology options available to them in ways which were less constrained than in detention settings. The book also outlines how communication practices during the settlement process focus on learning new technologies, and repairing the disconnections with family members resulting from separation and detention.
Author : Kazuhito Isomura
Publisher : Springer Nature
ISBN 13 : 981162979X
Total Pages : 119 pages
Book Rating : 4.8/5 (116 download)
Download or read book Management Theory by Chester Barnard written by Kazuhito Isomura and published by Springer Nature. This book was released on 2021-06-25 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains Chester Barnard’s management theory clearly, faithfully, and systematically. When Barnard published The Functions of the Executive in 1938, it caused a paradigm shift in the research area of management. He aimed to clarify what executives should do, and how and why, as he argued that executive functions and processes are deeply related to specialization, incentive, authority and communication, decision making, and responsibility and leadership. Thus, The Functions of the Executive is essential reading for management students. This book serves as an introductory guide for undergraduate and graduate students to help them understand Barnard’s management theory. In addition, the book enables researchers to understand how Barnard developed his theory. He accumulated a great amount of experience in managing diverse organizations in both the private and public sectors. Then he gradually shifted his focus from scalar organizations, authority, and vertical communication to lateral organizations, responsibility, and horizontal communication. Finally, this book offers businesspeople helpful insights to create an innovative style of management. As a practitioner, Barnard recognized not only the importance of science but also that of art and value. Experienced businesspeople use not only formal knowledge but also their behavioral and personal knowledge, intuition, business sense, value, and executive art to understand the whole situation, balance conflicting factors, and produce creative solutions. Thus, this book also explores the management abilities that businesspeople need to develop.
Author : Philip Kotler
Publisher : John Wiley & Sons
ISBN 13 : 1119341140
Total Pages : 127 pages
Book Rating : 4.1/5 (193 download)
Download or read book Marketing 4.0 written by Philip Kotler and published by John Wiley & Sons. This book was released on 2016-11-17 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.
Author : Mike Friedrichsen
Publisher : Springer Science & Business Media
ISBN 13 : 3642288979
Total Pages : 858 pages
Book Rating : 4.6/5 (422 download)
Download or read book Handbook of Social Media Management written by Mike Friedrichsen and published by Springer Science & Business Media. This book was released on 2013-05-28 with total page 858 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.
Author : Christian Ludwig
Publisher : Peter Lang D
ISBN 13 : 9783631667972
Total Pages : 378 pages
Book Rating : 4.6/5 (679 download)
Download or read book Collaborative Learning and New Media written by Christian Ludwig and published by Peter Lang D. This book was released on 2017 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores collaboration in the foreign language classroom through the use of new media. An essential resource for applied linguists and practising teachers/teacher trainees in secondary/higher education, the contributions combine theoretical, empirical and practical insights.
