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Die Neue Typographie
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Book Synopsis The New Typography by : Jan Tschichold
Download or read book The New Typography written by Jan Tschichold and published by Univ of California Press. This book was released on 2006 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Probably the most important work on typography and graphic design in the twentieth century."--Carl Zahn, The Museum of Fine Arts, Boston
Book Synopsis Jan Tschichold and the New Typography by : Paul Stirton
Download or read book Jan Tschichold and the New Typography written by Paul Stirton and published by Yale University Press. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An original account of the life and work of legendary designer Jan Tschichold and his role in the movement in Weimar Germany to create modern graphic design Richly illustrated with images from Jan Tschichold's little-known private collection of design ephemera, this important book explores a legendary figure in the history of modern graphic design through the artists, ideas, and texts from the Bauhaus that most influenced him. Tschichold (1902-1974), a prolific designer, writer, and theorist, stood at the forefront of a revolution in visual culture that made printed material more elemental and dynamic. His designs were applied to everyday graphics, from billboard advertisements and business cards to book jackets and invoices. This handsome volume offers a new understanding of Tschichold's work, and of the underlying theories of the artistic movement he helped to form, by analyzing his collections: illustrations, advertisements, magazines, and books by well-known figures, such as Kurt Schwitters, El Lissitzky, Aleksandr Rodchenko, and László Moholy-Nagy, and lesser-known artist-designers, including Willi Baumeister, Max Burchartz, Walter Dexel, and Piet Zwart. This book also charts the development of the New Typography, a broad-based movement across Central Europe that included "The Ring," a group formed by Schwitters in 1927. Tschichold played a crucial role in defining this movement, documenting the theory and practice in his most influential book, The New Typography (1928), still regarded as a seminal text of graphic design. Published in association with the Bard Graduate Center Exhibition Schedule: Bard Graduate Center, New York (02/15/19-07/07/19)
Book Synopsis The New Typography by : Jan Tschichold
Download or read book The New Typography written by Jan Tschichold and published by Univ of California Press. This book was released on 2023-11-10 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its initial publication in Berlin in 1928, Jan Tschichold's The New Typography has been recognized as the definitive treatise on book and graphic design in the machine age. First published in English in 1995, with an excellent introduction by Robin Kinross, this new edition includes a foreword by Rich Hendel, who considers current thinking about Tschichold's life and work.
Book Synopsis The New Typography by : Jan Tschichold
Download or read book The New Typography written by Jan Tschichold and published by . This book was released on 1995 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Probably the most important work on typography and graphic design in the twentieth century."--Carl Zahn, The Museum of Fine Arts, Boston
Book Synopsis Asymmetric Typography by : Jan Tschichold
Download or read book Asymmetric Typography written by Jan Tschichold and published by New York : Reinhold Publishing Corporation. This book was released on 1967 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Moholy-Nagy and the New Typography by : Petra Eisele
Download or read book Moholy-Nagy and the New Typography written by Petra Eisele and published by Kettler verlag. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In 1929, ten years after the Bauhaus was founded, Berlin's Martin-Gropius-Bau launched the exhibition 'New Typography.' László Moholy-Nagy, who had left Dessau the previous year and had earned a reputation as a designer in Berlin, was invited to exhibit his work together with other artists. He designed a room--entitled 'Wohin geht die typografische Entwicklung?' ('Where is typography headed?')--where he presented 78 wall charts illustrating the development of the 'New Typography' since the turn of the century and extrapolating its possible future. To create these charts, he not only used his own designs, but also included advertising prints by colleagues associated with the Bauhaus. The functional graphic design, initiated by the 'New Typography' movement in the 1920s, broke with tradition and established a new advertising design based on artistic criteria. It aimed to achieve a modern look with standardized typefaces, industrial DIN norms, and adherence to such ideals as legibility, lucidity, and straightforwardness, in line with the key principles of constructivist art. For the first time, this comprehensive publication showcases Moholy-Nagy's wall charts which have recently been rediscovered in Berlin's Kunstbibliothek. Renowned authors provide insights into this treasure trove by each contributing to this alphabetized compilation starting with 'A' for 'Asymmetry' and ending with 'Z' for 'Zukunftsvision' ('vision of the future'). By perusing through the pages and allowing a free flow of association, the typographical world of ideas of the 1920s avant-garde is once again brought back to life." Exhibition: Kunstbibliothek, Staatliche Museen zu Berlin, Germany (29.08. - 15.09.2019)
Book Synopsis Jan Tschichold Master Typographer by : Cees de Jong
Download or read book Jan Tschichold Master Typographer written by Cees de Jong and published by Thames and Hudson. This book was released on 2008-10-28 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Few have left a deeper impression on the world of typography than Jan Tschichold (1902-1974), one of the most outstanding and influential designers of the twentieth century. Not only was he a master in his field, but he also lectured on the subject, wrote a number of highly influential books and became instrumental in promoting the modernist design strategy called the New Typography. This substantial volume covers Tschihold's life and career, placing the designer's vision firmly in the rich cultural and historical context of his era." --Book Jacket.
Book Synopsis Jan Tschichold by : Martijn F. Le Coultre
Download or read book Jan Tschichold written by Martijn F. Le Coultre and published by Birkhaüser. This book was released on 2007 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jan Tschichold (1902-1974) was one of the most outstanding and influential graphic artists and typographers of the twentieth century. Throughout his life he stood in the service of print and writing, first as a talented young calligrapher and poster designer, and later as a self-critical typographer. In his posters, he expresses the avant-garde ideas of the Neue Typografie, or New Typography, which were strongly influenced by the Bauhaus. Jan Tschichold is the first book length examination of Tschichold's posters. In addition to the seventy posters he designed himself, the book contains his own collection of posters, with works by Hans Arp, El Lissitzky, L szl Moholy-Nagy, Oskar Schlemmer, and others.
Book Synopsis Pioneers of Modern Typography by : Herbert Spencer
Download or read book Pioneers of Modern Typography written by Herbert Spencer and published by MIT Press (MA). This book was released on 1983-01 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since it was first published in 1969, it has served as the standard guide to the impact of twentieth century avant-garde movements on graphic design and typography.
Download or read book Grid Systems written by Kimberly Elam and published by Chronicle Books. This book was released on 2014-04-15 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions. However, the belief that all great design is nonetheless based on grid systems (even if only subverted ones) suggests that few designers truly understand the complexities and potential riches of grid composition.
Book Synopsis Jan Tschichold, Designer by : Richard B. Doubleday
Download or read book Jan Tschichold, Designer written by Richard B. Doubleday and published by Ben Uri Gallery & Museum. This book was released on 2006 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shortly after the end of the Second World War, Penguin Books made the bold decision to completely redesign its publications. Examining how Jan Tschichold took on the Herculean task of creating a uniform design, this title surveys the typographic revolution that Tschichold masterminded at Penguin.
Book Synopsis Pioneers of Modern Typography by : Herbert Spencer
Download or read book Pioneers of Modern Typography written by Herbert Spencer and published by MIT Press. This book was released on 2004 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised edition of the standard guide to the avant-garde origins of modern graphic design and typography, illustrated with many iconic examples.
Book Synopsis Active Literature by : Christopher Burke
Download or read book Active Literature written by Christopher Burke and published by Hyphen Press. This book was released on 2007 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Illustrated throughout, this book explores the modernist typographer Tschichold, and discusses the work seen in the context of his life and the times in which he lived. The book is introduced with a short essay by Robin Kinross, discussing Tschichold's present reputation.
Book Synopsis A History of Graphic Design by : Philip B. Meggs
Download or read book A History of Graphic Design written by Philip B. Meggs and published by Van Nostrand Reinhold Company. This book was released on 1992 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the first definitive history of graphic communication. More than a thousand vivid illustrations chronicle our fascinating & unceasing quest to give visual form to ideas.
Book Synopsis Typography /[Wolfgang Weingart]. by : Wolfgang Weingart
Download or read book Typography /[Wolfgang Weingart]. written by Wolfgang Weingart and published by Springer Science & Business Media. This book was released on 2000 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wolfgang Weingart's influence on the development of typography since the 1970s is unparalleled and his work has served as an inspiration to countless designers in both North America and Europe. In Typography, Weingart sums up an impressive lifework in 500 pages that describe his own development and the foundations of his teachings.
Book Synopsis Shady Characters: The Secret Life of Punctuation, Symbols, and Other Typographical Marks by : Keith Houston
Download or read book Shady Characters: The Secret Life of Punctuation, Symbols, and Other Typographical Marks written by Keith Houston and published by W. W. Norton & Company. This book was released on 2013-09-24 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revealing the secret history of punctuation, this tour of two thousand years of the written word, from ancient Greece to the Internet, explores the parallel histories of language and typography throughout the world and across time.
Book Synopsis Graphic Design Theory by : Helen Armstrong
Download or read book Graphic Design Theory written by Helen Armstrong and published by Chronicle Books. This book was released on 2012-08-10 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, L'szlo Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.
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