Dictionary Of Conversion Optimisation

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Conversion Optimization

Author : Khalid Saleh
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449397697
Total Pages : 273 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Conversion Optimization by : Khalid Saleh

Download or read book Conversion Optimization written by Khalid Saleh and published by "O'Reilly Media, Inc.". This book was released on 2010-11-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation. Based on the authors' broad experience in helping businesses attract online customers, this book addresses every aspect of the process, from landing visitors to finalizing the sale. You'll learn several techniques for blending successful sales approaches with the particular needs of the people you want to attract. Are you ready to do what it takes to get a double-digit conversion rate? Explore case studies involving significant conversion rate improvements Walk through different stages of a sale and understand the value of each Understand your website visitors through persona creation Connect with potential customers and guide them toward a conversion Learn how to deal with FUDs -- customer fears, uncertainties, and doubts Examine the path that visitors take from landing page to checkout Test any change you make against your original design "The Web is unique in its ability to deliver this almost improbable win-win: You can increase revenue AND make your customers happy. Yet most websites stink. Worry not, Khalid and Ayat to the rescue! Buy this book to follow their practical advice on how to create high converting websites that your visitors love."--Avinash Kaushik, author of Web Analytics 2.0 and Web Analytics: An Hour A Day (both Sybex)

Powering Content

Author : Laura Busche
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491963697
Total Pages : 233 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Powering Content by : Laura Busche

Download or read book Powering Content written by Laura Busche and published by "O'Reilly Media, Inc.". This book was released on 2017-06-12 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your new product is ready to launch and you’re itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You’ll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond. Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design—all carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into: Content strategy: understand your audience, choose and prioritize channels, and find your brand’s core themes, voice, and tone Content creation: craft an engaging experience with content formats and copywriting formulas and templates Content management: organize, delegate, and supervise tasks; optimize the content production process to reuse successful patterns

Blackie's Dictionary of Computer Science

Author : Blackie
Publisher : S. Chand Publishing
ISBN 13 : 8121941539
Total Pages : 442 pages
Book Rating : 4.1/5 (219 download)

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Book Synopsis Blackie's Dictionary of Computer Science by : Blackie

Download or read book Blackie's Dictionary of Computer Science written by Blackie and published by S. Chand Publishing. This book was released on 2013 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides a wide coverage of entries across software. Hardware, firmware, operating systems, protocols, networking, data bases, graphics, security, artificial intelligence, programming logic, mathematics, game theory, software engineering and related areas of IT industry. The key features of the book are:

Smart Persuasion

Author : Philippe AIMÉ
Publisher : Convertize
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4./5 ( download)

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Book Synopsis Smart Persuasion by : Philippe AIMÉ

Download or read book Smart Persuasion written by Philippe AIMÉ and published by Convertize. This book was released on 2019-03-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conversions begin in the brain. Every purchase starts with a decision, and every decision is shaped by consumer psychology. This book explains how mental shortcuts (cognitive biases) affect your customers' decision making and shows you how to be more persuasive online. Philippe Aimé and Jochen Grünbeck are optimisation addicts and have been at the forefront of digital marketing since the beginning. Inspired by behavioural economists like Daniel Kahneman, Dan Ariely and Richard Thaler, the techniques described in Smart Persuasion leverage powerful decision-making biases to make marketing more effective. Alongside these behavioural insights, Smart Persuasion incorporates research from marketing experts such as Jonah Berger, Robert Cialdini and Roger Dooley. Principles relating to attention and perception, as well as the cognitive effects that make consumers predictably irrational, are distilled into concrete website optimisation strategies. Drawing from hundreds of unique studies, Smart Persuasion lists proven effects such as Anchoring and Framing. Each one is illustrated with case-studies, examples and ideas that you can apply immediately. Using the persuasive strategies outlined in this book will allow you to influence consumers more effectively, unlocking your website's potential. All profits from the sale of this book help provide educational resources for children in Africa.

Internet Business Dictionary

Author : Dr. Ope Banwo
Publisher : Dr Ope Banwo
ISBN 13 :
Total Pages : 348 pages
Book Rating : 4./5 ( download)

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Book Synopsis Internet Business Dictionary by : Dr. Ope Banwo

Download or read book Internet Business Dictionary written by Dr. Ope Banwo and published by Dr Ope Banwo. This book was released on 2024-10-06 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash Your Potential in the Digital World! Are you ready to dive into the world of internet business but feel overwhelmed by the jargon and technical terms? Internet Business Dictionary: The Authoritative A-Z Glossary Of Digital Business Terms That Every Internet User, Professional User and Web Developer Wants To Know is your ultimate guide to mastering the digital landscape. Why You Need This Book: - Comprehensive Resource: With 5,000 terms explained, this book covers everything you need to know about digital business and marketing. - Easy to Understand: Each term is clearly defined and explained, making complex concepts accessible to everyone, from beginners to seasoned professionals. - Practical Applications: Learn not just the definitions, but also how to apply these terms in real-world scenarios to grow your business. - *Empower Yourself:* Whether you're looking to start a new venture, improve your current business, or simply understand the digital world better, this book is your key to success. *Who This Book Is For:* - *Internet Newbies:* If you're just starting out and want to build a solid foundation in digital business, this book is for you. - *Internet Marketers:* Enhance your strategies and stay competitive by mastering the latest terms and techniques. - *Web Developers:* Understand the marketing side of digital business to create more effective and user-friendly websites. - *Business Owners and Entrepreneurs:* Gain the knowledge needed to navigate the digital world and drive your business forward. Equip yourself with the knowledge and tools to succeed in the digital world. Get your copy of Internet Business Dictionary today and start your journey to digital mastery!

Handbook of Standards and Resources for Spoken Language Systems

Author : Dafydd Gibbon
Publisher : Walter de Gruyter
ISBN 13 : 9783110157345
Total Pages : 274 pages
Book Rating : 4.1/5 (573 download)

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Book Synopsis Handbook of Standards and Resources for Spoken Language Systems by : Dafydd Gibbon

Download or read book Handbook of Standards and Resources for Spoken Language Systems written by Dafydd Gibbon and published by Walter de Gruyter. This book was released on 1997 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt:

E-Commerce Website Optimization

Author : Dan Croxen-John
Publisher : Kogan Page Publishers
ISBN 13 : 1789664438
Total Pages : 273 pages
Book Rating : 4.7/5 (896 download)

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Book Synopsis E-Commerce Website Optimization by : Dan Croxen-John

Download or read book E-Commerce Website Optimization written by Dan Croxen-John and published by Kogan Page Publishers. This book was released on 2020-12-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide to the how, the why and the tools and techniques. Grounded in best-practice theory and research, E-commerce Website Optimization brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to increasing the percentage of visitors who buy from your site and subsequently the amount that these visitors spend when they do. In a complex and evolving field, it will help you improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites. In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools. E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.

Dictionary of Conversion Optimisation

Author :
Publisher :
ISBN 13 : 9780995525344
Total Pages : pages
Book Rating : 4.5/5 (253 download)

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Book Synopsis Dictionary of Conversion Optimisation by :

Download or read book Dictionary of Conversion Optimisation written by and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

You Should Test That

Author : Chris Goward
Publisher : John Wiley & Sons
ISBN 13 : 1118463838
Total Pages : 389 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis You Should Test That by : Chris Goward

Download or read book You Should Test That written by Chris Goward and published by John Wiley & Sons. This book was released on 2012-12-21 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods Helps you learn what to adjust, how to do it, and how to analyze the results Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics Author has used these techniques to assist Fortune 500 clients You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.

Landing Page Optimization

Author : Tim Ash
Publisher : John Wiley & Sons
ISBN 13 : 1118234537
Total Pages : 480 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Landing Page Optimization by : Tim Ash

Download or read book Landing Page Optimization written by Tim Ash and published by John Wiley & Sons. This book was released on 2012-03-29 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.

Website Optimization

Author : Rich Page
Publisher : John Wiley & Sons
ISBN 13 : 111824060X
Total Pages : 495 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Website Optimization by : Rich Page

Download or read book Website Optimization written by Rich Page and published by John Wiley & Sons. This book was released on 2012-04-23 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: Step-by-step instructions for executing a website testing and optimization plan Website optimization is can be an overwhelming endeavor due to the fact that it encompasses so many strategic and technical issues. However, this hands-on, task-based book demystifies this potentially intimidating topic by offering smart, practical, and tested instructions for developing, implementing, managing, and tracking website optimization efforts. After you learn how to establish an optimization framework, you then dive into learning how to develop a plan, test appropriately and accurately, interpret the results, and optimize in order to maximize conversion rates and improve profits. Zeroes in on fundamentals such as understanding key metrics, choosing analytics tools, researching visitors and their onsite behavior, and crafting a plan for what to test and optimize Walks you through testing and optimizing specific web pages including the homepage, entry and exit pages, product and pricing pages, as well as the shopping cart and check-out process Guides you through important optimization areas such as optimizing text and images Addresses advanced topics including paid search optimization, Facebook fan page optimization, rich media, and more Includes a companion website that features expanded examples, additional resources, tool reviews, and other related information Full of interesting case studies and helpful examples drawn from the author's own experience, Website Optimization: An Hour a Day is the complete solution for anyone who wants to get the best possible results from their web page.

30-Minute Website Marketing

Author : Lee Wilson
Publisher : Emerald Group Publishing
ISBN 13 : 1838670785
Total Pages : 200 pages
Book Rating : 4.8/5 (386 download)

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Book Synopsis 30-Minute Website Marketing by : Lee Wilson

Download or read book 30-Minute Website Marketing written by Lee Wilson and published by Emerald Group Publishing. This book was released on 2019-10-18 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every high priority website marketing action can be distilled into a 30 minute time-frame. This practical guide provides step-by-step actions ready to implement, distilled from over 15 years of experience leading digital marketing departments.

Convex Optimization

Author : Stephen P. Boyd
Publisher : Cambridge University Press
ISBN 13 : 9780521833783
Total Pages : 744 pages
Book Rating : 4.8/5 (337 download)

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Book Synopsis Convex Optimization by : Stephen P. Boyd

Download or read book Convex Optimization written by Stephen P. Boyd and published by Cambridge University Press. This book was released on 2004-03-08 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt: Convex optimization problems arise frequently in many different fields. This book provides a comprehensive introduction to the subject, and shows in detail how such problems can be solved numerically with great efficiency. The book begins with the basic elements of convex sets and functions, and then describes various classes of convex optimization problems. Duality and approximation techniques are then covered, as are statistical estimation techniques. Various geometrical problems are then presented, and there is detailed discussion of unconstrained and constrained minimization problems, and interior-point methods. The focus of the book is on recognizing convex optimization problems and then finding the most appropriate technique for solving them. It contains many worked examples and homework exercises and will appeal to students, researchers and practitioners in fields such as engineering, computer science, mathematics, statistics, finance and economics.

Spoken Language Characterization

Author : Dafydd Gibbon
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110804042
Total Pages : 268 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Spoken Language Characterization by : Dafydd Gibbon

Download or read book Spoken Language Characterization written by Dafydd Gibbon and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-11-23 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: No detailed description available for "Spoken Language Characterization".

Digital Analytics Primer

Author : Judah Phillips
Publisher : FT Press
ISBN 13 : 0133552101
Total Pages : 291 pages
Book Rating : 4.1/5 (335 download)

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Book Synopsis Digital Analytics Primer by : Judah Phillips

Download or read book Digital Analytics Primer written by Judah Phillips and published by FT Press. This book was released on 2013-10-11 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the concepts and methods for creating economic and business value with digital analytics, mobile analytics, web analytics, and market research and social media data. In Digital Analytics Primer, pioneering expert Judah Phillips introduces the concepts, terms, and methods that comprise the science and art of digital analysis for web, site, social, video, and other types of quantitative and qualitative data. Business readers—from new practitioners to experienced executives—who want to understand how digital analytics can be used to reduce costs and increase profitable revenue throughout the business should read this book. Phillips delivers a comprehensive review of the core concepts, vocabulary, and frameworks, including analytical methods and tools that can help you successfully integrate analytical processes, technology, and people into all aspects of business operations. This unbiased and product-independent primer draws from the author's extensive experience doing and managing analytics in this field.

eMarketing

Author : Rob Stokes and the Minds of Quirk
Publisher : Рипол Классик
ISBN 13 : 5880180220
Total Pages : 294 pages
Book Rating : 4.8/5 (81 download)

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Book Synopsis eMarketing by : Rob Stokes and the Minds of Quirk

Download or read book eMarketing written by Rob Stokes and the Minds of Quirk and published by Рипол Классик. This book was released on with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Biocomputing 2006 - Proceedings Of The Pacific Symposium

Author : A Keith Dunker
Publisher : World Scientific
ISBN 13 : 9814479543
Total Pages : 627 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Biocomputing 2006 - Proceedings Of The Pacific Symposium by : A Keith Dunker

Download or read book Biocomputing 2006 - Proceedings Of The Pacific Symposium written by A Keith Dunker and published by World Scientific. This book was released on 2005-12-08 with total page 627 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Pacific Symposium on Biocomputing (PSB) 2006 is an international, multidisciplinary conference for the presentation and discussion of current research in the theory and application of computational methods in problems of biological significance. Presentations are rigorously peer reviewed and are published in an archival proceedings volume. PSB 2006 will be held January 3-7, 2006 at the Grand Wailea, Maui. Tutorials will be offered prior to the start of the conference.PSB 2006 will bring together top researchers from the US, the Asian Pacific nations, and around the world to exchange research results and address open issues in all aspects of computational biology. It is a forum for the presentation of work in databases, algorithms, interfaces, visualization, modeling, and other computational methods, as applied to biological problems, with emphasis on applications in data-rich areas of molecular biology.The PSB has been designed to be responsive to the need for critical mass in sub-disciplines within biocomputing. For that reason, it is the only meeting whose sessions are defined dynamically each year in response to specific proposals. PSB sessions are organized by leaders of research in biocomputing's “hot topics.” In this way, the meeting provides an early forum for serious examination of emerging methods and approaches in this rapidly changing field.