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Develop And Market Your Creative Ideas
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Book Synopsis Develop and Market Your Creative Ideas by : Dale A. Davis
Download or read book Develop and Market Your Creative Ideas written by Dale A. Davis and published by Oasis. This book was released on 1996 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you have ever had an idea and wondered how you could turn it into a business, Develop and Market Your Creative Ideas provides the step-by-step guidelines you need! Whether you are a weekend entrepreneur or an experienced inventor, this hands-on guide breaks down the process, providing you with the framework needed to market your idea with confidence.
Download or read book IdeaSelling written by Sam Harrison and published by Simon and Schuster. This book was released on 2010-04-14 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't let your creative ideas get picked apart and put down! If you're like most creative people, chances are high that you've had your share of ideas rejected by clients or decision makers. While we sometimes make the mistake of believing ideas should sell themselves, the fact is that the better and bolder the idea, the more it needs selling. This book contains powerful techniques to help you sell your ideas to those with approval power. You'll find tips from designers, writers, marketers and other creative professionals, along with meaty advice from selling and branding gurus. In no time, you'll be able to convince those who hold the purse strings that your ideas are worth pursuing and investing in. "Designers have a little known secret: Designing something is the easy part, getting others, specifically clients, to embrace that design is the real hard part. Harrison has put together dozens of tips that, if applied correctly, independently or in unison, will help you get those great design ideas approved." —Armin Vit and Bryony Gomez-Palacio, authors of Graphic Design, Referenced
Download or read book Talk Triggers written by Jay Baer and published by Penguin. This book was released on 2018-10-02 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: • Proprietary research into why and how customers talk • More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses • The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) • Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.
Download or read book DIY MFA written by Gabriela Pereira and published by Penguin. This book was released on 2016-07-08 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the Knowledge Without the College! You are a writer. You dream of sharing your words with the world, and you're willing to put in the hard work to achieve success. You may have even considered earning your MFA, but for whatever reason--tuition costs, the time commitment, or other responsibilities--you've never been able to do it. Or maybe you've been looking for a self-guided approach so you don't have to go back to school. This book is for you. DIY MFA is the do-it-yourself alternative to a Master of Fine Arts in creative writing. By combining the three main components of a traditional MFA--writing, reading, and community--it teaches you how to craft compelling stories, engage your readers, and publish your work. Inside you'll learn how to: • Set customized goals for writing and learning. • Generate ideas on demand. • Outline your book from beginning to end. • Breathe life into your characters. • Master point of view, voice, dialogue, and more. • Read with a "writer's eye" to emulate the techniques of others. • Network like a pro, get the most out of writing workshops, and submit your work successfully. Writing belongs to everyone--not only those who earn a degree. With DIY MFA, you can take charge of your writing, produce high-quality work, get published, and build a writing career.
Book Synopsis Developing and Marketing Your Creative Ideas by : Dale A. Davis
Download or read book Developing and Marketing Your Creative Ideas written by Dale A. Davis and published by L & R Pub. This book was released on 2002-01-01 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wheter you are a weekend entrepreneur or an experienced inventor, this hands-on guide breaks down the process, providing you with the frame-work needed to market your idea with confidence.
Download or read book Perennial Seller written by Ryan Holiday and published by Penguin. This book was released on 2017-07-18 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: • Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. • Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. • Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic. • Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. • Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.
Download or read book Creative Confidence written by Tom Kelley and published by Crown Currency. This book was released on 2013-10-15 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us. Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.
Book Synopsis Fast Company Innovation by Design by : Stephanie Mehta
Download or read book Fast Company Innovation by Design written by Stephanie Mehta and published by Abrams. This book was released on 2021-09-21 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fast Company, the world’s leading business media brand, offers a comprehensive and vibrant look at the way design has permeated all areas of life and work Design has become a critical part of doing business in today’s economy. Some of the most innovative companies in tech—Apple, Airbnb, Google, Tesla, and many more—have made human-centered design a hallmark of their brands. From fashion to architecture to office plans, and from digital processes to artisanal craftsmanship, design is having a moment in business. Or maybe business is finally having its design moment. Fast Company Innovation by Design highlights the people, companies, and trends that have steadily advanced design to the forefront of the business conversation. Drawing from Fast Company’s vast library of stories that chronicle innovation in technology, leadership, world-changing ideas, and creativity, this lively book is urgent reading for any anyone seeking to understand the ways that design is fundamentally changing and enhancing business and daily life. A focus on “green” and socially conscious design draws attention to creative solutions to the most pressing concerns we face today.
Book Synopsis 101 Ways to Market Your Business by : Andrew Griffiths
Download or read book 101 Ways to Market Your Business written by Andrew Griffiths and published by Allen & Unwin. This book was released on 2014-05-14 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of simple tried and tested marketing ideas that business owners can implement easily and cheaply.
Book Synopsis Sorry Spock, Emotions Drive Business by : Adam W. Morgan
Download or read book Sorry Spock, Emotions Drive Business written by Adam W. Morgan and published by Morgan James Publishing. This book was released on 2018-11-27 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sorry Spock, Emotions Drive Business presents scientific proof that creative advertising is better for the bottom line. Adam Morgan, a Senior Creative Director at Adobe, gives both creatives and marketers the ammo to prove the value of creativity to stakeholders. For decades, marketers have battled over the value of creative ideas. Some believe creativity adds more impact, others believe it’s just window dressing. With data-driven marketing, the divide is only increasing. Today, more than ever, creative professionals need a concrete answer to the question, “Do creative ideas work better?” Fortunately, science has finally caught up. There is an answer that isn’t based on subjective case studies. More than that, Adam shows how emotional ideas create experiences that are more effective and reveals why creativity is actually less risky for business. Sorry Spock, Emotions Drive Business shows readers how they can create the ideal experiences to improve their bottom line.
Book Synopsis The New Art of Ideas by : Robin Landa
Download or read book The New Art of Ideas written by Robin Landa and published by Berrett-Koehler Publishers. This book was released on 2022-11-08 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world with a surplus of ideas, what separates a good idea from a bad one? Learn how to cultivate a mindset that produces the kind of ideas people can't turn down. Most professionals cannot generate a solid idea. They either offer up tired or reused ones, or they generate lots of ideas but none that are worth pursuing. A great idea presents a well-formulated thought or plan of action that spurs growth, change, advancement, adaptation, or new insight. Worthwhile ideas move the needle; they change the playing field altogether. The New Art of Ideas is designed to help readers consistently produce worthwhile ideas by becoming nimble and imaginative thinkers better equipped to compete and produce in a global economy. Robin Landa identifies the Three Gs of every good idea: Goal-Your vision for the end Gap-The underdeveloped area that your idea fills Gain-The overall benefits of your goal With explanations and examples of each component, this book demystifies the process of effective ideation and hands you the key to unlock your creative potential.
Book Synopsis Marketing Basics for Designers by : Jane D. Martin
Download or read book Marketing Basics for Designers written by Jane D. Martin and published by John Wiley & Sons. This book was released on 1995-10-11 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business essentials and marketing strategies to help your firmsurvive and thrive . . . As a design professional running your own small firm, you expect towear many hats--designer, office manager, project manager--all in aday's work. But strategic marketer? No one prepared you for that!Marketing Basics for Designers is a long overdue resource fordesigners who need to become expert marketers fast. It providessolid practical advice on how to market your services, build yourclient base, and keep your customers coming back for more. You'll learn how to establish your design niche and develop yourown marketing plan to reach potential clients. You'll findtechniques for networking and using your contacts with otherprofessionals. And you'll find inside tips from 30 leadingdesigners who have had to develop their own marketing methods tosurvive. Positively packed with all the details you need, MarketingBasics for Designers helps you ensure your firm's future successand shows you how to: * Increase your firm's visibility within your community * Use past successes to generate future business * Perform beyond your clients' expectations * Utilize a show home to market your talents * Establish competitive and appropriate prices * Work successfully with other professionals * And much more If you are recently out on your own, planning to start your ownpractice, or already managing your own small firm, this is one ofthe most important books you will ever add to your professionallibrary. Marketing Basics for Designers What makes running a small design practice so much more challengingthan working for one of the big firms? You have to attract your ownclients and keep them, you're working with limited resources andpersonnel, and once you finally pull yourself away from yourdrawing board to concentrate on marketing your services, where doyou begin? You can't just sit there wondering why you didn't learnmore about marketing in design school. Here's a book to help you out. With a clear, no-nonsense approach,Jane D. Martin and Nancy Knoohuizen address the full range ofmarketing problems and solutions from the unique perspective of thesmall design firm. They understand that you often find yourselfshort of the time, money, and know-how it takes to advertise yourservices effectively. Drawing on their own experience as well asinterviews with more than 30 successful designers, Martin andKnoohuizen show you how to overcome these limitations and developan effective marketing campaign. This incomparable guide will help you put together your marketingcampaign, map out your strategy, and attract the attention ofpotential clients. Not everyone is a born salesperson, but Martinand Knoohuizen let you in on trade secrets that really work andoffer suggestions that will help you feel more comfortablemarketing yourself. You'll learn to build relationships byeffective use of referrals and word of mouth. You'll master thesubtleties of clinching the deal and discover how to keep yournewfound clients coming back for more. You'll also receive sound advice from those who have been therebefore you. Charles Gandy, B. J. Peterson, Mark Hampton, and CherylP. Duvall are among the illustrious designers who share theirwisdom, tips, and recommendations. You'll find out how these majordesigners have coped with many of the same problems you face now,and you'll learn from their mistakes as well as theirtriumphs. Whether you're just starting out in the design business, yearningto break free and become your own boss, or trying to create growthin an established firm, Marketing Basics for Designers helps youdevelop a successful marketing strategy based on your own needs,capabilities, and expectations.
Book Synopsis How Creativity Rules the World by : Maria Brito
Download or read book How Creativity Rules the World written by Maria Brito and published by HarperCollins Leadership. This book was released on 2022-03-15 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Axiom Business Book Award Winner in Entrepreneurship Category Learn to make creativity work for your career. Anyone, regardless of who you are or what you do, can cultivate the habits, actions, and attitudes that inspire creativity and innovation. There has never been a more crucial time than now to develop your creativity and your ability to innovate. Coming up with original ideas of value is today’s most precious skill. How Creativity Rules the World shows that, despite contrary beliefs, creativity can be taught and learned by anyone. Creativity is an inexhaustible resource that is the key to thriving in the business world and beyond. This timeless guide promises to make the creative process of successful seven-figure artists and billion-dollar entrepreneurs—as well as Maria’s own—accessible and actionable for you to take the power of their ideas to the next level. In How Creativity Rules the World, you will learn how to: Overcome limiting thoughts and dispel myths about creativity. Unleash creativity through concrete data, historical passages, and examples of modern entrepreneurship. Develop timeless habits, principles, and tools that worked six centuries ago and continue to work today. Employ creativity in an everyday context to produce extraordinary results. With revealing studies and stories spanning business and art, this book is a deep dive into history, culture, psychology, science, and entrepreneurship; analyzing the elements used by some of the most creative minds today and throughout the last 600 years. Contemporary art curator and founder of The Groove, Maria Brito discovered the power of creativity when she transitioned from being an unhappy Harvard-trained corporate lawyer to a thriving entrepreneur and innovator in the art world. After applying the principles in How Creativity Rules the World to her own business, Maria started teaching them to hundreds of people, ranging from entrepreneurs to artists to CEOs. Proven by her students’ creative successes, Maria will guide you to strike gold with your ideas as well.
Book Synopsis The Creative Curve by : Allen Gannett
Download or read book The Creative Curve written by Allen Gannett and published by Random House. This book was released on 2018-06-14 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: A great idea isn't a sudden light-bulb moment. It's taking something familiar and making it feel new. We’ve been told a lie about the nature of creativity. We're told stories about creative geniuses – the young Mozart who effortlessly overshadows the hardworking Salieri; Paul McCartney coming up with the tune for Yesterday in a dream one morning; JK Rowling finding inspiration for Harry Potter sitting on a train to London. What we aren’t told is the actual story behind such hits. In fact there is a science and method for mainstream success, whether writing a popular novel, starting a company or creating an effective marketing campaign, and in this book Allen Gannett – data wizard and successful entrepreneur – reveals the four laws of creativity that are proven to work. New ideas are surprising at first, and slowly become familiar as we get used to them. Allan Gannett reveals there’s a sweet spot between what feels familiar and safe to us, and what is innovative and new: the point of optimal tension between safety and surprise, similarity and difference. The people we think of as creative geniuses are people who understand this sweet spot instinctively; they know what people find familiar and reassuring, and they find ways to reinvent it fresh. Packed with stories and insights ranging from the team behind Dear Evan Hansen to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin starred chefs, The Creative Curve will help you spend less time on ideas destined to fail and more time on ideas that really break out. This book is for everyone, whether you’re a business leader, a creative artist or a budding entrepreneur – and will teach you the secret to conceiving great ideas that can achieve major success.
Download or read book Show Your Work! written by Austin Kleon and published by Workman Publishing Company. This book was released on 2014-03-06 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his New York Times bestseller Steal Like an Artist, Austin Kleon showed readers how to unlock their creativity by “stealing” from the community of other movers and shakers. Now, in an even more forward-thinking and necessary book, he shows how to take that critical next step on a creative journey—getting known. Show Your Work! is about why generosity trumps genius. It’s about getting findable, about using the network instead of wasting time “networking.” It’s not self-promotion, it’s self-discovery—let others into your process, then let them steal from you. Filled with illustrations, quotes, stories, and examples, Show Your Work! offers ten transformative rules for being open, generous, brave, productive. In chapters such as You Don’t Have to Be a Genius; Share Something Small Every Day; and Stick Around, Kleon creates a user’s manual for embracing the communal nature of creativity— what he calls the “ecology of talent.” From broader life lessons about work (you can’t find your voice if you don’t use it) to the etiquette of sharing—and the dangers of oversharing—to the practicalities of Internet life (build a good domain name; give credit when credit is due), it’s an inspiring manifesto for succeeding as any kind of artist or entrepreneur in the digital age.
Book Synopsis The Human Centered Brand by : Nela Dunato
Download or read book The Human Centered Brand written by Nela Dunato and published by . This book was released on 2018-10-04 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promote your business with clarity, ease, and authenticity. The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience. If you're a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand. Read this book to learn: Why conventional branding approaches don't work for service based businesses. How to identify your core values and use them in your business and marketing decisions. Different ways you can make your business unique among all the competition. How to express yourself verbally through your website, emails, articles, videos, talks, podcasts... What makes your "ideal clients" truly ideal, and how to connect with real people who appreciate you as you are. How to craft an effective tagline. What are the most important elements of a visual brand identity, and how to use them to design your own brand. How to craft an exceptional client experience and impress your clients with your professionalism. How your brand relates to your business model, pricing, company culture, fashion style, and social impact. Whether you're a complete beginner or have lots of experience with marketing and design, you'll get new insights about your own brand, and fresh ideas you'll want to implement right away. The companion workbook, checklists, templates, and other bonuses ensure that you not only learn new information, but create a custom brand strategy on your own. Learn more at humancenteredbrand.com
Book Synopsis Advertising by Design by : Robin Landa
Download or read book Advertising by Design written by Robin Landa and published by John Wiley & Sons. This book was released on 2021-05-11 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: A real-world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process. With a fresh focus on building a coherent brand campaign through storytelling across all media channels, Advertising by Design shows you how to conceive ideas based on strategy, build brands with compelling advertising, and encourage social media participation. You'll also get insights from guest essays and interviews with world-leading creatives in the advertising industry. The book is filled with practical case studies that show real-world applications. You’ll also benefit from coverage of A quick start guide to advertising A thorough introduction to what advertising is, including its purpose, categories, forms, media channels, social media listening, and its creators Creative thinking strategies and how to generate ideas based on creative briefs Utilizing brand archetypes and creating unique branded content Composition by design, including the parts of an ad, the relationship between images and copy, basic design principles, and points of view How to build a brand narrative in the digital age Copywriting how-to's for art directors and designers Experiential advertising An examination of digital design, including subsections on the basics of mobile and desktop website design, motion, digital branding, and social media design Perfect for students and instructors of advertising design, art direction, graphic design, communication design, and copywriting, Advertising by Design also will earn a place in the libraries of business owners, executives, managers, and employees whose work requires them to understand and execute on branding initiatives, advertising campaigns, and other customer-facing content.
