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Determinants Of E Commerce Usage In The Hotel Industry In Thailand
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Book Synopsis Determinants of E-Commerce Usage in the Hotel Industry in Thailand by : Pongsak Hoontrakul
Download or read book Determinants of E-Commerce Usage in the Hotel Industry in Thailand written by Pongsak Hoontrakul and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The use of the Internet for communicating and transacting with customers has been growing rapidly in the worldwide tourism industry. However, there is a large variation in the intensity of use of e-commerce in the travel and tourism industry. While the Internet usage varies across countries, even within a country there are large variations amongst enterprises. These variations are mainly due to the impact of several factors associated with the internal and external environment of the enterprise. This study attempts to explore the impact of various factors on the Internet usage rate. The factors are classified into three broad groups: viz. factors associated with the location of the enterprise, internal factors of the enterprise and technological factors. An empirical study conducted with 95 hotels in seven locations in Thailand is used to assess the impact of the factors.
Download or read book Tourism Marketing written by Nilanjan Ray and published by CRC Press. This book was released on 2017-09-01 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic growth, and more.
Book Synopsis Information Technology & Tourism by :
Download or read book Information Technology & Tourism written by and published by . This book was released on 2003 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Role of Culture in the Adoption of Electronic Commerce in Thailand by : Apivut Chakuthip
Download or read book The Role of Culture in the Adoption of Electronic Commerce in Thailand written by Apivut Chakuthip and published by . This book was released on 2008 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Hofstede's cultural dimensions have been used extensively in cross-cultural research because globalization has led organizations to do more business across continents, and therefore researchers need to compare the Information Technology (IT) context across multiple cultures. The examination of cross-cultural studies and IT adoption has caused a problem with the level of analysis because the measuring of the impact of culture has predominantly been at the national level. However, numerous IT issues, such as the factors affecting Electronic Commerce (e-Commerce) adoption, require an examination of issues at the individual unit of analysis. Therefore, there was need to address the unit of analysis to be able to develop a research model that accounts for the influence of national dimensions on the individual levels of e-Commerce adoption. The purpose of this thesis is to examine the impact of national culture on the take-up of e-Commerce technology in Thailand. In particular, the thesis examines the role of culture in e-Commerce adoption within Thai small and medium enterprises in the hospitality industry, and the role of trust in social networks, as the dominant factor in the e-Commerce adoption decision. The findings of the present study suggest that culture does have an influence on e-Commerce adoption in Thailand. As Thailand is a collectivist society, the influence is then in the form of the reliance of potential e-Commerce adopters on their strong-tie relationships with friends and family members. There is also evidence suggesting that Thai culture is at a stage of shifting from a traditional to a modernized society because of the influence from Western countries. This can be seen by the change in cultural dimension scores between Hofstede's original study in 1980 and the present research. Even though cultural change might be occurring, the individualism index of Thai society still shows that Thai people are rooted within a collectivist framework, particularly in terms of the role of trusted people influencing decision-making in relation to the adoption of e-Commerce. Another key finding of the present study is that trust in social networks plays a crucial role in a cross-cultural model. Four out of five cultural dimensions were found to have a statistically significant and positive influence on trust in social networks. This makes trust in social networks a dominant antecedent of the technology acceptance model (TAM) beliefs on attitude and the intention to adopt the e-Commerce system. In addition, trust is also found to have a strong and direct effect on e-Commerce adoption. The contribution of this thesis is that it introduces the role of trust in social networks into cross-cultural and e-Commerce adoption studies. Furthermore, it also applies the new e-Commerce adoption model to small and medium enterprises (SMEs) in a developing country context. This is important because the emphasis of e-Commerce adoption studies is usually placed on large organisations and developed countries, especially in North America and Western Europe. Future research opportunities are also discussed within this thesis.
Book Synopsis Digital Innovations, Business and Society in Africa by : Richard Boateng
Download or read book Digital Innovations, Business and Society in Africa written by Richard Boateng and published by Springer Nature. This book was released on 2022-01-01 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: For African enterprises, entrepreneurs and governments to take full advantage of new digital opportunities, they need a shared strategic understanding of where they are, what they have, and what they may need to have for the future. This book presents this shared strategic vision to guide future coordinated actions of African enterprises, entrepreneurs, consumers/citizens and governments in using new and emerging digital technologies. It showcases how consumers/citizens, entrepreneurs, organisations, institutions and governments are leveraging new and emerging digital innovations to disrupt and transform value creation and service delivery in Africa.
Download or read book ITJEMAST 10(6) 2019 written by and published by International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies publishes a wide spectrum of research and technical articles as well as reviews, experiments, experiences, modelings, simulations, designs, and innovations from engineering, sciences, life sciences, and related disciplines as well as interdisciplinary/cross-disciplinary/multidisciplinary subjects. Original work is required. Article submitted must not be under consideration of other publishers for publications.
Author :Emerald Group Publishing Limited Publisher :Emerald Group Publishing ISBN 13 :1785608800 Total Pages :214 pages Book Rating :4.7/5 (856 download)
Book Synopsis New Perspectives in Hospitality Management by : Emerald Group Publishing Limited
Download or read book New Perspectives in Hospitality Management written by Emerald Group Publishing Limited and published by Emerald Group Publishing. This book was released on 2015-10-30 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Perspectives in Hospitality Management is a unique collection of articles that represent the very highest level of scholarship in the sphere of hospitality research. The articles published in this collection identify some emergent themes that have subsequently established themselves as key trends among academics in the field.
Book Synopsis The Emerald Handbook of ICT in Tourism and Hospitality by : Azizul Hassan
Download or read book The Emerald Handbook of ICT in Tourism and Hospitality written by Azizul Hassan and published by Emerald Group Publishing. This book was released on 2020-11-30 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Emerald Handbook of ICT in Tourism and Hospitality incorporates key research findings, in-depth case studies and discussion of the future implications stemming from technologies changes and developments across a number of core themes.
Book Synopsis Factors Affecting E-commerce Adoption Among Hotel Industry in Libya by : Mohamed Ahmed A. Said
Download or read book Factors Affecting E-commerce Adoption Among Hotel Industry in Libya written by Mohamed Ahmed A. Said and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Information Resources Management Association. International Conference Publisher :IGI Global ISBN 13 :9781930708396 Total Pages :878 pages Book Rating :4.7/5 (83 download)
Book Synopsis Issues & Trends of Information Technology Management in Contemporary Organizations by : Information Resources Management Association. International Conference
Download or read book Issues & Trends of Information Technology Management in Contemporary Organizations written by Information Resources Management Association. International Conference and published by IGI Global. This book was released on 2002-01-01 with total page 878 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the field of information technology continues to grow and expand, it impacts more and more organizations worldwide. The leaders within these organizations are challenged on a continuous basis to develop and implement programs that successfully apply information technology applications. This is a collection of unique perspectives on the issues surrounding IT in organizations and the ways in which these issues are addressed. This valuable book is a compilation of the latest research in the area of IT utilization and management.
Book Synopsis Determinants of E-commerce Adoption and Utilisation by SMEs in Thailand by :
Download or read book Determinants of E-commerce Adoption and Utilisation by SMEs in Thailand written by and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis E-Business Models, Services and Communications by : Lee, In
Download or read book E-Business Models, Services and Communications written by Lee, In and published by IGI Global. This book was released on 2007-11-30 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rapid advancement in information technologies, e-business is rapidly growing in significance and is having a direct impact upon business applications and technologies. E-Business Models, Services and Communications provides researchers and practitioners with valuable information on recent advances and developments in emerging e-business models and technologies. This book covers a variety of topics such as e-business models, telecommunication network utilization, online consumer behavior, electronic communication adoption and service provider strategies, and privacy policies and implementation issues.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1615209689 Total Pages :2234 pages Book Rating :4.6/5 (152 download)
Book Synopsis Electronic Services: Concepts, Methodologies, Tools and Applications by : Management Association, Information Resources
Download or read book Electronic Services: Concepts, Methodologies, Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2010-05-31 with total page 2234 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the increasing reliance on digital means to transact goods that are retail and communication based, e-services continue to develop as key applications for business, finance, industry and innovation.Electronic Services: Concepts, Methodologies, Tools and Applications is an all-inclusive research collection covering the latest studies on the consumption, delivery and availability of e-services. This multi-volume book contains over 100 articles, making it an essential reference for the evolving e-services discipline.
Book Synopsis Opportunities and Challenges of Business 5.0 in Emerging Markets by : Dadwal, Sumesh
Download or read book Opportunities and Challenges of Business 5.0 in Emerging Markets written by Dadwal, Sumesh and published by IGI Global. This book was released on 2023-03-21 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: It seems that when businesses were finally understanding, implementing, and getting used to industry 4.0, the term 5.0 came about. Industry 5.0 takes human touch, innovation, and efficiency a step further in creating a turnaround strategy for corporate governance. This transformation has brought many questions to the minds of stakeholders such as when and why this happened. In order to explore the answers to these questions, further study is required to understand the prospects and challenges. Opportunities and Challenges of Business 5.0 in Emerging Markets discusses the present state and future outlooks of Business 5.0 and aims to achieve comprehensive insights on the implications of Business 5.0 in the emerging markets. The book also provides insights to marketers, entrepreneurs, and practitioners to unravel the opportunities and mitigate the challenges in the competitive world. Covering key topics such as big data, e-commerce, and value creation, this reference work is ideal for policymakers, business owners, managers, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.
Book Synopsis Determinants of SME's E-commerce Adoption in Thailand by : Nantanaj Chalayananonda
Download or read book Determinants of SME's E-commerce Adoption in Thailand written by Nantanaj Chalayananonda and published by . This book was released on 2003 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis e-Consumers in the Era of New Tourism by : Erkan Sezgin
Download or read book e-Consumers in the Era of New Tourism written by Erkan Sezgin and published by Springer. This book was released on 2016-01-20 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.
Book Synopsis Corporate Practices: Policies, Methodologies, and Insights in Organizational Management by : Sebastian Kot
Download or read book Corporate Practices: Policies, Methodologies, and Insights in Organizational Management written by Sebastian Kot and published by Springer Nature. This book was released on with total page 1034 pages. Available in PDF, EPUB and Kindle. Book excerpt:
