Destination Brands

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Publisher : Routledge
ISBN 13 : 1136346627
Total Pages : 394 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Destination Brands by : Nigel Morgan

Download or read book Destination Brands written by Nigel Morgan and published by Routledge. This book was released on 2012-05-23 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

The Business Year: Abu Dhabi 2023

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Author :
Publisher : The Business Year
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Business Year: Abu Dhabi 2023 by :

Download or read book The Business Year: Abu Dhabi 2023 written by and published by The Business Year. This book was released on with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring dozens of interviews from across every major sector of the economy, we are confident that this publication will be a vital handbook for anybody looking to do business in Abu Dhabi.

The Routledge Companion to Media and Tourism

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Publisher : Routledge
ISBN 13 : 0429772831
Total Pages : 599 pages
Book Rating : 4.4/5 (297 download)

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Book Synopsis The Routledge Companion to Media and Tourism by : Maria Månsson

Download or read book The Routledge Companion to Media and Tourism written by Maria Månsson and published by Routledge. This book was released on 2020-07-07 with total page 599 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Media and Tourism provides a comprehensive overview of the research into the convergence of media and tourism and specifically investigates the concept of mediatized tourism. This Companion offers a holistic look at the relationship between media and tourism by drawing from a global range of contributions by scholars from disciplines across the humanities and social sciences. The book is divided into five parts, covering diverse aspects of mediatization of tourism including place and space, representation, cultural production, and transmedia. It features a comprehensive theoretical introduction and an afterword by leading scholars in this emerging field, delving into the ways in which different forms of media content and consumption converge, and the consequential effects on tourism and tourists. The collection is an invaluable resource for students and scholars of tourism studies, cultural studies, and media and communication, as well as those with a particular interest in mediatization, convergence culture, and contemporary culture.

The Business Year: Abu Dhabi 2020

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Publisher : The Business Year
ISBN 13 : 1912498464
Total Pages : 264 pages
Book Rating : 4.9/5 (124 download)

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Book Synopsis The Business Year: Abu Dhabi 2020 by : Peter Howson

Download or read book The Business Year: Abu Dhabi 2020 written by Peter Howson and published by The Business Year. This book was released on 2020-04-20 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: As Ecuador and the world at large grapple with the emerging challenge of the COVID-19 pandemic, it is important not to forget the fundamentals of the Ecuadorian economy and the success stories of 2019 and the start of 2020. We believe contained within these pages is an accurate, balanced account of the state of the Ecuadorian economy as of publication, told through the words of the dozens of top public- and private-sector figures. The Business Year's country-specific publications, sometimes featuring over 150 face-to-face interviews, are among the most comprehensive annual economic publications available internationally. This 212-page publication covers green economy, finance, hydrocarbons, mining, agriculture, construction, industry, transport, education, health, ICT, and tourism.

The Report: Abu Dhabi 2016

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Publisher : Oxford Business Group
ISBN 13 : 1910068586
Total Pages : 348 pages
Book Rating : 4.9/5 (1 download)

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Book Synopsis The Report: Abu Dhabi 2016 by : Oxford Business Group

Download or read book The Report: Abu Dhabi 2016 written by Oxford Business Group and published by Oxford Business Group. This book was released on 2016-05-09 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Subdued oil prices prompted a trimmed federal budget for 2016 as the UAE, like other countries in the region, tightened its belt in response to falling hydrocarbons revenues. However, a sustained focus on economic diversification and targeted investment in Abu Dhabi’s key non-oil sectors in recent years means the emirate is well positioned to weather the storm. Looking forward, plans for future development are mapped out in Abu Dhabi Economic Vision 2030, a comprehensive economic policy document that aims to reduce dependence on oil and gas, thereby creating a more sustainable knowledge-based economy for the emirate and its inhabitants. Aided by hydrocarbons reserves that are among the world’s largest and substantial financial resources, Abu Dhabi has built up a strong foundation to become a regional leader and an increasingly important global player in a wide variety of sectors, including oil and gas, financial services, health care, aviation and renewable energy.

Tourist Destination Images and Local Culture

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Publisher : Springer Science & Business Media
ISBN 13 : 3658045213
Total Pages : 178 pages
Book Rating : 4.6/5 (58 download)

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Book Synopsis Tourist Destination Images and Local Culture by : Verena Schwaighofer

Download or read book Tourist Destination Images and Local Culture written by Verena Schwaighofer and published by Springer Science & Business Media. This book was released on 2013-11-26 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: An authentic, unique and memorable destination image is of crucial importance to be competitive in the long-term. Verena Schwaighofer analyses the currently transferred image of the United Arab Emirates as a tourist destination and to what extent the traditional Arabian culture is integrated into the image strategies of image developers in this country. First of all, a detailed theoretical overview referring to various image types, the current image transfer including critical topics related to the religion of Islam, women’s role in society, behaviour, body language and dress code and the open-mindedness of the United Arab Emirates regarding local traditions related to the religion of Islam, is given. In the empirical part, a mixed method, including a qualitative media analysis (focusing on print and new media of image developers as well as newspaper articles published by journalists in the United Arab Emirates and the surrounding countries) and qualitative expert interviews are selected as appropriate research methodology.

The Report: Abu Dhabi 2007

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Publisher : Oxford Business Group
ISBN 13 : 1902339711
Total Pages : 257 pages
Book Rating : 4.9/5 (23 download)

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Book Synopsis The Report: Abu Dhabi 2007 by :

Download or read book The Report: Abu Dhabi 2007 written by and published by Oxford Business Group. This book was released on 2007 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Dubai & Abu Dhabi

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Publisher :
ISBN 13 : 9781742208855
Total Pages : 0 pages
Book Rating : 4.2/5 (88 download)

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Book Synopsis Dubai & Abu Dhabi by : Andrea Schulte-Peevers

Download or read book Dubai & Abu Dhabi written by Andrea Schulte-Peevers and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lonely Planet Dubai & Abu Dhabi is your passport to the most relevant, up-to-date advice on what to see and skip, and what hidden discoveries await you. Learn about Dubai through lifelike dioramas, shop for dazzling jewellery at Deira's Gold Souq, or join a walking tour of the Bastakia Quarter; all with your trusted travel companion.

Destination Marketing

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Publisher : Routledge
ISBN 13 : 1000200930
Total Pages : 343 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Destination Marketing by : Steven Pike

Download or read book Destination Marketing written by Steven Pike and published by Routledge. This book was released on 2020-10-19 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new third edition has been revised and updated to include: 27 new and updated case studies, including destinations such as Sri Lanka, Barbados, the UAE, and crucially relevant topics such as the Australian bushfires and the threat of COVID-19 Brand-new pedagogical features such as in-chapter class activities, key term definitions, and highlighted critical points New content on cross-sector consortia marketing for meetings and events, social media influencer marketing, the role of technology, resource consumption and climate change, creativity and innovation in developing destination branding, experiential destination marketing and the influence of culture and sustainability on destination marketing Links to free access of the author’s journal articles on destination marketing Updated additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.

Global Developments in Healthcare and Medical Tourism

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Publisher : IGI Global
ISBN 13 : 1522597883
Total Pages : 341 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Global Developments in Healthcare and Medical Tourism by : Paul, Sudip

Download or read book Global Developments in Healthcare and Medical Tourism written by Paul, Sudip and published by IGI Global. This book was released on 2019-11-22 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: The outbreak of global health issues due to rapid urbanization, industrialization, and changing climatic conditions are severely impacting health and lifestyle. Yet, healthcare and medical services continue to increase in cost in developed nations. This can result in medical tourism, wherein patients travel across countries in order to benefit from medical treatment that might not be accessible in the traveler’s nation of origin. Developing countries are prepared to capitalize on this growing industry by offering multi-specialty healthcare hospitals, cost-effective treatments, and the promotion of online medical consultancy. Global Developments in Healthcare and Medical Tourism provides innovative insights into issues impacting healthcare services, healthcare service providers, government policies, and initiatives for health reforms and explores low-cost medical tourism destinations and practices. The book additionally seeks to deliver high-quality, cost-efficient smart healthcare applications. The content within this publication examines global health, wellness tourism, and global business and is designed for students, researchers, academicians, policymakers, government officials, medical practitioners, and industry professionals.

The Energy Year Abu Dhabi 2021

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Publisher : The Oil & Gas Year Limited
ISBN 13 : 1783022353
Total Pages : 136 pages
Book Rating : 4.7/5 (83 download)

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Book Synopsis The Energy Year Abu Dhabi 2021 by : The Energy Year

Download or read book The Energy Year Abu Dhabi 2021 written by The Energy Year and published by The Oil & Gas Year Limited. This book was released on 2021-08-04 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Covid-19’s impact has been the acceleration of the energy transition worldwide.” Francesco La Camera, Director-General, IRENA The Energy Year Abu Dhabi 2021 has been conceived and developed as a critical tool for understanding the successful energy transition taking place in the emirate of Abu Dhabi and, by extension, the wider Middle East. It is no surprise that energy industry leaders worldwide are looking to the leadership of the UAE as it pursues the long-term goal of a sustainable energy future via ambitious investments and development programmes in clean energy sources such as nuclear and solar energy. “Even in the most drastic scenario in terms of demand, we will still need oil. For us the energy transition is about combining, in the smartest way, all types of technologies to achieve an affordable, reliable and cleaner energy for all.” Christophe Sassolas, UAE Country Chair, TotalEnergies The Energy Year Abu Dhabi 2021 showcases the progress made by all key industry players, both public and private, towards the ambitious UAE Energy Strategy 2050. The report features not only the most relevant oil and gas upstream and downstream projects, but the critical projects enabling the energy transition in the country such as the Barakah Nuclear Energy Plant, Noor Abu Dhabi Solar PV Plant, the upcoming Al Dhafra Solar PV Project and many others. This tenth edition of The Energy Year’s Abu Dhabi series provides insight to potential investors on the government’s efforts to push the energy industry forwards, providing a clear picture of the UAE’s opportunities at a time when gas is becoming the key enabler of the energy transition.

Tourism Development

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Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443882127
Total Pages : 185 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Tourism Development by : Metin Kozak

Download or read book Tourism Development written by Metin Kozak and published by Cambridge Scholars Publishing. This book was released on 2015-09-04 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism has attracted increasing interest from not only scholars with a background in the subject, but also those studying in a number of other fields, given the growing relevance of areas such as psychology, sociology, planning and marketing. As such, this book brings together twelve chapters addressing various aspects of tourism development, from sustainability and ecotourism to cases of developing alternative tourism products. The contributions are enriched through selected practical case studies from a wide range of countries, including the United Arab Emirates, Slovenia, Vietnam, Malaysia, Mexico, South Africa, France, Turkey, and Argentina. The book, systematic in structure and thorough in content, will be useful for people from academic and practical backgrounds seeking to update their current knowledge of tourism development.

The Report: Abu Dhabi 2010

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Publisher : Oxford Business Group
ISBN 13 : 1907065210
Total Pages : 245 pages
Book Rating : 4.9/5 (7 download)

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Book Synopsis The Report: Abu Dhabi 2010 by :

Download or read book The Report: Abu Dhabi 2010 written by and published by Oxford Business Group. This book was released on 2010 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Post-COVID Marketing Challenges

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Publisher : Transnational Press London
ISBN 13 : 1801351430
Total Pages : 204 pages
Book Rating : 4.8/5 (13 download)

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Book Synopsis Post-COVID Marketing Challenges by : Katia Iankova

Download or read book Post-COVID Marketing Challenges written by Katia Iankova and published by Transnational Press London. This book was released on 2022-04-28 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contents: Editorial: Marketing after COVID-19: Crisis adaptation, innovation and sustainable technological advances - Katia Iankova and Pedro Longart Branding Al Ain as a tourist destination - Pedro Longart and Katia Iankova Impact of digital marketing on SMEs performance in Saudi Arabia: Implications on building NEOM - Areej Algumzi Innovative crisis-response through best human resources practices during COVID-19 - Bharti Pandya and Bistra Boukareva Antecedents of consumptive behavior prior to the celebration of Eid Al-Fitr during the COVID-19 Pandemic - Amaliyah Amaliyah and Aminatus Zakhra The shifting trend in online buyer’s behaviour under the impact of COVID-19 pandemic in Vietnam - Ha Thu Nguyen, Thuy Dam Luong Hoang, and Huy Khanh Nguyen Social media usage in higher education: Role in marketing and communication during COVID-19- Abhishek Shukla and Kamini Bhasin Slave to sachet economy: Socio-cultural insights -Hernani Manalo and Ma. Riza Manalo Revenue management during the COVIDization of the economy - Radko Radev and Veselina Yankova Exploring the Emirati female student entrepreneurs in the UAE through the theory of planned behaviour - V.S. Damodharan and K.A. Asraar Ahmed A new perspective of brand equity: the case of pottery craft village collective brand in Vietnam - Quang Van Ngo and Ha Thu Thi Vu Antecedents of QR code acceptance during Covid-19: Towards sustainability - K.A. Asraar Ahmed and V.S. Damodharan

The Report: Abu Dhabi 2009

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Author :
Publisher : Oxford Business Group
ISBN 13 : 1907065040
Total Pages : 248 pages
Book Rating : 4.9/5 (7 download)

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Book Synopsis The Report: Abu Dhabi 2009 by :

Download or read book The Report: Abu Dhabi 2009 written by and published by Oxford Business Group. This book was released on 2009 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:

United Arab Emirates Economic & Development Strategy Handbook Volume 1 Strategic Information and Programs

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Author :
Publisher : Lulu.com
ISBN 13 : 1433052016
Total Pages : 301 pages
Book Rating : 4.4/5 (33 download)

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Book Synopsis United Arab Emirates Economic & Development Strategy Handbook Volume 1 Strategic Information and Programs by : IBP USA

Download or read book United Arab Emirates Economic & Development Strategy Handbook Volume 1 Strategic Information and Programs written by IBP USA and published by Lulu.com. This book was released on 2013-08 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2011 Updated Reprint. Updated Annually. United Arab Emirates Economic & Development Strategy Handbook

Worldwide Destinations

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Publisher : Taylor & Francis
ISBN 13 : 1003862284
Total Pages : 819 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Worldwide Destinations by : Brian Boniface

Download or read book Worldwide Destinations written by Brian Boniface and published by Taylor & Francis. This book was released on 2024-04-30 with total page 819 pages. Available in PDF, EPUB and Kindle. Book excerpt: Worldwide Destinations: The Geography of Travel and Tourism is a unique text that explores tourism demand, supply, organisation, and resources for every country worldwide in a logically structured and accessible format. The ninth edition is fully updated to include the following features: Greater exploration of current issues such as climate change, the impact of COVID-19 on destinations and subsequent recovery strategies, regenerative tourism, changes in consumer behaviour, and sustainability New and updated case studies throughout Increased emphasis on South America and a new chapter focussing on the tourism geography of Antarctica Enhanced online resources for lecturers and students including PPTs, web links, video links, MCQs, and discussion questions The first part of this book comprises thematic chapters that detail the geographic knowledge and principles required to analyse the tourism appeal of destinations. The subsequent division of this book into regional chapters enables the student to carry out a systematic analysis of a particular destination by providing insights on cultural characteristics as well as information on specific places. This volume is an invaluable resource for studying every destination in the world, explaining tourism demand, evaluating the many types of tourist attractions, and examining the trends that may shape the future geography of tourism. This thorough guide is a must-have for any student undertaking a course in travel and tourism.