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Destination Brands

Author : Nigel Morgan
Publisher : Routledge
ISBN 13 : 1136346627
Total Pages : 394 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Destination Brands by : Nigel Morgan

Download or read book Destination Brands written by Nigel Morgan and published by Routledge. This book was released on 2012-05-23 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

Tourist Destination Governance

Author : Eric Laws
Publisher : CABI
ISBN 13 : 1845937945
Total Pages : 236 pages
Book Rating : 4.8/5 (459 download)

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Book Synopsis Tourist Destination Governance by : Eric Laws

Download or read book Tourist Destination Governance written by Eric Laws and published by CABI. This book was released on 2011 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the political order and the issues, processes and approaches in applying governance insights to tourist destinations. The book consists of 16 chapters presented in three parts. Part I introduces the reader to the issues and considerations of tourist destination governance. The four chapters in this part address the diversity of questions of relevance around regional destination development, community involvement, responsiveness and future outcomes of governance in the context of tourism. This includes an exploration of a variety of challenges regarding governance in emerging tourist destinations within the Greater Mekong in Asia, the conflicts in governance within a regional community in Scotland which has had a long history of golf tourism, the development of a typology of issues and pressures that affect tourist destination governance and the role of knowledge in good governance for tourist destinations. Part II explores the complexities and considerations of decision making and the significant role it plays in its specific relevance to tourist destination governance and tourism development within regional communities. In acknowledging that tourist destination development may involve contentious, complicated and arduous processes, this part recognizes that decision making has a prominent role to play in achieving effectiveness in governance. The three chapters in this part examine tourist destination decision making during times of crisis in Thailand, stakeholder roles in governance and decision making for a wildlife tour in Tonga, and the utilization of community involvement and empowerment as keys to success in regional tourist destinations. Part III provides further understanding regarding the approaches and solutions of tourist destination governance. This includes aspects of structural change, community engagement, networks and collaborations in the context of destinations. The five chapters in this part include the exploration of a process of governance change within a broader mountain tourist destination in Switzerland, utilizing effective networks as assistance to governance in destinations, community-based tourism governance solutions in a case study in Thailand and insights from complexity, network and stakeholder theories as approaches, including an understanding of a micro-macro context of tourist destination governance at its local/regional and national level. The concluding chapter examines the theory and methodology of governance studies, provide insights for tourist destination managers and researchers, and identify opportunities for further research into destination governance issues. This chapter discusses the application of governance concepts to other countries' governance and issues of conceptual importance, such as the need for ideology in the discussion of governance. This raises the question: does good governance of a tourist destination have to be based on democratic principles? Finally, the chapter looks at the concept of governance effectiveness.

Destination Havana

Author : Francisco Angulo Lafuente
Publisher : FRANCISCO ANGULO LA RELIQUIA
ISBN 13 : 1542462754
Total Pages : 175 pages
Book Rating : 4.5/5 (424 download)

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Book Synopsis Destination Havana by : Francisco Angulo Lafuente

Download or read book Destination Havana written by Francisco Angulo Lafuente and published by FRANCISCO ANGULO LA RELIQUIA. This book was released on 2017-01-01 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: This novel is based on the life of Alfonso Nuñez Balboa, former Iberia commander with more than 25,000 flight hours under his belt. The nineteen thirties: Nuñez is a boy from a small town called Dos Barrios de Aragón. The flight of a plane captivates his heart. He could have never imagine that years later he would be wearing a pilot’s uniform. Before reaching his destination in Havana, though, he will have to navigate through the many and capricious paths presented by life. This is the story of a working class boy who ended up flying very high.

Destination Marketing

Author : Steven Pike
Publisher : Routledge
ISBN 13 : 1317430913
Total Pages : 480 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Destination Marketing by : Steven Pike

Download or read book Destination Marketing written by Steven Pike and published by Routledge. This book was released on 2015-12-14 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.

Destination China

Author : Angela Lehmann
Publisher : Springer
ISBN 13 : 1137544333
Total Pages : 243 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Destination China by : Angela Lehmann

Download or read book Destination China written by Angela Lehmann and published by Springer. This book was released on 2018-06-25 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a compelling account of China’s response to the increasing numbers of ‘foreigners’ in its midst, revealing a contradictory picture of welcoming civility, security anxiety and policy confusion. Over the last forty years, China’s position within the global migration order has been undergoing a remarkable shift. From being a nation most notable for the numbers of its emigrants, China has increasingly become a destination for immigrants from all points of the globe. What attracts international migrants to China and how are they received once they arrive? This timely volume explores this question in depth. Focusing on such diverse migrant communities as African traders in Guangzhou, Japanese call center workers in Dalian, migrant restaurateurs in Shanghai, marriage migrants on the Vietnamese borderlands, South Korean parents in Beijing, Europeans in Xiamen and Western professionals in Hong Kong, as well as the booming expansion of British and North American English language teachers across the nation, the accounts offered here reveal in intimate detail the motivations, experiences, and aspirations of the diversity of international migrants in China.

Destination Marketing and Management

Author : Youcheng Wang
Publisher : CABI
ISBN 13 : 1845937627
Total Pages : 380 pages
Book Rating : 4.8/5 (459 download)

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Book Synopsis Destination Marketing and Management by : Youcheng Wang

Download or read book Destination Marketing and Management written by Youcheng Wang and published by CABI. This book was released on 2011 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management.

Pesticides Environmental Destination: A Study Based On Coffee Productive Areas

Author : Alexandra Fátima Saraiva Soares
Publisher : Clube de Autores
ISBN 13 : 8592321247
Total Pages : 98 pages
Book Rating : 4.5/5 (923 download)

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Book Synopsis Pesticides Environmental Destination: A Study Based On Coffee Productive Areas by : Alexandra Fátima Saraiva Soares

Download or read book Pesticides Environmental Destination: A Study Based On Coffee Productive Areas written by Alexandra Fátima Saraiva Soares and published by Clube de Autores. This book was released on 2018-10-31 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: The benefits of pesticides are evident. However, the risk of adverse effects must be diminished. So, it is necessary to exert effective control of use and have available methods of calculating their environmental behavior. The models employ calculations that use concepts of activity and fugacity to characterize the equilibrium that exists between environmental compartments. Most of the emphasis is set on organic chemicals, which are more susceptible to generalization than inorganic chemical, when assessing environmental behavior.

Destination Marketing

Author : Metin Kozak
Publisher : Routledge
ISBN 13 : 1317517814
Total Pages : 213 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Destination Marketing by : Metin Kozak

Download or read book Destination Marketing written by Metin Kozak and published by Routledge. This book was released on 2015-10-23 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing.

Routledge Handbook of Contemporary African Migration

Author : Daniel Makina
Publisher : Taylor & Francis
ISBN 13 : 1000927644
Total Pages : 399 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Routledge Handbook of Contemporary African Migration by : Daniel Makina

Download or read book Routledge Handbook of Contemporary African Migration written by Daniel Makina and published by Taylor & Francis. This book was released on 2023-09-01 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides an authoritative multidisciplinary overview of contemporary African international migration. It endeavours to present a single source of reference on issues such as migration history, trends, migrant profiles, narratives, migration-development nexus, migration governance, diasporas, impact of the COVID-19 pandemic, among others. The handbook assembles a multidisciplinary contributor team of distinguished and upcoming Africanist scholars, practitioners, researchers, and policy experts both inside and outside Africa to contribute their perspectives on contemporary African migration. It attempts to address some of the following pertinent questions: What drives contemporary migration in Africa? How are its patterns and trends evolving? What is the architecture of migration governance in Africa? How do migration, diaspora engagement and development play out in Africa? What are the future trajectories of African migration? The handbook is a valuable resource for practitioners, politicians, researchers, university students, and academics interested in studying and understanding contemporary African migration.

Managing Festivals for Destination Marketing and Branding

Author : Kulshreshtha, Sharad Kumar
Publisher : IGI Global
ISBN 13 : 166846358X
Total Pages : 394 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Managing Festivals for Destination Marketing and Branding by : Kulshreshtha, Sharad Kumar

Download or read book Managing Festivals for Destination Marketing and Branding written by Kulshreshtha, Sharad Kumar and published by IGI Global. This book was released on 2023-04-11 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Festivals across the world represent the joy, recreation, and traditions of their different societies and cultures. There is a plethora of reasons to commemorate and organize such events. Every festival has its own distinct personality, charms, appeal, and experiences that are closely linked to culture, customs, issues, core values, and more. All of these factors combine to create a one-of-a-kind selling offer for specific destinations. Festival attractions can serve to popularize and strengthen the tourist economy, as well as to promote employment, entrepreneurship, and tourism destination branding for the location. Managing Festivals for Destination Marketing and Branding addresses the most current and promising parts of tourism-centric festivals, which are held in numerous tourist areas throughout the world. It links tourism festivals around the world as a catalyst for destination marketing and identity. Covering topics such as destination brand equity, social media networks, and motivations and expectations of tourists, this premier reference work is a dynamic resource for business executives and leaders, brand managers, event managers, festival managers, government officials, students and educators of higher education, librarians, researchers, and academicians.

Strategic Perspectives in Destination Marketing

Author : Camilleri, Mark Anthony
Publisher : IGI Global
ISBN 13 : 1522558365
Total Pages : 429 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Strategic Perspectives in Destination Marketing by : Camilleri, Mark Anthony

Download or read book Strategic Perspectives in Destination Marketing written by Camilleri, Mark Anthony and published by IGI Global. This book was released on 2018-08-17 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. This book provides students and practitioners with a good understanding of the tourism marketing environment, destination branding, pricing of tourism products, tourism distribution channels, e-tourism, as well as on sustainable and responsible tourism practices, among other topics. It explores the socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions. This book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in the tourism sector.

Tourism Destination Evolution

Author : Patrick Brouder
Publisher : Routledge
ISBN 13 : 131700955X
Total Pages : 212 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis Tourism Destination Evolution by : Patrick Brouder

Download or read book Tourism Destination Evolution written by Patrick Brouder and published by Routledge. This book was released on 2016-07-15 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outlining the need for fresh perspectives on change in tourism, this book offers a theoretical overview and empirical examples of the potential synergies of applying evolutionary economic geography (EEG) concepts in tourism research. EEG has proven to be a powerful explanatory paradigm in other sectors and tourism studies has a track record of embracing, adapting, and enhancing frameworks from cognate fields. EEG approaches to tourism studies complement and further develop studies of established themes such as path dependence and the Tourism Area Life Cycle. The individual chapters draw from a broad geographical framework and address distinct conceptual elements of EEG, using a diverse set of tourism case studies from Europe, North America and Australia. Developing the theoretical cohesion of tourism and EEG, this volume also gives non-specialist tourism scholars a window into the possibilities of using these concepts in their own research. Given the timing of this publication, it has great potential value to the wider tourism community in advancing theory and leading to more effective empirical research.

Destination Management and Marketing: Breakthroughs in Research and Practice

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1799824705
Total Pages : 1214 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Destination Management and Marketing: Breakthroughs in Research and Practice by : Management Association, Information Resources

Download or read book Destination Management and Marketing: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-03-06 with total page 1214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.

Contemporary Destination Governance

Author : Harald Pechlaner
Publisher : Emerald Group Publishing
ISBN 13 : 1783501138
Total Pages : 278 pages
Book Rating : 4.7/5 (835 download)

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Book Synopsis Contemporary Destination Governance by : Harald Pechlaner

Download or read book Contemporary Destination Governance written by Harald Pechlaner and published by Emerald Group Publishing. This book was released on 2015-04-09 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book approaches the issue of contemporary destination governance from a case study point of view. 16 destinations from across Europe, Australia and Canada are presented in detail and an overview of their respective historical developments, their resource endowments and market positions as well as their stakeholder structure is given.

Collaborative Destination Marketing Through Trade Shows - A Study Of Kerala Travel Mart

Author : Dr. Shobha Menon Dr. Manoj Edward
Publisher : Archers & Elevators Publishing House
ISBN 13 : 9388805755
Total Pages : pages
Book Rating : 4.3/5 (888 download)

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Book Synopsis Collaborative Destination Marketing Through Trade Shows - A Study Of Kerala Travel Mart by : Dr. Shobha Menon Dr. Manoj Edward

Download or read book Collaborative Destination Marketing Through Trade Shows - A Study Of Kerala Travel Mart written by Dr. Shobha Menon Dr. Manoj Edward and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

World Trade Organization International Trade Statistics

Author : World Trade Organization
Publisher :
ISBN 13 : 9789287039880
Total Pages : 172 pages
Book Rating : 4.0/5 (398 download)

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Book Synopsis World Trade Organization International Trade Statistics by : World Trade Organization

Download or read book World Trade Organization International Trade Statistics written by World Trade Organization and published by . This book was released on 2015-11-15 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Trade Statistics 2015 provides a detailed overview of the latest developments in world trade, covering both merchandise and services trade as well as trade measured in value-added terms. A key developments section at the start of each chapter uses charts and maps to illustrate the most important trends. More detailed data are provided in a variety of tables covering specific aspects of world trade up to the end of 2014. A chapter on methodology explains how the data are compiled. International Trade Statistics 2015 serves as an invaluable reference tool for researchers, policymakers, and anyone interested in international trade.

Tourism Destination Management

Author : Manuel Rodríguez-Díaz
Publisher : MDPI
ISBN 13 : 3039214713
Total Pages : 122 pages
Book Rating : 4.0/5 (392 download)

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Book Synopsis Tourism Destination Management by : Manuel Rodríguez-Díaz

Download or read book Tourism Destination Management written by Manuel Rodríguez-Díaz and published by MDPI. This book was released on 2019-09-18 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book collected studies focused on the management of tourist destinations. Destinations are complex and adaptive systems, where the different elements that make them up have to be oriented towards achieving a common objective that improves the competitiveness of the destination. Five main lines of research on tourist destinations can be established: 1) the management, planning, and marketing of destinations, with special attention to the tourism supply chain, communication, and integral management; 2) the sustainability of resources and capabilities; 3) the renewal of destinations in order to update their offer and main resources to maintain competitiveness; 4) online reputation and communication through social media in order to create and enhance a strong brand image and customer loyalty; and 5) the application of new technologies in order to develop smart destinations. The book is made up of five research studies that focus on analyzing the transition towards a more circular tourist activity in hotels, image as a competitive factor of destinations, the value of cultural creativity, the coherence of online reputation, and the relationship between hotel prices and online reputation in different tourist destinations.