Designing the Mind: The Principles of Psychitecture

Download Designing the Mind: The Principles of Psychitecture PDF Online Free

Author :
Publisher :
ISBN 13 : 9781737846208
Total Pages : 270 pages
Book Rating : 4.8/5 (462 download)

DOWNLOAD NOW!


Book Synopsis Designing the Mind: The Principles of Psychitecture by : Designing The Mind

Download or read book Designing the Mind: The Principles of Psychitecture written by Designing The Mind and published by . This book was released on 2021-01-10 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Instant Cult Classic on the Art of Reprogramming Your Own Psychological SoftwareA bold and fascinating dive into the nuts and bolts of psychological evolution, Designing the Mind: The Principles of Psychitecture is part philosophical manifesto, part practical self-development guide, all based on the teachings of legendary thinkers like Marcus Aurelius, Lao Tzu, Friedrich Nietzsche, and Abraham Maslow. The ideas and techniques it offers are all integrated into a vital theory for helping individuals scale the heights of self-mastery and lead great lives."A fascinating framework" - Scott Barry Kaufman, PhD, author of Transcend: The New Science of Self-ActualizationThis visionary guide argues that the mind can be compared to software, made up of many interwoven algorithms which were originally programmed by natural selection. Though most never learn to alter their default programming, it is possible to rewire cognitive biases, change ingrained habits, and transform emotional reactions. The process of psychitecture enables you to unplug from your own mind, identify its underlying patterns, and become the architect of your own enlightenment.

Designing with the Mind in Mind

Download Designing with the Mind in Mind PDF Online Free

Author :
Publisher : Elsevier
ISBN 13 : 012411556X
Total Pages : 251 pages
Book Rating : 4.1/5 (241 download)

DOWNLOAD NOW!


Book Synopsis Designing with the Mind in Mind by : Jeff Johnson

Download or read book Designing with the Mind in Mind written by Jeff Johnson and published by Elsevier. This book was released on 2013-12-17 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this completely updated and revised edition of Designing with the Mind in Mind, Jeff Johnson provides you with just enough background in perceptual and cognitive psychology that user interface (UI) design guidelines make intuitive sense rather than being just a list or rules to follow. Early UI practitioners were trained in cognitive psychology, and developed UI design rules based on it. But as the field has evolved since the first edition of this book, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them. In this new edition, you'll find new chapters on human choice and decision making, hand-eye coordination and attention, as well as new examples, figures, and explanations throughout. - Provides an essential source for user interface design rules and how, when, and why to apply them - Arms designers with the science behind each design rule, allowing them to make informed decisions in projects, and to explain those decisions to others - Equips readers with the knowledge to make educated tradeoffs between competing rules, project deadlines, and budget pressures - Completely updated and revised, including additional coverage on human choice and decision making, hand-eye coordination and attention, and new mobile and touch-screen examples throughout

Designing Mind-Friendly Environments

Download Designing Mind-Friendly Environments PDF Online Free

Author :
Publisher : Jessica Kingsley Publishers
ISBN 13 : 1784504149
Total Pages : 274 pages
Book Rating : 4.7/5 (845 download)

DOWNLOAD NOW!


Book Synopsis Designing Mind-Friendly Environments by : Steve Maslin

Download or read book Designing Mind-Friendly Environments written by Steve Maslin and published by Jessica Kingsley Publishers. This book was released on 2021-12-21 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the impact of the built environment and design on people with a range of neurological experiences, including autism, dementia, dyslexia and dyspraxia, this comprehensive guide provides project commissioners, architects and designers with all the information and personal insight they need to design, create and build 'mind-friendly' environments for everyone. Assimilating knowledge from medical, therapeutic, social and educational spheres, and using sensory integration theory, the book explores the connection between our minds and our surroundings and considers the impact of the environment on the senses, well-being and neurodiverse needs of people. The book shows how design adaptations to lighting, acoustics, temperature, surfaces, furniture and space can positively benefit the lives of everyone across a range of environments including workplaces, retail, sport and leisure, domestic, educational institutions, cultural and civic spaces, outdoor spaces and places of worship. Universal in its approach and written by an experienced architect and inclusive design consultant, this book is essential reading for professionals in architecture and design, education, organisational psychology, business management and occupational therapy.

Design for the Mind

Download Design for the Mind PDF Online Free

Author :
Publisher : Simon and Schuster
ISBN 13 : 1638356823
Total Pages : 329 pages
Book Rating : 4.6/5 (383 download)

DOWNLOAD NOW!


Book Synopsis Design for the Mind by : Victor Yocco

Download or read book Design for the Mind written by Victor Yocco and published by Simon and Schuster. This book was released on 2016-06-13 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary Design for the Mind: Seven Psychological Principles of Persuasive Design teaches web designers and developers how to create sites and applications that appeal to our innate natural responses as humans. Author Victor Yocco, a researcher on psychology and communication, introduces the most immediately relevant and applicable psychological concepts, breaks down each theory into easily-digested principles, then shows how they can be used to inform better design. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Technology Designers and design team members need to think about more than just aesthetics. How do you handle short attention spans. How does your design encourage users to engage, browse, or buy? Fortunately, there are psychological principles that you can use in your design to anticipate and benefit from how humans think, behave, and react. About the Book Design for the Mind: Seven Psychological Principles of Persuasive Design teaches you to recognize how websites and applications can benefit from an awareness of our innate, natural responses as humans, and to apply the same principles to your own designs. This approachable book introduces the psychological principles, deconstructs each into easily digestible concepts, and then shows how you can apply them. The idea is to deepen your understanding of why people react in the ways they do. After reading the book, you'll be ready to make your work more psychologically friendly, engaging, and persuasive. What's Inside Making design persuasive Encouraging visitors to take action Creating enduring messages Meeting the needs of both engaged and disengaged visitors Becoming a strategic influencer Applying theory, with case studies and real-world examples About the Reader This book is for web and UX designers and developers as well as anyone involved in customer-facing digital products. About the Author Victor Yocco, PhD, is a research director at a Philadelphia-based digital design firm. He received his PhD from The Ohio State University, where his research focused on psychology and communication in informal learning settings. Victor regularly writes and speaks on topics related to the application of psychology to design and addressing the culture of alcohol use in design and technology. He can be found at www.victoryocco.com or @victoryocco on Twitter. Table of Contents PART 1 INTRODUCING THE APPLICATION OF PSYCHOLOGY TO DESIGN Meeting users' needs: including psychology in design PART 2 WHY DO FOLKS ACT LIKE THAT? PRINCIPLES OF BEHAVIOR Designing for regular use: addressing planned behavior Risky decisions and mental shortcuts Motivation, ability, and trigger-boom! PART 3 PRINCIPLES OF INFLUENCE AND PERSUASION: NOT AS EVIL AS YOU'D THINK Influence: getting people to like and use your design Using family, friends, and social networks to influence users It's not what you say; it's how you say it! Persuasion: the deadliest art PART 4 USER EXPERIENCE DESIGN: PUTTING IT ALL TOGETHER Case study: KidTech Design Co.'s Good Choice app The next step: getting up and running

Inclusive Design for a Digital World

Download Inclusive Design for a Digital World PDF Online Free

Author :
Publisher : Apress
ISBN 13 : 1484250168
Total Pages : 292 pages
Book Rating : 4.4/5 (842 download)

DOWNLOAD NOW!


Book Synopsis Inclusive Design for a Digital World by : Regine M. Gilbert

Download or read book Inclusive Design for a Digital World written by Regine M. Gilbert and published by Apress. This book was released on 2019-12-19 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is inclusive design? It is simple. It means that your product has been created with the intention of being accessible to as many different users as possible. For a long time, the concept of accessibility has been limited in terms of only defining physical spaces. However, change is afoot: personal technology now plays a part in the everyday lives of most of us, and thus it is a responsibility for designers of apps, web pages, and more public-facing tech products to make them accessible to all. Our digital era brings progressive ideas and paradigm shifts – but they are only truly progressive if everybody can participate. In Inclusive Design for a Digital World, multiple crucial aspects of technological accessibility are confronted, followed by step-by-step solutions from User Experience Design professor and author Regine Gilbert. Think about every potential user who could be using your product. Could they be visually impaired? Have limited motor skills? Be deaf or hard of hearing? This book addresses a plethora of web accessibility issues that people with disabilities face. Your app might be blocking out an entire sector of the population without you ever intending or realizing it. For example, is your instructional text full of animated words and Emoji icons? This makes it difficult for a user with vision impairment to use an assistive reading device, such as a speech synthesizer, along with your app correctly. In Inclusive Design for a Digital World, Gilbert covers the Web Content Accessibility Guidelines (WCAG) 2.1 requirements, emerging technologies such as VR and AR, best practices for web development, and more. As a creator in the modern digital era, your aim should be to make products that are inclusive of all people. Technology has, overall, increased connection and information equality around the world. To continue its impact, access and usability of such technology must be made a priority, and there is no better place to get started than Inclusive Design for a Digital World. What You’ll LearnThe moral, ethical, and high level legal reasons for accessible design Tools and best practices for user research and web developers The different types of designs for disabilities on various platforms Familiarize yourself with web compliance guidelines Test products and usability best practicesUnderstand past innovations and future opportunities for continued improvementWho This Book Is For Practitioners of product design, product development, content, and design can benefit from this book.

Brainchildren

Download Brainchildren PDF Online Free

Author :
Publisher : MIT Press
ISBN 13 : 9780262540902
Total Pages : 438 pages
Book Rating : 4.5/5 (49 download)

DOWNLOAD NOW!


Book Synopsis Brainchildren by : Daniel C. Dennett

Download or read book Brainchildren written by Daniel C. Dennett and published by MIT Press. This book was released on 1998-02-17 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new collection of wide-ranging essays from one of cognitive science's most distingushed figures. Minds are complex artifacts, partly biological and partly social; only a unified, multidisciplinary approach will yield a realistic theory of how they came into existence and how they work. One of the foremost workers in this multidisciplinary field is Daniel Dennett. This book brings together his essays on the philosphy of mind, artificial intelligence, and cognitive ethology that appeared in inaccessible journals from 1984 to 1996. Highlights include "Can Machines Think?," "The Unimagined Preposterousness of Zombies," "Artificial Life as Philosophy," and "Animal Consciousness: What Matters and Why." Collected in a single volume, the essays are now available to a wider audience.

Designing Your Life

Download Designing Your Life PDF Online Free

Author :
Publisher : Knopf
ISBN 13 : 110187533X
Total Pages : 274 pages
Book Rating : 4.1/5 (18 download)

DOWNLOAD NOW!


Book Synopsis Designing Your Life by : Bill Burnett

Download or read book Designing Your Life written by Bill Burnett and published by Knopf. This book was released on 2016-09-20 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BEST SELLER • At last, a book that shows you how to build—design—a life you can thrive in, at any age or stage • “Life has questions. They have answers.” —The New York Times Designers create worlds and solve problems using design thinking. Look around your office or home—at the tablet or smartphone you may be holding or the chair you are sitting in. Everything in our lives was designed by someone. And every design starts with a problem that a designer or team of designers seeks to solve. In this book, Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.

Mind Design II

Download Mind Design II PDF Online Free

Author :
Publisher : MIT Press
ISBN 13 : 9780262581530
Total Pages : 500 pages
Book Rating : 4.5/5 (815 download)

DOWNLOAD NOW!


Book Synopsis Mind Design II by : John Haugeland

Download or read book Mind Design II written by John Haugeland and published by MIT Press. This book was released on 1997-03-06 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mind design is the endeavor to understand mind (thinking, intellect) in terms of its design (how it is built, how it works). Unlike traditional empirical psychology, it is more oriented toward the "how" than the "what." An experiment in mind design is more likely to be an attempt to build something and make it work—as in artificial intelligence—than to observe or analyze what already exists. Mind design is psychology by reverse engineering. When Mind Design was first published in 1981, it became a classic in the then-nascent fields of cognitive science and AI. This second edition retains four landmark essays from the first, adding to them one earlier milestone (Turing's "Computing Machinery and Intelligence") and eleven more recent articles about connectionism, dynamical systems, and symbolic versus nonsymbolic models. The contributors are divided about evenly between philosophers and scientists. Yet all are "philosophical" in that they address fundamental issues and concepts; and all are "scientific" in that they are technically sophisticated and concerned with concrete empirical research. Contributors Rodney A. Brooks, Paul M. Churchland, Andy Clark, Daniel C. Dennett, Hubert L. Dreyfus, Jerry A. Fodor, Joseph Garon, John Haugeland, Marvin Minsky, Allen Newell, Zenon W. Pylyshyn, William Ramsey, Jay F. Rosenberg, David E. Rumelhart, John R. Searle, Herbert A. Simon, Paul Smolensky, Stephen Stich, A.M. Turing, Timothy van Gelder

Schools That Heal

Download Schools That Heal PDF Online Free

Author :
Publisher : Island Press
ISBN 13 : 164283078X
Total Pages : 282 pages
Book Rating : 4.6/5 (428 download)

DOWNLOAD NOW!


Book Synopsis Schools That Heal by : Claire Latane

Download or read book Schools That Heal written by Claire Latane and published by Island Press. This book was released on 2021-06-03 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: What would a school look like if it was designed with mental health in mind? Too many public schools look and feel like prisons, designed out of fear of vandalism and truancy. But we know that nurturing environments are better for learning. Access to nature, big classroom windows, and open campuses consistently reduce stress, anxiety, disorderly conduct, and crime, and improve academic performance. Backed by decades of research, Schools That Heal showcases clear and compelling ways--from furniture to classroom improvements to whole campus renovations--to make supportive learning environments for our children and teenagers. With invaluable advice for school administrators, public health experts, teachers, and parents Schools That Heal is a call to action and a practical resource to create nurturing and inspiring schools for all children.

The Book of Self Mastery

Download The Book of Self Mastery PDF Online Free

Author :
Publisher : Designing the Mind
ISBN 13 :
Total Pages : 156 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!


Book Synopsis The Book of Self Mastery by : Ryan A Bush

Download or read book The Book of Self Mastery written by Ryan A Bush and published by Designing the Mind. This book was released on 2021-01-20 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 10,000 copies sold, The Book of Self Mastery is a thoughtfully curated collection of passages from the wisest thinkers in history on the discipline of mastering yourself. With so much chaos in our outer world, it can be all too easy for us to neglect our inner world. But it is this inner world which holds the keys to our peace and flourishing. The great philosophers, psychologists, and spiritual teachers have all argued that happiness is found, not in building the perfect life, but in fortifying and mastering the vehicle through which we traverse it. This collection contains many lifetimes worth of wisdom from brilliant teachers of the art of living, like Marcus Aurelius, Lao Tzu, Epictetus, The Buddha, Friedrich Nietzsche, Viktor Frankl, Abraham Maslow, and many more. It also features findings and insights from modern spiritual teachers, psychologists, and neuroscientists. And it now includes astute commentary based on a deep understanding of the thinkers and ideas presented. In this book, you will: Gain insights from Stoic philosopher Seneca on overcoming anger Find guidance from the Buddha on letting go of unhelpful attachments Learn from Robert Greene why continual discomfort is necessary for growth Hear how Roman emperor Marcus Aurelius embraced challenges and change Reflect on living an authentic life with Steve Jobs Hear what Confucius believed constituted the superior being Find direction on sculpting and overcoming yourself from Friedrich Nietzsche Learn how to eliminate negative thoughts and bad moods from Dr. David Burns And hear how to use difficulties in our lives as opportunities to grow from the Dalai Lama This simple book of quotes can serve as a daily reminder to focus on mastering yourself before trying to master the world. By studying these teachings, you'll find tranquility, inspiration, and wisdom on a life well-lived.

Designing for Emotion

Download Designing for Emotion PDF Online Free

Author :
Publisher : Book Apart
ISBN 13 : 9781952616495
Total Pages : 0 pages
Book Rating : 4.6/5 (164 download)

DOWNLOAD NOW!


Book Synopsis Designing for Emotion by : Aarron Walter

Download or read book Designing for Emotion written by Aarron Walter and published by Book Apart. This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inspiring guidance for the principles of designing for humans.

100 Things Every Designer Needs to Know About People

Download 100 Things Every Designer Needs to Know About People PDF Online Free

Author :
Publisher : Pearson Education
ISBN 13 : 0132658607
Total Pages : 438 pages
Book Rating : 4.1/5 (326 download)

DOWNLOAD NOW!


Book Synopsis 100 Things Every Designer Needs to Know About People by : Susan Weinschenk

Download or read book 100 Things Every Designer Needs to Know About People written by Susan Weinschenk and published by Pearson Education. This book was released on 2011-04-14 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen? What makes memories stick? What is more important, peripheral or central vision? How can you predict the types of errors that people will make? What is the limit to someone’s social circle? How do you motivate people to continue on to (the next step? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

Mind in Architecture

Download Mind in Architecture PDF Online Free

Author :
Publisher : MIT Press
ISBN 13 : 026253360X
Total Pages : 271 pages
Book Rating : 4.2/5 (625 download)

DOWNLOAD NOW!


Book Synopsis Mind in Architecture by : Sarah Robinson

Download or read book Mind in Architecture written by Sarah Robinson and published by MIT Press. This book was released on 2017-03-03 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading neuroscientists and architects explore how the built environment affects our behavior, thoughts, emotions, and well-being. Although we spend more than ninety percent of our lives inside buildings, we understand very little about how the built environment affects our behavior, thoughts, emotions, and well-being. We are biological beings whose senses and neural systems have developed over millions of years; it stands to reason that research in the life sciences, particularly neuroscience, can offer compelling insights into the ways our buildings shape our interactions with the world. This expanded understanding can help architects design buildings that support both mind and body. In Mind in Architecture, leading thinkers from architecture and other disciplines, including neuroscience, cognitive science, psychiatry, and philosophy, explore what architecture and neuroscience can learn from each other. They offer historical context, examine the implications for current architectural practice and education, and imagine a neuroscientifically informed architecture of the future. Architecture is late in discovering the richness of neuroscientific research. As scientists were finding evidence for the bodily basis of mind and meaning, architecture was caught up in convoluted cerebral games that denied emotional and bodily reality altogether. This volume maps the extraordinary opportunity that engagement with cutting-edge neuroscience offers present-day architects. Contributors Thomas D. Albright, Michael Arbib, John Paul Eberhard, Melissa Farling, Vittorio Gallese, Alessandro Gattara, Mark L. Johnson, Harry Francis Mallgrave, Iain McGilchrist, Juhani Pallasmaa, Alberto Pérez-Gómez, Sarah Robinson

I Wonder

Download I Wonder PDF Online Free

Author :
Publisher : The Monacelli Press, LLC
ISBN 13 : 1580935192
Total Pages : 117 pages
Book Rating : 4.5/5 (89 download)

DOWNLOAD NOW!


Book Synopsis I Wonder by : Marian Bantjes

Download or read book I Wonder written by Marian Bantjes and published by The Monacelli Press, LLC. This book was released on 2018-09-25 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: From typographic illustrator Marian Bantjes, I Wonder will make you think in new ways about art, design, beauty, and popular culture. This unique presentation features the elaborately crafted word pictures of Marian Bantjes, the most inventive and creative typographic illustrator of our time. Whether intricately hand-drawn or using computer illustration software, Bantjes's work crosses the boundaries of time, style, and technology. There is, however, another side to Bantjes's visual work: her thoughtful treatises on art, design, beauty, and popular culture that add a deeper dimension to the decorative nature of her best-known work. These reflections cover the cult of Santa, road-side advertising, photography and memory, the alphabet's letterforms, heraldry, and stars. Bantjes's writing style ranges from the playful to the confrontational, but it is always imbued with perspicacity, insight, and a sense of fun. Intended to inspire creatives of any persuasion, this is more than a collection of ideas: Bantjes has meticulously illustrated every page of the book in her inimitable style to create an accessible work of art that is far greater than the sum of its parts. Quirky, poignant, astute, funny--this beautiful book presents a compelling collection of observations on visual culture and design. In Stefan Sagmeister's telling words, Bantjes's work is his "favorite example of beauty facilitating the communication of meaning." This paperback edition is expanded with a new essay from the author.

With People in Mind

Download With People in Mind PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.:/5 (319 download)

DOWNLOAD NOW!


Book Synopsis With People in Mind by : Rachel Kaplan

Download or read book With People in Mind written by Rachel Kaplan and published by . This book was released on 1998-03 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beginning with techniques for consulting the public, the authors describe and examine the natural areas, like parks and nature reserves, that so often vary in quality and show how to improve them in ways that are compatible with the environment.

Designing for the Digital Age

Download Designing for the Digital Age PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118079884
Total Pages : 770 pages
Book Rating : 4.1/5 (18 download)

DOWNLOAD NOW!


Book Synopsis Designing for the Digital Age by : Kim Goodwin

Download or read book Designing for the Digital Age written by Kim Goodwin and published by John Wiley & Sons. This book was released on 2011-03-25 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you’re designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today’s digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology. Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.

Designing for People

Download Designing for People PDF Online Free

Author :
Publisher : Simon and Schuster
ISBN 13 : 1621531503
Total Pages : 405 pages
Book Rating : 4.6/5 (215 download)

DOWNLOAD NOW!


Book Synopsis Designing for People by : Henry Dreyfuss

Download or read book Designing for People written by Henry Dreyfuss and published by Simon and Schuster. This book was released on 2012-11-30 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the first answering machine ("the electronic brain") and the Hoover vacuum cleaner to the SS Independence and the Bell telephone, the creations of Henry S. Dreyfuss have shaped the cultural landscape of the 20th century. Written in a robust, fresh style, this book offers an inviting mix of professional advice, case studies, and design history along with historical black-and-white photos and the author's whimsical drawings. In addition, the author's uncompromising commitment to public service, ethics, and design responsibility makes this masterful guide a timely read for today's designers.