Design Thinking for Tech

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Author :
Publisher : Pearson
ISBN 13 : 9780137933037
Total Pages : 0 pages
Book Rating : 4.9/5 (33 download)

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Book Synopsis Design Thinking for Tech by : George Anderson

Download or read book Design Thinking for Tech written by George Anderson and published by Pearson. This book was released on 2024-04-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In just 24 lessons of one hour or less, Design Thinking for Tech helps you inject techniques and exercises into your projects using the same systematic and creative process that designers have used for years. Anderson walks you through a simple four-phase Design Thinking model, showing how to loop back, keep learning, and continuously refine your work. You'll start by understanding the essential "what, how, when, why, and who" of Design Thinking. Next, you'll use core Design Thinking techniques to understand the big picture, focus on your most critical problems, think more creatively about them, take the next best steps toward problem resolution and value creation, and along the way rapidly iterate for progress. Every lesson builds on what you've already learned, with exercises crafted to deliver directly relevant experience. Regardless of your role in the world of technology, you'll learn how to supercharge success for any tech-related project, business initiative, or digital transformation. Step-by-step instructions carefully walk you through the most common tasks. Practical, hands-on examples show you how to apply what you learn. Quizzes and exercises help you test your knowledge and stretch your skills. Notes and tips point out shortcuts and solutions. Learn how to... Apply a simple four-phased Design Thinking model in team and individual settings Inject game-changing methods into the project lifecycle Gain crucial "big picture" insights into how a situation has evolved over time Build and maintain healthier, more resilient teams Reskill teams to deliver greater business, functional, and technical impact Set and manage realistic expectations through a 360 view of your stakeholders Connect with, communicate, and empathize with the right people at the right time Liberate the ideas trapped in your heads, so you can explore them deeply with others Think divergently, expand creativity, and work through uncertainty Navigate problems to more quickly arrive at potential solutions Deliver incremental yet real value to people who desperately need it Start small to deliver greater value at velocity Improve how you approach and manage change

Design Thinking in Technical Communication

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Author :
Publisher : Routledge
ISBN 13 : 1000392309
Total Pages : 149 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Design Thinking in Technical Communication by : Jason Tham

Download or read book Design Thinking in Technical Communication written by Jason Tham and published by Routledge. This book was released on 2021-05-18 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explicates the relationships between design thinking, critical making, and socially responsive technical communication. It leverages the recent technology-powered DIY culture called "the Maker Movement" to identify how citizen innovation can inform cutting-edge social innovation that advocates for equitable change and progress on today’s "wicked" problems. After offering a succinct account of the origin and recent history of design thinking, along with its connections to the design paradigm in writing studies, the book analyzes maker culture and its influences on innovation and education through an ethnographic study of three academic makerspaces. It offers opportunities to cultivate a sense of critical changemaking in technical communication students and practitioners, showcasing examples of socially responsive innovation and expert interviews that urge a disciplinary attention to social justice advocacy and an embrace of the design-thinking principle of radical collaboration. The value of design thinking methodologies for teaching and practicing socially responsible technical communication are demonstrated as the author argues for a future in the field that sees its constituents as leaders in radical innovation to solve wicked social problems. This book is essential reading for instructors, students, and practitioners of technical communication, and can be used as a supplemental text for graduate and undergraduate courses in usability and user-centered design and research.

Design Thinking for Training and Development

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Author :
Publisher : Association for Talent Development
ISBN 13 : 1950496198
Total Pages : 225 pages
Book Rating : 4.9/5 (54 download)

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Book Synopsis Design Thinking for Training and Development by : Sharon Boller

Download or read book Design Thinking for Training and Development written by Sharon Boller and published by Association for Talent Development. This book was released on 2020-06-09 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Better Learning Solutions Through Better Learning Experiences When training and development initiatives treat learning as something that occurs as a one-time event, the learner and the business suffer. Using design thinking can help talent development professionals ensure learning sticks to drive improved performance. Design Thinking for Training and Development offers a primer on design thinking, a human-centered process and problem-solving methodology that focuses on involving users of a solution in its design. For effective design thinking, talent development professionals need to go beyond the UX, the user experience, and incorporate the LX, the learner experience. In this how-to guide for applying design thinking tools and techniques, Sharon Boller and Laura Fletcher share how they adapted the traditional design thinking process for training and development projects. Their process involves steps to: Get perspective. Refine the problem. Ideate and prototype. Iterate (develop, test, pilot, and refine). Implement. Design thinking is about balancing the three forces on training and development programs: learner wants and needs, business needs, and constraints. Learn how to get buy-in from skeptical stakeholders. Discover why taking requests for training, gathering the perspective of stakeholders and learners, and crafting problem statements will uncover the true issue at hand. Two in-depth case studies show how the authors made design thinking work. Job aids and tools featured in this book include: a strategy blueprint to uncover what a stakeholder is trying to solve an empathy map to capture the learner’s thoughts, actions, motivators, and challenges an experience map to better understand how the learner performs. With its hands-on, use-it-today approach, this book will get you started on your own journey to applying design thinking.

Design in Educational Technology

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Publisher : Springer Science & Business Media
ISBN 13 : 3319009273
Total Pages : 277 pages
Book Rating : 4.3/5 (19 download)

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Book Synopsis Design in Educational Technology by : Brad Hokanson

Download or read book Design in Educational Technology written by Brad Hokanson and published by Springer Science & Business Media. This book was released on 2013-09-07 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: ​This book is the result of a research symposium sponsored by the Association for Educational Communications and Technology [AECT]. The fifteen chapters were developed by leaders in the field and represent the most updated and cutting edge methodology in the areas of instructional design and instructional technology. The broad concepts of design, design thinking, the design process, and the design studio, are identified and they form the framework of the book. This book advocates the conscious adoption of a mindset of design thinking, such as that evident in a range of divergent professions including business, government, and medicine. At its core is a focus on “planning, inventing, making, and doing.” (Cross, 1982), all of which are of value to the field of educational technology. Additionally, the book endeavors to develop a deep understanding of the design process in the reader. It is a critical skill, often drawing from other traditional design fields. An examination of the design process as practiced, of new models for design, and of ways to connect theory to the development of educational products are all fully explored with the goal of providing guidance for emerging instructional designers and deepening the practice of more advanced practitioners. Finally, as a large number of leading schools of instructional design have adopted the studio form of education for their professional programs, we include this emerging topic in the book as a practical and focused guide for readers at all levels.

Smarter Homes

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Publisher : Apress
ISBN 13 : 1484233638
Total Pages : 182 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Smarter Homes by : Alexandra Deschamps-Sonsino

Download or read book Smarter Homes written by Alexandra Deschamps-Sonsino and published by Apress. This book was released on 2018-07-15 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past 100 years, the home has been a battleground for ideas of future living. Fueled by the electrification of cities, the move from the country to cities, post-war recovery and the development of the internet, the way we live at home (alone or with others) has changed beyond recognition. Science fiction writing, the entertainment industry, art, and modern interior design and architecture movements have also contributed to defining our aspirations around a future and now more present and possible ‘smart’ home. From the decade-old smart fridge that tells you if you have run out of milk to smart speakers that let you shop hands-free, some visions of the ‘smart’ home are yet to excite us while others are becoming a reality and will shape how we will live at home very soon. This book breaks down the historical, societal and political context for the changes in focus of that ‘smartness’ from affordability, efficiency, convenience to recently experimentation. These key points in time include: The development and marketing of electrical appliances in early 20th century War-time design the impact of military ergonomics Modernist interior design and building practices of the 1920s The space race and new materials of the post-war era Compact urban living in the 1960s & 70s Connected home entertainment in the 1980s-90s Phones and mobility in the 90s Smart energy & utilities in the early 2000s The internet-connected fridge in 2000 Remote care in a global world economy The sharing economy and new ways to shop at home Invisible ‘smart’ design in the home The second half of the book breaks down what current developments tell us about what our homes will look like in the next 10 years through the lens of spaces, services, appliances and behaviours in our homes. What You'll Learn Understand the historical context for current ‘smart home’ products Understand the social context of home product development Understand what in home technologies are being developed Understand what products are currently available Understand what behaviours are being constantly leveraged Understand how this may affect longer term market trends for consumer products Many new and innovative products are being developed in the consumer and industrial spaces with a copy-paste mindset based on following larger businesses such as Amazon, Google and Apple. Many opportunities in the homespace however will come from understanding the history and multiple players that have contributed to the development of the home in general. For everyone working in product design and development, in R&D or in trends research as well as for everyone interested in the IoT for the home, this book will be a valuable resource and an enjoyable read. This book will give product business owners ideas about what has been done before and and avenues for future development.

Design Thinking to Digital Thinking

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Author :
Publisher : Springer Nature
ISBN 13 : 303031359X
Total Pages : 83 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Design Thinking to Digital Thinking by : Kaushik Kumar

Download or read book Design Thinking to Digital Thinking written by Kaushik Kumar and published by Springer Nature. This book was released on 2019-10-08 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book outlines the paradigm shift from design to digital thinking. This book is primarily intended to provide researchers and students an overview of the current state of affairs dealing with design thinking process and its transition to digital era.

Designing Your Life

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Publisher : Knopf
ISBN 13 : 110187533X
Total Pages : 274 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Designing Your Life by : Bill Burnett

Download or read book Designing Your Life written by Bill Burnett and published by Knopf. This book was released on 2016-09-20 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BEST SELLER • At last, a book that shows you how to build—design—a life you can thrive in, at any age or stage • “Life has questions. They have answers.” —The New York Times Designers create worlds and solve problems using design thinking. Look around your office or home—at the tablet or smartphone you may be holding or the chair you are sitting in. Everything in our lives was designed by someone. And every design starts with a problem that a designer or team of designers seeks to solve. In this book, Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.

Design Thinking in the Classroom

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1612438245
Total Pages : 164 pages
Book Rating : 4.6/5 (124 download)

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Book Synopsis Design Thinking in the Classroom by : David Lee

Download or read book Design Thinking in the Classroom written by David Lee and published by Simon and Schuster. This book was released on 2018-09-18 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: A teacher’s guide to empowering students with modern thinking skills that will help them throughout life. Design thinking is a wonderful teaching strategy to inspire your students and boost creativity and problem solving. With tips and techniques for teachers K through 12, this book provides all the resources you need to implement Design Thinking concepts and activities in your classroom right away. These new techniques will empower your students with the modern thinking skills needed to succeed as they progress in school and beyond. These easy-to-use exercises are specifically designed to help students learn lifelong skills like creative problem solving, idea generation, prototype construction, and more. From kindergarten to high school, this book is the perfect resource for successfully implementing Design Thinking into your classroom.

Design Thinking for Tech

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Author :
Publisher : Addison-Wesley
ISBN 13 : 0137933126
Total Pages : 575 pages
Book Rating : 4.1/5 (379 download)

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Book Synopsis Design Thinking for Tech by : George W. Anderson

Download or read book Design Thinking for Tech written by George W. Anderson and published by Addison-Wesley. This book was released on 2022-11-04 with total page 575 pages. Available in PDF, EPUB and Kindle. Book excerpt: In just 24 lessons of one hour or less, Design Thinking for Tech helps you inject techniques and exercises into your projects using the same systematic and creative process that designers have used for years. Anderson walks you through a simple four-phase Design Thinking model, showing how to loop back, keep learning, and continuously refine your work. You start by understanding the essential “what, how, when, why, and who” of Design Thinking. Next, you use core Design Thinking techniques to understand the big picture, focus on your most critical problems, think more creatively about them, take the "next best steps" toward problem resolution and value creation, and along the way rapidly iterate for progress. Every lesson builds on what you've already learned, with exercises crafted to deliver directly relevant experience. Regardless of your role in the world of technology, you'll learn how to supercharge success for any tech-related project, business initiative, or digital transformation. Learn how to... Apply a simple four-phased Design Thinking model in team and individual settings Inject game-changing methods into the project lifecycle Gain crucial “big picture” insights into how a situation has evolved over time Build and maintain healthier, more resilient teams Reskill teams to deliver greater business, functional, and technical impact Set and manage realistic expectations through a 360° view of your stakeholders Connect, communicate, and empathize with the right people at the right time Liberate the ideas trapped in your head so you can explore them deeply with others Think divergently, expand creativity, and work through uncertainty Navigate problems to quickly arrive at potential solutions Deliver incremental yet real value to people who desperately need it Start small to deliver greater value at velocity Improve how you approach and manage change Step-by-step instructions carefully walk you through the most common tasks. Practical, hands-on examples show you how to apply what you learn. Quizzes and exercises help you test your knowledge and stretch your skills. Notes and tips point out shortcuts and solutions.

The Design Thinking Playbook

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119467500
Total Pages : 943 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis The Design Thinking Playbook by : Michael Lewrick

Download or read book The Design Thinking Playbook written by Michael Lewrick and published by John Wiley & Sons. This book was released on 2018-05-03 with total page 943 pages. Available in PDF, EPUB and Kindle. Book excerpt: A radical shift in perspective to transform your organization to become more innovative The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief—and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, processes, business models, and ecosystems. It inspires radical innovation as a matter of course, and ignites capabilities beyond mere potential. Unmatched as a source of competitive advantage, Design Thinking is the driving force behind those who will lead industries through transformations and evolutions. This book describes how Design Thinking is applied across a variety of industries, enriched with other proven approaches as well as the necessary tools, and the knowledge to use them effectively. Packed with solutions for common challenges including digital transformation, this practical, highly visual discussion shows you how Design Thinking fits into agile methods within management, innovation, and startups. Explore the digitized future using new design criteria to create real value for the user Foster radical innovation through an inspiring framework for action Gather the right people to build highly-motivated teams Apply Design Thinking, Systems Thinking, Big Data Analytics, and Lean Start-up using new tools and a fresh new perspective Create Minimum Viable Ecosystems (MVEs) for digital processes and services which becomes for example essential in building Blockchain applications Practical frameworks, real-world solutions, and radical innovation wrapped in a whole new outlook give you the power to mindfully lead to new heights. From systems and operations to people, projects, culture, digitalization, and beyond, this invaluable mind shift paves the way for organizations—and individuals—to do great things. When you're ready to give your organization a big step forward, The Design Thinking Playbook is your practical guide to a more innovative future.

Designing Agentive Technology

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Author :
Publisher : Rosenfeld Media
ISBN 13 : 1933820705
Total Pages : 241 pages
Book Rating : 4.9/5 (338 download)

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Book Synopsis Designing Agentive Technology by : Christopher Noessel

Download or read book Designing Agentive Technology written by Christopher Noessel and published by Rosenfeld Media. This book was released on 2017-05-01 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in narrow artificial intelligence make possible agentive systems that do things directly for their users (like, say, an automatic pet feeder). They deliver on the promise of user-centered design, but present fresh challenges in understanding their unique promises and pitfalls. Designing Agentive Technology provides both a conceptual grounding and practical advice to unlock agentive technology’s massive potential.

Sensemaking

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Publisher : Hachette Books
ISBN 13 : 0316393231
Total Pages : 219 pages
Book Rating : 4.3/5 (163 download)

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Book Synopsis Sensemaking by : Christian Madsbjerg

Download or read book Sensemaking written by Christian Madsbjerg and published by Hachette Books. This book was released on 2017-03-21 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on his work at some of the world's largest companies, including Ford, Adidas, and Chanel, Christian Madsbjerg's Sensemaking is a provocative stand against the tyranny of big data and scientism, and an urgent, overdue defense of human intelligence. Humans have become subservient to algorithms. Every day brings a new Moneyball fix--a math whiz who will crack open an industry with clean fact-based analysis rather than human intuition and experience. As a result, we have stopped thinking. Machines do it for us. Christian Madsbjerg argues that our fixation with data often masks stunning deficiencies, and the risks for humankind are enormous. Blind devotion to number crunching imperils our businesses, our educations, our governments, and our life savings. Too many companies have lost touch with the humanity of their customers, while marginalizing workers with liberal arts-based skills. Contrary to popular thinking, Madsbjerg shows how many of today's biggest success stories stem not from "quant" thinking but from deep, nuanced engagement with culture, language, and history. He calls his method sensemaking. In this landmark book, Madsbjerg lays out five principles for how business leaders, entrepreneurs, and individuals can use it to solve their thorniest problems. He profiles companies using sensemaking to connect with new customers, and takes readers inside the work process of sensemaking "connoisseurs" like investor George Soros, architect Bjarke Ingels, and others. Both practical and philosophical, Sensemaking is a powerful rejoinder to corporate groupthink and an indispensable resource for leaders and innovators who want to stand out from the pack.

Innovation by Design

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Publisher : Red Wheel/Weiser
ISBN 13 : 1632658909
Total Pages : 224 pages
Book Rating : 4.6/5 (326 download)

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Book Synopsis Innovation by Design by : Thomas Lockwood

Download or read book Innovation by Design written by Thomas Lockwood and published by Red Wheel/Weiser. This book was released on 2017-11-20 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are some organizations more innovative than others? How can we tap into, empower, and leverage the natural innovation within our organizations that is so vital to our future success? Now more than ever, companies and institutions of all types and sizes are determined to create more innovative organizations. In study after study, leaders say that fostering innovation and the need for transformational change are among their top priorities. But they also report struggling with how to engage their cultures to implement the changes necessary to maximize their innovative targets. In Innovation by Design, authors Thomas Lockwood and Edgar Papke share the results of their study of some of the world’s most innovative organizations, including: The 10 attributes leaders can use to create and develop effective cultures of innovation. How to use design thinking as a powerful method to drive employee creativity and innovation. How to leverage the natural influence of the collective imagination to produce the “pull effect” of creativity and risk taking. How leaders can take the “Fifth Step of Design” and create their ideal culture. Innovation by Design offers a powerful set of insights and practical solutions to the most important challenge for today’s businesses—the need for relevant innovation.

Design Thinking for the Greater Good

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Author :
Publisher : Columbia University Press
ISBN 13 : 0231545851
Total Pages : 530 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Design Thinking for the Greater Good by : Jeanne Liedtka

Download or read book Design Thinking for the Greater Good written by Jeanne Liedtka and published by Columbia University Press. This book was released on 2017-09-05 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facing especially wicked problems, social sector organizations are searching for powerful new methods to understand and address them. Design Thinking for the Greater Good goes in depth on both the how of using new tools and the why. As a way to reframe problems, ideate solutions, and iterate toward better answers, design thinking is already well established in the commercial world. Through ten stories of struggles and successes in fields such as health care, education, agriculture, transportation, social services, and security, the authors show how collaborative creativity can shake up even the most entrenched bureaucracies—and provide a practical roadmap for readers to implement these tools. The design thinkers Jeanne Liedtka, Randy Salzman, and Daisy Azer explore how major agencies like the Department of Health and Human Services and the Transportation and Security Administration in the United States, as well as organizations in Canada, Australia, and the United Kingdom, have instituted principles of design thinking. In each case, these groups have used the tools of design thinking to reduce risk, manage change, use resources more effectively, bridge the communication gap between parties, and manage the competing demands of diverse stakeholders. Along the way, they have improved the quality of their products and enhanced the experiences of those they serve. These strategies are accessible to analytical and creative types alike, and their benefits extend throughout an organization. This book will help today's leaders and thinkers implement these practices in their own pursuit of creative solutions that are both innovative and achievable.

Creative Confidence

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Publisher : Crown Currency
ISBN 13 : 0385349378
Total Pages : 306 pages
Book Rating : 4.3/5 (853 download)

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Book Synopsis Creative Confidence by : Tom Kelley

Download or read book Creative Confidence written by Tom Kelley and published by Crown Currency. This book was released on 2013-10-15 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us. Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.

What Tech Calls Thinking

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Author :
Publisher : FSG Originals
ISBN 13 : 0374721238
Total Pages : 160 pages
Book Rating : 4.3/5 (747 download)

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Book Synopsis What Tech Calls Thinking by : Adrian Daub

Download or read book What Tech Calls Thinking written by Adrian Daub and published by FSG Originals. This book was released on 2020-10-13 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times Book Review Editors' Choice "In Daub’s hands the founding concepts of Silicon Valley don’t make money; they fall apart." --The New York Times Book Review From FSGO x Logic: a Stanford professor's spirited dismantling of Silicon Valley's intellectual origins Adrian Daub’s What Tech Calls Thinking is a lively dismantling of the ideas that form the intellectual bedrock of Silicon Valley. Equally important to Silicon Valley’s world-altering innovation are the language and ideas it uses to explain and justify itself. And often, those fancy new ideas are simply old motifs playing dress-up in a hoodie. From the myth of dropping out to the war cry of “disruption,” Daub locates the Valley’s supposedly original, radical thinking in the ideas of Heidegger and Ayn Rand, the New Age Esalen Foundation in Big Sur, and American traditions from the tent revival to predestination. Written with verve and imagination, What Tech Calls Thinking is an intellectual refutation of Silicon Valley's ethos, pulling back the curtain on the self-aggrandizing myths the Valley tells about itself. FSG Originals × Logic dissects the way technology functions in everyday lives. The titans of Silicon Valley, for all their utopian imaginings, never really had our best interests at heart: recent threats to democracy, truth, privacy, and safety, as a result of tech’s reckless pursuit of progress, have shown as much. We present an alternate story, one that delights in capturing technology in all its contradictions and innovation, across borders and socioeconomic divisions, from history through the future, beyond platitudes and PR hype, and past doom and gloom. Our collaboration features four brief but provocative forays into the tech industry’s many worlds, and aspires to incite fresh conversations about technology focused on nuanced and accessible explorations of the emerging tools that reorganize and redefine life today.

Designing for the Digital Age

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118079884
Total Pages : 770 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Designing for the Digital Age by : Kim Goodwin

Download or read book Designing for the Digital Age written by Kim Goodwin and published by John Wiley & Sons. This book was released on 2011-03-25 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you’re designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today’s digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology. Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.