Design Direction

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Art Direction and Production Design

Author : Lucy Fischer
Publisher : Rutgers University Press
ISBN 13 : 0813564379
Total Pages : 222 pages
Book Rating : 4.8/5 (135 download)

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Book Synopsis Art Direction and Production Design by : Lucy Fischer

Download or read book Art Direction and Production Design written by Lucy Fischer and published by Rutgers University Press. This book was released on 2015-03-06 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: How is the look of a film achieved? In Art Direction and Production Design, six outstanding scholars survey the careers of notable art directors, the influence of specific design styles, the key roles played by particular studios and films in shaping the field, the effect of technological changes on production design, and the shifts in industrial modes of organization. The craft’s purpose is to produce an overall pictorial “vision” for films, and in 1924 a group of designers formed the Cinemagundi Club—their skills encompassed set design, painting, decoration, construction, and budgeting. A few years later, in recognition of their contributions to filmmaking, the first Academy Awards for art direction were given, a clear indication of just how essential the oversight of production design had become to the so-called majors. The original essays presented in Art Direction and Production Design trace the trajectory from Thomas Edison’s primitive studio, the Black Maria, to the growth of the Hollywood “studio system,” to the influence of sound, to a discussion of the “auteur theory,” and to contemporary Hollywood in which computer-generated imagery has become common. By 2000, the Society of Motion Picture Art Directors became the Art Directors Guild, emphasizing the significance of the contributions of art direction and production design to filmmaking. Art Direction and Production Design is a volume in the Behind the Silver Screen series—other titles in the series include Acting, Animation, Cinematography, Directing, Editing and Special/Visual Effects, Producers, Screenwriting, and Sound.

Designing for Screen

Author : Georgina Shorter
Publisher : Crowood
ISBN 13 : 1847974465
Total Pages : 236 pages
Book Rating : 4.8/5 (479 download)

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Book Synopsis Designing for Screen by : Georgina Shorter

Download or read book Designing for Screen written by Georgina Shorter and published by Crowood. This book was released on 2012-08-01 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design is at the essence of storytelling, but how does a production find its style and identity? This book explains how to approach design, whether for film, television, video promo or commercial making, and introduces the techniques needed to make ideas happen. Through theory and practical exercises, it looks at design in a different way and shows how the simplest decisions can become powerful ideas on screen. Explains the roles of the design team, including the production designer and art director; Explains how to extract design information from a script and how to identify key themes that can be used to support the telling of the story; Looks at how and where to research ideas, and suggests ways to illustrate them; Explores the importance of images, colour, texture and space to captivate an audience; Shows how to prepare drawings and models using various media; Refers to film and television productions, and shows how design decisions contribute to the story.

Art Direction and Editorial Design

Author : Yolanda Zappaterra
Publisher : Harry N. Abrams
ISBN 13 : 9780810993778
Total Pages : 0 pages
Book Rating : 4.9/5 (937 download)

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Book Synopsis Art Direction and Editorial Design by : Yolanda Zappaterra

Download or read book Art Direction and Editorial Design written by Yolanda Zappaterra and published by Harry N. Abrams. This book was released on 2007-10-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A resource guide to the design of print and online magazines and newspapers, providing case studies, examples, exercises, and advice on creating layouts, publication branding, handling copy and images, design and production skills, and trends in the field.

Empirical Direction in Design and Analysis

Author : Norman H. Anderson
Publisher : Psychology Press
ISBN 13 : 1135643393
Total Pages : 879 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Empirical Direction in Design and Analysis by : Norman H. Anderson

Download or read book Empirical Direction in Design and Analysis written by Norman H. Anderson and published by Psychology Press. This book was released on 2001-07-01 with total page 879 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goal of Norman H. Anderson's new book is to help students develop skills of scientific inference. To accomplish this he organized the book around the "Experimental Pyramid"--six levels that represent a hierarchy of considerations in empirical investigation--conceptual framework, phenomena, behavior, measurement, design, and statistical inference. To facilitate conceptual and empirical understanding, Anderson de-emphasizes computational formulas and null hypothesis testing. Other features include: *emphasis on visual inspection as a basic skill in experimental analysis to help students develop an intuitive appreciation of data patterns; *exercises that emphasize development of conceptual and empirical application of methods of design and analysis and de-emphasize formulas and calculations; and *heavier emphasis on confidence intervals than significance tests. The book is intended for use in graduate-level experimental design/research methods or statistics courses in psychology, education, and other applied social sciences, as well as a professional resource for active researchers. The first 12 chapters present the core concepts graduate students must understand. The next nine chapters serve as a reference handbook by focusing on specialized topics with a minimum of technicalities.

Book of Ideas

Author : Radim Malinic
Publisher : Brand Nu Limited
ISBN 13 : 0993540015
Total Pages : 311 pages
Book Rating : 4.9/5 (935 download)

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Book Synopsis Book of Ideas by : Radim Malinic

Download or read book Book of Ideas written by Radim Malinic and published by Brand Nu Limited. This book was released on 2018-09-07 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book of Ideas series Vol.2 - suitable for art and design students, freelancers, art directors, graphic designers and all other creatives looking to grow their career. Book of Ideas - vol.2 continues what designer and creative director Radim Malinic started in the first edition, offering yet more indispensable advice on making it in the creative industries. Chapters cover issues ranging from creativity for good, how to decode our own creative DNA, embracing limitations, using humour and how to entertain the right wrongs . It discusses how to improve design work through more skilful use of language, and in doing so, how to stir the right reactions and present well-rounded creative projects with confidence. Among the ideas and the work illustrating them, Book of Ideas - vol.2 offers holistic guidance on better understanding yourself as a creative and how to approach your life and work in a mindful, smart way to make you a better designer, creator and thinker, at any point in your career.

Helmut Krone, The Book

Author : Clive Challis
Publisher :
ISBN 13 : 9780954893101
Total Pages : 268 pages
Book Rating : 4.8/5 (931 download)

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Book Synopsis Helmut Krone, The Book by : Clive Challis

Download or read book Helmut Krone, The Book written by Clive Challis and published by . This book was released on 2005-01-01 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Helmut Krone led the Creative Revolution which changed advertising. Forty years after he'd created the Volkswagen Beetle campaign it was voted `the most famous campaign ever'. His work is in the Museum of Modern Art and the Smithsonian. He has been inducted into Art Directors' Halls of Fame from New York to Berlin. Before Helmut Krone advertising art direction was either `old' commercialised art or `new' graphic design. And advertising was thought of as salesmanship. His thinking led into account planning, affected marketing and changed the design of ads. Krone gave us ads which command attention, are witty, understated and demand complicity to decode. He questioned all of advertising's formal devices: logotypes, headlines, body-copy and studio photography. He explored the tensions between the meanings of words and the meaning of images - still the way modern advertising gets us to realise new thoughts. The book shows nearly all of Krone's print work: graphic designs which modernised advertising and art direction - and changed graphic design.

Designs on Film

Author : Cathy Whitlock
Publisher : Harper Collins
ISBN 13 : 0062241605
Total Pages : 398 pages
Book Rating : 4.0/5 (622 download)

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Book Synopsis Designs on Film by : Cathy Whitlock

Download or read book Designs on Film written by Cathy Whitlock and published by Harper Collins. This book was released on 2013-02-05 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who can forget the over-the-top, white-on-white, high-gloss interiors through which Fred Astaire danced in Top Hat? The modernist high-rise architecture, inspired by the work of Frank Lloyd Wright, in the adaptation of Ayn Rand's The Fountainhead? The lavish, opulent drawing rooms of Martin Scorsese's The Age of Innocence? Through the use of film design—called both art direction and production design in the film industry—movies can transport us to new worlds of luxury, highlight the ornament of the everyday, offer a vision of the future, or evoke the realities of a distant era. In Designs on Film, journalist and interior designer Cathy Whitlock illuminates the often undercelebrated role of the production designer in the creation of the most memorable moments in film history. Through a lush collection of rare archival photographs, Whitlock narrates the evolving story of art direction over the course of a century—from the massive Roman architecture of Ben-Hur to the infamous Dakota apartment in Rosemary's Baby to the digital CGI wonders of Avatar's Pandora. Drawing on insights from the most prominent Hollywood production designers and the historical knowledge of the venerable Art Directors Guild, Whitlock delves into the detailed process of how sets are imagined, drawn, built, and decorated. Designs on Film is the must-have look book for film lovers, movie buffs, and anyone looking to draw interior design inspiration from the constructions and confections of Hollywood. Whitlock lifts the curtain on movie magic and celebrates the many ways in which art direction and set design allow us to lose ourselves in the diverse worlds showcased on the big screen.

Design Theory and Methods using CAD/CAE

Author : Kuang-Hua Chang
Publisher : Academic Press
ISBN 13 : 0123985161
Total Pages : 516 pages
Book Rating : 4.1/5 (239 download)

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Book Synopsis Design Theory and Methods using CAD/CAE by : Kuang-Hua Chang

Download or read book Design Theory and Methods using CAD/CAE written by Kuang-Hua Chang and published by Academic Press. This book was released on 2014-10-11 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth book of a four-part series, Design Theory and Methods using CAD/CAE integrates discussion of modern engineering design principles, advanced design tools, and industrial design practices throughout the design process. This is the first book to integrate discussion of computer design tools throughout the design process. Through this book series, the reader will: Understand basic design principles and all digital modern engineering design paradigms Understand CAD/CAE/CAM tools available for various design related tasks Understand how to put an integrated system together to conduct All Digital Design (ADD) product design using the paradigms and tools Understand industrial practices in employing ADD virtual engineering design and tools for product development The first book to integrate discussion of computer design tools throughout the design process Demonstrates how to define a meaningful design problem and conduct systematic design using computer-based tools that will lead to a better, improved design Fosters confidence and competency to compete in industry, especially in high-tech companies and design departments

The Influence of Vertical-tail Design and Direction of Propeller Rotation on Trim Characteristics of a Twin-engine-airplane Model with One Engine Inoperative

Download The Influence of Vertical-tail Design and Direction of Propeller Rotation on Trim Characteristics of a Twin-engine-airplane Model with One Engine Inoperative PDF Online Free

Author : Marvin Pitkin
Publisher :
ISBN 13 :
Total Pages : 82 pages
Book Rating : 4.3/5 (126 download)

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Book Synopsis The Influence of Vertical-tail Design and Direction of Propeller Rotation on Trim Characteristics of a Twin-engine-airplane Model with One Engine Inoperative by : Marvin Pitkin

Download or read book The Influence of Vertical-tail Design and Direction of Propeller Rotation on Trim Characteristics of a Twin-engine-airplane Model with One Engine Inoperative written by Marvin Pitkin and published by . This book was released on 1945 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary: Tests have been made in the Langley free-flight tunnel to determine the influence of mode of propeller rotation and vertical-tail design upon the trim characteristics of a model of a twin-engine airplane with one engine inoperative. The test model was mounted on a trim stand, which allowed freedom in roll and yaw under conditions simulating those required by the NACA and the Army Air Forces for asymmetric-power operation in flight. The seven vertical-tail designs tested included three tails of low aspect ratio and of different area, one twin tail of low aspect ratio, two tails of high aspect ratio and with different rudder areas, and one all-movable tail of high aspect ratio equipped with a linked tab. All tests were made with the flaps down.

Art Direction Explained, At Last!

Author : Steven Heller
Publisher : Laurence King Publishing
ISBN 13 : 9781856696241
Total Pages : 0 pages
Book Rating : 4.6/5 (962 download)

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Book Synopsis Art Direction Explained, At Last! by : Steven Heller

Download or read book Art Direction Explained, At Last! written by Steven Heller and published by Laurence King Publishing. This book was released on 2009-09-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a highly informative, highly entertaining introduction to what art direction is and what art directors do. Written by two of the world's leading experts on the subject, it covers the role of art director in numerous environments, including magazines and newspapers, advertising, corporate identity, museums, and publishing. It also provides an insight into what makes a successful art director, what an art director actually does all day, what makes things go right, and what makes things go wrong. Alongside perspectives on typography, illustration, and photography, there are case studies of successful art direction in different spheres, from McSweeney's to Vier5's web design. The authors have also invited pre-eminent international art directors to interpret their roles in special sections of the book that they have art directed themselves. The result is an impressive, enlightening, and often very funny diversity of perspectives and approaches. Clearly written, including a glossary of handy art director sayings, an "art director test," and more, Art Direction Explained, At Last! will provide students with insights into the world of art direction and professionals with a perceptive overview of their profession.

Rewind Forty Years of Design & Advertising

Author : Jeremy Myerson
Publisher : Phaidon Press
ISBN 13 : 9780714842714
Total Pages : 512 pages
Book Rating : 4.8/5 (427 download)

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Book Synopsis Rewind Forty Years of Design & Advertising by : Jeremy Myerson

Download or read book Rewind Forty Years of Design & Advertising written by Jeremy Myerson and published by Phaidon Press. This book was released on 2002-10-25 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rewind charts the history of design and advertising over the last forty years. Covering a wide range of creative disciplines - including graphic design, TV, press and poster advertising, packaging, product and environmental design, music videos and interactive media - a narrative essay by Jeremy Myerson and Graham Vickers sets out the historical framework and discusses the main developments in design and advertising since the sixties. Leading practitioners have also each contributed essays to the different decades, providing unique personal insights into the design and advertising of that era. Rewind features a range of high-profile designs and advertising campaigns, and presents the work of leading designers and practitioners working within the field of creative communication today.

Design, User Experience, and Usability. Practice and Case Studies

Author : Aaron Marcus
Publisher : Springer
ISBN 13 : 3030235351
Total Pages : 659 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Design, User Experience, and Usability. Practice and Case Studies by : Aaron Marcus

Download or read book Design, User Experience, and Usability. Practice and Case Studies written by Aaron Marcus and published by Springer. This book was released on 2019-07-10 with total page 659 pages. Available in PDF, EPUB and Kindle. Book excerpt: The four-volume set LNCS 11583, 11584, 11585, and 11586 constitutes the proceedings of the 8th International Conference on Design, User Experience, and Usability, DUXU 2019, held as part of the 21st International Conference, HCI International 2019, which took place in Orlando, FL, USA, in July 2019. The total of 1274 papers and 209 posters included in the 35 HCII 2019 proceedings volumes was carefully reviewed and selected from 5029 submissions. DUXU 2019 includes a total of 167 regular papers, organized in the following topical sections: design philosophy; design theories, methods, and tools; user requirements, preferences emotions and personality; visual DUXU; DUXU for novel interaction techniques and devices; DUXU and robots; DUXU for AI and AI for DUXU; dialogue, narrative, storytelling; DUXU for automated driving, transport, sustainability and smart cities; DUXU for cultural heritage; DUXU for well-being; DUXU for learning; user experience evaluation methods and tools; DUXU practice; DUXU case studies.

Software Product Lines

Author : Patrick Donohoe
Publisher : Springer Science & Business Media
ISBN 13 : 1461543398
Total Pages : 527 pages
Book Rating : 4.4/5 (615 download)

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Book Synopsis Software Product Lines by : Patrick Donohoe

Download or read book Software Product Lines written by Patrick Donohoe and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: Software product lines are emerging as a critical new paradigm for software development. Product lines are enabling organizations to achieve impressive time-to-market gains and cost reductions. With the increasing number of product lines and product-line researchers and practitioners, the time is right for a comprehensive examination of the issues surrounding the software product line approach. The Software Engineering Institute at Carnegie Mellon University is proud to sponsor the first conference on this important subject. This book comprises the proceedings of the First Software Product Line Conference (SPLC1), held August 28-31, 2000, in Denver, Colorado, USA. The twenty-seven papers of the conference technical program present research results and experience reports that cover all aspects of software product lines. Topics include business issues, enabling technologies, organizational issues, and life-cycle issues. Emphasis is placed on experiences in the development and fielding of product lines of complex systems, especially those that expose problems in the design, development, or evolution of software product lines. The book will be essential reading for researchers and practitioners alike.

Kern and Burn

Author : Tim Hoover
Publisher :
ISBN 13 : 9780989183208
Total Pages : 273 pages
Book Rating : 4.1/5 (832 download)

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Book Synopsis Kern and Burn by : Tim Hoover

Download or read book Kern and Burn written by Tim Hoover and published by . This book was released on 2013 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Bioinspired Design and Control of Robots with Intrinsic Compliance

Author : Yongping Pan
Publisher : Frontiers Media SA
ISBN 13 : 2889661571
Total Pages : 132 pages
Book Rating : 4.8/5 (896 download)

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Book Synopsis Bioinspired Design and Control of Robots with Intrinsic Compliance by : Yongping Pan

Download or read book Bioinspired Design and Control of Robots with Intrinsic Compliance written by Yongping Pan and published by Frontiers Media SA. This book was released on 2020-12-04 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This eBook is a collection of articles from a Frontiers Research Topic. Frontiers Research Topics are very popular trademarks of the Frontiers Journals Series: they are collections of at least ten articles, all centered on a particular subject. With their unique mix of varied contributions from Original Research to Review Articles, Frontiers Research Topics unify the most influential researchers, the latest key findings and historical advances in a hot research area! Find out more on how to host your own Frontiers Research Topic or contribute to one as an author by contacting the Frontiers Editorial Office: frontiersin.org/about/contact.

Advances in Ergonomics in Design

Author : Francisco Rebelo
Publisher : Springer Nature
ISBN 13 : 3030797600
Total Pages : 1036 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Advances in Ergonomics in Design by : Francisco Rebelo

Download or read book Advances in Ergonomics in Design written by Francisco Rebelo and published by Springer Nature. This book was released on 2021-06-28 with total page 1036 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides readers with a timely snapshot of ergonomics research and methods applied to the design, development and evaluation, of products, systems and services. It gathers theoretical contributions, case studies and reports on technical interventions focusing on a better understanding of human machine interaction, and user experience for improving product design. The book covers a wide range of established and emerging topics in user-centered design, relating to design for special populations, design education, workplace assessment and design, anthropometry, ergonomics of buildings and urban design, sustainable design, as well as visual ergonomics and interdisciplinary research and practices, among others. Based on the AHFE 2021 International Conference on Ergonomics in Design, held virtually on 25–29 July, 2021, from USA, the book offers a thought-provoking guide for both researchers and practitioners in human-centered design and related fields.

Object-Oriented Analysis and Design for Information Systems

Author : Raul Sidnei Wazlawick
Publisher : Elsevier
ISBN 13 : 0124172938
Total Pages : 376 pages
Book Rating : 4.1/5 (241 download)

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Book Synopsis Object-Oriented Analysis and Design for Information Systems by : Raul Sidnei Wazlawick

Download or read book Object-Oriented Analysis and Design for Information Systems written by Raul Sidnei Wazlawick and published by Elsevier. This book was released on 2014-01-28 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Object-Oriented Analysis and Design for Information Systems clearly explains real object-oriented programming in practice. Expert author Raul Sidnei Wazlawick explains concepts such as object responsibility, visibility and the real need for delegation in detail. The object-oriented code generated by using these concepts in a systematic way is concise, organized and reusable. The patterns and solutions presented in this book are based in research and industrial applications. You will come away with clarity regarding processes and use cases and a clear understand of how to expand a use case. Wazlawick clearly explains clearly how to build meaningful sequence diagrams. Object-Oriented Analysis and Design for Information Systems illustrates how and why building a class model is not just placing classes into a diagram. You will learn the necessary organizational patterns so that your software architecture will be maintainable. Learn how to build better class models, which are more maintainable and understandable. Write use cases in a more efficient and standardized way, using more effective and less complex diagrams. Build true object-oriented code with division of responsibility and delegation.