Derecho de la publicidad en internet: redes sociales y plataformas digitales (Papel + e-book)

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Publisher :
ISBN 13 : 9788411258715
Total Pages : 0 pages
Book Rating : 4.2/5 (587 download)

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Book Synopsis Derecho de la publicidad en internet: redes sociales y plataformas digitales (Papel + e-book) by :

Download or read book Derecho de la publicidad en internet: redes sociales y plataformas digitales (Papel + e-book) written by and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Publicidad en Internet

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Author :
Publisher : Ra-Ma Editorial
ISBN 13 : 8418971428
Total Pages : 139 pages
Book Rating : 4.4/5 (189 download)

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Book Synopsis Publicidad en Internet by : Rosa María Moreno

Download or read book Publicidad en Internet written by Rosa María Moreno and published by Ra-Ma Editorial. This book was released on 2021-11-15 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Con este libro conocerás las principales técnicas para promocionar tu negocio en internet de forma práctica y efectiva. Con un lenguaje directo, claro y didáctico. Esta obra, dirigida a todos los públicos, es una herramienta imprescindible para comprender el ecosistema publicitario digital y ayudar a cualquier negocio, marca o empresa a mejorar su visibilidad online en tiempo record. Con este curso completo de publicidad en internet aprenderás: Cuáles son las diferentes formas de promocionar tu marca de forma online. Las principales estrategias publicitarias en Internet para aumentar las ventas de tu negocio, marca o empresa. A promocionar tú marca personal. A planificar una campaña publicitaria digital de forma eficaz. A conocer las herramientas, gratuitas y de pago, que te ayudarán en estos procesos. Asimismo, te enseña paso a paso como crear una cuenta publicitaria en Google Ads, como funciona el Google Tag Manager y te guía para crear desde cero una campaña de captación de leads en YouTube. Con el libro tendrás acceso gratuito al curso INFADE (Instagram y Facebook Ads Express), con vídeos, guías y recursos, que se ofrece en www.mcsocialmedia.com.

Manual de internet y redes sociales : Una mirada legal al nuevo panorama de las Comunicaciones en la Red, con especial referencia al Periodismo Digital, Propiedad Intelectual, Protección de Datos, Negocios Audiovisuales, Ecommerce, Consumidores, Marketing

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Author :
Publisher :
ISBN 13 : 9788490852392
Total Pages : 542 pages
Book Rating : 4.8/5 (523 download)

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Book Synopsis Manual de internet y redes sociales : Una mirada legal al nuevo panorama de las Comunicaciones en la Red, con especial referencia al Periodismo Digital, Propiedad Intelectual, Protección de Datos, Negocios Audiovisuales, Ecommerce, Consumidores, Marketing by : Beatriz Sanjurjo Rebollo

Download or read book Manual de internet y redes sociales : Una mirada legal al nuevo panorama de las Comunicaciones en la Red, con especial referencia al Periodismo Digital, Propiedad Intelectual, Protección de Datos, Negocios Audiovisuales, Ecommerce, Consumidores, Marketing written by Beatriz Sanjurjo Rebollo and published by . This book was released on 2015-01 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Derecho y redes sociales

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Publisher :
ISBN 13 : 9788447034628
Total Pages : 384 pages
Book Rating : 4.0/5 (346 download)

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Book Synopsis Derecho y redes sociales by : Artemi Rallo Lombarte

Download or read book Derecho y redes sociales written by Artemi Rallo Lombarte and published by . This book was released on 2010 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Puede afirmarse sin temor al error que ha nacido una sociedad que se desarrolla íntegramente en el mundo virtual. En ella, los individuos interactúan siguiendo en muchas ocasiones normas y pautas de conducta perfectamente homologables con las que se producen en el mundo físico. Sin embargo, en muchas otras se perfilan nuevos escenarios sociales. Ello obliga a reflexionar profundamente sobre hasta qué punto el Derecho que ordena nuestras sociedades va a ser eficaz en el universo de las redes sociales. Nos enfrentamos a una Internet con un modelo de servicios, y por supuesto de negocio, que gira alrededor de tratamientos generalizados de datos personales. Pero, en la sociedad de la Web 2.0 este uso de la información adquiere un valor singular y cualitativo. En una red social los individuos generalmente usan su identidad real, o alguna muy similar, y generan relaciones sociales. Los comportamientos pueden analizarse, la conducta deja rastro y la publicidad y los servicios pueden personalizarse. Se ha producido un cambio en el rol que juega el internauta. Ya no es un sujeto pasivo. Difunde información en los blogs, opina en los foros, cuelga, con o sin permiso, fotografías o grabaciones de video en los que identifica a amigos o conocidos. Su conducta puede acabar repercutiendo en los derechos de terceros.

Knowledge Unbound

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Publisher : MIT Press
ISBN 13 : 0262329565
Total Pages : 453 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis Knowledge Unbound by : Peter Suber

Download or read book Knowledge Unbound written by Peter Suber and published by MIT Press. This book was released on 2016-04-06 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influential writings make the case for open access to research, explore its implications, and document the early struggles and successes of the open access movement. Peter Suber has been a leading advocate for open access since 2001 and has worked full time on issues of open access since 2003. As a professor of philosophy during the early days of the internet, he realized its power and potential as a medium for scholarship. As he writes now, “it was like an asteroid crash, fundamentally changing the environment, challenging dinosaurs to adapt, and challenging all of us to figure out whether we were dinosaurs.” When Suber began putting his writings and course materials online for anyone to use for any purpose, he soon experienced the benefits of that wider exposure. In 2001, he started a newsletter—the Free Online Scholarship Newsletter, which later became the SPARC Open Access Newsletter—in which he explored the implications of open access for research and scholarship. This book offers a selection of some of Suber's most significant and influential writings on open access from 2002 to 2010. In these texts, Suber makes the case for open access to research; answers common questions, objections, and misunderstandings; analyzes policy issues; and documents the growth and evolution of open access during its most critical early decade.

Net Neutrality

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Publisher : A&C Black
ISBN 13 : 1849660069
Total Pages : 320 pages
Book Rating : 4.8/5 (496 download)

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Book Synopsis Net Neutrality by : Christopher T. Marsden

Download or read book Net Neutrality written by Christopher T. Marsden and published by A&C Black. This book was released on 2010-01-18 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: In considering market developments and policy responses to some of the most heated net-neutrality debates in Europe and the United States, Net Neutrality is the first, fully comprehensive overview of the subject. This book is also unique in providing readers with a supplementary outline of recommended policy prescriptives.

In Oldenburg's Long Shadow

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Publisher : Association of Research Libr
ISBN 13 :
Total Pages : 80 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis In Oldenburg's Long Shadow by : Jean-Claude Guédon

Download or read book In Oldenburg's Long Shadow written by Jean-Claude Guédon and published by Association of Research Libr. This book was released on 2001 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Media and Information Literacy and Intercultural Dialogue

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Publisher :
ISBN 13 : 9789186523640
Total Pages : 0 pages
Book Rating : 4.5/5 (236 download)

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Book Synopsis Media and Information Literacy and Intercultural Dialogue by : Ulla Carlsson

Download or read book Media and Information Literacy and Intercultural Dialogue written by Ulla Carlsson and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Chaos & Cyber Culture

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Publisher : Grupo Editorial Norma
ISBN 13 : 9780914171775
Total Pages : 292 pages
Book Rating : 4.1/5 (717 download)

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Book Synopsis Chaos & Cyber Culture by : Timothy Leary

Download or read book Chaos & Cyber Culture written by Timothy Leary and published by Grupo Editorial Norma. This book was released on 1994 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Media Literacy and the Emerging Citizen

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Publisher : Peter Lang Pub Incorporated
ISBN 13 : 9781433121807
Total Pages : 224 pages
Book Rating : 4.1/5 (218 download)

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Book Synopsis Media Literacy and the Emerging Citizen by : Paul Mihailidis

Download or read book Media Literacy and the Emerging Citizen written by Paul Mihailidis and published by Peter Lang Pub Incorporated. This book was released on 2014 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Literacy and the Emerging Citizen is about enhancing engagement in a digital media culture and the models that educators, parents and policy makers can utilize to place media-savvy youth into positions of purpose, responsibility and power. Two specific challenges are at the core of this book's argument that media literacy is the path toward more active and robust civic engagement in the 21st century: How can media literacy enable core competencies for value-driven, diverse and robust digital media use? How can media literacy enable a more civic-minded participatory culture? These challenges are great, but they need to be examined in their entirety if media literacy is to begin to address the opportunities they present for democracy, participation and discourse in a digital media age. By presenting information that places media literacy at the center of what it means to be an engaged citizen, educators and policy makers will understand why media literacy must be integrated into formal and informal education systems before it's too late

Internet and Emotions

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Publisher : Routledge
ISBN 13 : 1135055467
Total Pages : 251 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Internet and Emotions by : Tova Benski

Download or read book Internet and Emotions written by Tova Benski and published by Routledge. This book was released on 2013-11-07 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nothing seems more far removed from the visceral, bodily experience of emotions than the cold, rational technology of the Internet. But as this collection shows, the internet and emotions intersect in interesting and surprising ways. Internet and Emotions is the fruit of an interdisciplinary collaboration of scholars from the sociology of emotions and communication and media studies. It features theoretical and empirical chapters from international researchers who investigate a wide range of issues concerning the sociology of emotions in the context of new media. The book fills a substantial gap in the social research of digital technology, and examines whether the internet invokes emotional states differently from other media and unmediated situations, how emotions are mobilized and internalized into online practices, and how the social definitions of emotions are changing with the emergence of the internet. It explores a wide range of behaviors and emotions from love to mourning, anger, resentment and sadness. What happens to our emotional life in a mediated, disembodied environment, without the bodily element of physical co-presence to set off emotional exchanges? Are there qualitatively new kinds of emotional exchanges taking place on the internet? These are only some of the questions explored in the chapters of this book, with quite surprising answers.

Exploring the Selfie

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Publisher : Springer
ISBN 13 : 3319579495
Total Pages : 396 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Exploring the Selfie by : Julia Eckel

Download or read book Exploring the Selfie written by Julia Eckel and published by Springer. This book was released on 2018-04-06 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores the selfie not only as a specific photographic practice that is deeply rooted in digital culture, but also how it is understood in relation to other media of self-portrayal. Unlike the public debate about the dangers of 'selfie-narcissism', this anthology discusses what the practice of taking and sharing selfies can tell us about media culture today: can the selfie be critiqued as an image or rather as a social practice? What are the technological conditions of this form of vernacular photography? By gathering articles from the fields of media studies; art history; cultural studies; visual studies; philosophy; sociology and ethnography, this book provides a media archaeological perspective that highlights the relevance of the selfie as a stereotypical as well as creative practice of dealing with ourselves in relation to technology.

Beyond WikiLeaks

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Publisher : Springer
ISBN 13 : 113727574X
Total Pages : 393 pages
Book Rating : 4.1/5 (372 download)

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Book Synopsis Beyond WikiLeaks by : Benedetta Brevini

Download or read book Beyond WikiLeaks written by Benedetta Brevini and published by Springer. This book was released on 2013-04-16 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2010 release of US embassy diplomatic cables put WikiLeaks into the international spotlight. Revelations by the leaks sparked intense debate within international diplomacy, journalism and society. This book reflects on the implications of WikiLeaks across politics and media, and on the results of leak journalism and transparency activism.

The Professional Practice of Architectural Working Drawings

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Publisher : John Wiley & Sons
ISBN 13 : 1118086619
Total Pages : 1158 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis The Professional Practice of Architectural Working Drawings by : Osamu (Art) A Wakita

Download or read book The Professional Practice of Architectural Working Drawings written by Osamu (Art) A Wakita and published by John Wiley & Sons. This book was released on 2011-10-13 with total page 1158 pages. Available in PDF, EPUB and Kindle. Book excerpt: The practical, comprehensive handbook for creating effective architectural drawings In one beautifully illustrated volume, The Professional Practice of Architectural Working Drawings, Fourth Edition presents the complete range of skills, concepts, principles, and applications that are needed to create a full set of architectural working drawings. Chapters proceed logically through each stage of development, beginning with site and floor plans and progressing to building sections, elevations, and additional drawings. Inside, you'll find: Coverage of the latest BIM technologies Environmental and human design considerations Supplemental step-by-step instructions for complex chapters Five case studies, including two that are new to this edition Hundreds of computer-generated drawings and photographs, including BIM models, three-dimensional models, and full-size buildings shown in virtual space Checklists similar to those used in architectural offices Tips and strategies for complete development of construction documents, from schematic design to construction administration With an emphasis on sustainability throughout, this new edition of The Professional Practice of Architectural Working Drawings is an invaluable book for students in architecture, construction, engineering, interior design, and environmental design programs, as well as professionals in these fields.

The Routledge Handbook to the Culture and Media of the Americas

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Publisher : Routledge
ISBN 13 : 1351064681
Total Pages : 541 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis The Routledge Handbook to the Culture and Media of the Americas by : Wilfried Raussert

Download or read book The Routledge Handbook to the Culture and Media of the Americas written by Wilfried Raussert and published by Routledge. This book was released on 2020-03-02 with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the culture and media of the Americas, this handbook places particular emphasis on collective and intertwined experiences and focuses on the transnational or hemispheric dimensions of cultural flows and geocultural imaginaries that shape the literature, arts, media and other cultural expressions in the Americas. The Routledge Handbook to the Culture and Media of the Americas charts the pervasive, asymmetrical flows of cultural products and capital and their importance in the development of the Americas. The volume offers a comprehensive understanding of how inter-American communication is constituted, framed and structured, and covers the artistic and political dimensions that have shaped literature, art and popular culture in the region. Forty-six chapters cover a range of inter-American key concepts and dynamics, divided into two parts: Literature and Music deals with inter-American entanglements of artistic expressions in the Western Hemisphere, including music, dance, literary genres and developments. Media and Visual Cultures explores the inter-American dimension of media production in the hemisphere, including cinema and television, photography and art, journalism, radio, digital culture and issues such as freedom of expression and intellectual property. This multidisciplinary approach will be of interest to a broad array of academic scholars and students in history, sociology, political science; and cultural, postcolonial, gender, literary, globalization and media studies.

War and the Media

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Publisher : SAGE
ISBN 13 : 1446239160
Total Pages : 282 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis War and the Media by : Daya Kishan Thussu

Download or read book War and the Media written by Daya Kishan Thussu and published by SAGE. This book was released on 2003-05-16 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: `No book is more timely than this collection, which analyses brilliantly the Western media′s relentless absorption into the designs of dominant, rapacious power′ - John Pilger `A most timely book, with many valuable insights′ - Martin Bell O.B.E `It has long been known that the outcome of war is deeply influenced by the battle to win ′hearts and minds′. This book provides a stimulating set of perspectives which combine the analyses of prominent academics with the experiences of leading journalists′ - Professor Tom Woodhouse, University of Bradford `This volume represents an all-star cast of authors who have a tremendous amount of knowledge about media and world conflict. One of its strengths is that it doesn′t focus entirely narrowly on media, but puts the discussion of media issues in the context of changes in the world order in military doctrine′ - Professor Daniel C. Hallin, University of California `This book comes just in time. A coherent and wide-ranging collection of data, analyses and insights that help our understanding of the complex interaction between communication and conflict. A major intellectual contribution to critical thinking about the early 21st century′ - Cees J Hamelink, Professor International Communication, University of Amsterdam With what new tools do governments manage the news in order to prepare us for conflict? Are the media responsible for turning conflict into infotainment? Is reporting gender specific? How do journalists view their role in covering distant wars? This book critically examines the changing contours of media coverage of war and considers the complexity of the relationship between mass media and governments in wartime. Assessing how far the political, cultural and professional contexts of media coverage have been affected by 9/11 and its aftermath, the volume also explores media representations of the `War on Terrorism′ from regional and international perspectives, including new actors such as the Qatar-based Al-Jazeera - the pan-Arabic television network. One key theme of the book is how new information and communication technologies are influencing the production, distribution and reception of media messages. In an age of instant global communication and round-the-clock news, powerful governments have refined their public relations machinery, particularly in the way warfare is covered on television, to market their version of events effectively to their domestic as well as international viewing public. Transnational in its intellectual scope and in perspectives, War and the Media includes essays from internationally known academics along with contributions from media professionals working for leading broadcasters such as BBC World and CNN.

Perspectivas del Comercio Internacional de América Latina y el Caribe 2019

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Author :
Publisher : United Nations
ISBN 13 : 9210479491
Total Pages : 199 pages
Book Rating : 4.2/5 (14 download)

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Book Synopsis Perspectivas del Comercio Internacional de América Latina y el Caribe 2019 by : Economic Commission for Latin America and the Caribbean

Download or read book Perspectivas del Comercio Internacional de América Latina y el Caribe 2019 written by Economic Commission for Latin America and the Caribbean and published by United Nations. This book was released on 2020-02-12 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: En 2019 el desempeño del comercio mundial de bienes sería el peor desde la crisis financiera. En esta edición de Perspectivas del Comercio Internacional de América Latina y el Caribe se analiza dicho fenómeno, así como las crecientes tensiones comerciales y las repercusiones en el comercio regional. La fuerte desaceleración del comercio mundial responde tanto a la acumulación de barreras comerciales desde 2018 como a otros factores de más larga data. Entre estos se destacan la menor demanda mundial, la creciente sustitución de importaciones por producción nacional en algunas economías, la menor proporción de la producción china que se destina a la exportación, el retroceso de las cadenas globales de valor y la irrupción de nuevas tecnologías que causan un impacto en la naturaleza misma del comercio. En el capítulo II se analiza la forma en que el comercio internacional puede hacer un mayor aporte a la sostenibilidad ambiental. Los vínculos entre comercio y medioambiente se han hecho más visibles desde los años noventa, como muestra el aumento de las controversias comerciales vinculadas con aspectos ambientales y la creciente incorporación de capítulos ambientales en los acuerdos comerciales. Por último, en el capítulo III se examina la situación de la infraestructura y la logística, aspectos clave para el comercio internacional y la producción. Se concluye destacando la necesidad de reexaminar las políticas públicas en materia de concesiones de infraestructura económica y el rol central de la acción regulatoria del Estado, especialmente en el ámbito de la competencia.