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Demystifying Business With Cookies And Elephants
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Book Synopsis Demystifying Business with Cookies and Elephants by : Gordon Ettie
Download or read book Demystifying Business with Cookies and Elephants written by Gordon Ettie and published by Frederick Fell Publishers. This book was released on 2005 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the total system of any business or organization in a simplified, readable way. It starts with people- what business and organizations are all about. The book then shows how leadership and strategy are forever linked, and then describes the external drivers-product, markets and regions, along with the needed internal functions-sales/marketing, operations, technology and finance/administration. Finally, the book lays out the financial measurements required for a financial reporting structure and ways to raise capital, all in understandable terms. Stories and analogies between a fictional cookie business and the adage about putting all the parts of an elephant (business) together are utilized throughout the book to illustrate key points.
Download or read book The Publishers Weekly written by and published by . This book was released on 2005 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Demystifying the Chinese Economy by : Justin Yifu Lin
Download or read book Demystifying the Chinese Economy written by Justin Yifu Lin and published by Cambridge University Press. This book was released on 2012 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: An insightful account of the remarkable transition of the Chinese economy from impoverished backwater to economic powerhouse.
Book Synopsis Competition Demystified by : Bruce C. Greenwald
Download or read book Competition Demystified written by Bruce C. Greenwald and published by Penguin. This book was released on 2005-08-18 with total page 651 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
Book Synopsis Demystifying Sustainability by : Haydn Washington
Download or read book Demystifying Sustainability written by Haydn Washington and published by Routledge. This book was released on 2015-02-11 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is sustainability? Much has been said about the terms ‘sustainability’ and ‘sustainable development’ over the last few decades, but they have become buried under academic jargon. This book is one of the first that aims to demystify sustainability so that the layperson can understand the key issues, questions and values involved. Accessible and engaging, the book examines the ‘old’ sustainability of the past and looks to the future, considering how economic, ecological and social sustainability should be defined if we are to solve the entwined environmental, economic and social crises. It considers if meaningful sustainability is the same as a ‘sustainable development’ based on endless growth, examining the difficult but central issues of overpopulation and overconsumption that drive unsustainability. The book also explores the central role played by society’s worldview and ethics, along with humanity’s most dangerous characteristic – denial. Finally, it looks to the future, discussing the ‘appropriate’ technology needed for sustainability, and suggesting nine key solutions. This book provides a much-needed comprehensive discussion of what sustainability means for students, policy makers and all those interested in a sustainable future.
Download or read book ABM Is B2B written by Sangram Vajre and published by IdeaPress Publishing. This book was released on 2019-09-03 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instant Bestseller on Amazon in Marketing and Sales! FACT: Less than ONE percent of all leads become customers. As a business, how can you break that trend and achieve client fidelity? In this book we reveal the secrets behind the framework that will sell and retain your customers. Did you know that less than one percent of all leads become customers? It is a true and shocking stat, but there is a way to stop the waste and flip this around. In this highly anticipated book, we reveal the secrets behind our signature TEAM - Target, Engage, Activate, and Measure - framework to transform your approach to market, increase sales, and retain your ideal customers. Account-Based Marketing (ABM) is the new B2B. It's time to challenge the status quo of B2B Marketing and Sales, and transition to what the business arena already expects as the updated B2B model. A transformation like this can only happen through an account-based approach that unites marketing, sales, and customer success teams (go-to-market teams) as #OneTeam. In summary, the TEAM framework coupled with the account-based approach enables your company to focus on the target accounts, engage them in a meaningful way, activate the sales team with top tier accounts proactively, and finally measure success based on business outcomes over vanity metrics. It's time to take the lead and transition your business to ABM. The process is simple when you have the right book - ABM is B2B. What are you waiting for?
Book Synopsis On My Own Two Feet by : Manisha Thakor
Download or read book On My Own Two Feet written by Manisha Thakor and published by Simon and Schuster. This book was released on 2013-11-29 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: A personal finance guide for women explains the basic principles of money management, including how much of one's income to save, understanding credit scores, how to create a budget, and investing wisely.
Book Synopsis Get Financially Naked by : Manisha Thakor
Download or read book Get Financially Naked written by Manisha Thakor and published by Simon and Schuster. This book was released on 2009-12-18 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors of the best-selling On My Own Two Feet counsel young women in committed relationships on how to understand and manage their money, offering instruction for accurately determining one's financial condition, financial planning and safeguarding monetary interests. Original.
Book Synopsis Pow! Right Between the Eyes by : Andy Nulman
Download or read book Pow! Right Between the Eyes written by Andy Nulman and published by John Wiley & Sons. This book was released on 2009-03-09 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pow! Radical new methods for reaching jaded, cynical consumers Put simply, when it comes to your business, your new idea, even yourself, this book can be the difference between a "Who cares?" and a "Holy cow!" Business, both big and small, is in desperate need of new ways to inspire bored and cynical consumers who have grown weary of the same old song and dance. In today’s information economy, it doesn’t matter how many people you reach, but how much attention they pay. And the best way to get attention is with the powerful, but largely misunderstood, element of surprise. Pow! Enter Andy Nulman with the art of surprise marketing. An explosive new outlook, surprise marketing solidifies the bond between you and your customers like nothing else, and keeps them coming back for more by providing a continuous flow of what they never expected. Pow! Right Between the Eyes reveals the secrets, theories, and tactics of surprise marketing, and wields outrageous real-world examples (and even more outrageous tools like "The Lubricant to Yes" and "Euphoric Shock") to help expand the boundaries of the extreme and create a bigger bang for bigger profits. On his quest to unlock the secret of why some things knock your socks off and others put you to sleep, Nulman shares insights from director Alfred Hitchcock, designer Philippe Starck, playwright David Mamet, Family Guy creator Seth McFarlane, Harvard psychologists, songwriters, bloggers, and even the inventor of Pirate Booty snack chips. And he shows how today’s smartest companies are winning big with surprises stories like: • How Oprah’s shocking announcement that "Everybody gets a car!" sent her Web site traffic up 800% and helped the Pontiac G6 outsell its competitors by 20% • How Target earns $7 billion a year in free publicity with stunts like a floating temporary store in New York’s Hudson River or putting on a vertical fashion show where acrobat models walked down the side of Rockefeller Center • How Bear Naked Granola reversed the trick-or-treat tradition by sending costumed street teams door-to-door to give away granola samples on Halloween Andy Nulman is a wildly-successful businessman and even wilder public speaker who first learned the power of surprise working with Jay Leno, Jerry Seinfeld, Jim Carrey, and many other comedians as the cofounder and CEO of the Just For Laughs Festival, the world’s largest comedy event. His book shares hilarious and effective surprise promotions that he himself dreamed up for the event and in his current position as cofounder, President, and CMO of Airborne Mobile, which brings brands like Maxim, Family Guy, and the NFL to the mobile media world. Don’t forget to read the book’s two forewords by the legendary John Cleese and CBS Late Late Show host Craig Ferguson. Surprising choices for a business book? Well...what did you expect?
Download or read book As Always, Julia written by Joan Reardon and published by Houghton Mifflin Harcourt. This book was released on 2010-12-01 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: With her outsize personality, Julia Child is known around the world by her first name alone. But despite that familiarity, how much do we really know of the inner Julia? Now more than 200 letters exchanged between Julia and Avis DeVoto, her friend and unofficial literary agent memorably introduced in the hit movie Julie & Julia, open the window on Julia’s deepest thoughts and feelings. This riveting correspondence, in print for the first time, chronicles the blossoming of a unique and lifelong friendship between the two women and the turbulent process of Julia’s creation of Mastering the Art of French Cooking, one of the most influential cookbooks ever written. Frank, bawdy, funny, exuberant, and occasionally agonized, these letters show Julia, first as a new bride in Paris, then becoming increasingly worldly and adventuresome as she follows her diplomat husband in his postings to Nice, Germany, and Norway. With commentary by the noted food historian Joan Reardon, and covering topics as diverse as the lack of good wine in the United States, McCarthyism, and sexual mores, these astonishing letters show America on the verge of political, social, and gastronomic transformation.
Book Synopsis Fanatical Prospecting by : Jeb Blount
Download or read book Fanatical Prospecting written by Jeb Blount and published by John Wiley & Sons. This book was released on 2015-09-29 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ditch the failed sales tactics, fill your pipeline, and crush your number With over 500,000 copies sold Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. The brutal fact is the number one reason for failure in sales is an empty pipe and the root cause of an empty pipeline is the failure to consistently prospect. By ignoring the muscle of prospecting, many otherwise competent salespeople and sales organizations consistently underperform. Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects. Learn how to keep the pipeline full of qualified opportunities and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels. This book reveals the secrets, techniques, and tips of top earners. You’ll learn: Why the 30-Day Rule is critical for keeping the pipeline full Why understanding the Law of Replacement is the key to avoiding sales slumps How to leverage the Law of Familiarity to reduce prospecting friction and avoid rejection The 5 C’s of Social Selling and how to use them to get prospects to call you How to use the simple 5 Step Telephone Framework to get more appointments fast How to double call backs with a powerful voice mail technique How to leverage the powerful 4 Step Email Prospecting Framework to create emails that compel prospects to respond How to get text working for you with the 7 Step Text Message Prospecting Framework And there is so much more! Fanatical Prospecting is filled with the high-powered strategies, techniques, and tools you need to fill your pipeline with high quality opportunities. In the most comprehensive book ever written about sales prospecting, Jeb Blount reveals the real secret to improving sales productivity and growing your income fast. You’ll gain the power to blow through resistance and objections, gain more appointments, start more sales conversations, and close more sales. Break free from the fear and frustration that is holding you and your team back from effective and consistent prospecting. It's time to get off the feast or famine sales roller-coaster for good!
Book Synopsis Understanding Circumcision by : George C. Denniston
Download or read book Understanding Circumcision written by George C. Denniston and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year, in the United States and the third world combined, 13.3 million boys and 2 million girls are circumcised. Whether because of perceived medical, cultural, or religious necessity, most of these parents feel they have no alternative but to allow their children to undergo this surgery. Sparking intense debate, the circumcision of children is a highly controversial and complex phenomenon that touches a variety of sociological areas, such as religious beliefs, identity issues, medical conceptualizations, fear, and superstition. The contributors to this volume comprise an international panel of experts in the fields of medicine, psychology, law, ethics, sociology, anthropology, history, theology, and politics. In 18 chapters they discuss the history of circumcision; document the physical and psychological consequences of circumcision; present the latest anatomical discoveries about the male prepuce; analyze the role of circumcision in various traditions; reveal the medical industry's investment in the practice; describe current legislative efforts to protect children from circumcision; and outline effective, culturally sensitive methods that are being implemented today to safeguard the human rights of at-risk children. For its insights into this troubling aspect of culture, Understanding Circumcision: A Multi-Disciplinary Approach to a Multi-Dimensional Problem is a critically important contribution to the growing body of literature on this subject.
Book Synopsis Routledge Handbook of the Horn of Africa by : Jean-Nicolas Bach
Download or read book Routledge Handbook of the Horn of Africa written by Jean-Nicolas Bach and published by Routledge. This book was released on 2022-03-31 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of the Horn of Africa provides a comprehensive, interdisciplinary survey of contemporary research related to the Horn of Africa. Situated at the junction of the Sahel-Saharan strip and the Arabian Peninsula, the Horn of Africa is growing in global importance due to demographic growth and the strategic importance of the Suez Canal. Divided into sections on authoritarianism and resistance, religion and politics, migration, economic integration, the military, and regimes and liberation, the contributors provide up-to-date, authoritative knowledge on the region in light of contemporary strategic concerns. The handbook investigates how political, economic, and security innovations have been implemented, sometimes with violence, by use of force or by negotiation – including ‘ethnic federalism’ in Ethiopia, independence in Eritrea and South Sudan, integration of the traditional authorities in the (neo)patrimonial administrations, Somalian Islamic Courts, the Sudanese Islamist regime, people’s movements, multilateral operations, and the construction of an architecture for regional peace and security. Accessibly written, this handbook is an essential read for scholars, students, and policy professionals interested in the contemporary politics in the Horn of Africa.
Book Synopsis My Body Is Not a Prayer Request by : Amy Kenny
Download or read book My Body Is Not a Prayer Request written by Amy Kenny and published by Baker Books. This book was released on 2022-05-17 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: "With humorous prose and wry wit, Kenny makes a convincing case for all Christians to do more to meet access needs and embrace disabilities as part of God's kingdom. . . . Inclusivity-minded Christians will cheer the lessons laid out here."--Publishers Weekly Much of the church has forgotten that we worship a disabled God whose wounds survived resurrection, says Amy Kenny. It is time for the church to start treating disabled people as full members of the body of Christ who have much more to offer than a miraculous cure narrative and to learn from their embodied experiences. Written by a disabled Christian, this book shows that the church is missing out on the prophetic witness and blessing of disability. Kenny reflects on her experiences inside the church to expose unintentional ableism and cast a new vision for Christian communities to engage disability justice. She shows that until we cultivate church spaces where people with disabilities can fully belong, flourish, and lead, we are not valuing the diverse members of the body of Christ. Offering a unique blend of personal storytelling, fresh and compelling writing, biblical exegesis, and practical application, this book invites readers to participate in disability justice and create a more inclusive community in church and parachurch spaces. Engaging content such as reflection questions and top-ten lists are included.
Book Synopsis Funds of Knowledge by : Norma Gonzalez
Download or read book Funds of Knowledge written by Norma Gonzalez and published by Routledge. This book was released on 2006-04-21 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of "funds of knowledge" is based on a simple premise: people are competent and have knowledge, and their life experiences have given them that knowledge. The claim in this book is that first-hand research experiences with families allow one to document this competence and knowledge, and that such engagement provides many possibilities for positive pedagogical actions. Drawing from both Vygotskian and neo-sociocultural perspectives in designing a methodology that views the everyday practices of language and action as constructing knowledge, the funds of knowledge approach facilitates a systematic and powerful way to represent communities in terms of the resources they possess and how to harness them for classroom teaching. This book accomplishes three objectives: It gives readers the basic methodology and techniques followed in the contributors' funds of knowledge research; it extends the boundaries of what these researchers have done; and it explores the applications to classroom practice that can result from teachers knowing the communities in which they work. In a time when national educational discourses focus on system reform and wholesale replicability across school sites, this book offers a counter-perspective stating that instruction must be linked to students' lives, and that details of effective pedagogy should be linked to local histories and community contexts. This approach should not be confused with parent participation programs, although that is often a fortuitous consequence of the work described. It is also not an attempt to teach parents "how to do school" although that could certainly be an outcome if the parents so desired. Instead, the funds of knowledge approach attempts to accomplish something that may be even more challenging: to alter the perceptions of working-class or poor communities by viewing their households primarily in terms of their strengths and resources, their defining pedagogical characteristics. Funds of Knowledge: Theorizing Practices in Households, Communities, and Classrooms is a critically important volume for all teachers and teachers-to-be, and for researchers and graduate students of language, culture, and education.
Download or read book In My Mosque written by M. O. Yuksel and published by HarperCollins. This book was released on 2021-03-23 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don’t miss out on this beautiful celebration of Islam and mosques as spaces for spiritual gathering! Step in and discover all the rituals and wonder of the mosque in this lyrical debut picture book from M. O Yuksel, with gorgeous artwork from New York Times bestselling illustrator Hatem Aly. A great conversation starter in the home or classroom, this book is perfect for fans of All Are Welcome and The Proudest Blue. No matter who you are or where you’re from, everyone is welcome here. From grandmothers reading lines of the Qur’an and the imam telling stories of living as one, to meeting new friends and learning to help others, mosques are centers for friendship, community, and love. M. O. Yuksel’s beautiful text celebrates the joys and traditions found in every mosque around the world and is brought to life with stunning artwork by New York Times bestselling illustrator Hatem Aly (Yasmin series, The Proudest Blue, The Inquisitor’s Tale). The book also includes backmatter with an author’s note, a glossary, and more information about many historical and significant mosques around the world. "This personable, sensory love letter to a range of children’s mosque experiences will engage new learners and resonate with those already familiar." —Publishers Weekly (starred review) "This marvelous, welcoming book on mosques, Muslims, and Islam is a must, offering foundational knowledge on the world’s second largest religion." —School Library Journal (starred review) "Young readers are welcomed to a mosque brimming with faithful family, friends, and community. Both text and art convey some tenets of Islam and emphasize the mosque's role as a place for faith and celebration." —Horn Book "Joyful characters describe what happens in simple, poetic language. Both a celebration of and an introduction to the mosque." —Kirkus "Joyful celebration of mosques around the world. Themes of family and friendship prevail, along with references to spirituality." —Providence Journal A School Library Journal Best Book of 2021 · A Chicago Public Library Best Book of 2021 · An ALA 2022 Notable Children’s Book · A Junior Library Guild Gold Standard Selection · Society of Illustrators Original Art Show Selection · A New York Public Library 2021 Summer Recommendation Reading List Pick · A 2021 Nerdy Book Club Award Winner for Best Nonfiction Picture Book · A 2022 Texas Topaz Nonfiction Reading List title · An Ontario Library Association Best Bets Top Ten List · A Wisconsin State Reading Association 2022 Picture This Recommendation · A CCBC 2022 Best Choice of the Year · Winner of the 2021 Undies Award for Fanciest Case Cover · A 2022 Notable Book for a Global Society · Also Featured on: USA Today, PBS.org, Bookriot, Chicago Parents, The Horn Book!
Book Synopsis What is Neoclassical Economics? by : Jamie Morgan
Download or read book What is Neoclassical Economics? written by Jamie Morgan and published by Routledge. This book was released on 2015-11-19 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite some diversification modern economics still attracts a great deal of criticism. This is largely due to highly unrealistic assumptions underpinning economic theory, explanatory failure, poor policy framing, and a dubious focus on prediction. Many argue that flaws continue to owe much of their shortcomings to neoclassical economics. As a result, what we mean by neoclassical economics remains a significant issue. This collection addresses the issue from a new perspective, taking as its point of departure Tony Lawson’s essay ‘What is this ‘school’ called neoclassical economics?’. Few terms are as controversial for pluralist and heterodox economists as neoclassical economics. This controversy has many aspects because the term itself has different specifications and connotations. Within this multiplicity what we mean by neoclassical matters to pluralist and heterodox economists for two primary reasons. First, because it informs how we view and critique the mainstream; second, because the relationship between heterodox and mainstream economics influences how heterodox economists model, apply methods and construct theory. The chapters in this collection each have different things to say about these matters, with contributions ranging across the work of key thinkers, such as Thorstein Veblen and Kenneth Arrow, applied issues of non-linear modelling of dynamic systems, and key events in the history of economics. This book will be of use to those interested in methodology, political economy, heterodoxy, and the history of economic thought.
