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Deconstructing Public Relations
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Book Synopsis Deconstructing Public Relations by : Thomas J. Mickey
Download or read book Deconstructing Public Relations written by Thomas J. Mickey and published by Routledge. This book was released on 2003-01-30 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns. Author Thomas J. Mickey uses a cultural studies approach and demonstrates how it can be used as a critical theory for public relations practice, offering real-world examples to support his argument. Through the interpretive act of deconstruction, this book serves to challenge the myth of public relations as an objective "science," allowing the social importance of public relations to be redefined and encouraging public relations to take a fuller place in the interdisciplinary study of text and knowledge. Intended for public relations scholars and students in public relations cases/campaigns, public relations criticism, and media studies courses, Deconstructing Public Relations: Public Relations Criticism demystifies the act of deconstruction and shows how it can give insight into the theory and practice of public relations.
Book Synopsis Deconstructing Public Relations by : Thomas J. Mickey
Download or read book Deconstructing Public Relations written by Thomas J. Mickey and published by Routledge. This book was released on 2003-01-30 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume applies a cultural studies analysis to the practice of public relations. It is intended for students and scholars in public relations, cultural studies, and related areas.
Author :Abraham Aamidor Publisher :Peter Lang Incorporated, International Academic Publishers ISBN 13 :9781433120947 Total Pages :0 pages Book Rating :4.1/5 (29 download)
Book Synopsis Media Smackdown by : Abraham Aamidor
Download or read book Media Smackdown written by Abraham Aamidor and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalism is in crisis. The rise of the internet through social media and citizen journalism and the financial crisis of 2008 have taken their toll. Thousands of reporters and editors have been laid off; nightly news on the major networks is losing close to one million viewers a year; newspapers have seen declining ad revenues and circulation figures cut in half; and the old business model for newspapers based on advertising and subscriptions appears to be collapsing. Filling the void is commentary, punditry, and even bigotry. It may have an audience, but it's not journalism in the professional sense: a commitment to objectivity and a separation of news and opinion. At this important juncture in the evolution of journalism, Media Smackdown takes a close look at the history of the news media in America in order to address the historical, legal, economic, theoretical, and political issues that affect the practice as well as the changing face and future of journalism.
Download or read book Sociodrama written by Thomas J. Mickey and published by . This book was released on 1995 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this unique book, Thomas Mickey looks at public relations from a humanistic definition that is focused on understanding publics rather than controlling them or predicting their behavior. Most public relations books assume several theories, which are more positivist in their approach, because they view public relations as a science. Sociodrama moves beyond that assumption to take public relations as a form of interaction. In this application of the theory of Sociodrama to public relations, Mickey describes Sociodrama's focus on language as the way to constitute the organization rather than as a tool to get something done. The author explains how the theory of Sociodrama proposes elements and levels of a drama present in our language. His study makes use of 2 qualitative research methodologies: focus groups and Q sorting, with a whole chapter of the book devoted to case studies. Mickey's study allows students to obtain a different view of public relations and makes the reader aware of the drama in the language of the organizations and the language of the public. The practitioner can use the knowledge gained from this book to interact in a way which builds a relationship with the publics, talking with them, and not to them.
Book Synopsis Building the Fourth Estate by : Chappell Lawson
Download or read book Building the Fourth Estate written by Chappell Lawson and published by Univ of California Press. This book was released on 2002-08-05 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building the Fourth Estate reveals the crucial part played by the Mexican media in the country's remarkable recent political transformation. Based on an in-depth examination of Mexico's print and broadcast media over the last twenty-five years, Chappell Lawson traces the role of the media in that country's move toward democracy, demonstrating the reciprocal relationship between changes in the press and changes in the political system. In addition to illuminating the nature of political change in Mexico, Lawson's findings have broad implications for understanding the role of the mass media in democratization around the world. -- from back cover.
Book Synopsis The Routledge Handbook of Critical Public Relations by : Jacquie L'Etang
Download or read book The Routledge Handbook of Critical Public Relations written by Jacquie L'Etang and published by Routledge. This book was released on 2015-08-11 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.
Book Synopsis Deconstructing Wikileaks by : Daniel Estulin
Download or read book Deconstructing Wikileaks written by Daniel Estulin and published by Trine Day. This book was released on 2012-09-01 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Depending on the source, Julian Assange, the editor in chief of WikiLeaks, is regarded as either a genius or terrorist, and this exploration of the man and the organization seeks to find the truth. Delving into the heart of the business of keeping and leaking secrets, this work shows how the enterprise of WikiLeaks and Assange is shrouded in mystery, but nonetheless, seeks to expose Assange as an intelligence asset tasked with sustaining the global status quo. Through careful analysis, interviews, and scrutiny of the organization as a whole, this inquiry gets to the bottom of the intriguing and mesmerizing story behind WikiLeaks.
Book Synopsis Deconstructing Stigma in Mental Health by : Canfield, Brittany A.
Download or read book Deconstructing Stigma in Mental Health written by Canfield, Brittany A. and published by IGI Global. This book was released on 2018-05-11 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stigma continues to play an integral role in the multifaceted issues facing mental health. While identifying a clear operational definition of stigma has been a challenge in the field, the issues related to stigma grossly affect not only the mental health population but society as a whole. Deconstructing Stigma in Mental Health provides emerging research on issues related to stigma as a whole including ignorance, prejudice, and discrimination. While highlighting issues such as stigma and its role in mental health and how stigma is perpetuated in society, this publication explores the historical context of stigma, current issues and resolutions through intersectional collaboration, and the deconstruction of mental health stigmas. This book is a valuable resource for mental health administrators and clinicians, researchers, educators, policy makers, and psychology professionals seeking information on current mental health stigma trends.
Book Synopsis Deconstructing Tyrone by : Natalie Hopkinson
Download or read book Deconstructing Tyrone written by Natalie Hopkinson and published by Cleis Press. This book was released on 2006 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: A portrait of today's African-American male evaluates both archetypes and stereotypes, exploring black masculinity as it is represented by a range of personalities, from professionals and hip-hop figures to family men and criminals. Original.
Book Synopsis Public Relations and the Digital by : Clea Bourne
Download or read book Public Relations and the Digital written by Clea Bourne and published by Springer Nature. This book was released on 2022-09-29 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism – and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders. Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-changing occupation.
Book Synopsis Deconstructing Zionism by : Gianni Vattimo
Download or read book Deconstructing Zionism written by Gianni Vattimo and published by Bloomsbury Publishing USA. This book was released on 2013-11-21 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume in the Political Theory and Contemporary Philosophy series provides a political and philosophical critique of Zionism. While other nationalisms seem to have adapted to twenty-first century realities and shifting notions of state and nation, Zionism has largely remained tethered to a nineteenth century mentality, including the glorification of the state as the only means of expressing the spirit of the people. These essays, contributed by eminent international thinkers including Slavoj Zizek, Luce Irigaray, Judith Butler, Gianni Vattimo, Walter Mignolo, Marc Ellis, and others, deconstruct the political-metaphysical myths that are the framework for the existence of Israel.Collectively, they offer a multifaceted critique of the metaphysical, theological, and onto-political grounds of the Zionist project and the economic, geopolitical, and cultural outcomes of these foundations. A significant contribution to the debates surrounding the state of Israel today, this groundbreaking work will appeal to anyone interested in political theory, philosophy, Jewish thought, and the Middle East conflict.
Book Synopsis Public Relations by : Jacquie L′Etang
Download or read book Public Relations written by Jacquie L′Etang and published by SAGE. This book was released on 2007-11-21 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps them to develop valuable learning skills." - Amanda Coady, The Hague University "A typically excellent piece of work from Jacquie L′Etang. Critical of every basic concept and provocative to all students. Ideal for second and final year undergraduates, plus MA students." - Chris Rushton, Sunderland University "Extending beyond the usual bounds of insularity, this text is designed to encourage critical thought in students and improve practice in workplaces. A refreshing read that is consistently inventive enough to attain both aims." - David McKie, Waikato Management School "At long last fills a void in the landscape of text books on public relations theory and practice... it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study - Julia Jahansoozi, University of Central Lancashire This book introduces students to the key concepts in Public Relations, with 12 chapters providing clear and careful explanations of concepts such as: Reputation Risk Impression management Celebrity Ethics Persuasion and propaganda Emotional and spiritual dimensions of management Promotional culture and globalization Drawing on a wide range of interdisciplinary sources, Jacquie L′Etang also encourages students to think critically about public relations as an occupation. Student exercises, ′critical reflections′, vignettes and ′discipline boxes′ help students to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.
Book Synopsis Strategic Public Relations Management by : Erica Weintraub Austin
Download or read book Strategic Public Relations Management written by Erica Weintraub Austin and published by Routledge. This book was released on 2006-11-06 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techniques, providing research methods that make use of the Internet and programs aiding data entry and analysis.
Book Synopsis Reconfiguring Public Relations by : David McKie
Download or read book Reconfiguring Public Relations written by David McKie and published by Routledge. This book was released on 2007-05-24 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reconfigures the field of public relations so that it can better engage with the changing world of the 21st century. It identifies the virtual absence of contemporary theories that are core in other disciplines and fills the gap by integrating critical, postmodern, poststructural, postcolonial and other relevant theories into public relations. Reconfiguring Public Relations reenergises thinking about diversity through equity and in terms of business enterprise and environmental sustainability. It makes the case for more equitable diversity strategies in an era of increasing globalisation and establishes their relevance to organisational identity and core values. The book clarifies the present by taking a look back at the past and projecting forward to possible futures, including scenarios.
Book Synopsis Deconstructing Travel by : Arthur Asa Berger
Download or read book Deconstructing Travel written by Arthur Asa Berger and published by Rowman Altamira. This book was released on 2004 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arthur Asa Berger's Deconstructing Travel is an engaging look into why people travel, examining travel and tourism as a cultural phenomenon through social, cultural, psychological, and economic forces. Starting off with classical expeditions in mythology, history, and literatures, Berger explores the role of travel in contemporary lives, from university travel-abroad programs to package tours and family vacations.
Book Synopsis Public Relations Ethics and Professionalism by : Johanna Fawkes
Download or read book Public Relations Ethics and Professionalism written by Johanna Fawkes and published by Routledge. This book was released on 2014-08-01 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhances the democratic process, others suggest that it is little more than propaganda, serving the interests of global corporations. This is not an argument about definitions, but about ethics - yet this topic is barely explored in texts and theories that seek to explain PR and its function in society. This book places PR ethics in the wider context of professional ethics and the sociology of professions. By bringing together literature from fields beyond public relations - sociology, professional and philosophical ethics, and Jungian psychology - it integrates a new body of ideas into the debate. The unprecedented introduction of Jungian psychology to public relations scholarship shifts the debate beyond a traditional Western 'Good/Bad' ethical dichotomy towards a new holistic approach, with dynamic implications for theory and practice. This thought-provoking book will be essential reading for students, academics and professionals with an interest in public relations, ethics and professionalism.
Book Synopsis The Routledge Handbook of Critical Public Relations by : Jacquie L'Etang
Download or read book The Routledge Handbook of Critical Public Relations written by Jacquie L'Etang and published by Routledge. This book was released on 2015-08-11 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.
