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Decoding Luxe
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Download or read book Decoding Luxe written by Mahul Brahma, and published by Sristhi Publishers & Distributors. This book was released on 2017-07-10 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decoding Luxe explores various facets of luxury brands, taking a strategic, behavioural, historical, experiential, demographical, psychological, dynamic, mechanical, and philosophical look at what constitutes luxe or dazzle. This book is a bible for all stakeholders of luxury brands – owner, custodian, retailer, connoisseur as well as student – helping them understand and formulate, with a historical perspective, an effective strategy for conceiving, positioning, placing, promoting and pricing these luxury products. It is all about finding the magic potion for a brand’s success with luxe in India, who always look for value-for-money or valuefor- label.
Download or read book Dark Luxe written by Mahul Brahma, and published by Sristhi Publishers & Distributors. This book was released on 2019 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘If there is one person who is eminently qualified to write about luxury, it is Mahul.’ –Bibek Debroy, Author, Economist, Chairman - Prime Minister's Economic Advisory Council. Behind the razzle-dazzle of luxe, there is another life, filled with lust, hatred, jealousy and anger. A life very deprived, very starved. A life of horrors. A life of flesh and blood. But yes, a life to die for, or rather kill! Luxury remains a silent witness to that darkness. Dark Luxe is not about dreams, it is about nightmares. It is about those realities that safely hide behind the veil of luxe. These 13 tales of fiction from the darkest, bottomless pits of hell, these first-hand stories of horror are by stuff luxury is made of, straight from their heart, leaving a trail of blood…
Download or read book Luxe inferno written by Dr. Mahul Brahma and published by BlueRose Publishers. This book was released on 2020-04-20 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Luxe Inferno is a philosophical quest for the true meaning of luxe. It traces the journey of a luxe-o-holic through the nine circles of Inferno described by Dante Alighieri in Divine Comedy. It is a heady mix of facts and fiction comprising in-depth analysis of the various facets of luxury, based on research spanning over a decade. Through contemporary essays the book also explores luxury from marketing and branding perspectives. This is the third book of The Luxe Trilogy, the first two books comprise Decoding Luxe, exploring the dazzle, and Dark Luxe, exploring the darkness that secretly hides behind this luxe.
Download or read book The Quiet Luxe written by Dr Mahul Brahma and published by Blue Rose Publishers. This book was released on 2023-12-02 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Quiet Luxe is an authoritative research-based manual for understanding the history and evolution of “quiet luxury” and includes lectures delivered in the Bath Business School in the United Kingdom. Quiet luxury is a minimalist approach to luxury and fashion that emphasizes timeless elegance, legacy, aesthetics, subliminal ego, and exclusivity. The book explores the uniqueness of luxury brands that are dependent on beauty, art, design and aesthetics. It deep dives into the strategic perspective of leading luxury brands, which cater to both “quiet luxury” and “loud luxury” consumers -- Aesthetes and Connoisseurs versus the Flaunters. The book traces the history of “loud luxury” from the days of the Maharajas to the Great Indian Aspiring Middle Class of today versus the rise of ego-driven “quiet luxury” with the New Maharajas, the Richie Rich, who only flaunt to those who can afford.
Book Synopsis Bharat, A Luxe Story by : Dr Mahul Brahma
Download or read book Bharat, A Luxe Story written by Dr Mahul Brahma and published by Blue Rose Publishers. This book was released on 2024-02-01 with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bharat, A Luxe Story is an authoritative, research-based anthology of essays exploring various facets of luxury from the perspectives of Sociology, Philosophy, Anthropology, History, Politics, and Economics, revolving around India, that is Bharat, to find a deeper meaning of luxe beyond the myopic ‘price tag’ and towards democratisation of luxury. It is the 10th book of Professor Mahul Brahma launched in the UK, commemorating two decades of his journey as a luxury commentator and columnist. It captures the centuries-old love affair between Bharat and global luxury brands. From Cartier’s Patiala Necklace with 234.5 carat De Beers diamond to custom-made Louis Vuittons and Rolls Royces, Bharat has been the epicentre of branded luxury. The book traces the evolution of luxury in Bharat with the passage of time and change of perspective of Indians, redefining the mythic value of luxury. It traces the passage of Bharat, all set to become USD 10-trillion economy, from the dazzling loud luxury to new-age revolution of quiet luxury.
Book Synopsis Aesthetic Leadership in Luxury by : Dr Mahul Brahma
Download or read book Aesthetic Leadership in Luxury written by Dr Mahul Brahma and published by Blue Rose Publishers. This book was released on 2023-05-23 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is a research-based manual for a CXO as well as an organisation to transform into an Aesthetic Leader. This book aims at understanding the origin and scope of aesthetic leadership and includes my lectures delivered in the United Kingdom. The book explores the uniqueness of businesses that are dependent on beauty, art, design and why these need unique leadership acumen wherein the leader himself or herself has to be an integral part of generating the competitive advantage – aesthetics. It also explores the strategic perspective of leading luxury brands with a certain finesse that only aesthetics can provide, especially while handling multi-billion-dollar ‘Quite Luxury’ with Aesthetes and Connoisseurs. It explains how an organisation needs to restructure itself towards creative- and aesthetic-centricity in luxury. The book explains the role of disruptors from technology space like Apple wherein design and aesthetic-obsessive behaviour of a true aesthetic leader Steve Jobs is the core competency for charging super premium, behaving just like a luxury brand. The book is a comprehensive narration of the story of aesthetic leadership in luxury along the various strategy contours of art, beauty, design, creativity and of course, aesthetics.
Book Synopsis Mostly Missing: Be Silly Be Slow by : Prof (Dr.) Mahul Brahma
Download or read book Mostly Missing: Be Silly Be Slow written by Prof (Dr.) Mahul Brahma and published by Blue Rose Publishers. This book was released on 2022-10-12 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two critical aspects that go mostly missing in experiencing our lives fully as we become more and more mature are slowness and silliness. There is not much literature on these two vital aspects of our lives that is mostly looked down upon in a world dominated by speed and seriousness, or the act of it. Yes, being dead serious or acting so is the only acceptable solution if you want to be taken seriously by your family, friends and peers. Along the way unwittingly your professional life has been mixed with your personal life. The concept of work from home has eliminated the blurred line between professional and personal space. Seriousness finds entry into a space that is meant to be silly, and the fast pace enters a life that is meant to be slow. Slowness and silliness thus have no room left in your office-home space. This book, in two parts, explores these two vital elements of our lives that are on the verge of extinction…being silly and being slow...that are mostly missing! #BeSilly #BeSlow
Book Synopsis Handbook of Digital Journalism by : Surbhi Dahiya
Download or read book Handbook of Digital Journalism written by Surbhi Dahiya and published by Springer Nature. This book was released on with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Song on the nowhere road by : Subhojit kar
Download or read book Song on the nowhere road written by Subhojit kar and published by BlueRose Publishers. This book was released on 2020-05-25 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ‘Song on the nowhere road’ is a novel about the heart-rending trauma of unrequited love. Set in Bangalore in the early nineties, it traces the life of the bachelor protagonist, Ananto Roy, a young corporate executive with a penchant for English literature and rock-music. Working in a government owned company, he comes into contact with a variety of friends and acquaintances whose foibles and romantic flings bring out various shades of interpersonal relationships in the diverse cultural milieu of modern-day urban India. Falling in love with the bewitchingly charming, but unattainable Sini Menon, Ananto finds his very world shaken to its roots which forces him to ask profoundly disturbing questions.
Book Synopsis My dear students by : Arindam Dasgupta
Download or read book My dear students written by Arindam Dasgupta and published by Blue Rose Publishers. This book was released on 2022-12-07 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: After a long time comes a book that is solely dedicated to the students from cover to cover. It poignantly deals with the sole mission of uplifting the youth to their limitless possibilities by tweaking their habits and rituals in an easy and simple way that everyone can follow. This book not only addresses the importance of goals one must have but emphasizes the process to reach them. This book is purposefully written to develop all the capacities of the students such as academic, social, physical, moral, aesthetic, and spiritual in a holistic way. It's short and crisp but full of golden nuggets of wisdom that will serve like an energy drink to quickly replenish any student's craving for motivation and success. A must-read for every youth soul to bring their A-game in every sphere of life and carve out a productive being.
Book Synopsis Development and Evolution of Software Architectures for Product Families by : Frank van der Linden
Download or read book Development and Evolution of Software Architectures for Product Families written by Frank van der Linden and published by Springer. This book was released on 2003-08-06 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book originates from a workshop organised by ESPRIT project 20 477, ARES in Las Palmas de Gran Canaria, Spain, February 1998. ARES is an acronym for Architectural Reasoning for Embedded Systems. Within this project we investigate techniques to deal with problems of software architecture of families of embedded systems. It is the second workshop organised by this project. Its predecessor was held in Las Navas de Marques, Spain, November 1996. The proceedings of the first workshop are only available in electronic format at "http://www.dit.upm.es/~ares/". The second workshop succeeded, even more than the first one, in gathering many of the most prominent people working in the area of software architecture for product families or product lines. This second workshop consisted of six sessions. The first session was meant to report the ARES results, according to the topics of the next five sessions. The remaining sessions dealt with different aspects of software architecture, focussed on applications for product families or product lines. Because there will be a separate book covering all ARES results, the first session is not included in this book. The workshop was chaired by Henk Obbink from Philips Research and Paul Clements from the Software Engineering Institute at Carnegie Mellon University. They prepared and presented an overall conclusion at the end of the workshop. This conclusion was used in the introduction to this book.
Book Synopsis Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM) by : Arch G. Woodside
Download or read book Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM) written by Arch G. Woodside and published by Emerald Group Publishing. This book was released on 2016-01-08 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applications of Jung's work on archetypes in shaping behavior and unconscious/conscious thought. This book provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell.
Book Synopsis Decoding Anne Lister by : Caroline Gonda
Download or read book Decoding Anne Lister written by Caroline Gonda and published by Cambridge University Press. This book was released on 2023-07-31 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ground-breaking first collection of essays on Anne Lister, featuring both established and new scholars, a screenwriter and a novelist.
Book Synopsis Decoding Article 6 of the Paris Agreement by : Asian Development Bank
Download or read book Decoding Article 6 of the Paris Agreement written by Asian Development Bank and published by Asian Development Bank. This book was released on 2018-04-01 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Article 6 is a key part of the Paris Agreement. It allows Parties to voluntarily cooperate to meet their Nationally Determined Contributions, providing for international transfers of mitigation outcomes, a new mechanism for mitigation and sustainable development, and non-market approaches. Article 6 establishes the foundation for a post-2020 carbon market, but there are still many complex issues to be discussed and decided among Parties to finalize the Paris Agreement rulebook by the end of 2018. This publication examines the options for establishing guidance, rules, and modalities for the key elements of Article 6, decoding issues such as internationally transferred mitigation outcomes, environmental integrity, double counting and corresponding adjustments.
Download or read book I.E.E. Monograph Series written by and published by . This book was released on 1970 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Fashion & Luxury Marketing by : Michael R. Solomon
Download or read book Fashion & Luxury Marketing written by Michael R. Solomon and published by SAGE. This book was released on 2022-04-14 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors involved in consuming fashion and luxury. The role of social media, celebrities and influencers such as Kim Kardashian and Lil Miquela are discussed, as is the ever-increasing role of ethical fashion and sustainability. The authors also offer an expanded view of fashion and luxury by moving beyond just clothing and apparel to include other fashionable and luxurious products and services, including technology. Packed with attractive visuals from fashion and culture, and accompanied by chapter summaries, questions and exercises, this textbook is essential reading for students studying fashion, luxury, marketing, management, retailing, branding and communications. Also provided for educators are supporting PowerPoint slides and an instructor’s manual to support use of the textbook with students. Suitable for Fashion Marketing/Fashion Consumer Behaviour modules as well as a general text for Fashion Marketing programmes. The text will also appeal to Luxury programmes (MBA etc) and Retail Marketing modules (UG).
Book Synopsis Broadcasting in Britain, 1922-1972 by : Keith Geddes
Download or read book Broadcasting in Britain, 1922-1972 written by Keith Geddes and published by . This book was released on 1972 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt:
