Decode

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Decoded

Author : Phil Barden
Publisher : John Wiley & Sons
ISBN 13 : 1118345606
Total Pages : 291 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis Decoded by : Phil Barden

Download or read book Decoded written by Phil Barden and published by John Wiley & Sons. This book was released on 2013-03-04 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout

Teaching Students to Decode the World

Author : Chris Sperry
Publisher : ASCD
ISBN 13 : 1416630945
Total Pages : 194 pages
Book Rating : 4.4/5 (166 download)

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Book Synopsis Teaching Students to Decode the World by : Chris Sperry

Download or read book Teaching Students to Decode the World written by Chris Sperry and published by ASCD. This book was released on 2022-03-23 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: In our media-saturated environment, how can we teach students to distinguish true statements from those that are false, misleading, or manipulative? How can we help them develop the skills needed to identify biases and stereotypes, determine credibility of sources, and analyze their own thinking and its effect on their perceptions? In Teaching Students to Decode the World, authors Chris Sperry and Cyndy Scheibe tackle these questions as they introduce readers to constructivist media decoding (CMD), a specific way to lead students through a question-based analysis of media materials—including print and digital documents, videos and films, social media posts, advertisements, and other formats—with an emphasis on critical thinking and collaboration. Drawing from their decades of experience as teachers, consultants, and media literacy advocates, the authors explain how to * Develop and facilitate CMD activities in the classroom and in virtual teaching environments; * Implement CMD across the curriculum, at all grade levels; * Connect CMD with educational approaches such as project-based learning, social-emotional learning, and antiracist education; * Incorporate CMD into assessments; and * Promote CMD as a districtwide initiative. This comprehensive guide explains the theoretical foundations for CMD and offers dozens of real-life examples of its implementation and its powerful impact on students and teachers. Equipped with CMD skills, students will be better able to navigate a complex media landscape, participate in a democratic society, and become productive citizens of the world.

Decoded (Enhanced Edition)

Author : Jay-Z
Publisher : Random House Group
ISBN 13 : 0679605215
Total Pages : 337 pages
Book Rating : 4.6/5 (796 download)

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Book Synopsis Decoded (Enhanced Edition) by : Jay-Z

Download or read book Decoded (Enhanced Edition) written by Jay-Z and published by Random House Group. This book was released on 2010-12-07 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This enhanced eBook includes: • Over 30 minutes of never-before-seen video* interviews with Jay-Z discussing the back-story and inspiration for his songs • Two bonus videos*: “Rap is Poetry” and “The Evolution of My Style” • The full text of the book with illustrations and photographs *Video may not play on all readers. Check your user manual for details. Expanded edition of the acclaimed New York Times bestseller features 16 pages of new material, including 3 new songs decoded. Decoded is a book like no other: a collection of lyrics and their meanings that together tell the story of a culture, an art form, a moment in history, and one of the most provocative and successful artists of our time.

Decoding Reality

Author : Vlatko Vedral
Publisher : Oxford University Press
ISBN 13 : 0198815433
Total Pages : 257 pages
Book Rating : 4.1/5 (988 download)

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Book Synopsis Decoding Reality by : Vlatko Vedral

Download or read book Decoding Reality written by Vlatko Vedral and published by Oxford University Press. This book was released on 2018 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this engaging and mind-stretching book, Vlatko Vedral explores the nature of information and looks at quantum computing, discussing the bizarre effects that arise from the quantum world. He concludes by asking the ultimate question: where did all of the information in the Universe come from?

Decode Your Fatigue

Author : Alex Howard
Publisher : Hay House, Inc
ISBN 13 : 1788174615
Total Pages : 274 pages
Book Rating : 4.7/5 (881 download)

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Book Synopsis Decode Your Fatigue by : Alex Howard

Download or read book Decode Your Fatigue written by Alex Howard and published by Hay House, Inc. This book was released on 2021-10-12 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to overcoming chronic fatigue, adrenaline fatigue syndrome and chronic low energy, by a renowned health expert. Get to the root cause of your chronic fatigue diagnosis and discover a clinically proven 12-step plan to healing, recovery and transformation. Living with fatigue can feel hopeless and confusing, with traditional medical approaches focusing on managing symptoms rather than understanding and addressing underlying causes. But healing is possible when you learn to decode your fatigue and apply the right interventions, in the right sequence, at the right time. After suffering from chronic fatigue for seven years, renowned health expert Alex Howard founded one of the world's leading clinics specializing in fatigue, and has dedicated over 20 years to understanding this condition. This book will guide you through a clinically proven methodology to help you to: · Understand the underlying factors that cause fatigue · Discover the key steps to increasing your energy sustainably · Map out your personalized plan for recovery This revolutionary 12-step approach will not only help you to decode your fatigue, but also start to create your own path to healing and transformation.

Decoded

Author : Mai Jia
Publisher : Penguin UK
ISBN 13 : 0241961998
Total Pages : 320 pages
Book Rating : 4.2/5 (419 download)

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Book Synopsis Decoded by : Mai Jia

Download or read book Decoded written by Mai Jia and published by Penguin UK. This book was released on 2014-03-12 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decoded tells the story of Rong Jinzhwen, one of the great code-breakers in the world. A semi-autistic mathematical genius, Jinzhen is recruited to the cryptography department of China's secret services, Unit 701, where he is assigned the task of breaking the elusive 'Code Purple'. Jinzhen rises through the ranks to eventually become China's greatest and most celebrated code-breaker; until he makes a mistake. Then begins his descent through the unfathomable darkness of the world of cryptology into madness. Decoded was an immediate success when it was published in 2002 in China and has become an international bestseller. With the pacing of a literary crime thriller, Mai Jia's masterpiece also combines elements of historical fiction and state espionage. Taking place in the shadowy world of Chinese secret security, where Mai Jia worked for decades, it introduces us to a place that is unfamiliar, intriguing and authentic. And with Rong Jinzhen, it introduces us to a character who is deeply flawed and fragile, yet possessing exceptional intelligence. Decoded is an unforgettable and gripping story of genius, brilliance, insanity and human frailty. Mai Jia (the pseudonym of Jiang Benhu) is arguably the most successful writer in China today. His books are constant bestsellers, with total sales over three million copies. He became the highest paid author in China last year with his new book, Wind Talk. He has achieved unprecedented success with film adaptation: all of his novels are made - or are being made - into major films or TV series, the screenplays of which are often written by Mai Jia himself. He is hailed as the forerunner of Chinese espionage fiction, and has created a unique genre that combines spycraft, code-breaking, crime, human drama, historical fiction, and metafiction. He has won almost every major award in China, including the highest literary honor - the Mao Dun Award.

Decode to Encode

Author : Avinash Ramachandran
Publisher : Avinash Ramachandran
ISBN 13 : 9780998045016
Total Pages : 228 pages
Book Rating : 4.0/5 (45 download)

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Book Synopsis Decode to Encode by : Avinash Ramachandran

Download or read book Decode to Encode written by Avinash Ramachandran and published by Avinash Ramachandran. This book was released on 2018-11-23 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Video coding is complex. YouTube and Netflix use it to deliver great video even at extremely low data rates. Have you ever wondered how they optimize video for low bandwidths? Do technical terms like 'rate distortion optimization', 'predictive coding' or 'adaptive quantization' overwhelm you? Decode To Encode is the only book that answers the hows and whys of elements in AVC (H.264), HEVC (H.265) and VP9. It provides video engineers and students all the compression fundamentals they need to solve problems, conduct research and serve their customers better. Coming from an experienced video codec engineer and product enthusiast, the book is written in a clear language with numerous examples.You will learn about: - digital video fundamentals and the evolution of codecs;- spatial and temporal aspects leveraged to achieve compression in block-based video architecture;- intra and inter coding, GOPs, block partitioning, prediction, transforms, quantization, CABAC, in-loop filtering, rate-distortion optimization and rate control;- bitrate modes, performance metrics and comparisons;- emerging topics like per-title encoding, AV1, 360 Video and VR, and encoding with ML.Why be left behind in today's evolving video landscape? Get the tools you need to understand technical specifications and design video algorithms. Learn the concepts in this book and become a compression expert today. Exude confidence as you walk into your next meeting or start a conversation about video compression

How To Decode God, Creation, The Tree Of Life, Angels & Demons, The Devil, The Afterlife, The Underworld, The Brain, The Planets and The Universe.

Author : David Gomadza
Publisher : David Gomadza
ISBN 13 :
Total Pages : 120 pages
Book Rating : 4./5 ( download)

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Book Synopsis How To Decode God, Creation, The Tree Of Life, Angels & Demons, The Devil, The Afterlife, The Underworld, The Brain, The Planets and The Universe. by : David Gomadza

Download or read book How To Decode God, Creation, The Tree Of Life, Angels & Demons, The Devil, The Afterlife, The Underworld, The Brain, The Planets and The Universe. written by David Gomadza and published by David Gomadza. This book was released on with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only true convincing explanations to the questions about God, Creation & DNA, The Tree Of Life, Angels & Demons, The Devil, The Afterlife, The Underworld, The Brain, The Planets and The Universe. A detailed explanation supported by the bible, history, science and even religion as a whole. We decoded the following; 1. The DNA sequencing. We know the DNA language and its rules. 2. God. We can tell you about God information you will never find somewhere else. 3. The brain. Only us can tell you how to decode the brain. Visit www.twofuture.world Visit also www.xcodes.shop

Decode and Conquer

Author : Lewis C. Lin
Publisher :
ISBN 13 : 9780615930411
Total Pages : 206 pages
Book Rating : 4.9/5 (34 download)

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Book Synopsis Decode and Conquer by : Lewis C. Lin

Download or read book Decode and Conquer written by Lewis C. Lin and published by . This book was released on 2013-11-28 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Land that Dream Product Manager Job...TODAYSeeking a product management position?Get Decode and Conquer, the world's first book on preparing you for the product management (PM) interview. Author and professional interview coach, Lewis C. Lin provides you with an industry insider's perspective on how to conquer the most difficult PM interview questions. Decode and Conquer reveals: Frameworks for tackling product design and metrics questions, including the CIRCLES Method(tm), AARM Method(tm), and DIGS Method(tm) Biggest mistakes PM candidates make at the interview and how to avoid them Insider tips on just what interviewers are looking for and how to answer so they can't say NO to hiring you Sample answers for the most important PM interview questions Questions and answers covered in the book include: Design a new iPad app for Google Spreadsheet. Brainstorm as many algorithms as possible for recommending Twitter followers. You're the CEO of the Yellow Cab taxi service. How do you respond to Uber? You're part of the Google Search web spam team. How would you detect duplicate websites? The billboard industry is under monetized. How can Google create a new product or offering to address this? Get the Book that's Recommended by Executives from Google, Amazon, Microsoft, Oracle & VMWare...TODAY

The Book of Revelation Decoded

Author : Rabbi Kirt a Schneider
Publisher : Charisma Media
ISBN 13 : 1629991090
Total Pages : 260 pages
Book Rating : 4.6/5 (299 download)

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Book Synopsis The Book of Revelation Decoded by : Rabbi Kirt a Schneider

Download or read book The Book of Revelation Decoded written by Rabbi Kirt a Schneider and published by Charisma Media. This book was released on 2017 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand the connection between the Old Testament and the end times, what to expect during the last days, and how to stand firm in Christ in the face of opposition. Rabbi K. A. Schneider decodes the Book of Revelation, showing how the end-time events prophesied in the New Testament book correspond with the teachings of the Torah and the Hebrew prophets. You will discover how the Passover foreshadows the great tribulation, and what the Hebrew prophets reveal about the anti-Messiah, Armageddon, hell, the return of the Messiah, the millennial kingdom, heaven, and much more. As the world grows darker and darker, many people have a sense of impending doom. This book will teach you what to expect during the last days and how to stand firm in Christ even in the face of opposition.

Decoding Boys

Author : Cara Natterson
Publisher : Ballantine Books
ISBN 13 : 1984819046
Total Pages : 257 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis Decoding Boys by : Cara Natterson

Download or read book Decoding Boys written by Cara Natterson and published by Ballantine Books. This book was released on 2020-02-11 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: “If you’re raising a boy, you need this brilliant book. It is clear, wise, and eye-opening.” —Lisa Damour, Ph.D., author of Untangled When boys enter puberty, they tend to get quiet—or at least quieter than before—and parents often misread their signals. Here’s how to navigate their retreat and steer them through this confusing passage, by the bestselling author of The Care and Keeping of You series and Guy Stuff: The Body Book for Boys. What is my son doing behind his constantly closed door? What’s with his curt responses, impulsiveness, newfound obsession with gaming, and . . . that funky smell? As pediatrician and mother of two teenagers Cara Natterson explains, puberty starts in boys long before any visible signs appear, and that causes confusion about their changing temperaments for boys and parents alike. Often, they also grow quieter as they grow taller, which leads to less parent-child communication. But, as Natterson warns in Decoding Boys, we respect their increasing “need” for privacy, monosyllabic conversations, and alone time at their peril. Explaining how modern culture mixes badly with male adolescent biology, Natterson offers science, strategies, scripts, and tips for getting it right: • recognizing the first signs of puberty and talking to our sons about the wide range of “normal” through the whole developmental process • why teenagers make irrational decisions even though they look mature—and how to steer them toward better choices • managing video game and screen time, including discussing the unrealistic and dangerous nature of pornography • why boys need emotional and physical contact with parents—and how to give it in ways they’ll accept • how to prepare boys to resist both old and new social pressures—drugs, alcohol, vaping, and sexting • teaching consent and sensitivity in the #MeToo culture Decoding Boys is a powerful and validating lifeline, a book that will help today’s parents keep their sons safe, healthy, and resilient, as well as ensure they will become emotionally secure young men. Praise for Decoding Boys “Comforting . . . a common-sensical and gently humorous exploration of male puberty's many trials.”—Kirkus Reviews

Double Life

Author : Kelli Connell
Publisher :
ISBN 13 : 9780979337390
Total Pages : 0 pages
Book Rating : 4.3/5 (373 download)

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Book Synopsis Double Life by : Kelli Connell

Download or read book Double Life written by Kelli Connell and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Limited to 1,500 casebound copies"--Colophon.

Neuronal Dynamics

Author : Wulfram Gerstner
Publisher : Cambridge University Press
ISBN 13 : 1107060834
Total Pages : 591 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis Neuronal Dynamics by : Wulfram Gerstner

Download or read book Neuronal Dynamics written by Wulfram Gerstner and published by Cambridge University Press. This book was released on 2014-07-24 with total page 591 pages. Available in PDF, EPUB and Kindle. Book excerpt: This solid introduction uses the principles of physics and the tools of mathematics to approach fundamental questions of neuroscience.

Amazon Decoded

Author : David Gaughran
Publisher :
ISBN 13 : 9789187109416
Total Pages : 326 pages
Book Rating : 4.1/5 (94 download)

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Book Synopsis Amazon Decoded by : David Gaughran

Download or read book Amazon Decoded written by David Gaughran and published by . This book was released on 2020-08-06 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Out-of-order Fetch, Decode, and Issue

Author : Jared Warner Stark
Publisher :
ISBN 13 :
Total Pages : 596 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Out-of-order Fetch, Decode, and Issue by : Jared Warner Stark

Download or read book Out-of-order Fetch, Decode, and Issue written by Jared Warner Stark and published by . This book was released on 2000 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Gravity Falls: Journal 3 Special Edition

Author : Alex Hirsch
Publisher : Disney Press
ISBN 13 : 9781368002509
Total Pages : 0 pages
Book Rating : 4.0/5 (25 download)

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Book Synopsis Gravity Falls: Journal 3 Special Edition by : Alex Hirsch

Download or read book Gravity Falls: Journal 3 Special Edition written by Alex Hirsch and published by Disney Press. This book was released on 2017-06-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Untie the string and unwrap the brown paper to reveal . . . Journal 3 Limited Edition! This 288-page book contains all of the content of the regular edition, plus all-new top-secret black light pages on real parchment; a cover with leather texture and shiny metallic pieces; a magnifying glass; a tassel bookmark; and removable photos and notes. This $150 limited edition will also include a signed note from the creator of Gravity Falls and co-writer of Journal 3, Alex Hirsch himself.

Decoding "Despacito"

Author : Leila Cobo
Publisher : Vintage
ISBN 13 : 059308134X
Total Pages : 321 pages
Book Rating : 4.5/5 (93 download)

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Book Synopsis Decoding "Despacito" by : Leila Cobo

Download or read book Decoding "Despacito" written by Leila Cobo and published by Vintage. This book was released on 2021-03-02 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: A behind the scenes look at the music that is currently the soundtrack of the globe, reported on and written by Leila Cobo, Billboard's VP of Latin Music and the world's ultimate authority on popular Latin music. Decoding "Despacito" tracks the stories behind the biggest Latin hits of the past fifty years. From the salsa born and bred in the streets of New York City, to Puerto Rican reggaetón and bilingual chart-toppers, this rich oral history is a veritable treasure trove of never-before heard anecdotes and insight from a who's who of Latin music artists, executives, observers, and players. Their stories, told in their own words, take you inside the hits, to the inner sanctum of the creative minds behind the tracks that have defined eras and become hallmarks of history. FEATURING THE STORIES BEHIND SONGS BY: José Feliciano • Los Tigres Del Norte • Julio Iglesias • Gloria Estefan and Miami Sound Machine • Willie Colón • Juan Luis Guerra • Selena • Los Del Río • Carlos Vives • Elvis Crespo • Ricky Martin • Santana • Shakira • Daddy Yankee • Marc Anthony • Enrique Iglesias with Descemer Bueno and Gente De Zona • Luis Fonsi with Daddy Yankee • J Balvin with Willy William • Rosalía