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Decision Making With Machine Learning Techniques In Consumer Performance
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Book Synopsis Decision Making with Machine Learning Techniques in Consumer Performance by : Evgenia Gkintoni
Download or read book Decision Making with Machine Learning Techniques in Consumer Performance written by Evgenia Gkintoni and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the importance of emotion in decision making (e.g., ohm and Clore 2002; Luce 1998; Pham 1998; Ruth 2001), research has yet to fully understand how consumers' use emotional information to make effective decisions. A growing body of research continues to focus on the emotions present in consumption situations, however a better understanding of emotional processing abilities can have important effects on consumer performance outcomes. The current research focuses on the impact of emotional intelligence onconsumer decision making and evaluates the consumer emotional ability in a sample of social network users. Additionally, through the present project, empathy, personality and emotional intelligence are being measured as intrusive variables that mediate and determine the consumer decision making. The innovative element of the current project was the application of data mining methods in psychometrics. Specifically, in order to clarify the consumer emotional decision making, were administered to the participants' five scales that have been created through Google Forms service and posted through the website “http://www.cicos.gr/iccmi2017/epeim”. Then the collected data were selected for analysis, with relevant transformations in order to have a suitable form for the implementation of the respective machine learning algorithms included in the software package R. The administered scales were: a) Consumer Emotional Ability Scale-Revised by the present authors in order to define how emotional intelligence affected performance among consumer relationships, b) Empathy Quotient a new self-report questionnaire, for use with adults of normal intelligence, c) Balanced Emotion Empathy Scale in order to assess the emotive component of empathy, d) Eysenck Personality Questionnaire, measuring personality traits, e) Emotional Intelligence Questionnaire, defining four aspects of emotionally thinking. Findings of the present research indicated that emotional ability predicts consumer performance beyond the effects of cognitive ability, supporting the importance of the emotional ability construct in consumer behavior.
Book Synopsis Marketing Analytics by : A. Mansurali
Download or read book Marketing Analytics written by A. Mansurali and published by CRC Press. This book was released on 2023-02-02 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. This new volume, Marketing Analytics: A Machine Learning Approach, enlightens readers on the application of analytics in marketing and the process of analytics, providing a foundation on the concepts and algorithms of machine learning and statistics. The book simplifies analytics for businesses and explains its uses in different aspects of marketing in a way that even marketers with no prior analytics experience will find it easy to follow, giving them to tools to make better business decisions. This volume gives a comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automates analytical model building. The volume covers the important aspects of marketing analytics, including segmentation and targeting analysis, statistics for marketing, marketing metrics, consumer buying behavior, neuromarketing techniques for consumer analytics, new product development, forecasting sales and price, web and social media analytics, and much more. This well-organized and straight-forward volume will be valuable for marketers, managers, decision makers, and research scholars, and faculty in business marketing and information technology and would also be suitable for classroom use.
Book Synopsis Analytics Enabled Decision Making by : Vinod Sharma
Download or read book Analytics Enabled Decision Making written by Vinod Sharma and published by Springer Nature. This book was released on 2023-05-23 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analytics is changing the landscape of businesses across sectors globally. This has led to the stimulation of interest of scholars and practitioners worldwide in this domain. The emergence of ‘big data’, has fanned the usages of machine learning techniques and the acceptance of ‘Analytics Enabled Decision Making’. This book provides a holistic theoretical perspective combined with the application of such theories by drawing on the experiences of industry professionals and academicians from around the world. The book discusses several paradigms including pattern mining, clustering, classification, and data analysis to name a few. The main objective of this book is to offer insight into the process of decision-making that is accelerated and made more precise with the help of analytics.
Book Synopsis Data-Driven Decision Making by : Jeanne Poulose
Download or read book Data-Driven Decision Making written by Jeanne Poulose and published by Springer Nature. This book was released on with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Machine Learning for Business Analytics by : Hemachandran K
Download or read book Machine Learning for Business Analytics written by Hemachandran K and published by CRC Press. This book was released on 2022-07-21 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Machine Learning is an integral tool in a business analyst’s arsenal because the rate at which data is being generated from different sources is increasing and working on complex unstructured data is becoming inevitable. Data collection, data cleaning, and data mining are rapidly becoming more difficult to analyze than just importing information from a primary or secondary source. The machine learning model plays a crucial role in predicting the future performance and results of a company. In real-time, data collection and data wrangling are the important steps in deploying the models. Analytics is a tool for visualizing and steering data and statistics. Business analysts can work with different datasets -- choosing an appropriate machine learning model results in accurate analyzing, forecasting the future, and making informed decisions. The global machine learning market was valued at $1.58 billion in 2017 and is expected to reach $20.83 billion in 2024 -- growing at a CAGR of 44.06% between 2017 and 2024. The authors have compiled important knowledge on machine learning real-time applications in business analytics. This book enables readers to get broad knowledge in the field of machine learning models and to carry out their future research work. The future trends of machine learning for business analytics are explained with real case studies. Essentially, this book acts as a guide to all business analysts. The authors blend the basics of data analytics and machine learning and extend its application to business analytics. This book acts as a superb introduction and covers the applications and implications of machine learning. The authors provide first-hand experience of the applications of machine learning for business analytics in the section on real-time analysis. Case studies put the theory into practice so that you may receive hands-on experience with machine learning and data analytics. This book is a valuable source for practitioners, industrialists, technologists, and researchers.
Book Synopsis Combining Machine Learning and Business by : Yusep Maulana
Download or read book Combining Machine Learning and Business written by Yusep Maulana and published by OYUSEP. This book was released on 2024-04-09 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's rapidly advancing digital era, the application of machine learning in various business aspects has become a crucial key in driving innovation and success. "Combining Machine Learning and Business" is designed to provide deep insights into how the integration of machine learning and business strategy can bring about significant transformation. This book not only elaborates on concepts and theories but further takes the reader on an applied research journey that has been undertaken. The author of this book, Yusep Maulana, has spent months conducting in-depth research on the application of machine learning technology in business, with a particular focus on case studies in Switzerland and the Netherlands. Through hands-on experience and direct collaboration with business practitioners in both countries, Yusep has managed to gather valuable data and insights on how machine learning can be integrated into business processes to enhance efficiency, innovation, and competitive advantage. This book presents the results of that research in an accessible way to readers, whether they are academics, business practitioners, students, or anyone with an interest in the field of machine learning and its application in the business world. It is hoped that readers will gain a broader and more applied understanding of the potential and challenges in combining machine learning with business strategy.
Book Synopsis Machine Learning for Intelligent Decision Science by : Jitendra Kumar Rout
Download or read book Machine Learning for Intelligent Decision Science written by Jitendra Kumar Rout and published by Springer Nature. This book was released on 2020-04-02 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book discusses machine learning-based decision-making models, and presents intelligent, hybrid and adaptive methods and tools for solving complex learning and decision-making problems under conditions of uncertainty. Featuring contributions from data scientists, practitioners and educators, the book covers a range of topics relating to intelligent systems for decision science, and examines recent innovations, trends, and practical challenges in the field. The book is a valuable resource for academics, students, researchers and professionals wanting to gain insights into decision-making.
Book Synopsis Machine Learning and Data Analytics for Solving Business Problems by : Bader Alyoubi
Download or read book Machine Learning and Data Analytics for Solving Business Problems written by Bader Alyoubi and published by Springer Nature. This book was released on 2022-12-15 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents advances in business computing and data analytics by discussing recent and innovative machine learning methods that have been designed to support decision-making processes. These methods form the theoretical foundations of intelligent management systems, which allows for companies to understand the market environment, to improve the analysis of customer needs, to propose creative personalization of contents, and to design more effective business strategies, products, and services. This book gives an overview of recent methods – such as blockchain, big data, artificial intelligence, and cloud computing – so readers can rapidly explore them and their applications to solve common business challenges. The book aims to empower readers to leverage and develop creative supervised and unsupervised methods to solve business decision-making problems.
Book Synopsis Decision Intelligence Analytics and the Implementation of Strategic Business Management by : P. Mary Jeyanthi
Download or read book Decision Intelligence Analytics and the Implementation of Strategic Business Management written by P. Mary Jeyanthi and published by Springer Nature. This book was released on 2022-01-01 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a framework for developing an analytics strategy that includes a range of activities, from problem definition and data collection to data warehousing, analysis, and decision making. The authors examine best practices in team analytics strategies such as player evaluation, game strategy, and training and performance. They also explore the way in which organizations can use analytics to drive additional revenue and operate more efficiently. The authors provide keys to building and organizing a decision intelligence analytics that delivers insights into all parts of an organization. The book examines the criteria and tools for evaluating and selecting decision intelligence analytics technologies and the applicability of strategies for fostering a culture that prioritizes data-driven decision making. Each chapter is carefully segmented to enable the reader to gain knowledge in business intelligence, decision making and artificial intelligence in a strategic management context.
Book Synopsis Applied Intelligent Decision Making in Machine Learning by : Himansu Das
Download or read book Applied Intelligent Decision Making in Machine Learning written by Himansu Das and published by CRC Press. This book was released on 2020-11-18 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: The objective of this edited book is to share the outcomes from various research domains to develop efficient, adaptive, and intelligent models to handle the challenges related to decision making. It incorporates the advances in machine intelligent techniques such as data streaming, classification, clustering, pattern matching, feature selection, and deep learning in the decision-making process for several diversified applications such as agriculture, character recognition, landslide susceptibility, recommendation systems, forecasting air quality, healthcare, exchange rate prediction, and image dehazing. It also provides a premier interdisciplinary platform for scientists, researchers, practitioners, and educators to share their thoughts in the context of recent innovations, trends, developments, practical challenges, and advancements in the field of data mining, machine learning, soft computing, and decision science. It also focuses on the usefulness of applied intelligent techniques in the decision-making process in several aspects. To address these objectives, this edited book includes a dozen chapters contributed by authors from around the globe. The authors attempt to solve these complex problems using several intelligent machine-learning techniques. This allows researchers to understand the mechanism needed to harness the decision-making process using machine-learning techniques for their own respective endeavors.
Book Synopsis Towards a Theory for Designing Machine Learning Systems for Complex Decision Making Problems by : Schahin Tofangchi
Download or read book Towards a Theory for Designing Machine Learning Systems for Complex Decision Making Problems written by Schahin Tofangchi and published by Cuvillier Verlag. This book was released on 2020-04-21 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ubiquitousness of data and the emergence of data-driven machine learning approaches provide new means of creating insights. However, coping with the great volume, velocity, and variety of data requires improved data analysis methods. This dissertation contributes a nascent design theory, named the Division-of-Labor framework, for developing complex machine learning systems that can not only address the challenges of big data but also leverage their characteristics to perform more sophisticated analyses. I evaluate the proposed design principles in three practical settings, in which I apply the principles to design machine learning systems that (i) support treatment decision making for cancer patients, (ii) provide consumers with recommendations on two-sided platforms, and (iii) address a trade-off between efficiency and comfort in the context of autonomous vehicles. The evaluations partially validate the proposed theory, but also show that some principles require further attention in order to be practicable.
Book Synopsis Decision Intelligence For Dummies by : Pam Baker
Download or read book Decision Intelligence For Dummies written by Pam Baker and published by John Wiley & Sons. This book was released on 2021-12-31 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to use, and not be used by, data to make more insightful decisions The availability of data and various forms of AI unlock countless possibilities for business decision makers. But what do you do when you feel pressured to cede your position in the decision-making process altogether? Decision Intelligence For Dummies pumps the brakes on the growing trend to take human beings out of the decision loop and walks you through the best way to make data-informed but human-driven decisions. The book shows you how to achieve maximum flexibility by using every available resource, and not just raw data, to make the most insightful decisions possible. In this timely book, you’ll learn to: Make data a means to an end, rather than an end in itself, by expanding your decision-making inquiries Find a new path to solid decisions that includes, but isn’t dominated, by quantitative data Measure the results of your new framework to prove its effectiveness and efficiency and expand it to a whole team or company Perfect for business leaders in technology and finance, Decision Intelligence For Dummies is ideal for anyone who recognizes that data is not the only powerful tool in your decision-making toolbox. This book shows you how to be guided, and not ruled, by the data.
Download or read book Machine Learning written by T V Geetha and published by CRC Press. This book was released on 2023-05-17 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: Machine Learning: Concepts, Techniques and Applications starts at basic conceptual level of explaining machine learning and goes on to explain the basis of machine learning algorithms. The mathematical foundations required are outlined along with their associations to machine learning. The book then goes on to describe important machine learning algorithms along with appropriate use cases. This approach enables the readers to explore the applicability of each algorithm by understanding the differences between them. A comprehensive account of various aspects of ethical machine learning has been discussed. An outline of deep learning models is also included. The use cases, self-assessments, exercises, activities, numerical problems, and projects associated with each chapter aims to concretize the understanding. Features Concepts of Machine learning from basics to algorithms to implementation Comparison of Different Machine Learning Algorithms – When to use them & Why – for Application developers and Researchers Machine Learning from an Application Perspective – General & Machine learning for Healthcare, Education, Business, Engineering Applications Ethics of machine learning including Bias, Fairness, Trust, Responsibility Basics of Deep learning, important deep learning models and applications Plenty of objective questions, Use Cases, Activity and Project based Learning Exercises The book aims to make the thinking of applications and problems in terms of machine learning possible for graduate students, researchers and professionals so that they can formulate the problems, prepare data, decide features, select appropriate machine learning algorithms and do appropriate performance evaluation.
Book Synopsis Artificial Intelligence and Deep Learning for Decision Makers by : Kaur Dr. Jagreet
Download or read book Artificial Intelligence and Deep Learning for Decision Makers written by Kaur Dr. Jagreet and published by BPB Publications. This book was released on 2019-12-28 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn modern-day technologies from modern-day technical giants.KEY FEATURES1. Real-world success and failure stories of artificial intelligence explained2. Understand concepts of artificial intelligence and deep learning methods 3. Learn how to use artificial intelligence and deep learning methods4. Know how to prepare dataset and implement models using industry leading Python packages 5. You'll be able to apply and analyze the results produced by the models for predictionDESCRIPTION The aim of this book is to help the readers understand the concept of artificial intelligence and deep learning methods and implement them into their businesses and organizations. The first two chapters describe the introduction of the artificial intelligence and deep learning methods. In the first chapter, the concept of human thinking process, starting from the biochemical responses within the structure of neurons to the problem-solving steps through computational thinking skills are discussed. All chapters after the first two should be considered as the study of different technological and Artificial Intelligence giants of current age. These chapters are placed in a way that each chapter could be considered a separate study of a separate company, which includes the achievements of intelligent services currently provided by the company, discussion on the business model of the company towards the use of the deep learning technologies, the advancement of the web services which are incorporated with intelligent capability introduced by company, the efforts of the company in contributing to the development of the artificial intelligence and deep learning research. WHAT WILL YOU LEARN How to use the algorithms written in the Python programming language to design models and perform predictions in general datasetsUnderstand use cases in different industries related to the implementation of artificial intelligence and deep learning methodsLearn the use of potential ideas in artificial intelligence and deep learning methods to improve the operational processes or new products and how services can be produced based on the methodsWHO THIS BOOK IS FORThis book is targeted to business and organization leaders, technology enthusiasts, professionals, and managers who seek knowledge of artificial intelligence and deep learning methods.Table of Contents1. Artificial Intelligence and Deep Learning2. Data Science for Business Analysis3. Decision Making4. Intelligent Computing Strategies By Google 5. Cognitive Learning Services in IBM Watson6. Advancement web services by Baidu 7. Improved Social Business by Facebook8. Personalized Intelligent Computing by Apple9. Cloud Computing Intelligent by MicrosoftAbout the AuthorDr. Jagreet KaurDr. Jagreet Kaur is a doctorate in computer science and engineering. Her topic of thesis was "e;ARTIFICIAL INTELLIGENCE BASED ANALYTICAL PLATFORM FOR PREDICTIVE ANALYSIS IN HEALTH CARE."e; With more than 12 years of experience in academics and research, she is working in data wrangling, machine learning and deeplearning algorithms on large datasets, real-time data often in production environments for data science solutions and data products to get actionable insights for the last four years. She also possesses ten international publications and five national publications under her name.Her skill set includes data engineering skills (Hadoop, Apache Spark, Apache Kafka, Cassandra, Hive, Flume, Scoop, and Elasticsearch), programming skills (Python, Angularjs, D3.js , Machine Learning, and R), data science skills (Statistics, Machine Learning, NLP, NLTK, Artificial Intelligence, R, Python, Pandas, Sklearn, Hadoop, SQL, Statistical Modeling, Data Munging, Decision Science, Machine Learning, Graph Analysis, Text Mining and Optimization, and Web Scraping, Deep learning packages:- Theano, Keras, Tensorflow, Pytorch, Julia) and Algorithms Specialization (Regression Algorithms: Linear Regression, Random Forest Regressor, XGBoost, SVR, Ridge Regression, Lasso Regression, Neural Networks Classification Algorithms: Decision Trees, Random Forest Classifier, Support Vector Machines(SVM), Logistic Regression, KNN Classifier, Neural Network, Clustering Algorithms: K-Means, DBSCAN, Deep Learning Algorithms: Simple RNN, LSTM Network, GRU)Currently, she works as a Chief Operating Officer (COO) and Chief Data Scientist in Xenonstack. Under her Guidance, more than 400 projects are already developed and productionized which also includes more than 200 AI and data science projects. Navdeep Singh GillNaveed Singh Gill is a technology and solution architect having more than 15 years of experience in the IT and Telecom industry. For the past six years, he is working in big data analytics, automation and advanced analytics using machine learning and deep learning for planning and architecting of data science solutions and data products. He's also working in 3 As (Analytics, Automation, and AI), more focused on writing software for building data lake, analytics platform , NoSQL deployments, data migration, data modelling tasks, ML/DL on real-time data often in production environments.He started his career with HFCL Infotel as a network engineer for managing the technical network of Broadband Customers with Linux servers and Cisco routers. He also worked in Ericsson, where he handled the synchronization plan and implementation for synchronization of Microwave Network and Media Gateway, MSS, and Core Network. SSU Implementation Planning and Optimization with respect to IP RAN, Mobile Backhaul Solution- Optimization of Existing Microwave Network to Ethernet, Microwave Hybrid Solution, Convergence to all IP, SIU Implementation for conversion to IP of Existing BTS,GB over IP.His area of expertise includes Hadoop, Openstack, DevOps, Kubernetes, Dockers, Amazon web services, Apache Spark, Apache Storm, Apache Kafka, Hbase, Solr, Apache FlinkNutch, Mapreduce, Pig, Hive, Flume, Scoop, ElasticSearch, and programming expertise includes Python, Angular.js, and Node.js.
Book Synopsis Customer and Business Analytics by : Daniel S. Putler
Download or read book Customer and Business Analytics written by Daniel S. Putler and published by CRC Press. This book was released on 2015-09-15 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R explains and demonstrates, via the accompanying open-source software, how advanced analytical tools can address various business problems. It also gives insight into some of the challenges faced when deploying these tools. Extensively classroom-tested, the text is ideal for students in customer and business analytics or applied data mining as well as professionals in small- to medium-sized organizations. The book offers an intuitive understanding of how different analytics algorithms work. Where necessary, the authors explain the underlying mathematics in an accessible manner. Each technique presented includes a detailed tutorial that enables hands-on experience with real data. The authors also discuss issues often encountered in applied data mining projects and present the CRISP-DM process model as a practical framework for organizing these projects. Showing how data mining can improve the performance of organizations, this book and its R-based software provide the skills and tools needed to successfully develop advanced analytics capabilities.
Author :Dr. Raghuram Bhukya Publisher :Horizon Books ( A Division of Ignited Minds Edutech P Ltd) ISBN 13 :9391150012 Total Pages : pages Book Rating :4.3/5 (911 download)
Book Synopsis Exploring Machine Learning: A Beginners Perspective by : Dr. Raghuram Bhukya
Download or read book Exploring Machine Learning: A Beginners Perspective written by Dr. Raghuram Bhukya and published by Horizon Books ( A Division of Ignited Minds Edutech P Ltd). This book was released on 2021-04-20 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Machine learning is a field of Artificial intelligence that provides algorithms those can learn and improve from experiences. Machine learning algorithms are turned as integral parts of today’s digital life. Its applications include recommender systems, targeted campaigns, text categorization, computer vision and auto security systems etc. Machine learning also considered as essential part of data science due to its capability of providing predictive analytics, capability in handling variety of data and suitability for big data applications. Its capability for predictive analytics resulted of its general structure that is building statistical models out of training data. In other hand easy scalability advantage of machine learning algorithms is making them to be suitable for big data applications. The different types of learning algorithms includes supervised learning, unsupervised learning, reinforcement learning, feature learning, rule based learning, Robot or expert system learning, sparse dictionary and anomaly detection. These learning algorithms can be realized by computing models artificial neural networks, decision trees, support vector machines, regression analysis, Bayesian networks, Genetic algorithms and soft computing. The familiar tools to implement machine learning algorithms include Python, R, Matlab, Scala, Clojure and Ruby. Involving of such open source programming languages, tools and social network communities makes the machine learning most progressing filed of computer science. The machine learning life cycle includes defining project objectives, explore the types and format, modeling data to fit for machine learning algorithms, deciding suitable machine learning model and implement and decide best result from data for decision making. These days, machine learning is observing great interest by the society and it has turned as one of the significant responsibility of top level managers to transform their business in the profitable means by exploring its basic functionalities. The world is at the sheer of realizing a situation where machines will work in agreement with human being to work together, operation, and advertise their services in a novel way which is targeted, valuable, and well-versed. In order to achieve this, they can influence machine learning distinctiveness. Dr. Raghuram Bhukya
Book Synopsis Advances in Complex Decision Making by : Walayat Hussain
Download or read book Advances in Complex Decision Making written by Walayat Hussain and published by . This book was released on 2023-12-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of machine learning algorithms and examines their application in complex decision-making systems in a service-oriented framework.
