Decision Criteria For New Product Acceptance And Success

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Decision Criteria for New Product Acceptance and Success

Author : Edward W. Mclaughlin
Publisher : Praeger
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Decision Criteria for New Product Acceptance and Success by : Edward W. Mclaughlin

Download or read book Decision Criteria for New Product Acceptance and Success written by Edward W. Mclaughlin and published by Praeger. This book was released on 1991-06-30 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the rapid surge of new product introductions into the grocery product distribution system, relatively little is known about the process and acceptance criteria of trade buyers. In this work, Edward McLaughlin and Vithala Rao examine the crucial role played by trade buyers, and its place in the success of new product introduction. Their study integrates scholarly research and industry information as it explores the various processes used by manufacturers and trade intermediaries in developing and introducing new products. The book begins with a background survey of the overall structure of U.S. grocery distribution, along with a discussion of the key participants in new product introduction and their standard operating procedures. A broad framework for analyzing new product introductions is presented, and various methodologies that are useful in the process are explained. This is followed by an account of the extensive research conducted by the authors, focusing on new product acceptance by trade buyers, and drawn from three sources: publicly available information, survey data of actual buyer decisions, and buyer decisions based on hypothetical descriptions of new products. The statistical results on the relative importance of decision criteria are used to develop several management tools, including an expert system. The work concludes with a discussion of the implications of these results for marketing managers, procurement executives, and public policy makers. This book will be an important reference tool for practitioners involved in product procurement, as well as for students of marketing and sales.

New Products: The Key Factors in Success

Author : Robert G. Cooper
Publisher : Marketing Classics Press
ISBN 13 : 1613112300
Total Pages : 57 pages
Book Rating : 4.6/5 (131 download)

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Book Synopsis New Products: The Key Factors in Success by : Robert G. Cooper

Download or read book New Products: The Key Factors in Success written by Robert G. Cooper and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Research on New Product Development

Author : Peter N. Golder
Publisher : Edward Elgar Publishing
ISBN 13 : 1784718157
Total Pages : 469 pages
Book Rating : 4.7/5 (847 download)

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Book Synopsis Handbook of Research on New Product Development by : Peter N. Golder

Download or read book Handbook of Research on New Product Development written by Peter N. Golder and published by Edward Elgar Publishing. This book was released on 2018 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. Managers will benefit from the handbook by expanding their knowledge of new product development and researchers will learn about opportunities to continue expanding on this body of knowledge.

Handbook of Marketing Decision Models

Author : Berend Wierenga
Publisher : Springer Science & Business Media
ISBN 13 : 0387782133
Total Pages : 621 pages
Book Rating : 4.3/5 (877 download)

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Book Synopsis Handbook of Marketing Decision Models by : Berend Wierenga

Download or read book Handbook of Marketing Decision Models written by Berend Wierenga and published by Springer Science & Business Media. This book was released on 2008-09-05 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.

Strategic Planning and New Product Development

Author : Frank A. Tillman
Publisher : FT Press
ISBN 13 : 0132981807
Total Pages : 47 pages
Book Rating : 4.1/5 (329 download)

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Book Synopsis Strategic Planning and New Product Development by : Frank A. Tillman

Download or read book Strategic Planning and New Product Development written by Frank A. Tillman and published by FT Press. This book was released on 2013 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Strategic Planning and New Product Development , world-class decision support experts Frank A. Tillman and Deandra T. Cassone present a complete corporate strategic planning model for selecting new products: a model that can be used to systematically manage and evaluate business and/or new product opportunities from conception to commercialization. Tillman and Cassone's model captures input on goals and objectives from all levels of the organization, translates these goals and objectives into clear decision criteria, and generates metrics that can be used to measure the success of any decision. It tracks developmental progress of current and/or new business and product opportunities; helps companies eliminate unprofitable business sooner; brings discipline and consistency to evaluating each new opportunity, and generates a list of clear priorities. Tillman and Cassone go beyond "conceptualizing" this model, presenting actual sample computer screens and identifying every key data input, from financial impact and strategic alignment to probability of success. They also demonstrate how to use weighting to bring greater flexibility and agility to decision modeling. Along with offering exceptionally valuable guidance to product developers and corporate strategists, it also demonstrates the broader applicability of automated decision support systems and offers real-world insight for building models that address a wide spectrum of business challenges.

Handbook of Pricing Research in Marketing

Author : Vithala R. Rao
Publisher : Edward Elgar Publishing
ISBN 13 : 1848447442
Total Pages : 617 pages
Book Rating : 4.8/5 (484 download)

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Book Synopsis Handbook of Pricing Research in Marketing by : Vithala R. Rao

Download or read book Handbook of Pricing Research in Marketing written by Vithala R. Rao and published by Edward Elgar Publishing. This book was released on 2009 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the Internet and the practices of advance selling and yield management. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research. These chapters, specifically written for this Handbook, cover these various developments and concepts as applied to tackling pricing problems. Academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

Author : Naresh K. Malhotra
Publisher : Springer
ISBN 13 : 3319169432
Total Pages : 509 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference by : Naresh K. Malhotra

Download or read book Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference written by Naresh K. Malhotra and published by Springer. This book was released on 2015-05-05 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

The PDMA Handbook of Innovation and New Product Development

Author : Ludwig Bstieler
Publisher : John Wiley & Sons
ISBN 13 : 1119890225
Total Pages : 692 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis The PDMA Handbook of Innovation and New Product Development by : Ludwig Bstieler

Download or read book The PDMA Handbook of Innovation and New Product Development written by Ludwig Bstieler and published by John Wiley & Sons. This book was released on 2023-03-28 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE PDMA HANDBOOK OF INNOVATION AND NEW PRODUCT DEVELOPMENT State-of-the-art overview of all aspects of new product development from start to finish The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development provides an exceptional review of cutting-edge topics for both new and experienced product development leaders, and academics interested in emerging research, offering a comprehensive and updated guide to the practices, processes, and tools critical to achieving and sustaining new product/service development success in today’s world and delivering valuable information on the fundamentals as well as emerging practices. This edition is completely revised to include 32 new and refreshed chapters on topics including: Creating Successful Innovation, Sustainable New Product Development (NPD), Digital Transformation of NPD, the Changing Role of Design Thinking, Market Forecasting, and much more. In The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development, readers can expect to find specific information on: What separates the winners from the losers when it comes to new products, plus what drives new product success from a holistic standpoint Effective front end innovation practices, portfolio management for product innovation, and identifying significant new business opportunities Obtaining customer needs for product development, harnessing user research for product innovation, and making market analytics work for you Design thinking, artificial intelligence and new product development The 4th edition of The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts and is relevant for all functions and all industries. The Product Development and Management Association (PDMA) is a global community connecting thousands of members whose skills, expertise and experience power the most recognized and respected innovative companies in the world. PDMA’s unique triad of members include product development and management practitioners, academics, and service providers in a variety of industries and knowledge areas, including new product process, strategy innovation, market research, tools and metrics, organizational issues and portfolio management.

The New Product Procurement Process

Author : Peter Joseph Fredericks
Publisher :
ISBN 13 :
Total Pages : 308 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis The New Product Procurement Process by : Peter Joseph Fredericks

Download or read book The New Product Procurement Process written by Peter Joseph Fredericks and published by . This book was released on 1992 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The PDMA Handbook of New Product Development

Author : Kenneth B. Kahn
Publisher : John Wiley & Sons
ISBN 13 : 1118415493
Total Pages : 375 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis The PDMA Handbook of New Product Development by : Kenneth B. Kahn

Download or read book The PDMA Handbook of New Product Development written by Kenneth B. Kahn and published by John Wiley & Sons. This book was released on 2012-11-28 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge topics for both new and experienced product development leaders. It offers a comprehensive and updated guide to the practices, processes and tools critical to achieving and sustaining new product/service development success in today’s world, delivering valuable information about the fundamentals as well as emerging practices such as venturing, virtual product development and the use of social media in NPD. As the premier global advocate for professionals and organizations working in the fields of new product/service development, PDMA has assembled in the Handbook unique content on the critical aspects of product development success including its 2012 Best Practices Research, Lessons Learned from its Outstanding Corporate Innovator Award Winners and keys to success from organizations with proven innovation track records. The 3rd Edition is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts, and is relevant for all functions and all product/service industries.

Decide & Deliver

Author : Marcia W. Blenko
Publisher : Harvard Business Press
ISBN 13 : 1422147576
Total Pages : 182 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Decide & Deliver by : Marcia W. Blenko

Download or read book Decide & Deliver written by Marcia W. Blenko and published by Harvard Business Press. This book was released on 2010 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: -Identify your critical decisions. Focus on those that matter most to your company's performance. --

Navigating Strategic Decisions

Author : John E. Triantis
Publisher : CRC Press
ISBN 13 : 1482219115
Total Pages : 439 pages
Book Rating : 4.4/5 (822 download)

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Book Synopsis Navigating Strategic Decisions by : John E. Triantis

Download or read book Navigating Strategic Decisions written by John E. Triantis and published by CRC Press. This book was released on 2013-06-12 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on four decades of experience and research, Navigating Strategic Decisions: The Power of Sound Analysis and Forecasting explains how to improve the decision-making process in your organization through the use of better long-term forecasts and decision support. Filled with time-tested methodologies and models, it provides you with the tools to establish the organization, processes, methods, and techniques required for analyzing and forecasting strategic decisions. Describing how to foster the conditions required for forecasts to materialize, this book will help you rank project valuations and select higher value creation projects. It also teaches you how to: Assess the commercial feasibility of large projects Apply sanity checks to forecasts and assess their resource implications Benchmark best-in-class strategic forecasting organizations, processes, and practices Identify project risks and manage project uncertainty Analyze forecasting models and scenarios to determine controllable levers Pinpoint factors needed to ensure that forecasted future states materialize as expected This book provides you with the benefit of the author’s decades of hands-on experience. In this book, John Triantis shares valuable insights on strategic planning, new product development, portfolio management, and business development groups. Describing how to provide world-class support to your corporate, market, and other planning functions, the book provides you with the tools to consistently make improved decisions that are based on hard data, balanced evaluations, well considered scenarios, and sound forecasts.

Getting It Off The Shelf

Author : Ernest R House
Publisher : Routledge
ISBN 13 : 0429727011
Total Pages : 298 pages
Book Rating : 4.4/5 (297 download)

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Book Synopsis Getting It Off The Shelf by : Ernest R House

Download or read book Getting It Off The Shelf written by Ernest R House and published by Routledge. This book was released on 2019-05-20 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1976, the federal government spent over $10 billion on civilian research, development, and demonstration projects. The vast majority of these dollars were spent for applied research-research from which it is reasonable to expect a payoff in implementation, commercialization, or problem solving. In all too many cases, that payoff has not been for

New Product Development

Author : Ronald Eugene Kmetovicz
Publisher : John Wiley & Sons
ISBN 13 : 9780471555360
Total Pages : 354 pages
Book Rating : 4.5/5 (553 download)

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Book Synopsis New Product Development by : Ronald Eugene Kmetovicz

Download or read book New Product Development written by Ronald Eugene Kmetovicz and published by John Wiley & Sons. This book was released on 1992-08-04 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on methods of actual product developments from Goodyear Aerospace and Hewlett-Packard, this engrossing book provides specific guidelines plus a wealth of data for rapid and efficient development of new products using a systems theory which works vertically through an industry's management structure and horizontally across functions that contribute to new product development. Demonstrates how to integrate the best available tools with appropriate techniques and how to deliver new products within performance objectives and budget. An abundance of checklists, data and reference material enable readers to implement the methods presented.

Factors Influencing the Adoption of Timber Bridges

Author : Robert L. Smith
Publisher :
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Factors Influencing the Adoption of Timber Bridges by : Robert L. Smith

Download or read book Factors Influencing the Adoption of Timber Bridges written by Robert L. Smith and published by . This book was released on 1995 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Effective Management Decision Making

Author :
Publisher : Bookboon
ISBN 13 : 8740301206
Total Pages : 236 pages
Book Rating : 4.7/5 (43 download)

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Book Synopsis Effective Management Decision Making by :

Download or read book Effective Management Decision Making written by and published by Bookboon. This book was released on with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Proceedings of 2013 4th International Asia Conference on Industrial Engineering and Management Innovation (IEMI2013)

Author : Ershi Qi
Publisher : Springer Science & Business Media
ISBN 13 : 3642400604
Total Pages : 1039 pages
Book Rating : 4.6/5 (424 download)

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Book Synopsis Proceedings of 2013 4th International Asia Conference on Industrial Engineering and Management Innovation (IEMI2013) by : Ershi Qi

Download or read book Proceedings of 2013 4th International Asia Conference on Industrial Engineering and Management Innovation (IEMI2013) written by Ershi Qi and published by Springer Science & Business Media. This book was released on 2014-01-16 with total page 1039 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of the 4th International Asia Conference on Industrial Engineering and Management Innovation (IEMI 2013) is to bring together researchers, engineers and practitioners interested in the application of informatics to usher in new advances in the industrial engineering and management fields.